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PINC nnection

Mar /Apr 2 0 0 9

Yo u r p i p e lin e t o in d u s t r y n ews an d r ev iews

Positioning for the Upturn

Bad Times Need Good Practices [ BY Noel Jeffrey ]


iven that the U.S. economy is in a recession and print sales are falling, printers are taking steps to minimize the impact and prepare for future growth. To save money immediately cuts in the workforce and/or reduced staff hours are the most obvious and the most painful. Perhaps the most widely reported move was the Quad/ Graphics announcement at the beginning of the year that it would shut down the equivalent of one plant’s worth of capacity immediately, eliminating approximately 550 jobs in five states, or approximately 5.6% of its domestic work force. And, the drumbeat of layoff announcements from printers and industry vendors continues in the trade press.

What Some PINC M embe rs Ar e Do ing Locally, members who are willing to discuss conditions are taking steps to keep their businesses strong and positioned for an upturn. Frank Parks, Parks Printing, Modesto, says, “Smart printers are finding new opportunities and not waiting for the economic climate to change.” In addition, he describes his plan of action as internal cost efficiency. Reluctantly, the company laid off three workers at the end of the year. It was the first time there were layoffs in the family-owned company’s history he says. To further increase efficiencies and capabilities, the company installed a new Komori LSX 529, a five-color 29-inch press, in February. Continued on page 13

Showcase Adds New Category


It’s not too late to submit Showcase of Print Excellence entries, especially if one of your pieces features outstanding design. This is the first time Design has been added as a category. Classifications on the Call for Entries are by product. To enter, under the product, you would select “Design.” Rates for design entries are discounted to $25 each, again with a complimentary entry with the first paid entry. Design entries, however, will not go on to PIA Premier Print Awards as they do not offer a design category. The Design Category is a great way for members to compliment the designers they work with. Designers can enter as well. However, pieces for this category must have been printed by the printers entering or by a printer in the area PINC covers — Northern California, parts of Central California, and Northern Nevada.

Be sure to register for the Awards Luncheon on May 1 at Why not treat some of your customers as well?

Printers24 — Preparing for the Upturn Leads A Pre-Show event for Printers, Exhibitors On Thursday, April 30, PINC will present Printers24 — Preparing for the Upturn, an intensive conference leading into the PINCShow on May 1. Our industry is in the throws of the worst economic downturn our generation has ever seen. In response, we have assembled the most basic of subjects, and the presenters who have mastered them. In 24 hours we will cover pricing strategies, cash flow management, and an economic overview. These are the basics that we all need to remember and internalize. In addition to skilled speakers, the conference will offer a morning roundtable and two panel discussions, including one featuring print buyers. A cocktail reception and dinner will offer attendees a relaxed networking opportunity. Read about the PINCShow on page 11 | Continued on page 2

Printers24 Offers Knowledgeable Speakers Two of the experts who will offer programs at Printers24 bring a wealth of industry knowledge and experience. These speakers will share “must have” insights and information with participants in Printers24.

Linda Bishop, President ( Linda Bishop is the founder and president of Thought Transformation, a national sales consulting group helping printers and other companies achieve top-line growth through a combination of tools, training and tactics. During the past two decades of her career, she has engaged in a wide variety of customer-facing interactions. Her expertise includes all aspects of account acquisition, customer service, account retention, loyalty building, solution and top-down selling, and aligning sales processes with marketing strategies. For seventeen years she sold commercial printing for IPD Printing in Atlanta — now an RR Donnelley Company and was one of the market’s top performers with over $9 million in annual sales. She has a B.S. degree in accounting from Purdue University and an M.B.A. in marketing from Georgia State. Linda speaks nationally on sales and customer service topics, and has published many articles. Her book, Selling in Tough Times, has been called “timely” by Richard Cosier, Dean of the Krannert School of Business at Purdue University. Continued on page 3

CON N ECT w i t h PINCShow Printers24 — Preparing for the Upturn Leads

Expo • Marketing • Design • Green • Seminars • Clients • Expo • Marketing Design • Green • Seminars • Clients • Expo • Marketing • Design • Green • S Clients • Expo • Marketing • Design • Green • Seminars • Clients • Expo • Ma

Pre-PINCShow Conference

Printers24 | Preparing for the Upturn

Continued from page 1

thursday, Apr il 30

daY 1 [4/30/09]

& FR IDAY, MAY 1 Hilton San Francisco 333 O’Farrell Street

12 noon

Buffet Luncheon — Opportunity to mingle and meet fellow attendees

1:00 – 2:00 pm

Preparing for the Upturn with Joe Truncale, CEO & President of NAPL In this session Joe will cover the current state of the economy and the forecast for recovery, using tools from NAPL’s renowned economics department. He will also discuss which industry segments will recover faster or slower. He will outline what strategies the profit leaders are now utilizing.

2:15 – 3:30 pm

How We Navigate in a Rough Economy — Printer Panel Discussion Moderator: Joe Truncale • Panelists: Coleen Schoenheide, ColorGraphics; Brad Stiers, Pacific Printing; Ian Flynn, Direct Response Imaging What does this downturn mean to our three printer panelists? How are you positioned for recovery? How does one determine the right employment levels? They will also discuss their view of the longer term outlook segment by segment.

3:45 – 5:00 pm

Extraordinary Selling for Extraordinary Times with Linda Bishop, President of Thought Transformations It’s all about sales when the wheels are falling off the economy. How do you motivate your crew to sell what’s profitable? Do you have a motivating compensation strategy? How do you know what’s profitable? Techniques for a time where there’s more competition not less.

6:00 – 8:30 pm

Cocktail Reception and Dinner — Hilton San Francisco, 34th Floor

Cost: $285 main attendee $195 additional attendees from the same company $75 spouse for dinner on Thursday night Hotel Room Rate: $269 at Hilton SF (800) 445-8667, ask for this Printing Industries special rate

$145 Hotel Mark Twain – directly across from Hilton (415) 673-2332, ask for this PINC room block rate which is good till March 30


daY 2 [05/01/09]

Hilton San Francisco (see page 11)

7:30 – 8:45 am

Continental Breakfast — Sales & Marketing Strategy Roundtable Discussion Moderator: Linda Bishop

9:00 – 10:15 am

Is Green Still Hot or Just Delayed? with Gerry Bonetto, VP Government Affairs, PIC and James Duffy, CEO, Alonzo Printing Even with its problems, California is still light years ahead on Green. This program will cover the latest on Sustainable Green Printing and its challenges with our current economy.

Full Details & Sign Up: Questions: Laura Vargas (415) 489-7625 Exhibit Sale s: Bob Davies (415) 489-7607

10:30 – 11:45 am Are We Seeing the Renaissance of Print? — Print Buyer Panel Discussion Moderator: Linda Bishop Is print really dead? In this session we explore what our customers are saying about their strategies and how that relates to print vs. new media. We also explore the future of green, web-front-end ordering, the marriage of Web and print and the C-level myths. 12 noon

Showcase Awards Luncheon [Optional purchase – special rate of $49]

2:00 pm

PINCShow Tradeshow floor opens [Included in package price]

The PINConnection is a newsletter published by the Printing Industries of Northern California, a nonprofit trade association devoted to the progress of the printing and graphic arts industry. PINC has about 1,000 member companies in Northern California and Northern Nevada. PINC is one of 26 regional associations affiliated with Printing Industries of America headquartered in Sewickley, PA.

Management Services: Commercial Arbitration, Credit & Collection, Employee Relations, Environmental Services, Industry Surveys, Newsletters, Personnel Referral Service, Slow Pay Education: Classes & Seminars, Dinner Meetings Discount Programs: Adobe Products, Apple Products, Credit Union, Environmental Safety, FedEx, Office Depot, Payroll, Shop Towels, Xerox

Staff Roste r

Insurance Programs: Business Insurance, Health Insurance, Supplemental Insurance, Workers’ Comp Insurance, 401(k) Plans Industry Promotion: Print Buyers Guide, PINCShow, PrintAccess, News Releases, Showcase of Print Excellence, Special Interest Groups Government Affairs: State, Local, and National

President: Dan Nelson Member Programs Director: Laura Vargas • Membership Sales: Bob Davies Education Director: Barbara Silverman • Communications Director: Judith Glover Program Administrators: Diane Gong, Maria Salita Creative/Art Director: Angeline Khong • Graphic Designers: Leonie Holzman, Kelly Marquis Controller: Dino Santos • Assistant Financial Manager: Emily Gotladera A/P Specialist: Estela Perez Government Affairs Director: Gerry Bonetto PINC Insurance Services Vice President: David Katz Account Representatives: Jim Riley, Lena Nelson Broker Assistants: Renee Prescott, Crystal Carlson Supplemental Benefits Director: Greg Golin

Mar/Apr Nov/Dec2009 2007 22

•D Sem ark CON N ECT w i t h PINCShow Printers24 Offers Knowledgeable Speakers Continued from page 1

Expo • Marketing • Design • Green • Seminars • Clients • Expo • Marketing Design • Green • Seminars • Clients • Expo • Marketing • Design • Green • S Clients • Expo • Marketing • Design • Green • Seminars • Clients • Expo • Ma

Pre-PINCShow Conference

Joe Truncale, CEO ( Joe Truncale is a frequent speaker at industry and association events. As NAPL CEO, his primary role is to oversee that NAPL remains true to its mission to help member companies stay ahead of the curve in responding to ever-changing market challenges and influences. He is a foremost authority on strategic leadership and sought after facilitator for company management and group meetings. Truncale is a member of the American Society of Association Executives and earned the CAE (Certified Association Executive) designation. He is a faculty member of the CAE study group, has served as president of the New Jersey Society of Association Executives and received NJSAE’s Executive of the Year award.

