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COMPANY

where beauty HSA GROUP meets innovation

From hair care to skin care: HSA introduces its latest breakthrough news

HSA Group is a European leader in the development of innovative products in the beauty industry. Established more than 30 years ago with its core business in hair color, the company extended to hair care and skin care, becoming a real marketing partner with a 360° approach to beauty. HSA offers a full-service partnership to marketers who strive to launch their own brands, and developed over 100 brands in more than 90 countries. However, each product range has its own story, based on a specific concept. Research and Development laboratory works daily to find out innovative technologies, create highly effective formulas and develop revolutionary products. Innovation, quality and a solid know how make HSA a top player in the cosmetic industry. In addition to providing private label product services, HSA also offers its own hair care brands - Nouvelle and Silky - plus the innovative Eslabondexx, which is becoming increasingly bigger with the continuous introduction of new products.

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After the great success of Eslabondexx and Eslabondexx Color, HSA is launching at Cosmoprof Bologna 2017 a new product, which can for sure be defined the most exciting news in the cosmetic industry since years. The company laboratory’s constant search for innovation gave birth to Eslabondexx Bleach, the bleaching powder that revolutionizes the concept of bleaching. Thanks to its strengthened Eslabondexx formula it allows several consecutive bleaching services in one day (if applied on healthy hair; up to three bleaching services; before performing several consecutive bleaches, carefully evaluate any treatments that have been done previously), keeping the hair at its best. The highest lightening power and maximum protection are hold in a single product: Eslabondexx Bleach can light up to seven tones while protecting

and restructuring for incredibly blonde hair, that are at the same time healthy, resistant and stronger. Moreover, the Eslabondexx range for an “amazing blonde” also includes a collection of tonalising creams, Eslabondexx Hair Toners, available in six amazing nuances.

EM - Profumeria Selettiva 2-17  

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