Brand Expansion Project
2 Panasonic Brand Expansion Project
Eco Ideas For Life 3
TABLE OF CONTENTS Section
1.1 Design Research - SWOT Analysis
1.7 Target Audience
Perception & Tone
1.10 Marketing Strategy
1.11 Contributions to Society
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3.1 Voice and Tone
Eco Friendly Business
3.2 Appropriate Imagery
3.5 Gridlines and Guide
4.5 Printed Publications
4.6 Digital Media
3.7 Printed Publications
- Animated Logo
3.8 Employee Apparel
3.10 Eco Friendly Products
Eco Ideas For Life 5
When we heal the earth, we heal ourselves. ~David Orr
Panasonic’s founder Konosuke Matsushita validates a “People before
Product” attitude and expresses that the corporate vision is to be a factor in an ever present interactive civilization that coexists within the international environment. Being ‘green’ has been part of Panasonic’s mission for a long time” and this brand expansion project will introduce Eco Green concepts, explicitly tailored to different regions around the world, leaving impressions about how these ideas can augment the lives of consumers and business procedures.
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Panasonic strives to be the number 1 Green Innovation
Company with a global perspective by promoting environmental activities as defined by the eco ideas declaration. Panasonic is taking responsibility for the most detrimental problems of the earth and developing procedures that will protect the biosphere from future destruction.
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The campaignâ€™s objective is to expand the Panasonic brand name as the
number one green innovation company in the electronics industry by its 100th anniversary, increasing public awareness by fostering Eco-Ideas while increasing sales and loyalty in greener products.
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The main objective of this campaign is to make the environment central
to all of the business activities of Panasonic and bring forth Green Life and Green Business innovation; hence the slogan â€œEco Ideas for Lifeâ€?. Panasonic is also focusing on expanding brand recognition, as well as customer satisfaction through Eco-Ideas marketing objectives.
Panasonic realizes that the world canâ€™t be changed by one organization
so they are sharing and teaching Eco Ideas in collaboration with the public, shareholders, government regulatory agencies, social action organizations, suppliers and distributors. Panasonic will gain a competitive advantage and as a result increases its transactions with consumers and business proprietors.
Achieving these advertising objectives will expand the Panasonic brand
worldwide, provide an influence over the evolution of mankind, and ensure the Eco ideas awareness and participation. Any one can sale a product or service, but in this instance Panasonic is selling the preservation of the world: A Greener Future, a safer and healthier destiny for mankind.
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The web site redesign will provide direct
Majority of the site will be mostly a brochure-
communication methods including film and
type site with controlled interactivity and database
television show profiles, featured articles, and
origination. There is already a password protected
company information. The website along with social
supplier and consumer area for current projects
networks such as Facebook, Twitter, My Space, and
and communication, as well as an internal company
Linked In will develop a measurable means of
Intranet that has been used to simplify internal
results through feedback and click thru rates.
communication and company news.
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Business practices must fully understand their effects on biodiversity. A
very delicate balance of different species called the ecological system is what supports and subsidies our lives. Panasonic focuses on saving green space, procuring products that have the least amount of influence on the environment, and designs creations that help biodiversity. For this reason Panasonic is creating areas that coexist easily with the habitat and partnering with WWF Japan to preserve the ecosystem in the Yellow Seaâ€™s water.
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The green plan of 2018 is the main objective of Panasonic, getting
people to understand how their lives can be augmented by green life innovation, and getting business owners to realize the utmost achievable means to reducing the environmental impact of business processes while continuously proposing concepts for improvement. Based on a philosophy to contribute to the progress of augmenting peoples lives through greener business activities, Panasonic suggest seven strategic eco ideas which will drive green innovation, firmly rooting these practices into every day life and production activities.
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Reducing CO2 Emissions – Save, Create, Store, and Manage Energy.
Water Efficiency – Recycle, Reuse, Reduce
Conserving Biodiversity - Initiatives in Land Use, Products, and Procurement Resource Recycling - Recyclingoriented Manufacturing and 400 Waste Electronics Drop Off Sites
Tree Planting Activities – Proposing Green Lifestyles and Green Business Procedures Chemical Substance - Minimize environmental impact caused by chemical substances Collaboration with Stakeholders – Global Citizenship Activities, Collaboration with Suppliers, Environmental Communications, and Human Resource Development
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Panasonic has made a worldwide
The Panasonic team states that
commitment to secure a healthy
it isnâ€™t sufficient to make technologically
future for the planet and mankind.
superior merchandise; itâ€™s fundamental
The Panasonic organization upholds a
that the technology expands consumerâ€™s
corporate social responsibility philosophy
lives, assist them in living better,
meaning that the most important aspect
provides them with innovative methods
within their mission is meeting the needs
to devote their time, original ways to
of their consumers and the public. This
create, save and distribute memories,
philosophy includes contributing to the
and continuously delivers smarter,
growth and progress of society and the
easier techniques to produce their own
welfare of people worldwide.