Education is one of his passions. He is a faculty member for the Strategic Management Course in NAPL’s Management Institute and was instrumental in the development of its previous Leadership & Organizational Development course. He is a Ph.D. candidate and an adjunct faculty member at New York University’s School of Continuing and Professional Studies, teaching courses in Managerial Psychology and Executive Leadership. Truncale has been with NAPL since 1984 and became president in 2003. He has served as the association’s Director of Membership, Senior Director, and Executive Vice President before assuming his most current role as NAPL’s Chief Executive Officer. n

15th ANNUAL CRAB FEED January 17, Colombo Hall, Oakland. Hundreds turned out to celebrate International Printing Week with the East Bay Craftsmen at their 15th Annual Crab Feed. It featured fresh cracked crab, great raffle prizes, DJ music, and dancing to conclude the evening. The pros brought along the “necessary paraphernalia” to enhance their dining experience.

boar d roste r CHAIRMAN Tim Poole, Dome Printing 1st VICE CHAIRMAN Jack Emerian, Val Print 2nd VICE CHAIRMAN Frank Parks, Parks Printing IMMEDIATE PAST CHAIRMAN Steve Sprinkel, Sprinkel Media Network BOARD MEMBERS

Jim Duffy, Alonzo Printing • Chris Cullen, Apex Die • Chris Shadix, BelAire Displays John Crammer, Best Label Company • Coleen Schoenheide, ColorGraphics Kathleen Palmer, Kodak Graphic Communications Group • Wendy Bogin, K/P Corporation Wilmer Fong, wilmerfongDESIGN • Vince Clubb, Unisource • Jack Doyle

Remember to Participate The annual Wage Survey Questionnaire will be mailed out in mid-April. The information gathered is important in getting a local industry snapshot for members to use. Participants get their copy of the results for free.

20 0 8 Wage Cond & Busine itio ss with Bene n Sur v fits ey


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Nationwide Statewide Political Environmental Laws Bills Regulations Lobb Political Environmental Laws Bills Regulations Lobbying • Nationwide Stat CONNEC T to an E XPE RT Environmental Laws Bills Regulations Lobbying • Nationwide Statewide Po

Government Affairs

IRS Mileage Rates Beginning on Jan. 1, 2009, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) are as follows: n 55 cents per mile for business miles driven n 24 cents per mile driven for medical or

moving purposes n 14 cents per mile driven in service of charitable

GERRY BONETTO is Government Affairs Director with Printing Industries of California, which is based in Los Angeles. PIC is comprised of PINC, Printing Industries Association of Southern California, and Printing Industries Association of San Diego. He is available to members via phone at (800) 479-7837 or (415) 243-8126.

organizations These new rates are slightly lower than rates for the second half of 2008 that were raised by a special adjustment mid-year in response to a spike in gasoline prices. The business mileage rate was 50.5 cents in the first half of 2008 and 58.5 cents in the second half. The standard mileage rate for business is based on an annual study of the fixed and variable costs of operating an automobile. The rate for medical and moving purposes is based on the variable costs as determined by the same study. Independent contractor Runzheimer International conducted the study. Taxpayers always have the option of calculating the actual costs of using their vehicle rather than using the standard mileage rates. Revenue Procedure 2008-72 contains additional information on these standard mileage rates.

Post OSHA Form 300A OSHA requires that employers post a summary of the total number of job-related injuries and illnesses that occurred last year from February 1 to April 30, 2009. Employers are only required to post the Summary (OSHA Form 300A), not the OSHA 300 Log.

The summary must list the total numbers of job-related injuries and illnesses that occurred in 2008 and were logged on the OSHA 300 form. Employment information about annual average number of employees and total hours worked during the calendar year is also required. Companies with no recordable injuries or illnesses in 2008 must post the form with zeros on the total line. All establishment summaries must be certified by a company executive. The form should be displayed in a common area wherever notices to employees are usually posted. A copy of the summary must be made available to employees who move between work sites, such as construction workers, and employees who do not report to any one location on a regular basis. Employers with 10 or fewer employees are normally exempt from federal OSHA injury and illness recordkeeping and posting requirements. You can download the forms from, the Vault, Employee Relations, Safety.

Final Green Chemistry Proposals In late-December, Cal EPA released its final policy recommendations for implementation of their Green Chemistry Initiative (GCI). The proposals are intended to accelerate California’s move toward a clean, green, sustainable economy through the following six policy recommendations: n Expand Pollution Prevention n Develop Green Chemistry Workforce Education

and Training, Research Development and Technology Transfer n Create an Online Product Ingredient Network n Create an Online Toxics Clearinghouse


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Mar/Apr Nov/Dec2009 2007 24



Nationwide Statewide Political Environmental Laws Bills Regulations Lobby Lobb Political Environmental Laws Bills Regulations Lobbying • Nationwide State Stat Environmental Laws Bills Regulations Lobbying • Nationwide Statewide Po Pol CONNEC T to an E XPE RT

Government Affairs

Continued from page 4

Workers’ Comp Cost Still High

n Accelerate the Quest for Safer Products

California still ranks near the top in workers’ compensation costs even though the reforms in 2003 reduced employers’ costs by as much as $15 billion a year, according to a new nationwide survey.

n Move toward a Cradle-to-Cradle Economy

The Department of Toxic Substance Control Director, Maureen Gorsen stated, “The recommendations developed through the Green Chemistry Initiative constitute a far-reaching, market-driven strategy with an ambitious aim — the launch of a new chemicals framework and a quantum shift in environmental protection. These landmark policy options will continue California’s environmental leadership and foster a new era in the design of a new consumer products economy — inventing, manufacturing and using toxic free, sustainable products.”

Gov. Arnold Schwarzenegger has often touted the 2004 workers’ compensation changes as one of his best achievements, drawing kudos from business groups, while lawyers representing injured workers, labor unions, and medical care providers have complained that they went too far. The 2008 Industry Week Workers’ Compensation State Ranking, however, lists California as next to last in terms of employer burden, with only Alaska having a higher burden. The survey analyzed not only workers comp insurance premiums, but benefit payments per injured worker and per-capita payments.

We’ve joined a newly formed business/industry coalition, the Green Chemistry Alliance, which will take an active role at the meetings and workshops to determine how these goals will best be achieved.

A separate survey, conducted by the Oregon Department of Consumer and Business Services, weighed only insurance premiums and California ranked 38th, while Alaska had the highest costs. The surveys were reported in Smart’s Workers’ Comp Bulletin. n

The final report can be found at Click the Green Chemistry tab (3rd tab) on the top nav bar for the link to this report.

Gerry Bonetto Honored by PIASC Gerry Bonetto has just published the second edition of the book Governing California in the Twenty-First Century with his colleagues at California State University.

Gerry Bonetto, Vice President of Government Affairs of the Printing Industries of California, was recently named as Executive of the Year by the Printing Industries of Southern California. It’s the top honor given by PIASC and has been awarded annually since 1965.

recycled content paper criteria, and advocating reasonable air quality rules. For his work in the environmental area, he has received the Printing Industries of America’s William D. Schaeffer Environmental Award and the California Small Business Alliance Environmental Leadership Plaque.

Bonetto joined PIC in 1987 after working in Washington, DC as the Director for Public Policy at the Foundation for the Private Sector. Since then, he has been successful in maintaining and expanding printing sales tax exemptions, helping achieve worker’s compensation reform, defining

In addition to his printing industry work, he teaches part-time at California State University, Los Angeles, where he also sits as an advisory board member for the Master of Science in Public Administration degree. He is a nationally recognized industry speaker and writer. n

Mar/Apr 2009


Procedures Employment Workers’ Comp Laws Termination Discrimination Employment Workers’ Comp Laws Termination Discrimination • Procedure CONNEC T to an E XPE RT Workers’ Comp Laws Termination Discrimination • Procedures Employmen

Human Resources

Family and Medical Leave Act The U.S. Department of Labor (DOL), Wage and Hour Division, issued new Family and Medical Leave Act (FMLA) regulations covering employers with 50 or more employees in a 75 mile radius. The regulations containing extensive revisions went into effect on January 16 of this year. There are also many new notification requirements the DOL will produce and employers will be required to use. See sidebar on page 7 for poster availability.

Words and the Music

DOUG MOORE is PINC’s human resource specialist. He is available to provide no-cost assistance to members via phone at (800) 479-7837. If there are topics you would like to see covered in this column, please contact Moore. He is also available for onsite training and consults.

Training to prepare employees for another job or give them new and additional skills does not have to be paid time. However, if employees understand or are led to believe their present working conditions or their continued employment will be adversely affected due to not attending, the time spent in training is working time. If the training is designed to make employees handle their job more effectively, it is work time.

Training Time May Be Compensable The time spent in employer-sponsored lectures, meetings, or training programs may or may not be considered working time. If all the following four conditions are met, the employee’s time need not be compensated. n The attendance is outside the employee’s regular working hours. n Attendance is in fact voluntary. n The course, lecture or meeting cannot be directly related to the employee’s job. n The employee must perform no productive work during the sessions.

Managers create and communicate acceptable parameters (through words) for employee actions and behaviors in performing to an outcome. The parameters must have a business justification and be job related. Parameters include company rules, policies, procedures, and action plans to do work or a job. The manager’s communication identifies the result or outcome desired from the employee’s actions to achieve the result (such as a customer’s job). The mutually agreed actions should come through a dialogue, including suggestions from the manager as well as the employee. Once the actions are agreed to, the manager is now free to manage the exception (that which falls outside

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Nov/Dec Mar/Apr 2009 2007 26

CONNEC T to an E XPE RT Continued from page 6

Procedures Employment Workers’ Comp Laws 12/3/07 Termination 2008_21p6x60p3_Ad 5:00 PMDiscrimination Page 1 Employment Workers’ Comp Laws Termination Discrimination • Procedure Workers’ Comp Laws Termination Discrimination • Procedures Employmen

Human Resources

the parameters). He or she will point out and help the employee correct deviations from the previously agreed actions or desired outcome and recognize when an employee works exceptionally well or better than expected. A manager recognizing an employee’s exceptional performance (legitimate praise) enhances the employee’s self esteem. Self esteem is the good feeling (the music) an employee receives from recognition. The words create the parameters or the means to an outcome. The good feeling draws an employee to the dance (we dance to the music and not the words) to perform outside of the parameters in a positive way once again.

