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INTERVIEW

Heinemann Group on important markets such as Germany, Russia, Scandinavia, and Northern Europe in general, where Filorga has leading positions in the local markets. EM: Will you be launching other products? GL: Definitely. We have just

launched, in September, the ‘Makeup Actif ’ range; these are the first steps for Filorga in make-up; this line represents a real development of the brand. EM: There is another piece of news to announce… GL: Yes, about the brand ‘Le Couvent des Minimes’ which we

bought 18 months ago from the L’Occitane group. Today, we are launching the Brand on a magnificent concept of affordable high level vegan perfumes. The Brand will tell the story of an incredible man, Louis Feuillet, the botanist of King Louis XIV who lived at the Couvent des Minimes and

who was, at the same time, a great traveller and passionate botanist. All products of Le Couvent des Minimes will be vegan. EM: That’s very interesting, we will be speaking at greater length about Couvent des Minimes in another section of our magazine.

FILORGA: MAKE-UP TO LOOK NATURALLY PERFECT Filorga, already a phenomenon with its skin care products, ventures into make-up with the first ever range of Medi-Cosmétique active make-up, for an immediate and long-term flawless bare skin effect. Medi-Cosmetique® is the first line of anti-ageing skincare based on the family of ingredients used in the injections which for over 35 years Laboratoires Filorga have developed for top aesthetic doctors, dermatologists and plastic surgeons. With Medi-Cosmetique®, Filorga is developing anti-ageing skincare formulated with active ingredients that have so far been reserved for injections, notably

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NCTF® (New Cellular Treatment Factor), a unique bio-revitalizing cocktail of over 50 ingredients and medical weight hyaluronic acid. Flash-Nude Skincare is the innovative range of hybrid products that continues the success of Time-Flash, the double-speed smoothing primer launched in January 2018. Three new products are quick and easy to use and offer immediate and lasting perfection: the perfect fusion of Filorga’s expertise in aesthetic treatments, cutting-edge technology and

fast make-up application techniques. The three-step routine comprises smoothing, unifying and perfecting. Time-Flash Express Smoothing Active Primer with a Photoshop, wrinkle-free effect or Pore Express Pore-blurring mattifying primer can be used as the first step of smoothing. To unify the complexion, Flash-Nude /Fluid) is an exceptional tinted fluid suitable for all skin types and available in three shades that immediately offers adjustable coverage and in the long term has a lasting multi-correction action on the complexion. Lastly, Flash-Nude (powder), an HD finish universal powder perfecting is ideal for perfecting the complexion thanks to blur technology and giving lasting multi-correction for skin texture, evenness and radiance.

C.S.

EM - Profumeria Selettiva 8-18  

Edizione Profumeria Selettiva e accessori Lusso E' un'esposizione permanente e aggiornata di prodotti selettivi e accessori di lusso: cosmet...

EM - Profumeria Selettiva 8-18  

Edizione Profumeria Selettiva e accessori Lusso E' un'esposizione permanente e aggiornata di prodotti selettivi e accessori di lusso: cosmet...

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