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THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

exportmagazine.net

I N T E R N E T

N. 5 / 2018 - MTE Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi


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250 ml

8,45 fl.oz

LUXURY HAIR ROUTINE

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SOMMARIO

N. 5 - Anno XXXVIII september / october 2018 settembre / ottobre 2018 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Luca Clara, Valérie Kaminov, Rebecca Lazzari, Joan Rundo, Simona Verga P.R. & Promotion: +39 / 02 4239443 Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano

Aestetica Napoli

60-61

Alfa Parf

69/71

BBCOS

27

Beauty Asia

53

Beauty Biz

54

Beauty Istanbul

41

Beauty Eurasia

55

Beauty Days Poland

84

Beyond Beauty Bangkok

59

Cosm.o

85

Cosmobeauté

56/58

Cosmoprof Asia

Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno

ADVERTISERS’ INDEX

25

Cosmoprof Worldwide Bologna Cotril

On the cover: TECNOELETTRA, professional tools for demanding hairdressers

IV-104-III

CTL

102-103

EBS Mexico

93

Eslablondexx

64-65

Export Magazine

94-95

Hair Co.

20-21

Helen Seward

14-15

HSA

CONTENTS Toiletries, Cosmetics and Perfumes

1 / 46

73

ICMAD

32

Inco

77

Intercharm Moscow

45

Intercharm Korea

49

Intercharm Ukraine

51

Itely Hairfashion

Products and Appliances for Estheticians 47 / 62

Packaging and Raw Materials

63 / 80

Products and Appliances for Hairdressers 81 / 104

Stampa: Formagrafica - Faenza Group, Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.

34-35

Koeco

66-67

Krom

79

L’Origine

96

Luxe Pack

75

MCB

91

Makeup in…

68

Maxima

31

Nazih Group

97/100

Parlux

83

Pool Service

18-19

Professional Beauty

12-13

Rudy Profumi

II-1

Salon International London

38-39

Salon Look Madrid

88-89

San Juan Beauty Show

92

Sarantis Group

9

Sensus

33

Tecnoelettra

Cover-5

Vitality’s

10-11

Wabel

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TECNO ELETTRA CONTINUES TO FOCUS ON NEW TECHNOLOGY Another improvement in the family of TE products

TECNO ELETTRA, the long-established manufacturer of professional hairdryers – founded in the 1980s – presents its newborn at Cosmoprof 2018. The new model, called R.A.M 2.0, is the result of the constant investment in research and development that has always distinguished TE products. The new professional hairdryer is absolute innovation in terms of lightness, performances and perfect balance between power and energy consumption which converge in highly improved output.

The R.A.M 2 components include a Brushless Motor which is extremely light. A 100% ITALIAN-MADE electronic motor – and thanks to its contained dimensions and to the internal conveyor of air, has considerably reduced the consumption of energy. The technological evolution of Tecno Elettra has allowed grouping together all the professional characteristics in an exceptionally lightweight hairdryer, reinforcing at the same time the main characteristics of THE products of long duration, alongside greater power, with an ideal shape and dimensions to meet the needs of the most attentive and ambitious hairdressers all over the world. The latest born in the TE family keeps and improves the main characteristics of silence, perfect balancing and handling of the TE models already present all over the world, like the Formula 6000, the Boss 6000 and many others, but allowing drying and styling in even more reduced times, optimizing the consumption of electric energy thanks also to the presence of the air “conveyor” component which creates an aerodynamic journey of the air without the slightest dispersion.

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The term CONVEYOR indicates and defines the functionality of this innovative component which conveys mechanically the flow of air, reducing practically to zero any possible decrease of the volume of outgoing air. If we were to define this new product in a few words, we would have to say that it is an innovative, technologically advanced, eco-friendly and environmentally-friendly product, without having neglected at all the needs of our final customers, i.e. a powerful, lightweight and ergonomic product.


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PREVIA NATURAL HAIRCARE PREVIA Natural Haircare has developed products with specific formulations for purifying, invigorating and strengthening skin and hair, with natural multi-function active ingredients; 3HC-hair stimulation complex, capixylTM, tea tree oil, green clay.

It frees the outer layers from toxins and pollution residues; by stimulating blood circulation, it energises the scalp invigorating hair bulbs, so that they will become stronger and more resistant to loss. PURIFYING TREATMENT WITH GREEN CLAY AND TEA TREE OIL Purifying is the answer to scalp anomalies: hypersensitivity, seborrhea, desquamation, dandruff. Natural Haircare purifies and carries out a detoxifying action, normalising sebum production and leaving the skin clean. Even the most irritated and sensitive scalp can be healed.

TOXIN FREE-ANTI-POLLUTION Aggressive chemicals increase electro static electricity in the hair attracting the polluting agents present in the atmosphere. Sebum traps polluting particles and acts on the scalp intensifying its issues. The hair becomes opaque and looses its vitality. With Previa products you will detoxify your hair and scalp from impurity, keeping the hair healthy. It’s strongly recommended to use products not containing aggressive chemicals in order to restore suitable levels of hydration in the skin. It also helps to reduce the likeliness of scalp irritations and the forming of dry dandruff or psoriasis. ENERGISING TREATMENT WITH VITIS VINIFERA MERISTEM CELL The treatment is dedicated to hair loss prevention. It strenghthens roots, oxygenates the bulb, tones, refreshes and stimulates the scalp helping hair growth, fighting stress, lack of oxygenation and insufficient blood supply, all elements that are the cause of brittle, dull, toneless and lifeless hair and, in some cases, the cause of hair loss. Thanks to this treatment, you’ll grant new life to the scalp.

PREVIA NATURAL HAIR CARE DO NOT CONTAIN THESE SUBSTANCES 0% SULFATE 0% DEA/TEA/MEA 0% EDTA 0% PEG/PPG 0% THIAZOLINONE 0% PARABEN 0% SILICONE 0% ARTIFICIAL COLOURS 0% MINERAL OIL

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0% ANIMAL DERIVED INGREDIENTS 0% BENZOPHENONE 0% FORMALDEHYDE 0% PRESERVATIVES 0% THIO 0% AMMONIA 0% PETROLATUM 0% C-12


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STR8 “Go for Great” SARANTIS GROUP Sarantis Group, is one of the leading fast moving consumer goods companies in Southern and Eastern Europe, founded in 1930, headquartered in Athens since 1956 and listed in the Athens Stock Exchange since 1994. Throughout our history, Sarantis Group has been offering high quality everyday products at competitive prices, always taking into consideration consumers’ latest needs, the Global trends and environmental impact. From Male & Female Fragrances and Toiletries, Cosmetics lines of Skin Care, Sun Care and Hair Care, up to Health Care, as well as everyday Household Products, Sarantis Group is offering the widest variety of options under 80 International brands with high brand awareness and leading market shares. The Group has a very strong International presence, currently operating subsidiaries in 10 European countries through an extensive distribution network and exporting to more than 40 countries worldwide. Looking ahead, SARANTIS GROUP aims to extend its portfolio of Distribution partnership agreements, capitalizing on the leading potential of our “Hero” brands, such as: STR8 – “Go for Great”, is a Men Fragrance line, offering high quality awakening aromas within a unique Eau De Toilette packaging, dedicated to young men at the age of 18-35 years old.

The brand aims to empower young Men to “get out there” without any fear or hesitation, follow their dream, aim high and “GO FOR GREAT”, like their hero Giannis Antetokounmpo. The famous NBA – All Star player is the Brand’s Global Ambassador. STR8 has an upper mass positioning and offers a full series of fragrance and personal care products. Visit for more http://www.str8myway.com/

B.U. – “Be yourself” is a youthful and trendy Female Fragrance line presented in a highly innovative Eau De Toilette packaging. Offers a variety of perfumes associated with different moods of the day, uplifting the confident attitude of young girls 13-17 years old. BU specializes in high quality perfume propositions at an affordable mass positioning price. Visit for more http://www.sarantisgroup.com/en/bu BIOTEN – “The Power of Nature”, a Skin Care brand, enhanced with 100% natural ingredients, which fuse with indulging textures and delightful fragrances to create a unique treatment experience! Treats your skin with effective formulas to deliver the desired results according to your skin type and age.

Consumers benefit from a wide range of products for the Face & Body care created under the latest technological novelties with respect to the health and safety of the skin, paraben, paraffin and colorant free. Visit for more http://biotencosmetics.com/

CARROTEN- “Live your Summer”, is the No1 sun expert brand in Greece for the last 15 years. Carroten turns summer moments into a joy of life, carefree & full of fun, while at the same time our latest series combines Supreme Light Technology (UVB + UVA + IRA + VL) with the innovative hydrating combination, Moisture Balance System. Visit for more http://en.carroten.gr/

Sarantis Group will welcome your interest for a Distribution partnership agreement, contact us at info@sarantisgroup.com or tpetrou@sarantisgroup.com or call us at +30 210 6173000 - www.sarantisgroup.com

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DELICATE COLORATION, TONE ON TONE, AMMONIA FREE.

Tone on tone coloring, acid pH gel cream. SMOOTH HAIR. NATURAL SHINE.

Tone on tone cream coloring. NATURAL EFFECT.

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LET US HELP YOU FIND YOUR PERFECT PARTNER Leading exhibitions in key destinations. Our management will introduce you to local distributors.

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INDIA Mumbai Bengaluru Kolkata Delhi IRELAND Dublin

1 - 2 October 2018 4 - 5 March 2019 1 - 2 April 2019 1 - 2 July 2019

7 - 8 October 2018

SOUTH AFRICA Johannesburg 2 - 3 September 2018 Cape Town 10 March 2019 Durban 12 May 2019

UAE Dubai

10 - 11 February 2019

UK Manchester London Belfast

21 - 22 October 2018 24 - 25 February 2019 9 June 2019

Contact: Steve James T: + 44 (0) 20 7351 0536 E: steve@professionalbeauty.co.uk

www.professionalbeauty.co.uk

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NO LIMITS TO CREATIVITY WITH INDACO THE HIGH-TECH RANGE WITH AN ORGANIC SOUL A complete line of professional styling and finishing products to create, shape, sculpt and illuminate. Innovative products that guarantee a technically perfect result together with hydration, shine and elasticity.

MULTIPROTECTIVE FORMULA WITH ORGANIC EXTRACTS: A BLEND OF EXCLUSIVE ACTIVE INGREDIENTS TO PRESERVE THE HAIR’S NATURAL BEAUTY.

DISCOVER INDACO AT SALÓN LOOK! MEET US AT HALL 7, BOOTH 7G15

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NO LIMITS TO CREATIVITY WITH INDACO, THE HIGH-TECH RANGE WITH AN ORGANIC SOUL The INDACO line is conceived to make each style unique; a complete range of professional products presented by Helen Seward dedicated to styling and finishing, to let your personality shine, with no limits. Modelling, sculpting, fixing, illuminating: from natural styles to more structured ones, the innovative range guarantees a professional result, by protecting the natural beauty of hair, thanks to

a blend of exclusive organic extracts which guarantee active, antioxidant protection of hair against the external micro-aggressions of everyday life. INDACO ORGANIC SOUL. The active ingredients: Sweet-scented Verbena, Elder, Willow, Red grapevine and Great mullein, all grown strictly organically in the Mediterranean, combined with a natural active ingredient derived from rice and corn.

The valuable active ingredients provide the hair fibre with deep hydration, elasticity and shine, as well as effective protection against heat during styling and an anti-ageing action. They help hair color last longer and provide protection against UV rays. THE LINES: SHAPE: SHAPE AND VOLUME HOLD: EXTREME HOLD VOLUME: VOLUME AND BODY SHINE: SHINE AND LIGHTNESS CARE: PROTECTION AND CONDITIONING

Discover INDACO at Salรณn Look! Meet us at Hall 7, Booth 7G15. More info at www.helenseward.it 16 www.exportmagazine.net


2019 EDITION

14 – 17 MARCH

15 – 18 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Company of

With the participation of

BOLOGNA, ITALY FAIR DISTRICT

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a, Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

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RUDY PROFUMI ITALIAN AT HEART INTERNATIONAL IN VOCATION The story of Rudy Profumi began almost exactly one hundred years ago, in 1920, when in a small Haidresser’s shop in the centre of Milan, in via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and them making lipsticks and face powders. In the late 1930’s, Spiridione created the prestigious fragrance ‘Preludio Romantico’. Then, his son Antonio transformed the fragrance into a prestigious work of art and enviable gift object, moving soon to an industrial level.