Required 2009 Labor Law Posters Now Available Last year’s posters no longer meet the 2009 state and federal requirements. Among the changes are: the federal minimum wage, unemployment insurance benefits, equal employment opportunity, disability, Uniformed Services Employment and Reemployment Rights Act, various wage orders, and family medical leave act. The 2009 set is available to PINC members at a low price of $44.50 which includes 3 posters (Manufacturing or Clerical Wage Orders, all Federal and State postings, and Uniformed Services Employment and Reemployment Rights Act). To order, contact Maria Salita at (415) 489-7602.

Termination Notifications and Information The Employment Development Department requires employers to provide employees being terminated (including layoffs) with a written termination notice. This notice must also be given to an employee for leaves of absence or change of employment from employee to independent contractor. The notice must include the name of the employer, the name of the employee, his/her social security number, the date of the action and the action taken. The reason for the action is not required. The notice should be given to the employee and a copy should be retained in the employee’s personnel file. This form is in the Vault on the PINC website. The form is called EDD Separation Form and is filed under Employee Relations – Forms. Employees being terminated should also receive the EDD For Your Benefits booklet in this same dropdown.

Independent Contractor or Employee

Postcards print on 100# gloss cover, up to size 8.5 x 5.5"


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Flyers / Data sheets print on 100# gloss book, size 8.5 x 11" CMYK 4/0 4/1 4/4

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10000 $625.00 $865.00 $995.00

$565.00 $665.00 $865.00


4 page brochure print on 100# gloss book, size 11 x 17"

CMYK 4/0 4/1 4/4

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5000 $695.00 $895.00 $995.00 $895.00

10000 $895.00 $995.00 $1195.00 $995.00


Catalogues print on 100# gloss book, size 11 x 17" (collate, fold to 8.5 x 11" and saddle stitched)

The Internal Revenue Service and the California Employment Development Department, Worker’s Compensation, the Department of Labor Standards and others demonstrate what is required for independent contractor status when paying a person for services. There is a presumption of employment unless the employer can prove otherwise. These regulations and statutes all have a common ingredient being the extent of employer control. The California Division of Labor Enforcement defines this question in its enforcement manual.

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These factors can be found by going to, the Vault. Under Regulatory go to the Department of Labor Enforcement (DLSE), then the DLSE Enforcement Policies and Interpretation Manual, Section 28 “ Independent Contractor vs. Employee.” n

Mar/Apr 2009

500 $740.00 $1046.25 $1352.50 $1658.75 $1965.00 $2271.25 $2577.50

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e asy se arch Looking for a printer? Searching for a specific capability, product or equipment? Check out pinc, the electronic yellow pages for those who purchase printing and graphic arts products and services.

Prepress Printing Pressroom Issues Software Application Environmental He Application Environmental Health & Safety Management • Prepress Printing Pressroom Issues Software Application Environmental Health & Safety Man

Tips & Tricks

Eric Neumann, research manager, offers this tip on why proofs look different under different light: Proofs will look different under different light sources due to a phenomenon known as metamerism. The most common form of metamerism occurs when two samples appear to be the same color under one illuminant and appear differently under another. When the samples are measured using one illuminant, for example D50, they appear to be the same color and possess the same tristimulus values. However, if the illuminant is changed, for example to illuminant A, the tristimulus values for the two samples can be significantly different. The industry-recognized RHEM Light Indicator is a quality control device used for visual assessment of color viewing conditions. The RHEM Light Indicator, when attached to the border of a color proof or press sheet will signal the viewer that he or she is making color judgment in a non-standard viewing condition. The RHEMs are small, self-adhesive labels that are designed to appear as a solid patch of magenta color when viewed in standard 5000º K lighting (D50), however when viewed in non-standard

incandescent or fluorescent lighting they will appear to be striped. For more information on RHEM Light Indicators, please go to Jim Kyger, director of human relations, offers this tip on Union Shops vs. Union Label Shops: A common question people often get confused with is when a print buyer requests a list of union shops. Typically the print buyer is asking for a printer that can print a union label. Believe it or not, not all unionized printers have permission from the union(s) to print a union label. In order for a print shop to print the union label, the printer must have received a (current) Union Label License Agreement. Normally, this agreement is for the GCC label or the Allied Trades Label. The unions own and have full control of their labels (via trademarks). Thus, when print buyers asks for a union printer, ask if it is because they want a union label to appear on the print job. There are two websites that list current union label printers. See and

Various Printing Industries of America staff members offer the following green tips: n Bring plants into your office space. Plants provide us with oxygen, and they also can help clear the air in your building.

Indoor plants, such as ivy, have proven to be effective filters for many common environmental pollutants. n Get an energy audit. Most local utilities offer businesses low cost on-site consultations on how to reduce usage and save money.

Audits help identify economically viable improvements that yield substantial annual energy savings. Frequent suggestions include: use energy star compliant computers and equipment, improve insulation, and change lighting systems. n Becoming more educated on green manufacturing practices is a major step toward operating a green and sustainable business.

Environmental literacy, research, and continuous learning are essential to the process of becoming green while creating a safer work environment. The more you know, the more effective you will be. Help educate your staff through such vehicles as an internal newsletter or training events. Encourage everyone to participate in the sustainability movement at home and in the office. n Make your manufacturing methods more efficient. In most shops, there are many wasteful or non-value added actions involved with the

printing process. The goal is to implement a process that is efficient and has little or no waste. This lightens your global environmental footprint while improving the quality of your company’s products. One of the best ways to reduce waste is through Lean Manufacturing. Using a set of “tools,” Lean examines what processes are non-value-added and helps develop a plan for eliminating or reducing the amount of time, manpower, and resources spent on them. n Take a proactive approach to stay ahead of the environmental regulations that various government agencies impose on businesses.

Stay informed regarding both current and impending government regulations that affect your business.


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Nov/Dec Mar/Apr 2009 2007 28

Procedures Employment Workers’ Comp Laws Termination Discrimination Employment Workers’ Comp Laws Termination Discrimination • Procedures CONNEC T to an E XPE RT Workers’ Comp Laws Termination Discrimination • Procedures Employmen

Dear Brad

Q: How is surface tension of a fountain

Q: What is Japan Art Paper?

solution measured?

A: An instrument called a Tensiometer is used to measure

One of the benefits of membership is the technical expertise provided by Printing Industries of America. Each issue, Brad Evans, senior research lab coordinator, discusses common production problems and issues. Evans has over 22 years of experience in the industry and regularly consults on paper and ink interactions. Contact Brad with questions at (412) 741-6860, ext. 784 or

a liquid’s surface and interfacial tension.

appearance with a 25”×38” ream size and a substance weight range from 50 to 150 pounds.

Q: What is Stephan’s Equation?

Q: How is an ivory finished paper made?

A: It is a formula that shows an ink’s tack to be related

A: It is made by calendaring paper that has been

to its viscosity, film thickness, and press speed. Tack, defined as the force required to split an ink film, equals the product of the viscosity, the press speed, and the area of the film divided by the cube of the film thickness.

rubbed with bees wax.

Q: We recently experienced non-uniform ink coverage, mainly in the solids. What is the problem?

A: It sounds like you are experiencing a mottling problem.

Q: What is a slip compound? A: Any ink additive that lowers the dried ink film’s coefficient of friction.

Q: What is a photoinitiator? A: It is a component in a UV cured ink that responds to UV rays by generating radicals (atoms with unpaired electrons) that prompt the linking of the ink’s molecules into a polymer.

Avoiding Credit Risk Dolphe Marcus is the Vice President of Printing Industries Collection Service, Inc. headquartered at PIASC in Los Angeles. It is a collection agency, not a letter writing service, and operates on a contingency basis. Call Dolphe with questions (323) 728-9500, ext. 261.

A: It is a strong paper with a mottled, irregular formed

Mottle is caused by an uneven absorbency of the paper. It can usually be overcome by increasing or decreasing the body of ink so that all of that ink is held out by the sheet or so that all of it is absorbed by the sheet.

Q: Recently while reading a magazine, I noticed ink all over my fingers. Why is this happening?

A: The ink that was used to print that magazine has poor squalene oil resistance. Squalene oil is skin oil. n


The title “Avoiding Credit Risk” is really a misnomer. There really isn’t any way to avoid risk without actually reducing your sales and dealing only on a cash basis. What one must do is limit the risk, thereby reduce the inevitable losses. To do this requires the following: 1) Qualify and evaluate every credit account on your books. 2) Research all questionable accounts, using the information available to you, e.g. commercial credit reports, your industry “Slow Pay” listings, the files of your industry collection service — the latter two of which are free. 3) For those customers that are questionable, set new terms. For example, have them buy their own paper, or pay cash up front before you produce the work.

Mar/Apr 2009

And, on new work include an add on of dollars to be applied to past due balances. 4) Set and enforce delinquency limits. For example, visit the customer or call them. Recognize that they are avoiding you when they are unavailable, promising to call back and not doing so, or promising a check that never materializes. These are all major road signs of serious problems. And keep in mind, a customer who is not paying is no longer a customer. Unless you find significant value accepting cash sales, and carrying the balance on which you are losing the cost of your money, make the decision to settle for the additional cost of collection, and get your money before it is entirely lost. Given today’s financial crisis conditions, delaying can be very costly. The old adage about the squeaky wheel was never truer. n


Collaboration Marketing Education Networking Information • Collaboration Marketing Education Networking Information • Collaboration Marketing Ed CON N EC T wit h PE E RS Networking Information • Collaboration Marketing Education Networking •

Web 2.0

Will You Be Our Friend?

Social Networking Opens Possibilities [ BY BARBARA SILVERMAN


PINC’s Education Director, ]

You can now find PINC on LinkedIn and Facebook. We have begun to create and join various interest groups to provide a forum for dialog throughout the community. If you aren’t yet on board with the Social Network scene, it may be time to give it a try. It’s being touted as the next new media marvel; a new and effective marketing tool. On Facebook, we’re called Pinc Org. From Wikipedia: The term “Web 2.0” On LinkedIn we’re PINC Association. describes the changing trends in the use In effect, PINC has joined Web 2.0, and we’d like to invite you to do the same. of World Wide Web technology and Web

design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the Web. Web 2.0 concepts have led to the development and evolution of Web-culture communities and hosted services, such as social networking sites, video sharing sites, wikis, blogs, and folksonomies.

