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INTERVIEW

The efficacy of the line is stringently tested with visible and proven results, the performances of the products will win over consumers everywhere in the world. We will also be presenting the new SS 2018 collection. It is a collection which is directly inspired by one of the most famous and characteristic regions of Italy: Sicily. A world of sensations, traditions culture and Mediterraneanness which is found in every product through the shades of the blue of the sea, the delicate colours of the frangipane flowers and the inebriating fragrances that can be smelt along the roads in Sicily.

The Gold Infusion line

These products are certified by Ecocert and have high performances which revitalize consumers’ skin. diegodallapalma is the brand that brings together the three fronts of cosmetics, to be close to women in all their beauty. EM: What are the new products you are presenting at the Tax Free World Exhibition in Cannes?

MC: There is a lot going on in 2018 with trendy products, positive growth and great satisfaction. We are coming to TFWA with a new skincare line, on which we have worked for several months and on which we are staking a great deal: the PETAL GLOW AGE line, inspired by the concept of ageing well, the art of facing up to the passing of time bringing out the nest of yourself at any age. This new line makes the most

of the beauty of every woman, offering the face a look of new youth thanks to the action of the JALUROSE CPX complex which combines the plumping action of hyaluronic acid with the brightening action of oligosaccharides of Damascus rose, the queen of flowers, symbol of elegance and eternal beauty. There are three products: plumping cream, infusion of radiance and a multi-radiance mask.

EM: What are your main channels of distribution, for the various lines? MC: Diego dalla Palma today is distributed in Italy in the selective channel with positive and double digit results, going against the trend of what is happening in the market. The export market has great potential and the brand has always had positive responses whenever it is presented to potential distributors or chains of distribution. The duty free sector has also shown interest in the brand and in recent months has been giving us great satisfaction in terms of turnover and visibility. From Europe to the Middle East, from South America to the Far East, from department stores to makeup studios and the international chains and duty free, the brand is distributed and appreciated for its sales potential and fully represents its place of origin: Italy. Diego dalla Palma is so highly appreciated because it offers a complete but compact professional line that can meet the needs of women from different countries.

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EM - Profumeria Selettiva 8-18  

Edizione Profumeria Selettiva e accessori Lusso E' un'esposizione permanente e aggiornata di prodotti selettivi e accessori di lusso: cosmet...

EM - Profumeria Selettiva 8-18  

Edizione Profumeria Selettiva e accessori Lusso E' un'esposizione permanente e aggiornata di prodotti selettivi e accessori di lusso: cosmet...

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