From left: Cristina, Michela, Giulia,

Lorenzo and Giorgio Calabrese

A DEMOCRATIC BRAND Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. Nowadays, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that has an international appeal, thanks to their careful formulations and delightful packaging. Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division, helped by her niece Michela.

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At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures.

“In addition to the value of being a family business in its fourth generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.”


Organiser - Cosmoprof Asia Ltd

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

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THE HIGHEST QUALITY FOR FASHIONABLE HAIRDRESSERS

Raffaele Bertola and Gian

Carlo Beccaria

Providing all the trendy products needed in the hair salon to stimulate every hairdresser’s inspiration in creating glamorous hairstyles. This is bbcos goal, a top-of-the-line brand, consisting in a range of products for beauty salons that aim for excellence. Our company was born from an intuition of Gian Carlo Beccaria and Raffaele Bertola, who count on a thirty-year experience in the professional hairdressing products field, located in the north of Italy, a couple of hours far from Milan, the inspiring worldwide capital of fashion. In our facilities, a professional team develops and realizes a complete range of professional hair products, for colouring, colour removing, finishing and other technical or therapeutic applications. Guarantee and pride of the company is the total Made in Italy of its products: quality, flair and Italian design make them unique, inimitable and searched from the foreign markets, always careful to the origin and the safety of the goods imported. bbcos is part of Lab37 group, a multi-brand company active in haircare cosmetics and appreciated in more than 55 countries.

Group’s strategies are focused on the individual, before being professional-centred. In fact, we are very careful to every client’s needs to offer the best trichologic solution, but we are also interested in creating a human relationship, most important feature to be part of our international group of trendy hairstyle passionate. People are the most important asset of the company since from the very begin of our virtuous cycle of production. This cycle starts in the research and development department. In the internal laboratory, our experts are addressed to find out innovative formulations with proper ingredients that work effectively on the purpose each product must fulfil. Then, internal production manufacture our product lines, using selected raw materials exclusively from EU origin and machineries at the forefront of technology. Afterwards, reliable logistic network allows fast and efficient shipments throughout the world. The rapidity and just in time, in preparation and delivery of the orders, is a distinctive feature of the group, recognized and appreciated by our partners. Lab37 also offer a complete technical support, training and teaching how to use products at their best, offering an extra key service to their customers. Finally, everything comes back to people: clients can rely on a constant and direct contact with members of the team. Because their needs are ours too, because each of them is a fundamental part of our group.

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events

China Beauty Expo Continues to Move Upmarket The 3day exhibition broke global beauty show records for attendance

The event brought together more than 3,500 exhibitors from 40 regions and countries as well as 481,895 visitors from 80 regions and countries. China Beauty Expo filled the Shanghai New International Expo Center with 260,000 sqm of exhibition area. The exhibition has become a must-attend event for the international beauty industry. “Each edition of China Beauty Expo become more and more international. The numbers of exhibitors and professional visitors has constantly increased. And this year, for the first time ever, China Beauty Expo has been venue-bound. We saw a 40% increase in foreign buyers aided by our partnerships with 31 Associations and buyer delegations, and 15 International media partners. “says Ying Sang – Executive Vice Chairman & Secretary General of China Beauty Expo.

Innovation at China Beauty Expo China Beauty Expo’s supply chain exhibition, Cosmetech, truly represents the beauty factory of the world. This year, Cosmetech included packaging, formulations, machinery,

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OEM, ingredients, accessories and services, representing a third of the total China Beauty Expo space with over 1, 200 exhibitors. According to Claudia Bonfiglioli - General Manager of Informa Beauty “Cosmetech gives the largest opportunity ever to brands to connect with new qualified suppliers in each category. For the past two years, Cosmetech has integrated beauty, ingredients and advanced science by bringing R&D experts to the platform in collaboration with IFSCC.” Hall N4 - China Beauty Expo’s Premium Packaging and Make-up Hall N4 covered five major industry segments, including premium packaging and colors, creativity design trends, and the future factory. This hall allowed visitors to discover the truly creative and innovative packaging designs. Dozens of leading international artists joined this event, bringing improvements and solutions to numerous brands. Hall N6 - China Beauty Expo’s new N6 hall was dedicated to sharing the latest intelligence on beauty ingredients.


events

Leading suppliers such as Symrise, Dsm, Ashland, Greentech and Merck were featured in the Advanced Science and Innovation Hall. They met with local professional visitors and targeted purchasers from Asean cosmetics manufacturers. Exhibitor categories in Hall N6 included personal care ingredients and raw materials, home care and cleaning ingredients and raw materials, and laboratory and product services. Here, the latest innovations and cutting-edge products have been developed to meet the market needs. Fashion at China Beauty Expo COSMETICS includes cosmetics and toiletries from all around the worldstarting with multinational companies and continuing with young and emerging suppliers. Professional Beauty, with leading international experts, hands-on education, live demonstrations and other activities that have inspired medical beauty industry professionals. Hall N5 - China Beauty Expo 2018 welcomed Japan as its Country of

Honor. The Japanese Pavilion included Shiseido, Kao, Kosé, Freeplus, Kate Tokyo, @Cosme. These suppliers exhibited in N5 District which was the meeting point for fashion cosmetics buyers. Apart from Japanese suppliers, other make-up brands demonstrated their own unique personality and understanding of make-up so that the visitors could explore the world of colors in N5. The perfume section named “Perfume Brands Village” was designed by Centdegrés, Musée International de la Parfumerie of Grasse and Nez Magazine. This became a meeting point where brands, distributors and suppliers met in an incredible village to design the fragrance trends of 2019. Beauty Avenue - Inspired by Fifth Avenue and The Champs Elysées, Beauty Avenue was established as a fashion district with leading and niche cosmetics brands to attract more professional and trendy buyers. It featured China Beauty Expo’s red as its dominant color and used modern fashion designs to present a dynamic

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display space where the visitors could feel the excitement of a fashion show. Beauty Avenue booths were booked by leading brands, including L’Oréal, Elle, Dermalogica, Gelle Fréres, Sansho, La Biosthétique, Edible Beauty, Dr.Brandt, Svr, Sg79|Sthlm, John Varvatos, Euro Beauté, Erno Laszéo, Balmain Hair, Orezza, Aq Skin Solutions, Laurence&Chico, Comfort Zone, Patyka, Héloise De V, Tangentgc, Graine de Pastel. Beyond Beauty Trends - Beyond Beauty Trends 2018 of China Beauty Expo, joined with Centdegrés, to host four conferences covering topics that will shape the trends for tomorrow’s beauty market. These topics included the rise of perfume in China, male beauty, the KOL industry and South-East Asia beauty opportunities. The event invited the top industry media, consulting companies and manufacturers including Nez, Firmenich, Essenzia, Amplify Asia. Presenters provided insights on topics like “The Scents for China” and “6 Strategies to Win at Kol Marketing in China”.


events

Targeted Business Networking at China Beauty Expo Business Meetings Asia – The event involved 60+ international brands in skin care, make-up, fragrance, organic products, hair care and color products, and health supplements from France, Germany, Italy, Spain, Israel, Canada, Qatar, New Zealand, Australia, Russia, Hellas, Malaysia, Thailand, South Korea, Japan. They were joined by 60+ Asian importers such as Sogo Indonesia, Medicare Vietnam, Ltd., SPA and retailers from Singapore and China’s local top leading importers. The one-to-one matchmaking event offered a platform for the international brands seeking to enter China and other Asian markets. Informative Insights at China Beauty Expo Retail Summit – The 2018 China Cosmetics International Retail Summit invited leading retailers like “cosmetics special stores”, consulting experts such as Nielsen, and brands like L’Oréal to discuss how retailers choose the products to attract the new generation of consumers. The Retail Summit also invited Sherry Sjiamsuri, CEO of Sogo Indonesia, Mari Tsutsumi, Director & General Manager of Overseas Enterprise Division of Sogo & Seibu Co., Ltd. Japan and Bart Verheyen, Commercial Director of Medicare Vietnam Co., Ltd. to join a panel discussion about product placement in retail and distribution channels, consumer behavior changes, e-commerce and social media in Asia.

Supply Chain Summit – The International Cosmetics Supply Chain Summit 2018 connected cosmetic purchasers and product developers with global high-end groups and local trendy suppliers such as Dupont (USA), Intercos (IT), Fiabila (FR), Cosmax (KR), Toly (GE), Wekerle (GE), Essel (CHN), Kolmar (KR), Keystone (Holland), Aptar (FR), Coson (USA), HCT (USA), B-Kolor (IT). They shared latest innovations and emerging fashion trends. Advanced Science and Innovation Forum – “The objective of the AS&I Forum has been to bring timely insights from beauty safety, human health and beauty, new technologies, claims, and fundamental knowledge in skin biology, to help companies be prepared for the future with cosmetic products answering the needs and expectations of the consumer.” says Claudie Willemin, IFSCC Scientific Editor. China Beauty Expo 2018 worked with China’s cosmetics regulator, CFDA, the International Federation of Societies of Cosmetic Chemists (IFSCC), and the Japan-China Cosmetics Exchange Association to share market updates on cosmetics R&D. Through its collaboration with IFSCC, CBE has been able to share biological knowledge and applications based on Asian skin genes. It also highlighted developments in beauty safety, personal care, antiaging protection, whitening function and colors from Estée Lauder, L’Oréal, Shiseido, Amorepacific, Ashland, Greentech, Merck, Pola, Bio Alternatives and Sunjin. This event has become a center for scientific exchange within China’s fast-growing beauty industry.

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Professional Beauty Forum – The 2018 International Cosmetic Dermatology Forum invited renowned local and international dermatologists and professors to provide guidance and assistance in the research, development and design processes of Chinese brands and manufacturers. The event highlighted functional products that can better meet market needs and be positioned between professional treatment and normal skincare. The forum also included Edward Wong, President of the Spa & Wellness Association of Singapore to share “Disruptions & Challenges to the Beauty Treatment Business”

SAVE THE DATE: China Beauty Expo 2019, 20-22 May 2019 China Beauty Expo (CBE), Asia’s largest beauty trade show, will celebrate its 24th anniversary at the Shanghai New International Expo Center from May 20 - 22, 2019. CBE 2019 will bring together 500,000 trade visitors from 85 countries and regions and coming from all channels, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPAs, hair salons, plastic surgery hospitals and e-commerce outlets.


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There are places YOU want to be ICMAD can make it happen

Find open doors and more opportuntities when you join our powerful international network of suppliers, retailers, consultants, brand marketers, sales reps, R&D services, and industry experts. We’ve been opening doors for the best in the industry since 1974.

Advocate. Educate. Service. Deliver. 32 www.exportmagazine.net

ICMAD.ORG/JOIN 800-334-2623


AMMONIA FREE NO ADDED PPD & RESORCINE ECO FRIENDLY VEGAN FRIENDLY

NATURAL & BIO INGREDIENTS

Want to color and restructure hair in a single action? Now you can with MC2!

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maya style

VANITY SPRING SUMMER COLLECTION 2018

The color Pantone Almost Mauve is the inspiration of this hair look disheveled. A very light beige, a delicate tone that creates a wonderful bond with the most eccentric haircut.

Riflessi Silver Mask 50 gr Blossom Clear 1 gr Blossom Fuchsia 1/2 gr Blossom Orange

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anna style

VANITY SPRING SUMMER COLLECTION 2018

This nuance is inspired to the blue sky of Little Boy Blue, the third Pantone color of this year. Definitely a trendy color, is a mix between the ice effect and the shades of a terse spring sky.