You’ll find obvious differences between the various applications. For example, LinkedIn is all business. Discussions are limited to advice and support on career and business issues spanning a broad range of industries. “Connections” are made through colleagues, alumni, and other business relationships. It’s a great resource for finding business associates you’ve lost track of or to meet someone you know only by reputation.

You will find Facebook somewhat different. It is focused on “friends” and has a very informal flavor. Members have the opportunity to share even the silliest thoughts and activities with each other while LinkedIn asks for updates on projects and assignments you may be working on. Of course, it’s all optional. If you create an account, with a minimal amount of profile information, you will have the opportunity to see what’s going on. Even if you choose not to be an active participant, these new tools have tremendous potential for learning, socializing, staying connected, staying aware and yes, gaining credibility and building client relationships. To start, we have created a few “groups” in both accounts where we can have dialogue on specific issues. You can find them by searching for groups in either application, called “PINC.” You’ll find a General Discussion Group, a Sales Club Group, and a group called PINC Displaced Employees Support Group, which is intended specifically to support those in our community who have recently lost their jobs during these tough economic times. We’re hoping that you will suggest these resources to anyone you think it might benefit. Please join us. Look around. Ask questions. Offer advice. Give it a try. If you don’t know where to start, send an email to and we’ll send you an invitation to help get you started. n

Educators Use Web 2.0

Printalution Island launched in Second Life The Education Summit for Graphic Communication has launched Printalution, an island in the virtual world Second Life, created for the Graphic Communication community to connect, educate and reach out to anyone interested in understanding the print and graphic arts industry. It is a tour location that can be explored by Second Life “‘residents,” as well as a location high school teachers can take students to learn more about the printing industry. The Printalution project was announced at the 3rd Education Summit meeting at Graph Expo in Chicago. Typically, registration to Second Life itself includes a somewhat tedious member orientation. To make the introduction to the print community as easy as possible, visitors to the Printalution website ( can register, create their own account avatars, download the Second Life software, start off on Printalution Island, and

complete the orientation there. There are also weekly classes available to help people learn about Second Life, from basic orientation to how to build things and basic programming.

G raphic Co mm u nicati o ns N etwo rk Printalution Island is just one piece of the education process. An effort has already begun to market Printalution Island to the industry and educators, and to develop user groups. To that end, The Education Summit has created the Graphic Communications Network (GCNet) at GCNet is a social network for parents, teachers, students, and print industry leaders to talk about timely topics and share thoughts. Visitors to the site can use the group to engage in live discussions, upload relevant pictures and videos, or find valuable links to industry associations. There is also a print industry Facebook account at

Mar/Apr Nov/Dec2009 2007 210


CON N ECT w i t h PINCShow

Expo • Marketing • Design • Green • Seminars • Clients • Expo • Marketing Design • Green • Seminars • Clients • Expo • Marketing • Design • Green • S Clients • Expo • Marketing • Design • Green • Seminars • Clients • Expo • Ma

Preparation is Underway

PINCShow Seminars Hit Hot Topics The seminar lineup for May 1, the PINCShow day, is shaping up to cover the issues that creatives and print buyers care about now. While these programs are not primarily directed to printers, encouraging your customers to attend can provide value to you in the long run. For example, Lorraine Donegan, an Associate Professor at Cal Poly San Luis Obispo is the coordinator for the Design Reproduction Technology concentration within the Graphic Communication Department. She will be offering two seminars, Designing Backwards for Problem Free Production and InDesign for the Non-Designer.

FR IDAY, May 1 Hilton San Francisco Sign Up & Info:

The always popular Daniel Dejan from Sappi will be back discussing Life with Print, a look at how print fits with new devices, many hand held, that are being used as primary sources for communications and intra-connectivity. The discussion will focus on how the print industry can grow its share by proving its effectiveness as part of the communications mix.

Relax. PageDNA has you covered.

Variable / Static / Custom

Susan Hanshaw and Dean Guadagni from Inner Architect, San Rafael, will present Web 2.0 and Social Media the Communications Paradigm Shift: Are You Ready to Take Advantage? They maintain that mass media no longer has a stranglehold and complete control over the flow of information: your information. Web 2.0 and social media represent the greatest opportunity in human history for communication, connectivity, collaboration, networking and delivering your message of value, expertise, and experience. Today entrepreneurs, small businesses, and large corporations have the ability to deliver their value message to strategically targeted audiences using blogs, LinkedIn, Twitter, Facebook, and many other social media tools. This session will introduce the tools, case study examples, and the strategies you can incorporate in your communications campaign. Another popular speaker, Sabine Lenz from PaperSpecs will share 19 tips to help buyers discover money-saving techniques that will apply to many printed projects. n

With PageDNA, you’re able to automatically receive and process print jobs of all kinds through your website. So go ahead, take the rest of the day off. Play 18 holes. Our web-to-print software shows your customer a proof, collects payment information, and lets the customer track the job to their door. That’s Always-On. That’s PageDNA.

Mar/Apr 2009


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IKON is one of the industry’s leading distributors of best-in-class digital color imaging and production technology including the RICOH® Pro C900 Color Production System. Fast, flexible and low cost — with the RICOH Pro C900 on your production team, you’ll have the competitive edge and the power to help grow your business. Move to digital, save big bucks. Now when you lease or purchase a RICOH Pro C900, IKON is offering a variety of cost-saving incentives that take away all of the barriers to getting high-profit digital print capability. Take Action with IKON. Words won’t make you competitive. Action will. Talk to an IKON Sales Professional today to take advantage of these generous limited-time incentives. 1-800-ASK-IKON

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For qualified business customers only. IKON reserves the right to change or cancel promotions at any time. Promotions subject to terms and conditions. © 2009 IKON Office Solutions, Inc. IKON Office Solutions®, IKON: Document Efficiency At Work®, IKON Financial Services®, and Take ACTION with IKONSMare trademarks of IKON Office Solutions, Inc. All other trademarks are property of their respective owners.

Nov/Dec 2007 2

CONNEC T wit h t he ISSUES Continued from page 1

Proactive, Positive We’re doing a lot of client education and we’re using it to market our services. We seem to be getting results from that now. You have to keep a positive spin on it. – Cynthia Mason

News Issues Trends Noteworthy • News Issues Trends Noteworthy • New Issues Trends Noteworthy • News Issues Trends Noteworthy • News Issue Trends Noteworthy • News Issues Trends Noteworthy • News Issues Tren


Positioning for the Upturn

Bad Times Need Good Practices [ BY Noel Jeffrey ] “The new press is replacing two older presses,” Parks says. “It sets up faster; it prints faster; and requires smaller crews. We’re bullish on the fact that this press will make us more productive.” As for financing the machine, he notes that his traditional sources were offering rates that were just too high. “I had to look further,” he says. “It’s just like business, you have to go out and find it.” At Dynagraph, Reno, President Cynthia Mason ticks off a checklist of steps the company is taking to keep the business healthy. “We’re looking at staffing needs and the need for overtime to avoid layoffs,” she says. “We’re also cutting nonprofitable customers and monitoring our accounts receivable closely and going after long term payers more aggressively. In addition, we’re examining new accounts closely to see if it is wise to extend credit versus COD.”

Another step Stiers suggests is calculating a company’s breakeven. He said they really “crunched” numbers to get a clear idea of what their breakeven was with the layoffs and reduced business. In addition, he stresses that it’s important to communicate with internal staff even if it’s bad news. “If you don’t control the message,” he says, “they will create their own. You don’t want to give staff false hope but you need to tell them what you’re doing and why.”

What’s Happening In the Market Dr. Joe Webb, director of WhatTheyThink’s Economics and Research Center reports that 2008 full-year commercial printing shipments were $98 billion, down -3.9%. “December commercial printing shipments were $8.0 billion, down -$501 million (-6%) compared to December 2007,” he says. “December closed a very tough year and a very tough fourth quarter.”

Brad Stiers, president and CEO of Pacific Printing, Fresno, reports that after they projected 2009 company sales last fall, Pacific did minimal but strategic layoffs. They also took a hard look at their costs and expenditures and made adjustments to spending. Like Mason, Pacific is working hard on its accounts receivable. “We invoice the same day or the day after a job ships,” Stiers says.

Mason, Stiers, and Parks found that business was good for most of 2008. In fact, Mason says that November and December were “awesome.” “We had record billings in December and then everything just stopped in January. Toward the end of the month, things started picking up. We plan on riding this out. We are not going to participate in the recession,” she says.

He also says that although their current lender is still working with them, they have lined up a second bank for financing. “Printers should look for a back up bank,” he says. “We interviewed three community banks and eventually settled on one and qualified ourselves with them.”

“We’re doing a lot of client education and we’re using it to market our services. We seem to be getting results from that now. You have to keep a positive spin on it,” she adds. Stiers also reports that Pacific experienced a “big fall off” in January but sales began to recover in February. To increase their visibility, they have hired a full time marketing person. They have also recently achieved triple environmental certifications — FSC, SFI, and PEFC (see box) and hired an additional sales representative. “We have to make sure that we add to the top line. We have to put a lot of resources — stepped up marketing and sales development — into making sure we get through this as a viable company,” Stiers says. He also notes that they serve a broad selection of clients and some of those clients are still doing well. He points to health care, entertainment, and private schools as segments that are still growing. Industry gurus also like to point out that the Internet is eroding the demand for print. However, it’s the online printers where Parks sees more competition. “People are getting savvy about online printing, say for business cards,” he says. “They’ll just say ‘That’s my budget, and that’s it.’ However, we’ve learned that online printers have loss leaders and we’re actually a better value in a lot of areas.”

