Page 1

Issuu Press Release


Issuu™ Press Release December 2008

Issuu Brings Powerful Innovation To Millions Of Online Documents Menlo Park, California, Dec. 18, 2008: Today Issuu introduces ‘Smart Look’, a simple tool that automatically turns all document files on a website into beautiful online publications. Now there’s no need to download documents ever again. Smart Look helps publishers and companies enhance their publications and get detailed statistics about readers while increasing sales online.

For years, millions of publishers and companies have offered their publications for download on their websites. However, with recent Internet advances, this approach is no longer up-to-date or recommended.

What's wrong with online PDFs? Making publications and catalogs downloadable as PDF, PowerPoint or Word, has until now been the easiest and most affordable option for getting publications online.

Introducing Smart Look. With this powerful tool, all current and future online document files are automatically replaced with stateof-the-art interactive publications. All that is needed is an easy one-time change to the publisher’s webpages.

However, there are a number of drawbacks to just putting documents online and available for download:

Now, all links to downloadable documents, such as PDF, Word and PowerPoint, are replaced with beautiful and interactive publications. Visitors will not need to download anything as publications are viewed right on the website*. Smart Look will not affect existing workflows in the company, yet it brings unique value to readers, as well as increasing the number of page views and click-throughs to online stores and any other services provided.

1. Not engaging to customers Having to download a document and install software to read it, is not engaging to customers and does not entice readers or drive sales efficiently enough. 2. Poor interface design and usability Desktop readers for PDF, PowerPoint and Word do not make content look its best, and the user experience is a far cry from that of reading a printed catalog or magazine. 3. No detailed statistics Although the number of downloads can be

* Download is still an option and Smart Look can be disabled at any time.

Issuu™ Press Release December 2008

monitored, all further knowledge about user behavior is lost completely. These important problems are avoided completely with Smart Look. Smart Look will be provided both with Issuu's free and premium services. Issuu Pro will be offered as a free trial until Q1 2009.


Online doc.

Smart Look

Issuu Inc. is a prominent provider of free and premium online publishing services, for businesses, publishers and community users alike. Please refer to the table below for a full list of Smart Look advantages, compared to online document files.

Try Smart Look Now

Benefits of Issuu Smart Look

Works without downloading content

Issuu publications opens directly in the user’s browser.

Works without special software

No need to install software, Issuu runs entirely in the browser.

User statistics

Issuu tracks number of publication views, page views, inbound links, keywords, search engines, geo-location and more.

Viral and social features

People can recommend, email and interact with publications, and Issuu will promote your content to relevant readers.

User friendly

Issuu publications are just as easy to read as the printed publication.

Visual appeal

Issuu makes your publications look good to drive sales and increase readership.

Smart Look is available now from More information and video can be found on and a live demonstration is available at Press contact: / Business contact:

Issuu™ Press Release December 2008