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Panasonic is very concerned about its
environment, encouraging consumers to
image and reputation amongst its important
participate, and become physically involved.
constituent groups; which are called
The Eco Green campaign will target men
stakeholders. These stakeholders have an
and women, ranging from age 8 â€“ 55
investment in the company and are affected
including principal stakeholders such as:
by the actions of the company and, their
customers, distributors and retailers, financial
actions can affect the company.
institutions and analysts, shareholders,
government regulatory agencies, social
Economic and environmental
awareness activities frequently catches
action organizations, the general public, and
the attention of consumers young and
old interested in saving money and the
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PERSONA Mahamad Faisalabad
Reads scientific novels,
37 year old Male.
chemistry publications and
Green Bay, Wisconsin
frequents art museums.
Married with four children.
Democrat, Hindu, Indian
Bachelors degree, Accounts
Manager 67,000 a year.
Family first attitude. Member of the local gym,
Bike riding, hiking, skiing,
restores old mustangs, and
chaperones his childrenâ€™s
Twitter, Facebook, and Linked In
Mahamad came to the U.S. in 1992
to continue his education at the University of
Wisconsin. Mahamad enjoyed the country living
waste disposal plant 2 weeks after the birth of his
of Wisconsin and spent every spare moment
little girl. Even though Mahamad was eager to jump
enjoying outdoor activities. After graduating with
back into the job market he was still hesitant about
a chemistry degree in 1996 Mahamad applied for
accepting this job offer knowing there are many
permanent citizenship and received his green card.
hazards associated with it. After research Mahamad
He immediately started working for a waste disposal
learned that this company had a collaborating
plant as head of waste water treatment plant
contract with Panasonic to supply Radiation
operators in 1997. Mahamad worked on his job for
Measurement Systems which are used to monitor
14 years, married his wife Ahailier, and conceiving
radiation in your personnel work environment such
three kids. Then devastation hit as he was laid off
as nuclear power utilities, government, medical
from the plant due to economic recession in 2011
facilities and research institutions preventing
three months before his last child was due to be
potential radiation exposure. Mahamad felt relief
and assured as he accepted the position.
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Mahamad received a job offer at a nuclear
52 year old Female
activities, bike riding.
Twitter, Linked In and
Married, two children
who are also married, 5
grandchildren, 3 adopted
renosance art, romance
stray cats that wouldn’t
novels and reality shows.
Doctrine in Education.
Chancellor at the
having is worth working
University of Michigan-
Christian book club,
iphone user, starbucks,
on grill, green house
fanatic, and gym member.
Ruth R. Person a chancellor at Indiana University
Ruth is also health conscious, taking vitamins and
Kokomo since 1999, will soon leave that position
drinking plenty of water, trying to preserve her body
this summer to become the chancellor at the
for herself and her family’s future while encouraging
University of Michigan-Flint. Ruth is an alumni of
them to do the same. At home Ruth uses a TK-7585E
the University of Michigan, and will begin her new
Alkaline Ionizer a high performance Ultra Filtration
job Aug. 18, upon approval by the Board of Regents.
System that removes 13 substances, which could be
With this new position comes a lot of responsibility
unintentionally sorted into the water that flows into
and opportunity. Ruth will be able to travel to
her home. Ruth worries that substances ranging from
different colleges around the world and lecture on
micro dirt to agricultural chemicals can inadvertently
her life long commitment to preserving the world’s
seep into her families’ water supply. This system
natural resources. Ruth is an exercise enthusiast,
puts Ruth at ease when she gives her grand children
who loves the outdoors: planting exotic flowers in
cold glasses of water after they have played hard.
garden, growing vegetables and fruit, cooking her
The filtration system is easy to clean, stain proof,
meat on a environmentally safe non-smoking grill,
made from stainless steel and is made in Japan by
and bike riding on the country trails of Indiana.