Certifications FSC

The Forest Stewardship Council (


The Sustainable Forestry Initiative (


The Program for the Endorsement of Forest Certification (

Mar/Apr 2009

“Some segments of our market have gone away,” Parks observes. “This year will be more telling once new budgets are in place. We expect to see more belt tightening, so we’re going to have to get out and find new opportunities. Sometimes it pays to be a little hungry. People become complacent when things are good.” n


CON N EC T LOC ALLY FR Iday, march 20 PINC Offices in San Francisco 665 Third Street, 5th Floor Time: Class: 8:30 am – 4 pm Cost: Members – $275 Nonmembers – $350 includes a deli-style lunch Sign Up & Info: Laura Vargas (800) 659-3363 x125

Strategy Technology Perspectives Methodology Skill Sets Training • Strategy Te Technology Perspectives Methodology Skill Sets Training • Strategy Technology Perspectives Methodology Skill Sets Training • Strategy Technology Perspective

Upcoming and Past Events Printing 101 Seminar

Presenter: MALCOLM KEIF, Cal Poly • San Luis Obispo

Printers – Send your newest reps & CSRs to this seminar And, don’t forget those customers who might benefit

The Hitchhiker’s Guide to the (Printing) Galaxy It is a big universe out there and knowing how to get something printed correctly the first time at a great price is important to achieving your customers’ marketing or packaging goals. You may know something about offset printing, but how about flexography? When does digital make a better business case than offset? What’s involved in estimating, prepress, customer service, and fulfillment? How do I advise customers on how to best prepare digital files for these different processes? Come to this fun, information packed one-day workshop and walk away with a solid understanding of the strengths and weaknesses of different printing methods and how savvy printers and buyers optimize the strengths while avoiding the pitfalls inherent in a given process. Explore the business side of printing and how to shave lead time by handling procurement efficiently.

Who should attend? n Those who are new to the printing industry n Those who want to know more about different printing workflows and processes n Print buyers who desire to know more about their suppliers’ work and business processes. malcolm keif is an Associate Professor in the Graphic Communication Department at Cal Poly, San Luis Obispo. For more than fifteen years, he has taught university courses in print-related subjects including Sheetfed and Web Offset, Flexography, Gravure, Printing Cost Estimating, Substrates and Inks, and Quality Management. Malcolm is a frequent speaker at industry conferences and the author of two books: Designer’s Postpress Companion and Lean Printing: Pathway to Success. n

GATF Renamed to Eliminate Confusion As part of the transition from PIA/GATF to Printing Industries of America, the Graphic Arts Technical Foundation (GATF) has been renamed the Center for Technology and Research. For over fifty years, GATF provided the printing industry with professional, unbiased, third-party testing and information and will continue to do so through this Center. “We are rebranding the technology and research arm of Printing Industries of America to eliminate confusion in the marketplace. We want our members to think of the Center for Technology and Research as their one resource for information on cutting-edge technology, research, and

consulting services,” says Michael Makin, President & CEO, Printing Industries of America. Printing Industries of America’s Center for Technology and Research offers the same products and services the industry has come to rely upon receiving via GATF, including: Laboratory Services, Private/Contract Research, Public/Industry Research, Environmental, Health, and Safety, Training and Education, Technical Publications, Quality and Process Controls, Consulting Services and more. For more information on the Center for Technology and Research, call (800) 910-4283 or email

Get what’s been missing from your digital printing. Take your printed materials to the next level with Kodak’s new Intelligent Coating Solutions available NOW at DRI: • Achieve 3D effects quickly and easily • Add dimension and texture to borders and graphics • Create watermark and tinted varnish effects Let us show you how! Email for a free sample of these unique effects!

290 Seventh Street@Folsom • San Francisco • CA • 94103 • 415-294-7778 •

Mar/Apr Nov/Dec2009 2007 214


Seminars Exhibits Reception Networking Information Exchange • Seminars E Exhibits Reception Networking Information Exchange • Seminars Exhibits Re CON N EC T wit h PE E RS Reception Networking Information Exchange • Seminars Exhibits Reception

Upcoming PIA Conferences

March 16 –18 , 20 09 Sheraton City Centre Hotel Indianapolis, Indiana Sign Up & Info: Contact Jeanette Tuttle-Hamer

National Environmental Health & Safety Conference Looking to become a more sustainable, green printer? The National Environmental Health & Safety Conference is the only conference that addresses sustainability, SGP certification, and safety issues for the printing industry. The 2009 event, “Printing for a Sustainable Future,” will be held March 16–18 at the Sheraton City Centre in Indianapolis. PINC members receive the lowest registration rate. Registration information can be found at or by contacting Jeanette Tuttle-Hamer ( at the Printing Industries of America. n

Continuous Improvement Conference Apr il 5–8 , 20 09 Lexington Downtown Hotel & Conference Center by Hilton Lexington, Kentucky Sign Up & Info: (search CI Conference) or contact Jeanette Tuttle-Hamer at

The drive to reduce costs is the motivation for attending this year’s Continuous Improvement Conference presented by the Printing Industries of America. The conference, April 5–8 in Lexington, Kentucky, is ideal for any PINC member looking for practical ways to save time and money through Lean Manufacturing and other quality initiatives. In addition to over a dozen case studies by printers, the event features a tour of Toyota’s largest plant in North America and presentations on the Toyota Production System, how Toyota creates and sustains its culture, and its approach to training. Registration information can be found at (search CI Conference) or by contacting Jeanette Tuttle-Hamer ( n

got GRACoL?

If you’re tweaking plate curves to match proofs or struggling to get multiple presses or stocks to match, G7 methodolgy can help. Prestia Color Consulting is an offical G7 certification agent for IDEAlliance. We offer on-site implementation and training seminars for organizations that seek to implement G7.

Please contact us today for a free estimate Prestia Color Consulting 510/597-0214

G7@pRestiA.Com Mar/Apr 2009



Resource Industry Sectors Services Buyers Guide • Res Sectors Services Buyers Guide • Resources Industry Se Industry Sectors Services Buyers Guide • Resource Ind

Welcome New Friends

Feather Publishing Co., Quincy, is a relatively small commercial printing shop and newspaper operation covering two counties nestled in the majestic northern portion of the Sierra Nevada Mountain range about 80 miles from Reno. The print shop has been in business for some 50 plus years and their newspapers range from 28 to 148 years old. The printing division accounts for approximately 30 percent of the company’s total annual revenue. The company is owned and operated by Mike and Keri Taborski. Cobey Brown, who has been with the company for 2 0 years, is the vice president of operations. With some 98 employees, this family-owned company is one of the larger privately owned businesses in Plumas and Lassen County. Most of their sheetfed full color work is jobbed out, but there are still plenty of one and two color jobs for the Ryobi presses and operators, Patsy Dingel and Tony Ringo. Combined, the two have more than 40 years with the company. Feather Publishing still uses a 60-year old Heidelberg Windmill letterpress for scoring and perforating. For their newspaper and commercial web printing customers, they print on one of the old workhorses of the industry, a seven-unit Goss Community. (530) 283-0800;;

ImageTech LLC, Oakland, was founded by owner Mark Spandorf as a source of technical service and repair for the photographic industry. As the industry evolved, Spandorf grew the business to include the sales of leading product lines. He established ImageTech as an international source of sales and service of high speed printing and processing systems including Lambda, LightJet, and Colex. An RIT graduate, Spandorf is a leader in color management techniques for wet process and inkjet printing.

Image Tech also has an impressive team with years of experience and knowledge in the printing industry. Scott Taniquchi, service manager, is highly trained in the service and repair of all equipment the company sells. Tim Mothersell, sales director, a long time veteran of the imaging industry is involved in product selection, marketing, and day-to-day sales. Ken Fossan, operations manager, a long time Kodak employee, is another industry veteran. Fossan supervises purchasing, warehousing, and shipping. (510) 238-8905;;

The National Association of Litho Clubs in Mountain View contributes to the general welfare of the local members of Litho Clubs by functioning as a forum for the interchange of information relative to the operation of the Litho Clubs. It also covers graphic arts job skills, technical development and processes, and trends in the graphic arts industry. (650) 339-4007;;

Stripe Demarest, Campbell, has been serving the greater Bay Area’s writing and editing needs since 1988. Their expanded team and strategic partnerships allows clients to outsource entire projects or supplement existing resources. They are well-versed in traditional processes, so their print and design partners receive files properly prepared for either layout or print. Their writing services range from technical writing to marketing copy. Editing services are equally comprehensive. They can perform a quick final proofreading, or more substantive edits. They also offer a unique “Managing Editor” service: cat-herding the content, production, and circulation of periodicals such as corporate newsletters. A variety of workflow

options are available to accommodate clients’ budgets and specific project needs. (408) 761-4818;;

Sprinkel Media Network in Emerald Hills operates as an independent graphic arts management and production contractor. Steve Sprinkel, founder, has been involved in the graphic arts production arena for over 20 years and works with a unique network of like-minded and forward thinking companies and organizations. “I work solely with qualified sources that meet my exacting standards of quality, efficiency, and concern for the environment,” Sprinkel says. He adds, “As an independent contractor, I have the opportunity to share these resources. I look forward to using my contacts and experience to serve my clients’ needs.” (650) 568-9274;;

Established in July 2008, VDPMedia in Roseville creates digital print and cross media communication material for corporate clients, print distributors, and advertising agencies. VDP media in-house capabilities include, variable data / personalized print on Xerox iGen and DocuTech presses, Personalized URLs, email and text messaging (creation, production tracking), finishing, and mailing services. In addition to the Roseville plant, they also operate print and letter shop facilities in Wheeling, IL. (916) 787-0509;; n

Go to & Experience The Hicks Brothers Advantage > CONSULTING — With 20 Years of experience, we can evaluate your needs and make useful recommendations. > BROKERING — With international networking; We coordinate all aspects of location, viewing, inspection, moving, and installation.

> WE'LL BUY IT — Individual pieces or entire plants. > WE SELL 'EM — Primarily reconditioned & rebuilt. Presses & post-press equipment.

> PARTS...YES! — Press replacement parts. Cutter blades, lamps, rollers. Second color units, spray units, etc. > FINANCING — Available for major purchases. Long or short term. 582 6th Street, San Francisco, CA 94103 � Questions? Call 415-575-0933

Mar/Apr Nov/Dec2009 2007 216


Announcement Achievement Awards Acquisition Expansion • Relocation New Services Noteworthy • Announcement Achievement Awards Acquis Expansion • Relocation New Services Noteworthy • Announcement Achie

Member News

Membe r ON the Move

C asey Pr inting War ms Up Winte r for 423 People

Third time’s a charm Day & Nite Trade Bindery 1576 Rollins Road Burlingame, CA 94010 The zip code was incorrectly listed previously.

