INTERVIEW
EM: Has the fact of following in “your father’s footsteps” helped you in your business? MB: Of course, although today my business addresses more the development of its own lines. The story of my father Giorgio goes back to 1978 when, like some other dynamic entrepreneurs, he had the courage to leave a safe job, in his case with L’Oréal, to open a wholesaler’s for hairdressers, C.A.P. Centro Acquisti Parrucchieri. After the first difficult years, we became a company that was very present in Romagna and the Marche regions, the point of reference for technical-professional products. Today we have at our headquarters in Pesaro, in addition to the department for professionals, a perfumery with the presence of the best-selling brands on the market, with different price ranges. EM: Have you added other modern systems to the traditional sales activity? MB: Taking into account the social fabric that has undergone and is undergoing a change in consumption, with the average Italian and international user who is beginning to prefer ordering a product comfortably from his couch at home, we have created a web platform called C.A.P. Professional, a site which is both B2B and B2C, although I would like to specify that I personally
wanted an H2H, i.e. Human to Human, proposing a varied and bespoke offer, both for the price and for quantities. We supply the quantity necessary, at the best price possible, The result: H2C. EM: Do you have hair care lines in your portfolio? MB: At the end of the 1980s we launched and distributed at national level the Hydroenergic line, which came into being in the wake of ecological lacquers. We introduced on to the market the
best-selling product categories, at a very affordable price and always distinguished by the best quality. Still today, thanks to the concept expressed earlier, we can be successful because we offer quality, quantity and price. EM: Last but not least, can you tell us about one of your latest creations, the Beauty Botton? MB: This is another important project, which we have been able to implement after having met a contemporary of mine who creates dehydrated products for the Asian market, for example products for hotels such as dehydrated bathrobes or T shirts. Together we have created a wafer, with a diameter of about 3 cm.: by pushing the centre of this wafer, a membrane breaks which becomes soaked in liquid. Inside this wafer we have put a micellar water with a green tea fragrance which consumers like very much: this way we have launched the first cleansing wipe for the beard in the world with the Hipsteria brand. Other new products are on their way which we will be delighted to share with Export Magazine readers at the time.
C.S.
53 www.exportmagazine.net