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Technical, Innovative, Responsible, and Efficient.
Educational, Corporate, International, and Environmental.
Use current Panasonic marketing & branding efforts in a
new and different way.
Information should have a fresh and conversational tone.
Easy to navigate and find information.
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The Summer Olympic Games
million dollar contracts with advertising/
2016 in Rio de Janeiro can be used as
sponsorship elements, revenue sharing
a key marketing strategy by entwining
models, purchases of equipment and
Eco Ideas into the advertisement of this
professional services contributing to
very important worldwide event. This
short-term and long-term revenue
campaign will create and implement
growth. Marketing campaigns will
an industry-segmented sales plan for
incorporate videos, collateral trade shows,
sports, transportation, hotels and theme
graphic designs, and public relations;
parks in the general area of the Olympics
which must be produced to support these
resulting in a focused sales organization
new initiatives and advance Panasonicâ€™s
and stronger client relationships. Also
corporate relationships with owners,
this campaign will construct multi-
executive management, and key clients.
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LIC is a stand-alone power system from Panasonic’s “energy creation”
and “energy storage” technologies packaged into the 20ft container to provide electricity to non-electrified regions all over the world for a better living and sustainable society. 18 solar panels (includes 6 panels on the roof) generates about 9.9kWh of power a day, and 48 storage batteries inside the container enables to keep supplying electricity even if it’s not sunny for 3 or 4 days. It can be installed easily and is very portable.
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Panasonic donated 1,000 solar powered LED lanterns to
the Millennium Village in March 2011, which stores electricity that can be generated in daytime and illuminates light at nighttime. These lanterns are used widely in non-electrified regions.
By Panasonic donating these energy saving creations in
various regions of the world it lets consumers know that their initiatives are readily available and demonstrates the extraordinary Eco Idea Green procedures.
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It is imperative that Panasonic differentiate its brand from the
competition, where they had become sandwiched between them and small upcoming businesses, trying to gain recognition in a difficult and competitive market. Diversified business operations, strong brand name, constant focus on research and development, strong balance sheet, more sophisticated gadgets, and ecological technology sets Panasonic apart from the competition. Panasonic also use sustainable development by inculcating the process of maintaining human needs while preserving the environment for future generations. The unique selling proposition of Panasonic is its superior quality; out performing the competitorâ€™s product and is made with higher quality and Eco Friendly materials. Single-Minded Message: Collaborating Eco Ideas
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WORKING WITH STAKEHOLDERS
Panasonic cannot achieve green innovation on a global level without the
help of society including consumers, specialists, and the supply chain. A greater influence to preserve nature can be made by involving logistics associates and suppliers. Employers will implement environmental education programs for children and participate vigorously within their regions using cleaning curriculums under the Eco Relay Plan established in 2008; improving ecoconscious cognizance that will lead us into the future. Executed internationally Panasonic reinforces tree-planting events, looking forward to planting ten million trees by FY2019.
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EXPANDING ENVIRONMENTAL ACTIVITIES WORLDWIDE
Every region has different conservational needs so Panasonic is developing
specific custom-made initiatives for each one. Panasonic is currently setting regional goals to help spread the advancement of energy saving green products internationally. Panasonic realizes the harmful impact of manufacturing a product and aims to control the reduction of CO2 emissions and surplus through ingenuities that target each region specifically.
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China is contributing by obtaining authorized credentials for both their
products and factories; Europe fortified affiliations with environmental NGOs; and the Asia Pacific is raising environmental awareness among stakeholders and validating environmental marketing practices. Panasonic acknowledges global environmental conservation is a collaborative effort and through the use of vigorous promotion focused on specific regional areas success can be obtained.
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CONTRIBUTIONS TO SOCIETY Initiatives include: Panasonic Foundation - which partners with school districts that are committed to school reform. Rewards students with scholarship.
Panasonic Kid Witness News - a worldwide video education program for public school children in underachieved communities. Panasonic Design Challenge - a program for New Jersey high schools that encourages engineering achievement, especially related to preserving the environment.
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The Panasonic Corporation supports public responsibility and a
communal attitude towards meeting the privations of their consumers and society. This philosophy includes being a factor in the development and evolution of mankind and the prosperity of the inhabitants of the world. Panasonic Global Eco Learning Program (PGELP) is a nationwide environment sensitization program initiated across ten different schools in Ludhiana to over 1000 students from 4th to 8th grade in 2011.