The “Warm Up Winter” team at Casey Printing, King City, talked the talk and walked the walk as they gathered and distributed 423 items of warm winter clothing to those in need last Christmas season.

Part of the Casey Printing “Warm Up Winter” team poses with the first of many piles of jackets and sweaters they gathered for donation this holiday season. Left to right are Romona Bender, Susan Henderson, Trish Frudden, Erinn Pozzi and Gayle Potts.

With such an enthusiastic response, the Casey team plans to tackle the project again this year. “We will be ready to do it again next Christmas season” said Casey customer service rep Erinn Pozzi. “Keep us in mind this coming year and hang on to those coats and sweaters until next December,” she added.

Concerned about the economic slowdown and rising unemployment, the Casey team scoured their own closets, as well as approaching neighbors, friends and relatives, to gather warm winter clothing, especially coats and sweaters, that were brought to the Casey Printing warehouse. As word spread, other local groups got involved, like the 4H, and numerous local companies, and brought warm garments to the Casey Printing plant for storage. “The response from the employees, and other members of the community, was terrific,” said Romona Bender, Casey customer service rep and organizer of the project. “Once the word got out that we were looking for warm winter clothing, it caught on like wild fire and the coats and sweaters just started rolling in,” she exclaimed. Once gathered, Casey Printing employees made arrangements to deliver some of the children’s sizes of the warm winter clothing to local schools, where teachers and administrators distributed them to the appropriate students. More of the children’s garments went to the Southern Monterey County Rural Fire Dept’s children’s outreach program. The balance of the children’s sizes, and the all the adult sizes, went to the Salvation Army’s rural outreach program, Loaves and Fishes (the King City food bank program) Victory Outreach in Soledad, and the King City Police Dept. “It’s tough out there for many people right now, and we are extremely grateful for everyone’s support of this project” commented Casey co-owner, Richard Casey. “The donations from employees, and all the other organizations, companies, and individuals was heartwarming, especially in this time of extreme need. We even had people going out and purchasing brand new clothing items for donation.” In business in King City since 1901, Casey Printing ( serves publishers all over California and is the only business in Southern Monterey County certified by the Monterey Bay Area Green Business Program.

ALLIANCES, INNOVATIONS, CONSOLIDATIONS & CONG RATUL ATioNS An agreement between Spectrum Lithograph, Inc., Fremont and supplier Community Energy, Inc. commits the company to purchase Renewable Energy Certificates (RECs) equal to 100 percent of its energy use. According to Spectrum, it has purchased 366,000 kilowatt hours of RECs. Compared to the average generation mix

Mar/Apr 2009

in the national electric grid, the environmental benefit from this purchase is equal to offsetting approximately 88,610 pounds of carbon dioxide per year, the impact of which is equivalent to planting more than 500 acres of trees each year or not driving 560,000 miles. When certain restrictions are met, there is also a logo that can be used on customer work.

Buttonworks, Rio Linda, has gone dot com with an easy-to-use Ordering System on the Web ( Their new site offers many great features, including streamlined ordering, artwork uploads, downloadable button art templates, and step-by-step order tracking. As always, button orders include free digital proofs, no setup fees, professional design assistance, and full color buttons without extra color charges. Buttonworks has manufactured custom promotional and political buttons since 1896. In January, Professional Print & Mail, Inc., Fresno, held an open house to celebrate the recent remodeling of its downtown facility. The remodeling was done to accommodate the consolidation of both its business entities (Professional Print & Mail, Inc. and Jet Print & Copy) into one location. The company provides a single source solution for all printing and direct mail needs, including list acquisition, list management, and mailroom services. Congratulations to Pacific Printing, Fresno, on receiving three Chain-of-Custody (COC) certifications — Forest Stewardship Council (FSC), Program for the Endorsement of Forest Certification (PEFC) and Sustainable Forestry Initiative (SFI). “We have always taken our environmental responsibilities seriously. With these three COC certifications, we continue to strengthen that commitment by protecting the environment and its natural resources,” says Brad Stiers, President/CEO. In mid-February, Colour Press closed its plant and joined Fruitridge Printing & Lithograph, Sacramento. All print jobs were transferred to the Fruitridge facility. According to the company, the Colour Press pricing structure, including ongoing contracts, will be honored for the six months following the date of the closing. Customers will be able to continue their working relationships with their sales representative. The online digital printing service, has been suspended. n



Spotlight on Staff • Learning Experience • Employment Opportunities • Sp Learning Experience • Employment Opportunities • Spotlight on Staff • Le Employment Opportunities • Spotlight on Staff • Learning Experience • Em

PINC Focus & Opportunities

Focus: Dino Santos

Page 1

The Go-To-Guy, Dino Santos manages finance and tech

As Controller of PINC, Dino Santos oversees the Association’s finances and makes sure they’re in order. He is in charge of the accounting department and supervises recordkeeping and has set up controls to ensure efficiency and accuracy. He also helps plan the budgets and prepares financial reports. If that wasn’t enough, he also manages the company infrastructure­— including computers, servers, printers, etc. In addition, Dino is responsible for subleasing 8.25" space in the building at 665 Third Street, San Francisco. 7"

His way to PINC was a bit of a roundabout. Born in the Philippines, Dino emigrated to the U.S. in 1981 and lived

in Pennsylvania. In 1984, he moved to San Francisco with his parents and siblings. He joined PINC in April, 1987. Although he wasn’t at all familiar with the printing industry when he went to work for PINC, almost 22 years on the job has given him time to appreciate it. His biggest challenge, though, is making sure that everything in the office is working properly. “The best part of the job is the people I work with,” he says. With wife Agnes he has two daughters and a son. Trish, the eldest, is 23, Paulo is 20, and Celine, 16. When he’s not occupied at PINC or with the family, Dino enjoys riding his road bike, playing golf, and going to the gym. n

Craftsmen’s Corner 2009 CRAFTSMEN CLUB PROGRAM SCHEDULE March 26

San Francisco & East Bay Impressions Awards Dinner Domenico Wines San Carlos, CA

Contact: Blair Dreyfus

April 18

Beach Blanket Babylon with dinner at Capp’s Restaurant San Francisco

Contact: Sue Kent

Recently, The Mahoney Company was challenged to go beyond print services and push the envelope of direct mail response. A Fortune 500 client asked them to create direct mail that could get past C-Suite gatekeepers and into the hands of C-level management. Their solution? Tap into Xerox digital printing and workflow technology

to create 1:1 personalized mailers from a database of health-care and financial service professionals. By customizing each message, every prospect was directed to a personalized URL to further drive home relevance. The result? A 456% response rate hike over anything tried before. That’s the added value of Xerox digital technology.

Tour of Ricoh, San Francisco

Contact: Mike Handlin

June 22

East Bay Golf Tournament, Crow Canyon Golf Course Contact: Steve Lesser

June 25

Past President’s Night, Lafayette Park Hotel

Contact: Steve Lesser

Check back here in the next issue for additional details as they become available.

The Mahoney Co. is a Xerox Premier Partner. 1-800-ASK-XEROX ©2008 XEROX CORPORATION. All rights reserved. XEROX®, sphere symbol and There’s a new way to look at it® are trademarks of XEROX CORPORATION in the United States and/or other countries.


Want killer direct mail? The Mahoney Co. finds if they tap into Xerox digital print technology, clients enjoy unprecedented response from customized messaging. There’s a new way to look at it.



Mar/Apr Nov/Dec2009 2007 218

pot ear mp CON N ECT LOCALLY

Prepress Customer Service Sales Internship Bindery Management Press Office Internship Bindery Management Press Office • Prepress Customer Service Sales J Management Press Office • Prepress Customer Service Sales Internship Bindery

ob Applicants

This is a list of Job Applicants from PINC’s Personnel Referral Program. Capsule descriptions are shown for the newest listings. PINC members can post job openings and view resumes for these individuals at Log on, then go to the left to select FIND AN EMPLOYEE. This service is provided at no additional charge to members. Access is available to nonmembers for a one-time fee of $300 for three months.

10 – Graphic Designer 3241 Hawkins AA in Graphic Communications, 2008; Academy of Art, Fine Art Painting Major, 1993 to 1996; Proficient in Dreamweaver, Flash, Illustrator, Photoshop, InDesign, Final Cut, BBEdit; HTML hand coding and CSS; 10 years management experience. San Francisco

15 – Electronic Prepress (image manipulation /assembly /output) 3244 Bryant Key qualifications: Mac based operator. InDesign, Photoshop, Illustrator, Acrobat, Quark. Imposition experience includes: Trueflow, Rampage, Preps, Flatworker, more. Strong background in traditional prepress as well. Have also managed and supervised. Bay Area 3270 Dudey Electronic prepress and traditional skills. Color correction and Image manipulation. Adobe Creative Suite, QuarkXPress, Pagemaker. East Bay 3264 Martin Adobe Creative Suite 3, Quark XPress, color management, trapping, image editing, customer service, illustration, photo manipulation, prepress and troubleshooting. Bay Area 3249 Mienders Installed and trained extensively in the use of the Prinergy Evo CTP system. Excellent customer relation skills. Works well under pressure, with an attention to detail, and multi task. Great computer skills on both Mac and PC. Efficient with Adobe CS3. South Bay 2869 Milton Extensive printing experience and as a prepress operator. Familiar with both Mac and PC platforms. Experience in the following applications: Illustrator, Freehand, Painter, Photoshop, QuarkXPress, InDesign, Pagemaker, Acrobat, Cyber Studio and Dreamweaver. San Francisco 2337 Schuplinsky Seeking a supervisory position/ graphic production artist position. 8 years experience as a production manager and production artist experience. Familiar with trapping with several different applications such as Photoshop, Illustrator, QuarkXPress. Bay Area

20 – Electronic Prepress (typesetting) 3268 Dougherty Proficient in Photoshop, InDesign, Illustrator & Quark. I am detail-oriented and well-versed in print & prepress production. Experienced in working with multi-page documents, retouching & color correcting images. San Francisco

When you post your job opening, an email will be sent to applicants in the job category that you have selected. Job openings can also be emailed directly to For info, contact Maria Salita at (800) 659-3363.