Riflessi Black Mask 3/4 Blossom Blue

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INTERVIEW

REVIVRE A COMPANY WITH A “GREEN” PHILOSOPHY Revivre offers products that reflect an ongoing commitment to protecting the planet

EXPORT MAGAZINE: Dr Luigi Grassato, you are in charge of R&D for Revivre, a company belonging to the G.V.F, group. From the very beginning, Revivre opted for a green orientation, both in the choice of the raw materials and for communication, as a real precursor of the market. Has this strategy been conformed as successful in time? Luigi Grassato: When the company was founded in 1974, the idea was to create products clearly based on plants. It was definitely not to follow a fashion, at the time there were still cosmetics made with animal by-products, but a precise decision dictated by the firm conviction that ingredients of very high quality (and activity) could be extracted from plants, to keep the skin in excellent condition and improve it. Besides, centuries of studies and ancient folk remedies only exalt this type of concept: man started to use plants for healing purposes in ancient times and with scientific progress, has only refined this ancient science of herbalism. In recent years, there has certainly been a great drive for research in this sector and today I would say that almost all the companies that are on the market claim the properties of an almost countless series of substances of natural origin. However, I want to recall that the Green Philosophy of Revivre is not only in its use of natural ingredients, but embraces a much broader concept, with the continuous search for solutions that can improve the ethical and environmental impact of its products. We are careful in the choice of ingredients that come from companies that are attentive to the environment, for example avoiding deforestation or obtaining

their products using techniques that do not consume excessive amounts of materials and energy. The ethical aspect has also always been very important in Revivre: for years we have committed to buying shea butter from a company that is socially engaged in the area where it is harvested (Burkina Faso) with a programme of aid for the local population. These may seem small things, but we are convinced that it is the small attentions that can change the world. EM: The Revivre range includes various product categories. Which are the main ones? LG: Revivre currently has a portfolio of over three hundred products, divided between Professional Beauty and Hair Care, in addition to make-up products, distributed under the Patricia Mi brand and some food supplements, produced by our associate company ReviPharma, specialized in these products which are distributed through other sales channels. Saying which are the main ones is difficult, but I would dwell on our “historical” products, which we have had since the creation of the company, albeit with some modernizations with the passing of the years.

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As far as the hair care sector is concerned, there is one name in particular: Exence, our line of products for anomalies of the scalp, all based on essential oils. In the beauty-care division, I would mention three product lines: Detoderm, our starting point based on essential oils for any beauty routine for the face: Cocktail, a series of multifunctional products that can solve any issue of the skin, and Soin Vitalité, the leading anti-age treatment, which has been at the top for more than 15 years in its latest version, and which shows no signs of losing its popularity with our clients, as is often the case today with the products in our sector. EM: Which characteristics make Revivre attractive to both the professionals of the sector and consumers? LG: The question I am most often asked by possible new clients is “Why should I buy from you?” Today there is very great competition and on the panorama of the cosmetic market it is difficult to find new spaces. From my point of view, Revivre is a great company on our market, which has stood out over the years for having always been giving the best in terms of quality. Recognition of this can be seen by the attachment of many of our clients (who I will never stop thanking!) who have followed us loyally and continue to do so. Let me give you just one example. Over the past year, we have produced a new format of Hair Care Academy for our clients. We thought we had in front of us all those who had approached our world recently. To my great surprise, wherever our Academy was, I met again many clients who have been following us for 20-30 years and more!


INTERVIEW

We hold courses on marketing, in-depth courses on sales techniques, on staff management, on massages or more general subjects such as courses on cosmetology and wellness. A course which was recently very successful is called ”Cosmetic chemophobia”, which covers all the fears and “fake news” encountered in our sector. It is a day which tends to give greater confidence to our wellness professionals when they have to answer specific questions asked by their clients.

The greatest recognition that a company can receive is the esteem of its clients, as we have experienced in the past few months. Revivre products are famous for living up to the expectations of even the most demanding consumers. Entrusting the choice of the most suitable product to safe and expert hands is however to be considered the best choice. This is why training our wellness professionals is very important for us. EM: What kind of support do you give clients, starting from education and other important aspects linked to popularising the brand? LG: As head of education, I can only say that for us education is everything! The company has always believed in education and this is why it is constantly engaged in the creation of spaces to spread knowledge, both of its own products and methods, and on subjects

of a more general character relating to the sector of cosmetics and wellness. Every Monday, at our facilities in Milan and Bassano del Grappa there are training days to study in depth our products, the ingredients that make them stand out, the methods and technologies associated with them. On request we hold focuses in other towns as well, wherever needed. Another very important support for our clients is provided directly in the salons of our clients. Our specialized technicians can provide training in loco for the staff, detailed analyses on clients and this is a service which is always appreciated by our clients. Alongside this activity there are our Academies, training courses for hairdressers and beauticians which through meetings on more or less a monthly basis increase knowledge, not only on our products but on everything that concerns our sector.

EM: Does Revivre have an important presence on international markets? Where is it particularly successful? LG: For many years Revivre had a typically Italian vocation, giving little attention to abroad. Following globalization, however, it has undertaken a more international goal. As the European market was already saturated, Revivre decided to move immediately towards more distant countries, often emerging ones, where Italian products are recognized as having an absolutely undisputed value. Today our main markets are the Gulf area and above all Far-East Asia, where over the years we have consolidated some very important partnerships. The quality of our products, our correctness and our attention to human relations have been valid allies in exporting our brand so far away. The road is still long, we still have many projects and countries where we want to be known, but every year we continue to add a few more flags to our “Revivre world”.

www.itelyhairfashion.it – www.revivre.it – www.patriciami.it – www.revipharma.it

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C.S.


13th - 15th October 2018 | ExCeL London

13th - 15th October 2018 | ExCeL London

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REGISTER YOUR INTEREST www.salonshow.co.uk/swoman 39 www.exportmagazine.net


T oiletries , cosmetics , perfumes , ph y toproducts

Cicamed, organic science A Swedish skincare brand, proposing result-oriented products. A new generation of natural skin care focusing on visible results, and combining highly selected organic and natural ingredients to achieve top results. Cicamed Organic Science carefully selects each raw material compatible with the skin, such as natural emulsifiers originating from olive oil, reinforcing the lipid barrier. Water and fat-soluble antioxidants are employed to protect the skin from environmental aggression, and the integrity of this vegan line of treatments is guaranteed by the use of airless bottles, allowing the minimal use of preservatives. Designed for all skin types, Cicamed Serum C is a protective and moisturizing vitamin serum, rich in powerful organic aloe vera and hyaluronic acid providing deep hydration. Formulated with natural lactic acid from bilberry, lemon, sugar maple and sugar cane, Serum AHA stimulates cell renewal though a gentle exfoliation of your skin, removing dull dead surface cells and helping restore a radiant complexion. Golden edition for the Collagen boost mask, the ultimate and luxurious leave-on, anti-age mask with golden shimmer for an instant tightening effect. Apply to cleansed skin a layer of this special mask, and wait five minutes before applying makeup. Caffeine, algae, organic and Swiss Alpine herbs extract will provide instant and long-term results, for a glowing and youthful look.

Snowcrystal®, be unique No snowflake is like the other, and this is the strong inspiration behind Snowcrystal®, the premium award winning Swedish cosmetic brand with a single ambition: create something better for both the environment and all the beautiful women out there. Conceived to embrace everyone’s individual beauty and to enhance every woman’s best features, Snowcrystal presents a cosmetic line offering a great flexibility and

Philémon, no pain without gain men Imagine finding an old suitcase, with a name and a date: Philémon 1889, a date full of significance, marking the Universal Exhibition in Paris, the construction of the Eiffel Tower, the international symbol of “Made in France”. From here, a new story unfolds, reinterpreting the long lost pleasures of the male grooming routine. With a production 100% formulated and made in France, Philémon rediscovers the old traditions and reinterprets them for modern men. Suffused with history, with a humoristic approach, Philémon removes all inhibitions about man care, and invites the professional care in the male’s bathroom. Take your time, and cherish the traditional shaving ceremony using all the symbols of an ancient ritual with Philémon panoply of shaving accessories, therefore shaving brush, beard and mustache brush, the elegant horn comb and the bath towel. Cut-throat razors substitute the disposable ones, so you can indulge in a veritable barber shop shaving with Le Malentendu smooth shaving cream and matching shaving brush, and confer an artistic touch to your beard with Le Malandroit, a transparent emulsion designed to style and define beard and mustache, while respecting your face skin. The pleasure of authentic man care does not finish with shaving, but continues with a line of complex and innovative products for bath - with a dermo-protector roll-on deodorant and an all-in-one delicately scented shampoo/shower gel - and Le Mal est fait, an effective dual care serum embodying moisturizer, after shave and anti-aging care, extending its benefits on skin and beard, making it stronger, healthier and shiner.

endless creative possibilities. How? This sustainable and easy-to-use system provides a refillable packaging, glistening with a delicate texture in the shape of a snowflake. Pick and mix your products, select the best shades for your complexion and personalize your cosmetic experience.

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You can change the composition of the kit according to the season, according to your mood or need. A soft, light and creamy texture, a color coded makeup based on the key undertones of the skin, which enables you to create your own perfect cosmetic palette, complementing your skin tone. Choose your shades, fill your snowflake case, remove and refill once you have finished the product or whenever you decide to try something new. Snowcrystal® brings a touch of Scandinavian minimalism into your daily routine, a sophisticated and casually chic beauty approach you won’t be able to do without.


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EXHIBITIONS

BeautyIstanbul 2019 exhibition continues to be promoted on various platforms worldwide

BeautyIstanbul 2019, the international exhibition for cosmetics, beauty, hair, private label, packaging and cosmetics ingredients will welcome its professional guests on 2-3-4 October 2019, in Istanbul, Turkey. The show will bring together 400 exhibitors from 40 countries along with over 8.000 professional cosmetics buyers and distributors from more than 120 countries. Proceeding promotion activities in March starting off with Moldova, the small country between Romania and Ukraine, was visited by our team to represent the new rising star among cosmetics exhibitions: BeautyIstanbul After meeting with

hair and beauty professionals in Duesseldorf-Germany mid-March, BeautyIstanbul 2019 was introduced to Jordanian and Yemeni business people during separate bilateral business forums in Istanbul. Bologna-Italy was an important platform during March, where BeautyIstanbul team met with thousands of potential buyers from all over the world and they were invited to our exhibition. Also, BeautyIstanbul was advertised in various outdoor and indoor locations in Bologna city. Simultaneously in Dubai, BeautyIstanbul was promoted to the professionals from derma cosmetics sector which is a sector that is recently growing at a

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fast pace in Turkey. After meeting with potential buyers from private label sector and inviting them to BeautyIstanbul in Moscow following the last week of March, promotion activities continued in Plovdiv-Bulgaria, Riga-Latvia, Kuala Lumpur-Malaysia, Shanghai-China, Kiev-Ukraine and Mumbai-India. Activities in April began with meeting Halal Cosmetics industry in Kuala Lumpur-Malaysia and continued with perfume industry professionals in Milano-Italy, along with cosmetic and beauty professionals in Almaty-Kazakhstan, Vilnius-Lithuania and Porto-Portugal during the first week of April. While meeting with cosmetics packaging professionals in Shanghai in mid-April, BeautyIstanbul was presented to local Turkish retail professionals and buyers in a retail summit. April was an active period for BeautyIstanbul, meeting with cosmetics ingredients and raw materials professionals in Amsterdam also cosmetics and beauty importers, distributors in Ho Chi Minh City-Vietnam and continued with promotion activities in Moscow-Russia for beauty professionals along with cosmetics distributors and importers in Nairobi-Kenya.


EXHIBITIONS

Tehran-Iran, which is an emerging and important market for beauty industry, especially in make-up, haircare products and perfumery also as a critical buyer and visitor region for BeautyIstanbul was the last destination for our team, where we met thousands of distributors and manufacturers who are looking for suppliers globally. Promotions of BeautyIstanbul Exhibition for May and June period were launched with Dubai in a cosmetics and beauty exhibition where BeautyIstanbul was on display in Dubai metro which drew great interest from all visitors and exhibitors. Our team contacted industry’s leading cosmetics buyers and distributors primarily from Middle East, Gulf, Arabic countries and invited them to Beauty Istanbul. In Seoul, South Korea simultaneously with the Dubai, BeautyIstanbul team promoted our exhibition to numerous buyers and distributors from Korean and Asian cosmetics markets and received positive interest from professionals. Beauty Istanbul’s Asian market promotions continued with ShanghaiChina cosmetics exhibition during May where we met with professional beauty equipment, packaging and cosmetics raw material companies and professionals and invited them to our exhibition. At the same time, our team was present in during Sao Paulo-Brazil cosmetics technology, raw materials and packaging exhibition. BeautyIstanbul

was promoted to beauty professionals from all over South America especially from Brazil which is one of the leading cosmetics markets in the world. Through the end of May, BeautyIstanbul team was in Amsterdam-Netherlands for the private label exhibition. Many retailers and producers mainly from Europe got informed about BeautyIstanbul 2019 and most exclusive ones were invited to our B2B hosted buyers program. BeautyIstanbul carried out promotions in various exhibitions all over the world with no exception in June, starting with Mexico. Our team gave information to many beauty professionals, hair stylists and buyers from Central America about BeautyIstanbul 2019.