Also known as Eco Skhool (this is the correct spelling), activities uses
an hour of school and uses it to develop student environmental awareness, and teaches them what small contributions they can make on society. These activities start with the students and then issued to parents through genuine communication and excellent presentation skills of Panasonic promoters.
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Continuing in a destructive matter will be detrimental to the survival of
society so it is vital that Panasonic pursues the advancement of Eco Ideas. Eco Ideas will distinguish Panasonicâ€™s brand from the rivals where small imminent businesses are attempting to increase identification in an obstinate and challenging market. Panasonic will present this campaign to the public in an effort to rebrand Panasonic as the number one green revolutionary organization to the public in the electronics manufacturing industry, intensifying community and corporate knowledge by nurturing Eco-Ideas, accumulating sales and allegiances in greener products. Panasonic is concentrating on escalating the brandâ€™s identification, as well as client gratification through Eco-Ideas marketing objectives. Panasonic is truly marketing innovative and highly valuable products, which saves the consumers money while saving the environment and preserving the future for mankind.
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Pansonic Brand Expansion Project 34 Panasonic Brand Expansion Project
II Creative Development We never know the worth of water till the well is dry. ~Thomas Fuller, Gnomologia, 1732
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SWOT ANALYSIS Diversified business operations. Strong brand name. Constant focus on research and development. Strong balance sheet. More sophisticated gadgets. Ecological technology.
Growing global consumer and industrial electronic market. Growing international appliances market. Supplies materials in house. New and better means of advertisement. Improving features and technology. Improved process development.
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MOODBOARD Weak financial performance. Decreased employee productivity. Unfunded employee post retirement. Low new customer acquisition rate. High quality to price ratio. Revenue per employee rate is low. Recovering from earth quake tsunami.
Economic slowdown.. Government regulations. Intense competition. Low cost competitors. 18 different mobile viruses and spyware. Cheap counterfeit products made in S. Africa.
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Eco Ideas For Life 43
LOGO COMPETETIVE SURVEY
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The most interesting aspect of this website is that it uses HTML5 to
develop an application on the web in a similar manner to those currently built in mobile applications for the Droid and iPhone. This website is educational, direct and to the point, informative, and relevant with easy to read text, and no distracting images drawing you away from the ultimate goal. The layout is consistent with logical navigation and minimal scroll. The functionality is simple, quick and accurate, willing users to interact from the beginning. Great websites provide a way to measure learning, skills development, or other aspects of effectiveness. Unlike most futuristic sites it does not use animation, complex design methods or other effects geared toward drawing consumers. Finally this site is also cross platform or browser compatible.
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DEVELOPMENT: SITE MAP
The Panasonic team states that it isnâ€™t sufficient to make technologically
superior merchandise; itâ€™s fundamental that the technology expands consumerâ€™s lives, assist them in living better, provides them with innovative methods to devote their time, original ways to create, save and distribute memories, and continuously delivers smarter, easier techniques to produce their own information, so it is imperative these characteristics show evidently in the development of a website that is going to be used to persuade consumers internationally.
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Using this methodology the Panasonic Campaign platform. wil be built.
Every region has different conservational needs so Panasonic is developing specific custom-made initiatives for each one. Panasonic is currently setting regional goals to help spread the advancement of energy saving green products internationally. Realizing the harmful impact of manufacturing a product Panasonic aims to control the reduction of CO2 emissions and surplus through ingenuities that target each region specifically.
On the intended campaign site the homepage will open with logo,
slogan and revolving world image asking if it can access your GPS. After locating your location it will then automatically open campaign objectives, events, and regional goals specific to them in their language. Panasonic already has a small version of this on their homepage but I have revised and made it bigger for the launch page.
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III Style Guide
We do not inherit the earth from our ancestors, we borrow it from our children. ~Native American Proverb
VOICE & TONE
The creative work
must build consumer awareness, purchases and loyalty, while conveying a public message that Eco Ideas is not only vital to saving the world’s
environment but also to reduce waste and increase consumer savings.
UNIQUE Selling Proposition (USP)
Panasonic’s is Superior Quality that out
performs the competitor’s product and is made with higher quality and Eco Friendly materials.
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Key Features and Benefits
Indispensable Develops products consumers need. Develops products consumers want. Economic Develops products that save money. Develops products that saves environment.
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APPROVED IMAGERY Eco Idea Expansion
This collage consist of approved images which e and promote the Panasoinc Initiatives and proce by collaborating Eco Ideas.
