Page 11


Transparent Jasmine and sweet Cherry Blossom merge in a crescendo of bewitching floral notes in the heart of Signorina in fiore. Together, soft White Musk and creamy Sandalwood embrace the senses with a tender trail of profound lightness. This floral fruity fragrance has been created for Salvatore Ferragamo by Emilie Coppermann of Symrise. With the packaging inspired by the colourful petals of a flower in bloom, Signorina in fiore pays tribute to the femininity of a young woman. The bright pink bottle is detailed with a pink-gold cap and an iconic pink Vara bow in gros grain.

The iconic fragrance, Signorina by Salvatore Ferragamo, has a multi-faceted personality and the new communication campaign aims to present an unexpected twist to her credo of “My life is a play”. The campaign interprets playing through different games, introducing the new Signorina in fiore Eau de Toilette, which is a celebration of young and joyful romantic women. Signorina Eau de Parfum, Signorina Eleganza and Signorina Misteriosa are playful characters with colourful personalities and feature in a series of coinciding and interchangeable mash-up videos where they play board games. In each short video, a new game is staged with a hint of audacity: love, elegance and mystery are an ode to joy and amusement.

The unmistakable Signorina outer packaging is a romantic and colourful twist of pinks, reinforcing the iconic identity of Signorina. The result is a perfect and charming

blend of femininity and charm, renewed every time the fragrance is worn. Signorina in fiore Eau de Toilette Spray comes in three different sizes (30 ml, 50 ml and 100 ml). #signorinainfiore

My Life Is A Play – Act Two The new Signorina Salvatore Ferragamo Communication Campaign


Discover more on


EM - Profumeria Selettiva 2-17  

Edizione Profumeria Selettiva e accessori Lusso E' un'esposizione permanente e aggiornata di prodotti selettivi e accessori di lusso: cosmet...

Read more
Read more
Similar to
Popular now
Just for you