BeautyIstanbul launches its Online to Online business platform BeautyIstanbul will introduce an Online to Online platform for its exhibitors and visitors which will enable them to communicate and proceed doing business months before the exhibition. This will bring additional value to the exhibitors by having constant communication with their potential buyers and pre-arranging their deals while buyers will be ready for the exhibition knowing what they will attain. This online tool is expected to be

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Our team was present in Delhi-India beauty exhibition which occurred concurrently with Mexico. Salon and spa professionals, buyers and distributors primarily from Asia and Middle East were informed about BeautyIstanbul 2019 and showed great interest to our exhibition. BeautyIstanbul’s promotions for June continued at a supplier exhibition in Germany which is the biggest cosmetics market in Europe. BeautyIstanbul team in Munich, invited professional buyers and suppliers to our exhibition in person. BeautyIstanbul continued its promotions with Paris-France contacting leading suppliers of the dynamic make-up market, alongside make-up professionals and worldwide buyers and distributors of color cosmetics. Latest visits of the month included Johannesburg-South Africa general trade show which includes cosmetics and beauty as well. As we express, African market is vital for BeautyIstanbul 2019 hence the team reached out to selective cosmetics professionals and buyers from Africa and invited them to our hosted buyers program.

ready by September 2018, almost 13 months prior to the event. BeautyIstanbul team will continue its worldwide promotion activities, speeding up in the upcoming months, which will dedicate a huge investment and human resources, both in local and international markets. BeautyIstanbul will proceed with its promotions all over the world to reach its target of hosting around 8.000 highly qualified visitors, including over 3.000 international buyers from more than 120 countries in Istanbul. See you at BeautyIstanbul, October 2-3-4, 2019 www.beautyistanbul. com.tr – T. +90-212.222.90.60


events

“30 YEARS OF BEAUTY” CELEBRATES THE 30TH ANNIVERSARY OF ALTER EGO ITALY A long journey through the evolution of the brand shared with clients and salons in Malta

“30 Years of Beauty” is the target achieved and celebrated by Alter Ego Italy, the flagship brand of AGF88 Holding, the Italian group, located in Veneto, that for over 70 years has been one of the most important manufacturers of professional hair care products. Mr. Federico Pegorin, CEO of the group, stated that he had the idea of launching a brand of exclusive professional products in 1988 but they would have never imagined such a fast and important growth which this year successfully led them to celebrate the 30th anniversary of the brand with a modern and refined image worthy of competing in the international arena. Malta made an excellent choice for their 30th anniversary celebrations welcoming hairdressers from across the world. The event took place from 27 to 30 of May –three packed days of inspiration, education and fun to celebrate the evolution of the Italian brand consisting of traditions, values handed down from one generation to the next, passion for quality, attention to details and love for beauty. These solid premises along with the company’s vision for the future and

their effort to understand the present and anticipate the future are the main ingredients of Alter Ego Italy’s 1st International Convention. On this special occasion, the brand launched the limited edition of URBAN PROOF EXPERIENCE COLLECTION, an anti-pollution, detoxifying daily ritual including shampoo, body/hair cream and hair mist. The company also presented a new treatment line to be launched in autumn 2018 inspired by the “Made with Kindness” philosophy. Both lines convey the company’s commitment to the environment highlighting wellbeing and beauty. The event started with seminars by Ferrari’s Performance Coach, Luigi Mazzola, who talked about motivation, building a brand on winning results

nni Pegorin, Left: Federico and Gia Nicoletta Peruzzo

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and the importance of team work, while Fashion & Beauty Specialist Vittorio Masciarelli discussed the importance of salon consulting services and trends in fashion and beauty. The celebrations culminated in a spectacular hair show, the Story, led by Leonardo Rizzo, Sanrizz International Creative Director for Alter Ego Italy, and Akademia Team’s stylists. More than 25 models walked on the stage to delight the audience with a visual evolution of the brand. The Story collection was broken down further into two separate collections: Rebirth and Androgen- a journey throughout different seasons and generations. The show ended in the historic La Sacra Infermeria in the medieval and fascinating atmosphere of the Order of the Knights, the perfect setting for the gala dinner, Brand Director Nicoletta Peruzzo welcomed and thanked long-term clients and new brand dealers, talked about the industry changes, the exciting plans to come, the importance of the team spirit and their target to continue growing together with the help of those who believe in this brand. Date and location for Alter Ego Italy’s next International Convention will be soon unveiled.


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T oiletries , cosmetics , perfumes , ph y toproducts

Doctor Bald, happy bald people

Cent pur cent, mineral makeup

An innovative product, there is no denying that. Doctor Bald has it all new product, new application and, most of all, new category: bald people. Carobels CEO himself had the crazy idea to create a specific treatment for the sensitive skin of bald heads, which must be gently cleaned and deeply hydrated. Baldness is pretty common and there are no specific dermatological and cosmetic treatments for it. Doctor Bald is the answer, offering specific care for the scalp, so delicate since devoid of hair protection, hence exposed to external aggressions. With more than 35 years of experience in the beauty field, Carobels therefore developed the first hair treatment shampoo and lotion for bald people, featuring a purifying formula smoothly cleansing the scalp, providing extra hydration thanks to the presence of Aloe Vera and essential oils. Witch hazel performs its astringent and anti-inflammatory actions, while the refreshing mint offers a unique revitalizing sensation. Last but not least, the ultrasoft silicone bristles of the patented applicator brush Ultra·Clean by Carobels offer a quick and efficient massage, which removes sebum, impurities and unpleasant shine. Easy to clean and disinfect, the shape of this brush has been specifically designed to facilitate the application of Doctor Bald products. Experience a unique pamper for your bald head, and be proud of it.

Give her some makeup and a brush, and Caroline Rigo, founder of Cent Pur Cent, can inspire and change the world. Looking for a healthy makeup, she came to mineral products but managed to go a step further, creating a line of products 100% natural and healthy, gently taking care of skins with allergies, acne and other disorders. All powders of this Belgian brand consist of 100% natural mica minerals from the mountains in Peru, and they perform a powerful moisturizing and nourishing action, allowing skin to easily breathe under the makeup, since pores are not clogged by oils, talc and preservatives. The fine texture of the makeup becomes a veritable second skin, light and comfortable, conferring a glowing, fresh and happy look to your face. And this is the focus of the brand, making you feel happy and good, as well as healthy, enjoying your daily beauty routine. Easy and fast to apply, Cent Pur

Cent proposes mineral makeup for your skin with foundations, blush, primer and concealer, as well as eye shadow, pencil and mascara for an intense look. Kiss without sticking your beloved with the intense shades of lipsticks and matching lip pencils, or add a glow to your lips with the lip-gloss. Of course all these makeup products deserve the perfect brush to be applied, so here comes the wide selection of tools to ensure the perfect coverage and distribution of product on your skin. Cent Pur Cent makes it so easy to enjoy beauty!

B·Kos, Bio around the world A brand created while gathering the experiences of distant travels and journeys. Skincare recipes from old African traditions, precious oils from Italy and Orient, Hawaiian and Japanese algae. Every continent and each country has a story to tell, and a special natural ingredient to offer for the formulation of a unique and refined line of beauty products. Flowers, vegetables, fruit and cereals, all edible products performing their magic on your skin, like the natural alternative to Botox Acmella Oleracea from Reunion Island, reducing muscle tension and fine lines, or the highly anti-oxidant Hawaiian Haematococcus Pluvialis, and the Wakame algae from Japan, boosting collagen and hyaluronic acid production.

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B·Kos designed and developed an exquisite and delicate line of nourishing, hydrating, cleansing and anti-aging face treatments featuring extraordinary and surprising ingredients, as well as seducing butters and oils to pamper your body. Every treatment is presented in simple yet elegant jars and bottles, and encased in a recyclable packaging which highlights the country of origin of the main component, taking you to a beauty journey around the world in the comfort of your home.

P P P P P P P P P P P P P P P P P P P P P P P P P


PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 47 www.exportmagazine.net


events

BEAUTY WORLD JAPAN CONTINUES TO LEAD THE WAY IN THE BEAUTY SECTOR DRAWING CROWDS EXCEEDING 76.000 VISITORS

The Beauty World Japan held once a year in both Tokyo and Osaka, in alterning seasons, closed its doors successfully after a three day run at Tokyo Big Sight. The 21st edition showcased as usually a wide spectrum of cosmetic products, beauty equipment, Spa & wellness products, diet & health products, and everything concerning the beauty business. Gathering a record-breaking 76,702 visitors, an increase of 3,668 compared to the previous edition, the show has shown steady growth since its launch in 1998 and cemented its position as the number one trade fair for the beauty and spa industries in Japan. Six halls were filled by 602 exhibitors (Japan: 506, Overseas: 96) from 16 countries and regions including France, Germany, Hong Kong and Italy, as well as pavilions from China, Korea and Taiwan. Both visitors and exhibitors expressed their great satisfaction for this rewarding event in terms of business meetings and contacts. In the halls 4, 5 and 6, various beauty products and service for aesthetic salons, hair dressing

salons, nail salons, hotels & spas, leisure facilities and retail distributions were displayed within nine product zones. Dedicated to exhibitors aiming at volume orders rather than direct sales, the Platinum hall located at hall 7 served as a premier platform for beauty equipment and cosmetic manufacturers, as well as overseas exhibitors and pavilions from China, Korea and Taiwan.

Creative HAIR’ located in hall 8 featured an exhibiting space providing new inspirations and the Hair stage where industry experts shared their knowledge and techniques through seminars and demonstrations. ‘The Barberella in Japan’, the hair-cutting contest by female barbers held in Japan for the first time at Beautyworld Japan this year, attracted many visitors.

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The Tokyo Nail Forum presented the latest products and introduced top-class nail art techniques through a wide range of events and demonstrations at ‘Nail stage’. Many seminars and parallel events completed the Beautyworld showcasing.

The next Beautyworld Japan will be held from 13 – 15 (Mon – Wed) May 2019 at Tokyo Big Sight West Halls 1 – 4 and Atrium.


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interview

LINDA PARADIS INNOVATION IN TATTOO REMOVAL Linda Paradis has launched and developed a safe and secure technique for tattoo removal

We met Linda Paradis, CEO and Founder of Lind Paradis Group, at BeautyWorld Dubai, where she launched in the region Tattoo Remoov 88, the most powerful and effective ink removal product in the world. Remoov 88 is a unique method of ink extraction for cosmetic and body tattoos. A dermographist and international trainer in Dermopigmentation, (as well as having a degree in Mandarin from Beijing University, no small feat!), Linda Paradis came up with the miraculous ink removal method in 2006, serving as an alternative to laser removal and surgical excision, which can cause damage to the skin. Until Tattoo Remoov 88, the removal of unwanted ink was a tedious and painful process. This innovative method is simple, easy to use with fast results from the first session and, most importantly, painless. Tattoo Remoov is used with Cartridge 88, also invented by Linda, on the FDA regulated, CPNP registred, free sale,

Msds skin to remove all tattoo colours without pain, redness, inflammation and scarring. Cartridge 88 surfs on the skin and does not penetrate the dermis because of its round square configuration. Tattoo Temoov 88 is mainly made up of cosmetic and food molecules with the best and most appropriate dosage. It is free of acid, saline solution and lactic acid. Simple to use, quick and safe, it offers fast and painless treatment, without any need to numb the body before treatment. Linda Paradis has also developed a complete range of products to deal with ink removal. The Linda Paradis Dermo Power kit is ISO and the Dermo Power kit is among the best in the industry providing a high performing design and versatility for use with all permanent make-up procedures and removal services. When used with the TR88 cartridges for tattoo ink extractions, the experience is smooth with no vibrations and ease of use,

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without ever penetrating the skin. Skin care after ink removal is also included with Aftercare, aimed at protecting the skin and making it permanently moisturized, Made up of natural elements, like orange oil, jojoba oil, lemon oil, shea butter, beeswax etc., it provides the perfect protection for skin. Mega-Power Scarcare Gel for Quick Healing uses the healing power of the Arnica Montana flower, a plant known for its medical properties. The easily-absorbing gel helps reduce inflammation, relieve pain and irritation, it consists of natural elements including Aloe Leaf, Lemon, Apple and Cucumber. The Cleansing Gel opens pores to help Tattoo Remoov 88 come into contact with the particles of tattoo pigment, without drying the skin, it is clinically proven to reduce dead skin cells by 90%. It is made up of 90% of organic substances, like Chamomile Flower Extract, Fruit acids, Apple, Lemon etc. Icy Lips 88, used only with Cartridges 88, is a non-invasive, painless, no-numbing technique to help give lips a beautiful lustrous icy effect. The technique involves working with pigment for the most natural effect possible for only 30 minutes. Linda Paradis now has over 25 years of industry experience as a clinical practitioner, trainer and international examiner and travels worldwide to share her findings with industry professionals, physicians and other educators in her global tattoo removal training courses and seminars.