Reduces CO2 Emissions Eco Business 56 Panasonic Brand Expansion Project
Recycles and Reduces Waste
Eco Community Preserves
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Staying with original color scheme of Panasonic blue combined with
various blue greens this color palette portrays the evolution of Panasonic transforming into the world of Eco Ideas. The choice of blue greens was depicted in order to distinguish Panasonic’s Eco Green Idea campaign from the typical green that has become so popular with most “Go Green” brands. Cool colors such as blue and green are connected with the sea and sky depicting water and biosphere preservation, calmness, tranquility, and unity.
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TYPOGRAPHY Logo Font Supria Sans
Headlines - Mosquito Formal
Subhead - Lucida Calligraphy (used for graphics only)
Subhead - Akzidenz-Grotesk Std Extended Medium (used for tagline only)
The typographic font Supria Sans will be used to keep logo consistent
since it is already very familiar public but also adding a new emerging twist. Supria Sans is a bold design with enough charisma to be impressive and original; though confined to endure usefulness. Composed of blunt ink traps, tight curves, and solid weight, the details of this font is charming and never gets frivolous. Remaining consistent with the Sans Family type PT Sans body copy collaborates traditional conservative presence with modern trends of humanistic sans serif and possess enhanced legibility especially in caption styles.
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GRID & GUIDELINE
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Defined is an â€˜Xâ€™ height
for each logo and tagline down-
Recommended clear space
load Required: minimum 1/2 of
Minimum clear space
this X-height around any of the downloadss, but we recommend
full X-height of space around the
very strongly that you maintain a logo and advise using a minimum X-height margin around the logo only in extreme cases (for
example, a design for a very small object like a pen.)
1.75 inches width X 1 inches Height Large Logo for Publications
1 inches width X .25 inches Height
1.75 inches width X 1 inches Height
Small Logo for Promotional Items
Black & White logo for publications with limited colors (newspapers)
Images can be re sized to fit certain
publications as long as proportions are constrained.
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Don’t search for the logos on
a search engine and use whatever you find there. There are many unofficial variations on the Panasonic logos that are
DON’T Don’t clip, cut or crop any of the white space assigned to logo design.
not authorized, are unofficial, and do not respect these guidelines. Please do not use them or spread them further!
TAGLINES Don’t substitute or change any colors.
For Life .50 inches
Don’t stroke or add any additional effects.
White background is recommended,
but downloads are also available with transparent white space precisely assigned.
Don’t skew or transform from original design. Eco Ideas For Life 63
PRINTED PUBLICATIONS FULL PAGE MAGAZINE AD
To Learn MORE visit: http://Panasonic.net/eco
All digital graphic publications will be available for
download in their percise color and size. Please do not resize, or change colors unless specifically sent by email to you by the Panasonic design team.
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FULL PAGE MAGAZINE ARTICLE
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With theses graphic design publications Panasonic will express the
different Eco Ideas and services in which Panasonic offers such as tree planting, coexisting with the biosphere, water recycling, and conserving and duplicating energy with solar panels. By imitating and duplicating the advertisement that is already being developed and issued online, brand identity will remain consistent in technology business such as: printing services like large format printing for banners and exhibit booths, as well as printing brochures and printing business cards and it will also help to saturate your company message and stimulate sales.
HALF PAGE MAGAZINE AD
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SIGN ON THE SIDE OF BUILDING
This building sign is exclusive by creating a plunging perspective,
capturing the simplicity of everyday life, and enhancing transient effects by encapsulating the atmosphere. Making this graphic easily seen in a high traffic areas the Panasonic brand will become familiar in any community. This outdoor signage will serve as a constant reminder of your message throughout the year (24 hours a day, 365 days a year), will sustain the brand’s name and image awareness which can’t be turned-off, tuned-out or put aside, and will capture and maintain a reader’s attention.
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It is important that Panasonic
employees represent and promote the new Eco Green initiatives at all times. For this reason the Panasonic Eco Ideas logo will be embossed on all employee apparel and promotional items. Most articles are unisex (except for female dress), and are availabe in all sizes upon request.
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Panasonic paper products are
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recyclable and all ink cartridges are refillable.