3253 Gallagher Extensive copy room, digital typesetting, layout, graphic design and prepress background. Available on a freelance / contract basis since 2006 and related work since 2001. Reliable , hardworking, and pick up tasks & systems quickly. San Francisco 3255 Velez Extensive knowledge in typesetting, printing, bindery, job assignment, job scheduling, sales, inventory control, purchasing supplies, computer experience with Mac and Windows format, Office Management. All Northern California

28 – Digital Printing 2888 Castellon Digital Press operator, HP Indigo press 3050 + HP digital press 5000. Rip operator manages flow of files through the press. Press imposition of artwork and performance of daily maintenance. San Francisco 3276 Gregory Highly self-motivated and goal-oriented professional committed to pursuing a long-term career within the printing industry. Experience in Xerox DocuColor iGen3 customer operating training. Knowledge in equipment maintenance, diagnostics and repair. All Northern California

30 – Small Press Operator 3267 Hughes Small press operations, quality control, setup and maintenance of small and large presses, feeding, inventory control, limited CPC knowledge. Some experience in graphic design and desktop publishing. Familiar with most major graphics and publishing software. East Bay 3239 John Complete Pressman, with an understanding of what it takes to maintain a high degree of professionalism and dedication to job complete. Craftsman mentality and detail oriented execution define my outlook to what I consider old world standards of craftsman. All PPI States and N. California 3243 Liu 6 years Production Manager; 26 years prepress. Duties includes but not limited to operating platesetter; Presstek Dimension 200 and Fuji Dart 4300S. Experience in Offset Press Operator-15; AB Dick 360, Ryobi 2800, Heidelberg GTO46 1-2 color, Bindery and Polar cutter to 42” Baum. Bay Area

3251 Sanders Experience in offset printing, ink mixing, shrink wrap, cutting, folding, and platemaking. Peninsula 3265 Rider 35 years of experience in the printing trade. Running everything from AB/Dicks, Hamada’s, Heidelberg. I have been a press operator as well as a manager and even an owner of my own shop for 10 years. East Bay 3284 Simpson Experience in sheetfed offset presses & ink-matching; Ran Polar ECM cutter, Itek paper platemaker & NuArc. Ran Heidelberg & Kluge letterpresses. Knowledge in ATF sheetfed offset. San Francisco 3277 Sullivan Experienced on 1/c and 2/c Chief 15 and 215s, 2/c Heidelberg Quickmasters, and 2/c GTOs. Operated Polar and Itoh cutters and Baumfolders. Peninsula

35 – Large Press Operator 3271 Bastos 20 years experience as a Press Operator. Knowledge in various documents including business cards, invitations, & advertisements for KTVU. I have operated and maintained printing/copy machine, forklift, & other machinery. Experience in shipping & receiving. East Bay 3055 Sidoti Customer service that clarifies unique or unclear printing requests, advises on available printing options, and resolves complaints. Management of printing supplies and the inventory of paper stocks. Produced quality finished print products by operating various offset printing and xerographic machines. San Francisco

38 – Press Feeder 3252 Tran Able to operate many bindery machines like: folder, cutter, 6 pockets saddle stitch, perfect binder, 3 knife trimmer. Experience feeder for Heidelberg & Komori presses, had operated Heidelberg CD 6 units with coater for about 6 months. San Francisco

40 – Specialty Press Operator 3242 Eason Specialty is high quality foil stamping, embossing and diecutting. 30 years of experience working with different products, substrates and machines. Skilled at creating beautiful cards and stationery on Heidelberg windmills and Kluge 14x22 stamping. North Bay


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Prepress Customer Service Sales Internship Bindery Management Press Office Internship Bindery Management Press Office • Prepress Customer Service Sales J Management Press Office • Prepress Customer Service Sales Internship Bindery

ob Applicants

Continued from page 19

45 – Web Press Operator 3257 Cannon Started as jogger & moved up to second pressman. Experience in four, six, & eight color presses changing rollers, blankets, plates etc. Knowledge in sheeters, folders, and in-line components with rotary cutter and gluer. North Bay

46 – Press Room Supervisor 3258 Kent Leadership skills include ability to supervise a crew, job training, excellent time management, effective decision making skills, operational and mechanical troubleshooting, problem solving. Northern California 3250 Nims Nearly 20 years experience as a professional print manufacture with experience in prepress, press, bindery, plant management, estimating, planning, copy production, mailing, shipping, and fulfillment. All Northern California 3261 Rey Manage 18+ employees leadership with efforts in building strong vocational skills in packaging, folding carton, packaging and display as well in web multi-color business forms- snap out , roll to roll, and cut. Sacramento & Valley

50 – Bindery 3283 Corona Responsible for all in house bindery work such as cutting, folding, die-cutting shipping & receiving. Performed highly skilled hand finishing operations, such as grooving and lettering, to bind books. Self motivated, energetic and attention to detail. Bay Area 3274 Durham Worked with bindery and collating processes. Demonstrated comprehensive knowledge of completing projects. Able to manage multi-problems in competitive environments. San Francisco 3279 Hutton Journeyman bookbinder skilled in multiple bindery functions and operation of assorted bindery equipment to include perfect binding. All Northern California 3288 Marshall Able to operate and set up small bindery equipment. Tail off saddle stitcher & folders. Excellent QC skills, Customer Service and Shipping via Fed Ex and UPS as well as make Dummy Samples. Computer skills, packaging and handwork experience. Bay Area

51 – Inkjet and Mail Inserter Operator

85 – Sales / Account Representative

3263 Bandana Dedicated Organized machine operator keeping the machine area organized and productive, competent in multi-tasking tasking. 19 years in production environment and familiar in operating different types of machinery. Sacramento & Valley

3286 Calhoun Responsible for selling print and document services to large scale companies in the Northern California Region. Position required consultative selling approach to Bay Area companies. San Francisco 3282 Egle A sales / management professional with a successful track record in responsible sales and management positions. Strong emphasis in sales, management, human resources development, and positive account relationship management. East Bay 3254 Emerson Extensive background in the printing trade understanding production processes, sales, and customer relations. Dedicated employee over 15 years and have developed a polished demeanor representing myself as a professional. All Northern California 2858 Hill 15 years experience in sales management/ senior sales. Top performer and have the ability to build a sales team that maintains high sales and exceeding goals. Successfully penetrated and closed above 25% to 40 % above target consistently. San Francisco 3289 Ingraffia Seventeen years of progressively responsible experience in all phases of sales and marketing. Ability to learn new products lines quickly. Personable and persuasive, able to build instant rapport. Good communication skills and writing proposals. Bay Area 3247 Johnson Commercial print sales or print buyer. Strong prospecting skills, business development, outsourcing, negotiating, closing sales, relationship building, team player, print client contacts. Disciplined and experienced working alone from home-based office. All Northern California 3278 Leras Account Management, Customer Service, along with computerized print management, excellent technical skills in both production and prepress departments, estimating, purchasing, invoicing, quality control, inventory and shipping. Bay Area 3260 Ross Outside sales, inside sales, business development, business to business sales, account management, executive administration. East Bay

55 – Internships 3256 Arellano Hard worker, a very fast learner, a dependable man with an eye for perfection. I am a 3rd year plumbers apprentice, a 1 year pipe fitter apprentice with experience in welding, forklifts and general maintenance. East Bay

65 – Customer Service 3281 Ciu Over 19 years of customer service, account management, print production and direct mail experience. Worked with hundreds of clients over the years, managing their print & mail projects from creative to final delivery. East Bay 3285 Jones 20 years plus in the industry working in customer service, estimating and production. Experience in estimate using logic, ePace and PSI estimating software. Loves a good challenge and helping the team achieve the end result for the client. San Francisco 3280 Waskom Managed 20 plus production employees in a full-service typesetting and typesetting and printing company. Acted as liaison between customers, sales and production staff, resolved customer concerns & questions, estimated job RFQ, letterpress, lithography, digital & direct mail experience. East Bay

70 – General Management (printing) 3259 Kast Experience in reprographics industry for four and a half years, including three in a management position, specializing in digital print production, document management/control, distribution, maintenance, and customer relations. North Bay

80 – Production Management 3246 Garcia Motivated production manager/CSR person with 21 years in digital printing environment. Experienced with high paced HP Indigo and DocuTech shops from the concept to final project. Online e-commerce experience with Press-Sense iWay system. Bay Area 3198 Richman Production / project manager with experience and knowledge base in publishing, printing, and advertising industries. Workflow management, new system implementation, market-savvy negotiation and procurement. Broad experience in annual planning and forecasting. East Bay

Mar/Apr 2009


90 – Entry Level Management (recent graduates) 3269 Winner Excel, Microsoft Office, PowerPoint, Final Cut Pro, Photoshop. Digital/manual photography. Epson printing and scanning. Digital and manual Printmaking. Lithography. Large Format. Tool shop equipment / machinery. Detail-oriented. Strong written and verbal communication. San Francisco

s y


Prepress Customer Service Sales Internship Bindery Management Press Office Internship Bindery Management Press Office • Prepress Customer Service Sales J Management Press Office • Prepress Customer Service Sales Internship Bindery

ob Applicants

95 – Print/Internet Media Buyer

additional r esource

3238 Massuda Strong background in print production and creative management. Currently, manage multiple direct mail, email and online marketing programs for a large financial institution. Interested in a vibrant role that utilizes my background and allows for growth. Bay Area

Since 1994, Semper International has provided staffing solutions: flex, flex to hire, and direct hire, from design to press to finishing. Their special page listing the benefits (discounts) to PINC members is:

3273 Crow Expertise in print production management, including color evaluation, art buying, managing design, digital prepress and multi-color printing. Experience in obtaining competitive estimates, establishing / maintaining accurate budgets, supervising quality control, vendor sourcing, purchasing and scheduling. Northern California

120 – Production Layout/Image Manipulation

In addition, their current pool of skilled candidates is the best in years. This link takes you to their job seekers Select the office nearest you.

March Special... TWO complimentary days for every TEN-day assignment.