XVII International Exhibition of Beauty Industry

18–20 September IEC ∙ Kyiv ∙ Ukraine

+38 (044) 496-86-45 ic@pe.com.ua

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events

COSME TOKYO Best Gateway to Japan & Asia’s Cosmetics Market 2019 Edition, Ever larger as Trendsetting Show in Asian Cosmetics Industry

With much attention from the Asian cosmetics industry, COSME TOKYO Japan’s largest cosmetics show - returns from 30 January - 1 February 2019. To meet the high demand for import cosmetics in Asia, many more international companies exhibit their latest cosmetics which are absolutely new on the Asian market. Therefore, the show is becoming increasingly popular as a trend in Asia-setting venue where everything about cosmetics like skin care, hair & body care, natural/organic product, makeup, fragrance, men’s care, etc. are presented all together. At the next edition, it is expected to be the largest and most diversified in the show’s history welcoming 780* exhibitors from 35* countries including many national pavilions. Considering the huge success of the previous show, the 2019 exhibition hall will be, undoubtedly, filled with even more active business meetings and discussion.

Totally B-to-B Platform with Japan & Asia’s Professionals COSME TOKYO is B-to-B exhibition where all the participants are looking for new business opportunities.

At the last edition, 22,114 professionals including many of CEOs, Directors, and Buying Managers who are excited to enhance their lineups with new overseas cosmetics in the show. Besides the huge number of Japanese visitors, the show gathers international visitors from Korea, China, Hong Kong, Thailand, Singapore, Malaysia, and other Asian countries. So, COSME TOKYO has been chosen by many international companies such as L’ERBOLARIO (Italy), Natura Siberica (Estonia), KF Beauty (England), etc. as the best place to enter the Japanese and Asian cosmetics market.

Business Matching arranges face to face meetings on-site To make the show even more fruitful, Show Management offers exhibitors two types of business matching support services, “One to One Matching with Japanese Distributors” and “Meeting Arranged with Asian Premium Buyers”. To make agency agreements and source the exhibit cosmetics, Japanese distributors, and Asian strong retailers, for instance, Watson- Asia’s largest health & beauty care shop and Sa Sa International– the Asia’s leading cosmetics retailing group, have both participated in the program and held a huge number of in-depth business

Exhibiting Information >> http://www.cosmetokyo.jp/en/ex/

meetings with worldwide exhibitors. As the service is welcomed and loved by international exhibitors, as shown in their comments, Show Management is more than happy to gather more participants for the 2019 show. *expected, including co-held shows

Rush in Now to Exhibit! After a sold-out announcement in May, Show Management managed some exhibit spaces to open up for more companies. For those who are interested in exhibiting at the 2019 show, reserve your booth now!

Free Visitor Ticket >> http://www.cosmetokyo.jp/en/inv/

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Beauty where the continents meet!

20-22 June 2019

Follow us

/beautyeurasia

/beauty_eurasia

/beautyeurasia

/beautyeurasia.com/Linkedin Organiser

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HALL 5-8

20-22 SEPTEMBER 2018

• 2000+ International products

customized for Asian consumers • Leading premier event in ASEAN serving Manufacturers & Distributors Educational Program on marketing strategy & production technology • Special Privileges: √ exhibitor information preview √ one on one meeting √ free sample of show catalogue √ free hotel accommodation

2 SHOWS, 1 VENUE SAME DATE, SAME LOCATION!

ORGANIZED BY

China Chengdu Beauty Expo

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Chengdu 2018.04.19-21 www.exportmagazine.net

SUPPORTED BY

China Beauty Expo

Shanghai 2018.05.22-24

RECOGNIZED BY

Mekong Beauty Show Ho Chi Minh City 2018.06.14-16


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compan y

PURE, THE NEW FABY COLLECTION The summer collection embracing the soft hues of clouds

With over 30 years industry experience, Faby is the Italian brand that offers a wide range of fashion-forward nail lacquers, lacquering gels, professional treatments and stunning seasonal collections. Faby latest collection Pure is a limited edition of gorgeous nail lacquers created for this summer time. Pure is the colour white, simple yet never trivial. Pure is like camellia, the flower of love and endless devotion. Pure is air where thoughts fly freely. Pure is the joy of meeting, the emotion of embracing, the courage of starting again. Pure is the lightness that makes everyone feel free. Pure by Faby is a delicate nail lacquer collection including 6 pastel colours that in their simplicity disclose their essence.

Diaphanous, delicate pigments for a refined simple manicure that embraces nails with the soft hues of clouds. Six trendy shades perfect for any ordinary day and glamorous event. Pure is not only a nail varnish but a new concept for nails, where beauty and wellbeing go hands in hands. This line is in fact enriched with Camellia Oil, a precious active ingredient that makes nails stronger and healthier and provides regenerating and anti-ageing properties.

As the safest nail brand on the market, for both clients and technicians, FABY proudly adheres to a ’10 Free Philosphy’, with formulations that contain absolutely no harmful substance like: Formaldehyde, Toluene, Dibutyl Phthalate (DBP), Camphor, Formaldehyde Resin, Ethyl Tosylamide, Triphenyl Phosphate (TPHP), Acetone, Parabens and Lead. All Faby nail lacquers are also cruelty free. They apply evenly and easily for a long-lasting cover with shining and vibrant shades that dry very fast.

Faby products are distributed worldwide by Faby Line in luxury spas, beauty centers and perfumeries or online on: FabyBoutique.com. / FabyNails.com Pure Collection features: BLUSHING BEAUTY - An elegant neutral dusty pink; SOFFIO – Blow – a soft sheer green that instantly brings spring in your heart; A REFLECTION OF LOVE - A tender hue of shimmery white; ANIMA PURA – Pure Soul, an enchanting and pure transparent flowery white; CAMELLIA - A romantic sheer pink, the perfect shade to say “I’ll love you forever”; SWEET WHISPER - Soft sheer creamy yellow.

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RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 63 www.exportmagazine.net


ESLABONDEXX.COM

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//STYLING UNCOMPROMISING CREATIVITY & PROTECTION The essence of Eslabondexx is “trend-tech”, a contemporary lifestyle in which the research of the most creative design, fashion and art trends coexists with the most avant-garde cosmetic technologies: this is the concept behind ESLABONDEXX PROTECTIVE STYLING, products dedicated to the creation of unique looks, but that do not leave aside longevity and health of the hair.

THANKS TO THE PATENTED NIO-PROTECT TECHNOLOGY AND A MIX OF FUNCTIONAL INGREDIENTS, THE ESLABONDEXX STYLING IS FUN, BUT PROTECTIVE!

PROFESSIONAL BEAUTY INDIA MUMBAI 1 ST - 2 ND OCTOBER · WABEL PARIS 10 TH - 11 TH OCTOBER INTERCHARM MOSCOW 24

TH

-27 TH OCTOBER · COSMOPROF ASIA HONG KONG 14 TH - 16 TH NOVEMBER

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The

E U Q I N U ONLY & p event u e k a m B o Bt

Shanghai Exhibition Center

15 & 16 April 2019

Conrad Hotel

makeup-in.com 68 www.exportmagazine.net

20 & 21 June 2019

Paris

Barker Hangar

10 & 11 April 2019

Seoul

Center 415

27 & 28 February 2019

Shanghai

12 & 13 Sept. 2018

LosAngeles

NewYork

T N E N I T N IN Y O U R C O

Carrousel du Louvre


I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S

Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - private.label@alfaparfgroup.it WWW.ALFAPARFGROUP.COM

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compan y

ALFAPARF group: A GLOBAL PRESENCE and THE HIGHEST COMMITMENT TO QUALITY In just over thirty years, an Italian hair color business has developed into a multinational company that is one of the largest independent privately-owned manufacturers in the beauty business.

from yesterdAy to todAy The Alfaparf story started in 1980, when its founder, Roberto Franchina, started a hair colour business, focusing on Italy. Business expanded to Spain and then to Latin America by the middle of the 1990s, followed by the creation of production facilities in Brazil, Mexico and Argentina. This development led to the creation of the Alfaparf Milano product line and the Alfaparf Group, an Italian multinational company. In the first decade of the 21st century, distribution was to voer 80 countries and sales grew by more than 100% from euro 100 million to 200 million, with sights now set on a target of euro 300 million. Today, based in Bergamo, near Milan, the Alfaparf Group is one of the largest privately-owned manufacturing companies of hair colouring, hair care and skin care products in the world, with five manufacturing facilities strategically located around the world with over 1,200 employees.

Beauty & Business, the private label division The mission of the Alfaparf Group is to raise the quality of services provided by professionals through its high quality products and services that reflect Italian style, creativity and modern international trends that exceed the expectation of its valued customers on a global basis. As an industrial partner of most of the important cosmetic and hair care companies in the world, the Group strives to provide the highest quality products including all the steps in the process, there by providing turnkey solutions for its customers. Beauty & Business is the private label division

of the Alfaparf Group. It manufactures hair colour, hair care and skin care cosmetics, developed through years of experience in the professional market and transferred to private label manufacturing. Today Beauty & Business fully understands the requirements of both customers and the market to create customized products that are always innovative. From formulation to packaging, every step in the product development is carefully followed and monitored to satisfy specific requests and reflects the competence and experience of the company in this sector. From the preliminary idea, Alfaparf assists its clients with marketing concepts. Alfaparf also takes a creative approach with its extensive Research

& Development expertise followed by industrial planning, all within the scope of the highest quality control standards in the industry through to the finished product ready for shipment. The Alfaparf Group’s product lines comprise professional lines for large hair salon chains or distributors who wish to develop their own-brand line (skin care, hair care and colouring); mass market products for modern distribution (retail colouring as well as a complete range of skin care and sun care products) and products to complete the ranges of other cosmetic manufacturers. From personalized formulations to personalized and designed packaging, the Alfaparf Group offers its customers a complete and turnkey service.

A four-pronged approach

The Alfaparf Group has a four-pronged approach, focusing on product quality, meeting customers’ needs with innovative and certified products; global production supported by five world-class manufacturing sites (Italy, Brazil, Mexico, Venezuela and Argentina) strategically located around the globe; experience in a wide range of products and markets around the world and support services in terms of product selection, packaging, graphics and regulations in different countries.

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Research & Development The Alfaparf Research & Development laboratories have more than 30 full-time chemists in Italy as well as labs in Mexico and Brazil. They form a highly skilled team including cosmetologists, chemists and laboratory technicians knowledgeable in the latest scientific discoveries, raw materials and product testing.

They also collaborate with international universities and highly specialized research laboratories worldwide. Research is carried out on hair from all ethnic groups and all testing is carried out using the most advanced laboratory instruments available, to ensure that the products are as effective as possible and their performances are long-lasting.