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Panasonic produces superior technology such as: HD digital recorders, phones, Blu-Ray DVD players, plasma televisions, printers, and an industrial strength laptop branded as Toughbook. With the growing international appliances market Panasonic is also developing products for the entire home such as refrigerators, stoves, washing machines, dryers, and ac units, with Eco-Navi technology.The efficiency that is included in Panasonicâ€™s household Eco-Navi appliances still assumes responsibility for the worldâ€™s most detrimental problems. Panasonic recycles, reuses, and reduces waste with new appliances such as NAVX7100-X drum-type washer/dryer which contains resin recovered from used products such as: air conditioners, refrigerators, washing machines, and TVs at Panasonicâ€™s recycling facilities.
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While Eco Navi products
reduces the amount of waste it also saves consumers time and money demonstrating Eco Green Life Innovation. Photovoltaic power generation systems (generates electricity from solar light and fuel cells will be used in consumersâ€™ homes. Energy efficient and energy creating products will lso be used to reduce CO2 emissions in customersâ€™ homes. Executed internationally Panasonic reinforces tree-planting events, by planting a tree for every Eco Navi product sold around the world and is looking forward to planting ten million trees by FY2019.
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IV Final Design Modern technology Owes ecology An apology. ~Alan M. Eddison
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Eco Ideas For Life 75
HOSPI can get on and off automatically by using the hospital elevator program.
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HOSPI is taking on in- house tasks at a hospital at night
Nurses receive medicines from HOSPI from nurseâ€™s station. Eco Ideas For Life 77
RECOVERING RESOURCES FROM PRODUCTS
By using recycled
materials Panasonic has reduced the costs of new materials, while also designing approaches to reduce waste in its business operations. By reducing the amount of waste generated and recycling the waste, Panasonic is making full use of its recycled resources and working towards zero waste emissions.
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Committed to preserving
efforts in all aspects Panasonic will
water through the use of water
also be using Photovoltaic power
saving products Panasonic has also
generation systems and fuel cells
developed initiatives, cyclic usage,
in all phases of business activities,
in the process of manufacturing.
and introduce the initiatives to Top
Water that is discharged during the
Runner Factories who have
manufacturing process is collected
accomplished best practices for
and reused, reducing the amount of
new water that is used. To intensify
Being used in many familiar home appliances chemical
substances make our lives more convenient. There are many concerns about hazardous substances that have been carried by wind and oceans from Antarctic raising environmental awareness. Panasonic has reduced its use of PVC (polyvinyl chloride) for internal wiring since it is not easily sorted for disposal. Panasonic has strong rules with suppliers to assure they identify chemical substance content. Finally the organization has voluntarily reduced, replaced or discontinued the use of chemical substances throughout each stage of procurement, use, and recycling of commodities.
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STATIO NARY PAC KET
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PROMOTIONAL ITEMS http://www.Panasonic.net/Eco
Eco Ideas For Life 81
Business practices must
saving green space, procuring
with the habitat and partnering
fully understand their effects
products that have the least
with WWF Japan to preserve the
on biodiversity. A very delicate
amount of influence on the
ecosystem in the Yellow Seaâ€™s
balance of different species
environment, and designs
water. To Learn MORE on how You
called the ecological system is
creations that help biodiversity.
can preserve the biosphere in your
what supports and subsidies
For this reason Panasonic is
our lives. Panasonic focuses on
creating areas that coexist easily
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TWO PAGE MAGAZINE ADS
Eco Ideas For Life 83
BILLBOARD FOR HIGHWAY 84 Panasonic Brand Expansion Project
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The sunrays rotate around the C of Panasonic as the green shadow fades in and out.
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The animated logo will not tell a story, so it should be kept simple and
subtle, since its purpose is to attract visitors, not irritate them. The only text used will be the Panasonic logo, tagline, and call to action dispaying clearly and legibly, taking no longer than two seconds to read. There will be no looping since that can become distracting and last no longer than 3 â€“ 5 seconds keeping in mind the differences in browser speeds.
Similar to traditional headers, the purpose of this banner is to set a mood,
reinforce the brand Panasonic, invite visitors, and encouraging them into viewing more of the site to learn more. The theme would be resource conservation and world preservation. Two principle animation formats are used for animated banners so animated GIF will be used on the simply coded homepage and Flash will be used on the alternate flash homepage.
