exhibitions
One of the most popular innovations of this year’s Cosmoprof Worldwide was Cosmoprime, the special area with 151 exhibitors, 81% of whom from abroad, focused in retail channels positioned in a specific market segment, from high-end mass market to prestige and niche perfumery. The latest trends were presented in the Extraordinary Gallery, the new growing segments such as multi-ethnic beauty were presented by Tones of Beauty and the round tables of CosmoTalks presented insights into the world of retail and the future of the beauty market. Lastly, the Perfume Factory was a journey into the production process of a fragrance. The celebrations continued with the exhibition “50 Anni Belli”, curated by the Milano Fashion Library with the supervision of Carlo Montanaro: images of prestigious Italian and foreign magazines showing the changes in cosmetics, make-up and hairstyles since the 1960s.
COSMOPROF TRENDS Beautystreams, the renowned global beauty trends forecasting agency, curated a report on the 50 products exhibited at Cosmoprof Worldwide 2017 that reflect nine major trends in the field of beauty. The trends range from Selfie-Ready, to achieve flawless skin instantly, to Viva Vegan, in response to the increasing demand for vegan cosmetics, from Sensoriality, to meet the demand for sensorial and emotional experiences, to It’s a Man’s World, reflecting the increasingly sophisticated products for men, from Hygge, the Danish trend of well-being which has led to products with rich and enveloping textures to help relax and restore skin and body, to Smart Beauty Devices, from Urban Shield, anti-pollution and urban detox products, to Hypersensitive, and from Just Me, the trend of custom-blended bespoke beauty products to Neon Beauty, colourful and fluorescent products that come alive in the dark.
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