Worldwide competence All Alfaparf products comply strictly with the rules and regulations on production and marketing of cosmetic products worldwide. The in-house Regulatory Affairs Office takes part in the process of creation and development of all products, and regularly updates the current regulations governing the sale and distribution of hair care and cosmetic products supplied to each country. The Regulatory Affairs Office also provides all the necessary documentation to register products at the Ministries of Health and other agencies as required. Thanks to its direct knowledge in key markets, the Alfaparf Group, can offer its clients full support in developing projects, selecting proposals for packaging and creating unique graphic designs.

Production At its five manufacturing sites, the Alfaparf Group uses a process of quality control that is certified by major international agencies. The quality control process is applied to all aspects of production

which includes raw materials, packaging, processing, finished products and logistics. The five facilities all have a significant degree of automation and are equipped with lines for hair color, bleaches, liquid products for hair, skin

care and body as well as vials and packets. The company’s production sites in Italy, Brazil and Mexico have ISO 9001_2008 certification while all the sites outside Italy (Brazil, Mexico, Venezuela and Argentina) have local GMP certification.

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We fulfill Hair & Skin dreams bringing your brand to life

With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product

concepts,

formulas,

design

and

full-service

partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure. hsacosmetics.com

shop.hsacosmetics.com

PROFESSIONAL BEAUTY INDIA Mumbai 1ST- 2ND October · WABEL Paris 10TH- 11TH October · INTERCHARM Moscow 24TH- 27TH October COSMOPROF ASIA Hong Kong 14th-16th November

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events

LUXE PACK MONACO THE PLACE TO BE FOR PACKAGING, DIGITAL SOLUTIONS AND FORMULATION The annual event will take place from 1 to 3 October 22018 at the Grimaldi Forum in Monaco

For the thirty-first time, Luxe Pack Monaco will be held this autumn, bringing together the industry’s world leaders, but also small/medium firms with packaging expertise skills exhibiting their goods to the more than 9000 visitors expected.

This year’s programme addresses the concerns of brands today : Sustainable Development, personalization, digital and connected solutions, and naturalness, all of which are topics meeting the challenges faced by luxury brands today - not

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to mention additive manufacturing which makes a significant entrance into mass production, opening up the field of possibilities both in terms of design and time to market. With Sustainable Development having been a major focus of the show for several years, an entire session on the afternoon of Tuesday 2 October is dedicated to it, with exchanges by top management of several major brands. A first discussion will be on Sustainable development and value creation: Guerlain, a perfume house and its partners engaged in the meaning of a new definition of luxury, to be followed by a round table on Traceability and transparency: from field to boutique. The Luxe Pack in green Monaco Awards will be awarded on Tuesday 2 October, showcasing the brands who have made the greatest commitment to the environment.


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events

The jury members are Sandrine Sommer, Sustainable Development Director, Guerlain, Agathe Derain, CSR Director for R&D, Chanel Parfums & Beauté; Jean-François Roucou, Sustainable performance Director, Pernod Ricard, Cécile Lochard, CEO, Citizen Luxury, H.E. Bernard Fautrier, Deputy Chairman of the Prince Albert II of Monaco Foundation and Dimitri De Adolenko, Director of Purchasing and Sustainable Development Manager, Monte Carlo Société des Bains de Mer Group. The afternoon of Monday 1 October is devoted to understanding the Z generation and its impact on the luxury sector, its companies and brands, and on finding the keys for reaching out to it. A round table will discuss aspects of this generation, followed by contributions

from players in the sector. The fragrance forum session, programmed for the first time at Luxe Pack Monaco, is scheduled for the morning of Wednesday 3 October, offering the floor to major players in this booming sector, specialists in market data, perfume creation and packaging design. Topics to be discussed include Fragrances: Upcycling: an alternative production model; Packaging Design and Fragrance Packaging… The Glass Standard! Many solutions will be proposed by the exhibitors on their stands and several interventions will enlighten the subject for visitors on personalization. The question of naturalness will be the subject of a number of talks, from Lightened formulas in conservators to

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Cold emulsions for a greener and more efficient formulation and from Natural solar protection to Slow formulation and dermatology: combining naturalness and cutaneous tolerance. There will also be a round table on Connected Beauty, which will address the need for naturalness of consumers who express themselves thanks to new technologies. Luxe Pack Monaco is also an opportunity to unveil innovations, which can be seen on the panels and interactive screens in the Esplanade Hall Exit and the Living Heritage Hub is a common area presenting cutting-edge know-how and artisans ready to meet requests. The Luxe Pack Digital Village offers a global overview of the latest digital and connected solutions for packaging. More than 470 exhibitors will be attending the 2018 edition of Luxe Pack Monaco, with 47 companies exhibiting for the first time, making it an event not to be missed.


italian company at the exclusive service of wellbeing and beauty professionals.

tel. +39-051/776010 - +39-051/776397 - commerciale@incocosmetici.com

In fact, sInce Inco was founded In 1971, it has been working

for hair stylists and beauticians, creating specific products that meet their high expectations, meticulously formulated by expert technicians using cutting edge technologies capable of ensuring efficient solutions.

specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. the formulas are dermatologically safe and scientifically effective, of a high quality, with no preservatives, colourings or unnecessary additives.

inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market.

creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs.

taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. a high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. this extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market.

certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.

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R aw materials , packaging , machiner y

A HYGIENIC MEDICAL DEVICE TO EFFICACEOUS ON CALLUS Hybrid Twister is a top innovation just launched by Busch & Co., Germany, for working on callus. The innovation benefits podiastrists and pedicurists who are not only seeking more rapid abrasion and a finer surface finish, but also prefer to use a hygienic medical device. The Hybrid Twister comprises the basic element of the tried-and-tested Twister design and a progressive new hybrid grit combining two exceedingly effective abrasives, namely diamond and ceramics. Although the hybrid grit is basically fine , the use can work on callus much more quickly in both the wet and the dry technique, while at the same time producing a surface with the desired fineness. 15 versions with three different hybrid grit sizes are available for individual treatments.

Powder Power DIY Palette “Do-It-Yourself” experience A cardboard palette that combines makeup formulas and a cool fashionable look, with a revolutionary techno-smart addict gesture. Choose the base, each one with different makeup formulas and in different sizes/ shapes. Choose your favourite and personal skin-cover, each one with different colours, finishings or graphics. Slide’em together using the Sliding DIY Magnetic System. Powder Power DIY Palette is available with a wide range of customizations and decorations: 4-colours printing, screen printing, hot stamping, shiny/matte finishing, UV lacquering and special papers.

The Hybrid twister is identified by a white ring: a second coloured ring indicates the hybrid grit size. As usual, a reliable medical device with CE mark.

This revolutionary palette is entirely made in cardboard and paper, composed by two parts held together by a sliding system and six magnets: a base to contain the makeup formulas and a skin-cover. The sliding system works with the six magnets inserted under the paper that allows the palette to slide open and close, to separate the skin-cover from the base and at the same time to easily reassemble them according to taste, look, occasion or mood. Both parts can be combined in an endless number of combinations to choose from. This is the first and only totally customizable by the final consumer makeup packaging. It ’s fun, it’s practical and trendy.

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QOSMEDIX DEBUTS ITS DUAL ENDED FOUNDATION BRUSH WITH SILICONE APPLICATOR Qosmedix’s Dual Ended Foundation Brush offered with a brushed aluminum rose gold ferrule, features a silicone applicator on the one end and a nylon brush on the other end. This refined beauty tool joins an extensive line of PRO brushes from Qosmedix. The brush allows user to apply product using both silicone applicator side (firstly) and blend into the skin using nylon brush side. Perfect for use with liquid formulations like cream foundation or concealers. Qosmedix carries many unique products that can be used to promote the cause of your choice. These items can be personalized with your company logo to promote your brand and are available with volume discount pricing. This practical yet chic tool is individually wrapped for convenience and can be customized with color change for a minimum of 5,000 pieces.


interview

COSM.O PRIVATE LABEL The best haircolor solutions for your brand

With over 20 years of experience, Cosm.o has developed new hair colourings. After many years of research and development, they have reached the perfect combination of pigments in their formulas, so that the products can be customized for clients, starting from the fragrance, up to the addition of active ingredients such as the protective properties of plant oils, all without modifying the quality of the final product. IN TIME COSM.O HAS DEVELOPED DIFFERENT TYPES OF HAIR COLOURING, EACH WITH VERY SPECIFIC CHARACTERISTICS TO MEET MARKET REQUIREMENTS: HAIR COLOR CREAM LOW AMMONIA A scented colouring cream, with a low concentration of ammonia, Beeswax in the formula guarantees excellent coverage and duration of the colour.

The basic formula can also be enriched with natural extracts such as argan oil and marigold, for an excellent cosmetic result on the hair. HAIR COLOR CREAM 10 MINUTES A new colouring technology which is the result of over 5 years of research. The application time reduced to 10 minutes is made possible by the perfect balance of the colourings. It also ensures coverage and lasting colour, and without contraindications if the application time is extended. The formula contains Keraveg 18, an amino acid complex of plant origin that guarantees an excellent cosmetic result for the hair. HAIR COLOR CREAM “FREE FROM” GENERATION This is a modern colouring, with a new formulation which: • Does not contain ammonia • Does not contain paraphenylenediamine (PPD) • Does not contain resorcinol.

It is a formulation which ensures an excellent colour result and allows minimizing any reactions of cutaneous origin. The formula can be customized with a wide variety of active ingredients of plant origin. HAIR COLOR OIL “ZERO AMMONIA” A blend of oils of natural origin allows activating the colouring action. Precisely thanks to the presence of these oils, the action on the skin is very delicate. The final result is an extremely natural, covering colour and leaves hair soft and very glossy. BLEACH POWDERS AND CREAMS Cosm.o formulates and makes hair bleaching products in-house, both in non-volatile powder and in cream. Their formulas can reach up to 9 tones lighter. For better respect of the skin, they formulate products which require application times reduced to 30 minutes. For the Bleach Creams, thanks to a presence of natural oils which can be as much as 40%, they ensure hair that is hydrated and well protected.

Cosm.o is a dynamic Italian company, founded in the 1990s near Brescia, in the heart of the Polo Tecnologico Cosmetico of the Lombardy region. Cosm.o with its 45000 sq.m. of covered surface area, not only carries out research and production for third parties, but can also be the Main Contractor of the Customer: from the development and customization of the formulas to the coordination and supervision of all activities, up to the finished product and after-sales assistance.

COSM.0 srl Via BRAGUTI S\N PRALBOINO (BS) 25020

+39 030.9176360

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cosmo@cosmobs.it

www.cosmohairproduct.it


events

The Latin American edition of the Sustainable Cosmetics Summit - São Paulo on 25-27th June The Sustainable Cosmetics Summit keeps encouraging sustainability in the beauty industry by organizing debates on major issues in this remarkable beauty segment

Launched in 2009, the Sustainable Cosmetics Summit takes place in the major geographic regions of the world. It’s the only summit bringing together senior executives from across the beauty industry on a regular basis at international locations. This year the summit has taken place in São Paulo on 25-27th June. Although Brazil and the wider South American region have become an important source of organic ingredients, the market share for natural & organic cosmetics remains small. Research by Ecovia Intelligence shows Latin America generates less than 5% of global natural & organic cosmetic revenues. For the first time in this region, the executive summit showcased developments in organic cosmetics and sustainable packaging in Brazil as well as globally in a high-level forum. The summit’s agenda comprises different seminar sessions and technical workshops. The summit has begun with an opening keynote from Hugo Bethlem who will make the case for conscious capitalism and how it can be a force of positive

change in the cosmetics industry. Another seminar by Fiane Cauzzi Brocco explored the use of biomimicry. Frances Sansão showed how Pura BioGlitter provides a sustainable alternative to the Brazilian beauty industry, one of the largest users of glitter in the world. Amarjit Sahota, Founder of Ecovia Intelligence (event organizer), hosted a workshop on the global market for natural & organic cosmetics highlighting the obstacles to market development in Latin America, as well as future growth prospects. A dedicated session has discussed the growing use of natural ingredients in cosmetic & personal care products. Maria Harris, Founder and CEO of Instituto Harris, has evaluated the safety issues associated with plant-based materials also covering traceability of agricultural raw materials and sustainable sourcing.