In order for the banner to load quickly file sizes will be kept as small as
possible, compressing the jpegs and gifs. Flash is great but also creates huge files Recommended shape: square and sizes for the banner: 728 x 90 = 65,520 sq pixels 300 x 250 = 75,000 sq pixels 160 x 600 = 96,000 sq pixels
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PUBLIC SERVICE ANNOUNCEMENT
Multimedia designs should include children with the people who influences them the most: parents,
teachers, and mentors in settings where they are not only teaching but also showing them hands on the importance of reducing, reusing, recycling the worldâ€™s most precious resources. In this instance the common Monkey-See-Monkey-Do concept is iterated.
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After Effects , Illustrator and Photoshop has assisted in producing a
more complex motion and transformation of these slides. Above the script motion development is outlined in detail. The output video can be .wmv, .swf, flash, or .mov since all will be uploaded and viewed directly from Panasonic website. Youtube edition will be formated to their specifications. Scalability across all formats is a major advantage with motion graphics and animation because once developed for DVD it can be used for output to broadcast television, email distribution, or the web.
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Children asks the questions; while the following frames will describe
Panasonic initiatives that answer their questions; cohesively tying the brand in with the green explanations the children are seeking.
It is important that consumers understand that Panasonic has been
continuously developing these initiatives, over many years, and did not just jump on the green bandwagon.
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Panasonic Corporation of North America (2011). Company Profile. Panaonic Corporation of North America Celebrating 50 Years of Innovation. Retrieved December 7, 2011; from: http://www. panasonic.com/about/overview.asp Landor Associations (2011). Panasonic Bringing a Great Idea to Life. Retrieved November 29, 11, From: http://landor.com/index.cfm?do=ourwork. panasonic&bhcp=1 Panasonic Corporation (2011). Corporate Profile. Panasonic Ideas for Life. Retrieved November 29, 2011, from: http://panasonic.net/corporate/ Verdino, G. (Nov, 2010). Panasonic, Plasma and, People. Market, Media, Technology and trends. Retrieved December 7, 2011; from: http://gregverdino.typepad.com/greg_ verdinos_blog/2009/01/people-plasmas-and-panasonic.html I., Reynolds (2011). Panasonic to supply batteries for Toyota Prius hybrid. Rueters. Retrieved November 29, 11, from: http://www.reuters.com/article/2011/11/29/us-panasonic-toyota-idUSTRE7AS0CV20111129 Presse, A. (2011). Panasonic to Build Malaysian Solar Cell Plant. Industry Weeks Expansion Management. Retrieved November 29, 11, from: http://www.industryweek.com/articles/panasonic_to_build_malaysian_solar_cell_plant_26082.aspx Quote Garden (1998-2012). Welcome to the Quote Garden. Quotations about the Environment. Retrieved September 6, 2012; from: http://www.quotegarden.com/environment.html Baumgart, C. (2011). Identifying Real Estate Market Trends. Chris Baumgart. Coldwell Banker Del Monte. Retrieved December 7, 2011; from: http://www.chrisbaumgart.com/experience.html N., StĂśssinger (2012). Supria Sans by Hannes von Dohren Retrieved February 24, 2012; from: http:// typographica.org/typeface-reviews/supria-sans/ Pharmy (2009). Panasonicâ€™s Green Mission. Retrieved November 29, 11, from: http://www.theedgemalaysia.com/management/169-panasonics-green-mission.html
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Kreda (2012). Panasonic Extends Olympic Sponsorship Through 2016. Retrieved February 18, 2012; from: http://www.portfolio.com/views/blogs/playbook/2007/09/04/panasonic-extends-olympicsponsorship-through-2016/ Westlake (N.D.) PANASONIC NS1000 Phone System. Retrieved September 13, 2012 from: http:// www.westlake.co.uk/Panasonic-NS1000-SIP-Phone-System.htm A., Malikram (2011). Panasonic Brings Eco Skhool Program for Students in Ludhiana. Retrieved February 18, 2012; from: http:// pr24x7.wordpress.com/2011/12/14/panasonic-brings-ecoskool-program-for-students-in-ludhiana/ Advameg, (2011). Corporate Identity. Reference for Business. Encyclopedia of Buisness, 2nd ed. Retrieved November 23, 2011, from: http://www.referenceforbusiness.com/encyclopedia/Con-Cos/ Corporate-Identity.html Panasonic3 (2011). Panasonicâ€™s Environmental Activities (Overview). Retrieved November 23, 2011, from: http://panasonic.net/eco/overview/
