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INTERVIEW

ART COSMETICS technology, creativity and team-building These are some of the elements of success of the company founded 28 years ago by Piero Origo

INTERVIEW WITH PIERO ACCARDO, ART COSMETICS CEO EXPORT MAGAZINE: Art Cosmetics is today a well-established company at international level in the sector of third-party manufacturing of decorative cosmetics. Can you tell us about your journey to your position in the top five players of the sector? PIERO ACCARDO: The story of Art Cosmetics started 28 years ago, founded by Piero Origo, our current Chairman. We are one of the longestestablished companies in what is known as the ‘Italian Cosmetic Valley’, created with the production of a specific category, that of lips. A chemist and formulator of great value and

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experience, it was precisely from lipsticks which are still one of our points of excellence, that Piero Origo started his successful adventure in the world of make-up. Still with the same scientific approach, we then tackled a very technical sector, that of emulsions, in particular of foundations, which is another strong point of Art Cosmetics. From the very beginning and until the present time, we have always proposed formulas that are new, taking advantage of the collaboration of important Japanese raw material laboratories, to be certain of using the best ingredients and methods existing on the market.

EM: Is the mission your founder pursued still an integral part of the company’s identity and its growth? PA: The spirit of the founder, based on a highly advanced research technique, is what has given the company its hallmark. We are a company that does not produce commodities, but specialities, therefore a mission which aims directly for excellence. We are in tune with the current trend of make-up both for the creation of new ideas, concepts and colours, and regarding hybridization with skincare: it is not by chance that we were the first manufacturers in the private label sector to propose BB creams, under the direction of Dr Laura Monti, our director of research. In 2006, when we starting to produce the powders, we brought innovation into a very traditional world. Around this category we have built up a very significant business, in continuous progression. EM: What does your industrial plan for the future include? PA: In the first place the opening of a new factory not far from the current one in Mozzanica, and also the establishment, in the current site, of a centre of excellence for powders, including the production pole.

In the new factory we will be manufacturing the emulsions and anhydrous formulations, the foundations, the mascaras and the lipsticks. We will be hosting a new centre of innovation with a laboratory of 1500 square metres, where by innovation we mean the development not only of the formula part, but also of the technological one, with the arrival of very advanced new machinery. We plan a pilot area where to experiment the new working processes, as well as the offices of the management, marketing, sales and relative show-room. The project of the new site is essential to support the growth we are planning. Art Cosmetics has doubled its turnover in two years, going from euro 45 million in 2015 to the current 93 million, with the objective of reaching 180 million in four years. From the point of view of human resources, we will be adding to the current 450 employees, another 350/400 for the second site. EM: The word ART is an integral part of your brand, can we say that it is the interpretation of your strategy? PA: We are Art Cosmetics in name and in fact.

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