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Laura Kim from Veganismo Brasil discussed the potential of vegan cosmetics in the marketing best-practices session. Although Brazil is one of the largest meat-consuming nations in the world, the vegan trend is gradually taking off. According to Ming Liu, Executive Director of Organis, research shows that about 15 percent of Brazilian consumers are now buying organic product. With many Cosmetic brands studying various ways to reduce their packaging impacts, the summit has hosted a workshop on cosmetic packaging for sustainability where the Brazilian Institute of Packaging looked at the use of eco-design approach and sustainable materials and the presentation of various case studies. The workshop has been preceded by seminars on packaging waste, measuring packaging impacts, sustainable materials, and closing packaging loops.


PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 81 www.exportmagazine.net


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PARLUX at HAIR BRASIL 2018: a presence that never goes unnoticed The 17th edition of Hair Brasil took place last 14th-17th April at the Expo Center Norte of Sao Paolo; one of the most important and popular event in the cosmetics, hair and beauty taking place in South America. Among the presence of about 700 domestic and International companies, Parlux, the Italian excellence brand in the high quality professional hair dryers industry, on the Southern American market for years. At the great booth organized by Messrs. Cemel, distributor for Brasil, the wide range of Parlux hair dryers was on show; many hair professionals met there just to test and really touch all the latest Parlux models.

D.ssa Elisa Parodi (Parlux Deputy General manager together with Mr. Marcelo Ceva – Cemel, Brasil)

Parlux ALYON®: the new product which also in Portugal, is already a successful one! People love the Parlux ALYON®, the new Parlux hair dryer 2018, a modern, technologically advanced professional tool which is available in eight different trendy colours and which catches the attention and favourable opinions of professionals at once! A new ergonomic design having a prismatic shape, a very new motor K- Advance Plus®, 2250 Watt, extra powerful and lightweight with an increasing long life - up to 3000 hours - a new variable geometry heating element, the extraordinary technology “Air Ionizer Tech” (optimizing the negative ions emission and reducing drying times to obtain soft and shiny hair), the new device HPS (Hair Free system – patent pending) which “catches” the hair, leaving the hair dryer always clean assuring it a longer life, are the main technical features which professionals love mostly as they fully satisfy their working needs. The Parlux booth at Expocosmetica 2018 which took place at Exponor in Oporto from April 7th -9th was organized by Messrs. Ricky Parodi, Parlux distributor for Portugal and has been the crowded destination of qualified visitors wishing to know

Among Parlux aims: concealing and realizing working tools always more performing and easy to handle with the help of modern technologies, for instance: efficient, long-life, powerful and extra light motors, ergonomic designs and exclusive devices emitting negative ions to be able to dry hair very quickly, avoiding static electricity and obtain soft and shiny hair. In addition, to all the above technical features, the Parlux hair dryers are very silent while operating; this fact too helped to let them become the most preferred and sought-after tools by hairdressers all over the world.

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all the technical features of the new Parlux ALYON® and see it on work, thanks to some live hair fashion shows during which it was the protagonist; hairdressers were tempted to test it at once and buy it! On this occasion, official presentation also for the new professional hair dryer Parlux ARDENT®, the first “barber concept” hair dryer of the Italian company. One version, called “brushed graphite”, a vintage design, high technology, a 1.800 Watt long-life motor and the “Air Ionizer Tech system” feature it. This additional jewel signed by Parlux is going to become a “must have tool” by all best barber shops.


# W E A R E PA R LU X

THE NEW PROFESSIONAL EXPERIENCE

Professional K-ADVANCE PLUS® motor Duration: 3000 hours - Air flow rate: 84 m3/h Ideal power 2.250 Watt “Air Ionizer Tech” technology “HFS - Hair Free System” device “Anti-warming” front body Ver y light and ergonomic Available in eight trendy colors 83 www.exportmagazine.net

PA R LU X . I T


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events

COSMOPROF ASIA INNOVATIONS PUT FOCUS ON CUSTOMER EXPERIENCE Cosmoprof Asia 2018, the leading B2B beauty event for the Asia-Pacific region, will showcase trends and advanced technologies influencing customer experience in the future

Specific initiatives will involve attendees in the manufacturing process and selling of beauty products, both in Cosmopack Asia, which will host companies of the supply chain from 13 to 15 November in AsiaWorld-Expo (AWE), and in Cosmoprof Asia, which will feature exhibitors of finished products, from 14 to 16 November at the Hong Kong Convention & Exhibition Centre (HKCEC). Special attention will be paid to customisation, an important emerging feature in the global beauty market.

SKINTONIC Skintonic is a real installation specially designed by International design agency Centdegrés to provide visitors with a unique experience from the production to the selling of the Skintonic product in retail stores.

This initiative involves both fair venues in a journey which includes the manufacturing steps of a luxury cosmetic product, to design solutions and technologies created by LTU-Tech. The “Skintonic – The Factory” at AWE will showcase the production

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process of a special serum with anti-ageing and lifting effects. This serum will create silky smooth skin, minimise imperfections and infuse moisture to the skin, resulting in a natural and radiant complexion. At HKCEC, visitors will continue their experience at “Skintonic – The Shop”, a concept store of the future featuring elements of virtual and augmented reality as well as IoP – Internet of Product, a brand-new packaging approach to beauty products. Selected exhibitors of Cosmopack Asia will be partners of the project. They include: Citus Kalix a Coesia company – a global leader in the machinery sector; Quadpack – which is recognised worldwide for its innovative packaging solutions; Pinkfrogs Cosmetics – an Italian Skin & Haircare contract manufacturer and Homer Printing – a leading printer and folding cardboard boxes manufacturer.


events

BOUTIQUE HKCEC will host the 5th edition of Boutique, a charity initiative of Cosmoprof Asia where visitors can choose 7 travel-size products presented in a deluxe gift bag sponsored by Baralan, for a symbolic cost of HKD100. Some of the sponsored products from exhibitors are: KLAVUU White Pearlsation Ideal Actress Backstage Cream SPF30 PA++ – a 5-in-1 treatment combining a pearl base, sunscreen, primer, fixer and makeup base with Korean pearl extract; Chihtsai Color Reflection – a haircare series; and SH-RD Protein Cream – an intensive leave-in treatment that instantly repairs, restores and revitalises the hair. Proceeds from this charity event will be donated to the Chi Heng Foundation, a Hong Kong-based charity dedicated to addressing children impacted by AIDS and also to AIDS prevention and education.

COSMOLAB From 13 to 15 November, Cosmopack Asia will host Cosmolab, in collaboration with Opal Cosmetics. The featured area will demonstrate the manufacturing process of personalised shampoo, and the advanced technology of Match C2M (Customer–to–Manufacturer) model empowering product customisation, Industry 4.0 – automated and datadriven manufacturing technologies increasing efficiency and accuracy and A.I. – Artificial Intelligence. Visitors will interact with an A.I. robot, serving as both sales person and chemist, which will store analytics based on hair types and features of each attendee. These data will be used to create a unique formulated shampoo sample (40ml) as giveaway for visitors.

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28 - 30

ORGANISED BY

SEPTEMBER International Image and Integral Aesthetics Exhibition

2018 PROFESSIONALS ONLY

HAIRDRESSING • AESTHETICS • AESTHETICS MEDICINE • MAKE-UP & NAILS • Micro-pigmentaTIOn • NATURAL COSMETIC • Barber AREA

NEW INTERNATIONAL EDITION

27-29 OCTOBER 2018

IFEMA - Feria de Madrid · SPAIN · (+34) 91 722 30 00 · salonlook@ifema.es

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The greatest event in hairdressing CONTENTS PREVIEW · XIX GALA INTERNACIONAL JÓVENES PROMESAS OMAT 2018 · FASHION NIGHT - L'ORÉAL PROFESSIONNEL · 5th EFFERVESCENE BY MIKEL LUZEA · BEAUTY VISION BY WELLA · “BARBERIAS CON ENCANTO” AWARDS · QTARS NIGHT · FIGARO CATWALK & AWARDS THE MOST COMPLETE TRAINING PROGRAM: · LOOK ACADEMY - CEBADO - PIVOT POINT - PASSARÓ - BARBERIAS CON ENCANTO

· BUSINESS MEETING

· BARBER RING · V WOMEN’S BEAUTY FORUM

MUCH MORE IN SALÓN LOOK 2018 More information at www.salonlook.ifema.es

Follow us:

Download the APP

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Programme subject to possible modifications

· HAIR LOOK FOCUS


events

The most spectacular Shows of national and international hairdressing at Salón Look Salón Look, Salón Internacional de la Imagen y la Estética Integral. The exhibition, organized by IFEMA, will return between the 28th and 30th of September as the best platform in Spain dedicated to the professional Hairdressing sector, with a large exhibition and commercial area as well as a spectacular Hair Look Catwalk

Big names in national and international hairdressing of the moment will participate in the wide programme of activities of the catwalk, considered the great showcase of avant-garde hairdressing in Spain, this edition will be held in the North Convention Centre, at Feria de Madrid. Among the events scheduled in this edition of the catwalk for Saturday 29th September, the XIX Gala Internacional Jóvenes Promesas Omat (Young Promises Omat International Gala), the best show in Spain featuring young professionals in hairdressing and body makeup; and the Fashion Night by L’OréalProfessionnel, a night full of fashion, trends and avant-garde, stand out. This edition features outstanding professionals such as Alberto Cerdán, Crisanto Blanco, Guylaine Martel, Loida, Polopelo, the creators of Hairfusion, Alexandre Silva and Joana Oliveria, and the Rizos team. On the other hand, the QStars Night by TheQhair closes the hairdressing activities in the North

Convention Centre. Also, on Saturday, and this time outside the Salón Look facilities at Feria de Madrid, the BE BETA, connectivity, collaboration and innovation event will be held, organized by the X-presion collective. This is the first event for professional developers that unites the city of Madrid, with Ifema and Salón Look (Alcala, 182). On Sunday 30th September, the catwalk will host the fifth edition Effervescene, an event by Mikel Luzea, turned into a meeting point for the most avant-garde hairdressers of the Spanish scene. Some of the personalities leading the four team will be Carlos Valiente, Ziortza Zarauza, José García Benítez, together with Mikel Luzea, offering a pure hairdressing show, with Hairdressing content only. The show will be sponsored by Salón Look, Revlon Professional and Omat. Also, on Sunday, Coty Beauty will hold the second edition of Beauty Vision, where the last of the Trend Vision Awards will take place, organized by Wella Professionals, S ystem Professional, Sebastian, Sassoon, Ghd, Nioxin and Opi. The event will be

attended by great hairdressers such as Shay Dempsey, Global Art Director of Sebastian Professional, David Siero, winner of 3 Figaro Awards, Mark Van Westerop, winner 17 times of Coiffure Awards Holland and the artistic team of Llongueras. X-presion will present its Premier Collection. Also, on Sunday, the Female Beauty Forum will be held, under the title ”The 2 faces of beauty: interior and exterior”, sponsored by Revlon Professional, which will take place at the Goya hall at Feria de Madrid, and the Barberiasconencanto Awards, in an emblematic spot in Madrid. Lastly, on Monday night, another Hair Look fashion show event will take place. It is considered one of the most awaited events in the Spanish Hairdressing field: the Figaro Awards award ceremony, organised by Club Figaro, which this year celebrates its ninth edition sponsored by Revlon Professional. A spectacular show where the winners will be announced among the 15 finalist firms, who will display all their creativity on stage, just before the awards ceremony.

Salón Look, 400 exhibitors and 1,300 brands The next edition of Salón Look, Salón Internacional de la Imagen y la Estética Integral from 28th to 30th September - will once again offer the widest range of novelties and trends in the beauty sector in the Iberian Peninsula, bringing together proposals of more than 400 exhibitors and 1,300 national and international brands and confirming the strong commitment of the show with the sector. The show will occupy Halls 3, 5 and 7. The Aesthetics, Micro-pigmentation and Natural Cosmetics sectors will have their stands in hall 3; in hall 5 Nails and Make-up, and the whole Hairdressing offer, also including the Furniture and Barber’s sector, will be found in hall 7.