IMAGE REFERENCES PROJECT
New Eco Home image page 20 http://www.t3me.com/news/events/going-green-panasonicâ€™s-visionof-home-energy-management-systems-hems Co Existing page 7 http://www.topboxdesign.com/tag/nature/page/8/ Co Existing page 8 http://archreview.blogspot.com/2012_05_27_archive.html Traffic http://www.fastcodesign.com/1670659/3-projects-that-transform-highways-into-urbanoases#4 Flourishing World page 85 https://www.facebook.com/photo.php?fbid=401987769854943&set=a. 342434892476898.89335.338077742912613&type=1&theaterFlourishing Future page 85 https:// www.facebook.com/photo.php?fbid=401987769854943&set=a.342434892476898.89335.3380777 42912613&type=1&theater Solar Panes Types of solar panes Get Solar https://www.getsolar.com/why_solar_types-of-solarpower.php
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SWOT MOOD BOARD Strengths
PANASONIC HD TV - http://www.amazon.com/Panasonic-TC-P54G25-54-Inch-1080p-Plasma/ dp/B00392147E PANASONIC HDTV with iPod dock - http://www.amazon.com/Panasonic-TC-L32X232-Inch-720p-HDTV/dp/B0039213XY PANASONIC HDD CAMCORDERS - http://www.techfresh.net/panasonic-sdr-h80-compactdigital-camcorder/ PANASONIC LED LIGHT BULBS - http://www.fareastgizmos.com/led/panasonic_announces_led_ bulbs_with_wide_light_distribution_angle_of_approximately_300_degrees_for_japanese_market.php PANASONIC LITHIUM ION RECHARGABLE BATTERIES - http://news.panasonic.net/archives/2011/1129_7812.html Brand Strategy â€“ Corporate Brand, Sub Brands - http://panasonic.net/ir/annual/2011/pdf/panasonic_ar2011_e.pdf#page=19 Opportunities Lifestyle with virtually zero CO2 emmissions http://panasonic.net/eco/vision/ecoideas/ Concept of green plan 2018 - http://panasonic.net/eco/vision/ecoideas/ Eco Ideas Environmental Activities banner - http://panasonic.net/eco/ Panasonic Olympic banner - http://demercadeoynegocios.blogspot.com/ Workers holding solar panel - http://www.themalaysianinsider.com/business/article/panasonicto-build-rm2b-solar-panel-plant-in-malaysia/ Toyota Hybrid - http://blogs.reuters.com/reuters-dealzone/2008/11/04/car-and-driver/ Eco Navi Inverter logo - http://www.ebay.ph/itm/PANASONIC-Aircon-2-0hp-Split-Type-InverterS18MKQ-/170670665908
IMAGE REFERENCES Evolving Digital Networks - http://panasonic.net/vision/ceatec2009/ Eco for the Entire Home - http://panasonic.net/vision/ceatec2009/ Panasonic Teaching Students Eco Ideas - http://panasonic.co.jp/citizenship/blog/en/2011/06/ Panasonic HD Conferencing - http://panasonic.co.jp/citizenship/blog/en/2011/06/ Toyota Hybrid - http://blogs.reuters.com/reuters-dealzone/2008/11/04/car-and-driver/ Threats Economic slowdown - http://news.panasonic.net/archives/2010/0929_1976.html Viruses and spyware - http://www.provantage.com/Fullsize/AC_PANS0538046.JPG Low Cost Competitors - http://www.nation.com.pk/pakistan-news-newspaper-daily-englishonline/business/19-Jan-2012/global-economy-to-slow-down-in-2012-un Cheap Counterfeit Products - http://s1.hubimg.com/u/589220_f520.jpg Government regulations -http://2.bp.blogspot.com/_M7uE_l5zUN8/S76BhQREeHI/ AAAAAAAABeo/182TKsQQKzA/s1600/government+regulation.jpg Weaknesses Panasonic Financial statement - http://www.43rumors.com/wp-content/uploads/2011/04/ Panasonic-Digitalkkameraumsatz-4Q10.jpg Employee Productivity- http://news.panasonic.net/archives/2010/1021_2121.html earthquake-tsunami costliest disaster in world history http://www.survivalring.org/ EARTHQUAKE TSUNAMI
html LG logo - http://drdianehamilton.wordpress.com/2011/09/04/what-is-a-backronym-or-bacronym/lg-logo/ Korean Won - http://blogs.wsj.com/marketbeat/2011/09/22/korea-wins-japan-loses-in-curren-
A FLOURISHING FUTURE COEXISTING WITH BIOSPHERE
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