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Wherever the beauty industry is EXPORT MAGAZINE is there too bringing the beauty industry on all 5 continents 4on your desk 4at major international exhibitions 4by visiting our site www.exportmagazine.net 4circulated in 121 countries 4distributed at 40 international exhibitions

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Nazih The Game-Changer Nazih, the game-changer, amalgamates concepts, technology and trends in the beauty industry, to give each customer an entirely new bespoke beauty concepts and bespoke beauty products. The millennial and the Gen Z are the target groups of our bespoke concepts and bespoke beauty products. This new concept was developed by us, to address the new buying behaviors of millennial and generation Z, who both are highly tech savvy and app aficionados, and it is quite only natural that we have customized the beauty concept and make them bespoke for each individual. For this, our marketing channels have been modernized to incorporate the customer requests and related information, and analyze the requirements sensibly and recommend bespoke expert solutions remotely.

NAZIH HAMAD Founder & Managing Director

T

his is the game-changer, of addressing the customer demands of bespoke concepts and products, by precisely choosing the concepts and products, to fit to their specific and exact specifications, and formulate them through intricate logic, and deliver their demands to the individual customers› doors with a recurring, subscription-based (bespoke-model) model of marketing, all through apps and done remotely. The enablers of the new bespoke model need robust technology, highly trained and qualified professionals and open system

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model of supply chain management, based on ethical and socially responsible values. Our supply chain adds value at each stage of the processes, and use processes as the opportunity for satisfying the actual needs of customers, rather than providing them with static products, which is outdated and driven by ‘one size fits for all’ mantra. We believe in health, emotions, nutrition, and holistic beauty based on geo-locations for each customer, to formulate bespoke concepts and products for them.


STRENGTHS OF NAZIH IN CONVENTIONAL MARKETING With the robust supply chain management system, relying on technology and professionals, the company is able to successfully serve the customers and improve their happiness and satisfaction levels, creating the largest satisfied and happy customer group, than any other beauty marketer in the world. Our customer base has more than 100,000 salons and beauty parlours as regular customers, and many more times number of walk-in customers, who are managed through different customer loyalty programs based on customer classification. The millennial and Gen Z are managed only through apps, and provides them the events to experience virtual reality and gather the much needed information, with their knowledge, about their preferences and expectation of beauty. Unlike other companies, we uphold our ethics to the highest level during this information gathering by ensuring that preferences, personals information etc. are collected and used only for the purpose it is intended.

Why Nazih?

It’s just because everything old is New again! As the pioneer of professional beauty industry in Middle East & North Africa (MENA) region, Nazih is the only active promoter of ‘Mass Sustainability’ in the region through its prolonged efforts, to reduce carbon emissions and support this cause, by providing inputs to suppliers for improving the biodegradability of its products. This role is aptly identified and endorsed by the world’s leaders in professional beauty, which makes Nazih as the largest and the most sought after marketer of beauty products in the Arab world and MENA region.

HOW NAZIH CAN?

ADDING VALUE AT EACH STAGE OF SUPPLY CHAIN Our infrastructure system is based on sustainable principles and quality models which reduce consumption of fuel and other resources. This ensures that our supply chain is belt on sustainability which is evident from our procurement to the last chain: the customer. Involving only supply chain partners who have proven efficiency in operations, thereby reducing cost of operations, and timely transportation of products. Our company confirms the least cost of products, transfer the reduction of cost to our customers (better than other competitors) that can achieve the loyalty and satisfaction of our customers. Our logistics system is enabled with hi-tech tracking process, through which our operations team ensures the delivery of the products as per promise which are moved also with constant monitoring

Nazih converses to the millennial and the Gen Z customers through Instagram, Youtube, Snapchat, facebook, twitter etc. to share their thoughts, believes, and expectations. It does not mean that we totally left traditional marketing techniques, tools and theories, which we use for serving and supporting our large base of conventional customers.

We use our own team of logistics to supply products to customers, for which we use more than 1000 multi-purpose-vehicles (MPVs), which are highly fuel efficient, used for both sales visits and transportation of products. This has resulted in very high reduction of our capital cost for logistics support. This has enabled Nazih to reduce the cost of operations by almost 2%, which has increased our ROA ratio.

Our dynamic web portal provides blogs and beauty bloggs that provide virtual reality experience to millennial and the Gen Z, and also conventional customers.

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Retaining Product Quality at every stage of Supply Chain

What is the next big thing of Beauty in the region? We provide our suppliers with high value market intelligence, about the much needed trends and aspirations of millennial, Gen Z and conventional customers, through our regular interaction and communication with them. Nazih is with customer all along, and what the customer aspire is what is offered by us.

Water weight foundations: No one is now interested in weighty foundations, and customers demand lighter than water foundations and look into complexion matching results for their real skin.

NAZIH PREDICTIONS FOR 2019 AND BEYOND Masks and Patches: It is not about face masks alone, specific masks for chest, arms, hands, cuticles, lips, clever microchannelling patches, 3D-printed eye patches, self-dissolving micro-needle masks (from hyaluronic acid) will be trends. Body treatments similar to face: Need cleanser, serum and acid exfoliators for not just the face but for body too. The antiageing treatments should beautify the largest organ of the body, the skin that is exposed to harsh climate, which make it dry and irritated, for which hydration and rejuvenation are the need of the hour. Skin needs anti-ageing nutrients to protect it against oxidative stress and damage inflicted on it by climatic conditions, especially in this part of the world.

Future is for Lifestyle Beauty Brands: Why customer need to step into a shop, if they can choose the same and order it by staying at the comfort of their home, at a lesser price? Of course virtual shopping is not based on experiences, but more often it is the blogs which act as influencers in their decision making. Conventional customers are attracted to shops to compare, test and receive expert advice from technicians on products and its applications. However, the millennial and Gen Z rely on apps to shop beauty products, which make it difficult for marketers to attract them to shops to choose beauty products. Here is the role of ‘lifestyle’ beauty brands. Relate the brands with lifestyle of each individual customer, and as said this is not easy. But this is the reality of beauty industry of tomorrow. International brands are just doing this by equating various themes such as sustainability, biodegradability, use of less water to cleanse like dry shampoo for skin etc.

Demand for gadgets: To successfully treat anti-ageing, masks, microneedling devices, acne treatment for spots, eye massager etc. will be the future personal care tools, which the millennial and Gen Z are supposed to carry in their holiday bags.

A New dawn in the horizon

The MEA region has awakened to see the opening up of the huge markets of Saudi Arabia and Iran, and the momentous disowning of cultural taboos, which will boost the beauty market, more than what the predictions about the market in the future. With peace gaining momentum in the Middle East, the market is on a high lift launch pad. Nazih is geared for this surge, and has modernized its infrastructure and modified its marketing arsenals, to stay beside the tech savvy millennial and Gen Z and also our highly loyal conventional customers. With much needed competent professionals in our team, we are prepared. Are You?

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Beauty Industry in the MEA region to surge forward with oil prices crossing 70$ The research conducted by different market researchers around the globe predict that oil prices will continue to rise and cross $100 in the early 2020, which is a good sign for the beauty industry in the MEA region. The MEA region’s contribution to the global cosmetic market is around 3%, and is expected to exceed $ 37 billion by 2020 (Euromonitor). Traditional beauty products in MEA region consists of mainly three groups, Hair, Nail, and Salon products; Fragrances; Cosmetics, Skincare and Personalcare products; and Professional Equipments and Spa.

TRENDS IN BUYER BEHAVIOUR IN THE MEA With the rise in population of millennial and Gen Z, the customers’ demand of bespoke beauty solutions, either concepts or products, are based on individual specifications, more related to lifestyles. With technology aptly supporting them with information on fingertips, the millennial and Gen Z now push international companies to produce products which satisfy their specific needs. The millennial and Gen Z population in this region is now head on with app oriented buying behavior, which is forecasted at a growth of 32% CAGR between 2016 to 2020. International beauty companies therefore, are perform rigorous marketing campaigns, with specialized themes and messages, which are bases on socioeconomic and cultural individuality of the region, through social media in order to win them. But be aware that this group is highly aware of trends and movements in global beauty industry and also the brand image and ethical issues related with individual brands.


PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi

DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com

HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi

DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com

INDUPLAST s.p.a. Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it

ELCHIM s.p.a. Via Tito Livio, 3 - I-20137 Milano tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Dr. Sergio Bove

BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti

ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando

BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de

EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773

Bottega di Lungavita s.r.l. Via A. Verga, 13 - I-24127 Bergamo www.bottegadilungavita.it - info@bottegadilungavita.it

ESI s.p.a. - Aloedermal Via delle Industrie 1 - I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com

Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it CINDERELLAHAIR Inc. 12304 McCann Drive Santa de Springs, CA 90670 - USA tel. +1/562-903-1063 - fax +1/562-903-1064 Colordesign s.r.l. Via Silvio Pellico, 10 I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti - I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUCCIO NATURALé tel. 661-257-7827 - fax 667-257-5856 www.cuccio.com - starnail@starnail.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL s.p.a. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 - I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com Dima Cosmetics s.r.l. Via Annibali 31/L - I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com

ETI s.p.a. Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523 FARMAGAN s.p.a. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni

PFEILRINGWERK GmbH & Co. Kg Sudetenstraße, 5 - D-42653 Solingen tel. +49-0212 5461-0 - fax +49-0212 5461-89 info@pfeilring.de - www.pfeilring.com

ITALIAN GROUP s.r.l. Via Aldo Moro, 13 - I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it

POOL SERVICE s.r.l. Via Siracusa, 8 - I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529

JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777

PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it

LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX)

RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it

LANDOLL MILANO s.r.l. Via Soncino 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli Little Butterfly Organic Ltd. 22 Priory Mansions, 90 Drayton Garden SW10 9RG London – UK tel. + 44/203-1513772 - fax + 44/2031513732 info@littlebutterflyorganic.com - www.littlebutterfly.com Contact: Mrs. Gudrun Wurm LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: St.loveinc.it - Skype: loveincstevn MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri MAXIMA COSMETICS s.r.l. Via Staffali, 7 - I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 - I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com

MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com

Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

Hipsteria Via Alfredo Faggi, 62 - I-61122 Pesaro (PU) tel. / fax +39-0721/454030 info@hipsteriaitalia.it - www.hipsteriaitalia.it

PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it

Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. 0039 0873 343127 - fax 0039 0873 548151 www.kaaral.com - info@kaaral.com

Mirato s.p.a. Strada Provinciale Est Sesia I-28064 Landiona (NO) tel. +39-0321-827711 - fax +39-0321-828273 www.mirato.it

HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano

PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 e-mail: export@pdtcosmetici.it - web:www.pdtcosmetici.it Contact: Dott. Paolo Contri

ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni

GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato

DOSETTA – Certys srls Via degli Ontani, 14 - I-00172 Rome tel. +39/393-9920171 mastrangelo@dosetta.com – www.dosetta.com

PARLUX s.p.a. Via Goldoni, 12 I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi

PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com

MEDITERRANEA – FRATELLI CARLI s.p.a. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli

G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro

Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com

INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 - I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com

GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 daniele.introna@giambertone.it - www.giambertone.it

GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 - I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it

OYSTER COSMETICS s.p.a. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900 grupa@atlanticgrupa.com, nevaprivatelabel@atlanticgrupa. com www.atlanticgrupa.com NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it ONETECK s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859

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REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it Shenzhen Shenchuang Electrical Appliance Co., Ltd. NITION (Marketing&Sales) Office Add: Room 1412, West tower of Costal city, Haidesan Rd., Nanshan, Shenzhen, 518054 China YSC (Factory) Factory Add: Building 15, Shaer Industrial Park, Ditang Rd, Shajing, Baoan, Shenzhen, 518104 China tel: 86-755-29899201 - mobile: 86-13828885169 - fax: 86-755-29899219 www.nition.hk - sales2@nition.hk SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 www.tamararose.com.au - www.amrhair.com.au TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 Vagheggi s.p.a. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com VIRGILIO VALOBRA di G. Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010-581171 - fax +39-010-5702191 Contact: Mr. G. Valobra WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org


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Scopri Cotril dai migliori hairstylist. III www.exportmagazine.net

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Cotril.it IV www.exportmagazine.net

Export Magazine 5-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

Export Magazine 5-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

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