3272 Schuplinsky Objective customer centered professional offering more than 17 years of experience in a fast-paced environment seeking a supervisory position/graphic production artist position. I‘ve worked on countless projects that you currently purchase at your local grocery stores. Bay Area

180 – Miscellaneous 3292 Flores Experience in forklift, stocking, inventory, assembling, laminating, cutting machine, bindery, delivery. East Bay n

Feel free to contact Kevin Gadd Senior Account Manager

5% discount

(415) 974-1078 x112

on the hourly rate of temp staffing to augment your core staff.

Mar/Apr 2009


Graphic Arts Benchmarks Technical Management Business Surveys Studi Benchmarks Technical Management Business Surveys Studies • Graphic A CONNEC T to E DUC ATION Technical Management Business Surveys Studies • Graphic Arts Benchma


PINC’s Picks Also Worth a Look... Inkjet ! History, Technology, Markets, and Applications — Volume 2

Author: Frank J. Romano Item number: 17832

PIA/GATF Member: $55 Nonmember: $75 To o rder :

GAIN bookstore (866) 855-4283 *Prices do not include tax & shipping.

Managing in Turbulence: Understanding the Economic Crisis and the Impact on Print — downloadable PDF

Best Practices of the 2007 Best Workplaces in the Americas Authors: Printing Industries of America Human Relations Department Item number: 18277 PIA Member: $80* | Nonmember: $160*

Authors: Printing Industries of America Economics and Market Research Department Item number: 1840 PIA Member: FREE | Nonmember: $295* This item, available free to members, provides insight into management during a difficult economic time. The financial crisis of 2008 has brought an already weakened economy to the brink. The objective of this report is to provide an understanding of the depth and nature of the crisis, impacts on print, and an assessment of the expected path of the economy and print markets over the next few months. Additionally, it offers advice on managing a printing firm in such a turbulent environment.

Maintaining efficient human relations is essential in building a more productive workplace. The annual Best Workplace in the Americas (BWA) competition recognizes companies who excel in human relations. Within this book, you will find items comprised from each of the 2007 BWA program winners. The top entries exemplify efficient ways of maintaining human relations. The real-life cases described will serve as invaluable ways to aid in the development of your own human relations.

Green & Sustainable Printing: Your Roadmap to SGP Recognition — Downloadable Webinar Authors: The Sustainable Green Printing (SGP) Partnership Item number: WEB0813 PIA Member: $99* | Nonmember: $199* It is becoming increasingly important in today’s industry to gain recognition as a green printer. Green credentials help printers build a positive perception in the marketplace. Based on requirements and criteria, the SGP Partnership is able to provide verification that allows a printer to become recognized as a sustainable green printer. This webinar features information regarding how to become verified as well as information on how to take advantage of this recognition. For more information, visit n

Your Printing & Finishing Resource

Trade Web Printing with Complete Bindery We Do Books…and Much More! Serving the printing trade since 1978 • Small Business Certified • Women-owned Business 1998 Republic Avenue San Leandro, CA 94577 Easy access from Hwy 880 in San Leandro (exit Marina West)

Specialty Graphics, Inc. 888-563-7115

Prepress: Digital & Conventional

Mar/Apr Nov/Dec2009 2007 222

Heatset Web Printing

Perfectbinding Wire-O Binding Stitching

HANDS-ON WORKSHOPS & eCLASSES MAR/APR/MAY09 Get more class details and register at or contact Maria Salita at or call (800) 659-3363 or (415) 489-7602

Custom Training PINC offers customized training designed to achieve your specific performance goals. Classes are scheduled at your convenience, at your location, or ours. We offer customized hands-on workshops, webinars, and seminars. Topics include: • Print Buying Best Practices • Print Basics • Paper Basics • Digital Printing • Customer Service • Selling in Today’s Market • Estimating

Acrobat Acrobat for Print Buyers and Designers 1 day May 13 eClass What’s new in Acrobat 9 1 Hour Online 9-10 am Apr 9 • Jun 4 Acrobat for Prepress with JDF 1 day Apr 7 Acrobat Fundamentals 2 days Mar 12-13 • Apr 9-10 • May 7-8 Sac: Apr 20-21 PitStop and Adobe Acrobat 8 1 day May 19 Creative Suite Mastering Creative Suite 3

2 days May 7-8

Dreamweaver Dreamweaver Fundamentals 2 days Mar 17-18 • May 21-22 Sac: Mar 12-13 Dreamweaver Intermediate 2 days Mar 19-20 • Apr 15-16 • May 13-14 • Jun 10-11 Dreamweaver Advanced 3 days Mar 30-Apr 1 • May 27-29 eClass What’s New in Dreamweaver CS4 1 Hour Online 1-2 pm Apr 9 • May 28 Excel Excel 2003 Intro 1 day Mar 25 • Apr 22 • May 4 • Jun 1 SAC: Mar 4 n Apr 8 Excel 2003 Intermediate 1 day Mar 26 • Apr 23 • May 5 • Jun 2 SAC: Mar 5 n Apr 22 Excel 2003 Advanced 1 day Mar 27 • Apr 8 • May 6 • May 22 • Jun 3 SAC: Mar 6 Excel 2003 VBA 2 days Mar 24-25 • Apr 20-21 • May 18-19 • Jun 15-16 Fireworks eClass What’s New in Fireworks CS4

1 Hour Online 9-10 am Apr 20

Flash Flash Fundamentals 2 days Mar 24-25 • Apr 13-14 • May 4-5 SAC: Mar 10-11 n Apr 8-9 Flash ActionScript 3 days Mar 16-18 • Apr 15-17 • May 11-13 • Jun 10-12 eClass What’s New in Flash CS4 1 Hour Online 1-2 pm Apr 20 • Jun 4

Contact Barbara:; (800) 659-3363

HTML HTML Fundamentals HTML Advanced

Those dates indicated following SAC: on the schedule will be held in Sacramento. Go online at

Illustrator Illustrator Fundamentals 2 days Mar 16-17 • May 18-19 SAC: Mar 5-6 n Apr 13-14 eClass What’s New in Illustrator CS4 1 Hour Online 9-10 am May 5

• Technical Training: Adobe products, workflow

2 days Mar 11-12 • Mar 23-24 • Apr 13-14 • May 28-29 SAC: Mar 25-26 n Apr 23-24 1 day Mar 25 • Apr 22 • May 20 • Jun 17 SAC: Mar 27 n Apr 3

InDesign InDesign Fundamentals 2 days Mar 18-19 • Apr 30-1 • May 18-19 SAC: Mar 23-24 InDesign Advanced 1 day Mar 20 • May 20 InDesign for Designers and Print Buyers 1 day Apr 14 VDP with XMPie – InDesign 1 day Jun 3 eClass Transparency and InDesign 1 Hour Online 1-2 pm May 5 • Jun 16 eClass What’s InDesign CS4 1 Hour Online 9-10 am May 15 Cancellation and Rescheduling Policy We encourage you to register early, as sometimes classes sell out. We reserve the right to reschedule due to insufficient registrations, instructor emergencies or other unforeseen circumstances. If it is deemed necessary to reschedule the class, registrants will be notified immediately. If a registrant cannot attend on the rescheduled date, they will be offered a full refund. If you need to cancel a class, we will give you a full refund as long as you give us adequate notice of the cancellation. If, however, you notify us less than five business days before the class (a “late-cancellation”), we do not offer a refund and you only qualify for a late-reschedule under the terms below. To summarize the cancellation policy, you can’t get your money back unless you give us at least five business days’ notice. If you need to reschedule a class, it’s no problem as long as you give us adequate notice. If, however, you notify us less than five business days before the class (a “late-reschedule”), or simply do not show up, you lose the right to cancel for a full refund. In addition, if you have late-rescheduled and then chosen another date for the class, you may not late-reschedule that replacement class without forfeiting the original fees entirely and having to pay a second time to take the same class. To summarize the reschedule policy, you can reschedule at the last minute once, but not twice. Our free retake terms are as follows: n Class must be taken within 6 months of class registration. n Offered when space is available in class.

Photoshop Photoshop Fundamentals 2 days Mar 26-27 • Apr 15-16 • May 4-5 SAC: Apr 23-24 Photoshop Advanced 2 days Mar 12-13 • May 6-7 SAC: Apr 1-2 eClass Color Correction with Photoshop 1-3 1 Hour Online 1-3 pm May 15 eClass What’s new in Photoshop & Bridge CS4 1.5 Hours Online 9-10:30 am May 28 PowerPoint PowerPoint 2003 Intro PowerPoint 2003 Advanced PowerPoint 2003 Intermediate Project Project Fundamentals Word Word 2003 Intro Word 2003 Intermediate Word 2003 Advanced

1 day Mar 2 • Apr 27 • Jun 22 SAC: Mar 12 n Apr 10 1 day Mar 4 • Apr 29 • Jun 24 1 day Mar 3 • Apr 28 • Jun 23 SAC: Mar 13 2 days Apr 2-3 • May 28-29 SAC: Apr 9-10 n Apr 29-30 1 day Mar 11 • May 6 SAC: Mar 23 n Apr 9 1 day Mar 12 • May 7 SAC: Mar 24 n Apr 22 1 day Mar 13 • May 8

PRST STD U.S. Postage PAID San Francisco Permit No. 1734

Mar /Apr 2 0 0 9

Printing Industries of Northern California • 665 Third Street, Suite 500, San Francisco, CA 94107


V: (800) 659-3363 F: (800) 824-1911 E : W:

i n th i s i ssu e

Editor: Noel Jeffrey

Connect Locally: n Photo & Event Recaps: 15th Annual Crab Feed > page 3 n Craftsmen’s Corner > page 18 n Job Applicants > pages 19-21 n Paper Basics Seminar > page 14 Connect with the Issues: n Feature | Positioning for the Upturn: Bad Times Need Good Practices > pages 1, 13 Connect Nationally: n GATF Renamed > page 14 Connect with Peers: n Showcase Adds New Category > page 1 n Social Networking Opens Possibilities > page 10 n Educators Use Web 2.0 — Printalution Island launched in Second Life > page 10 n Wage Survey: Remember to Participate > page 3 n National Environmental Health & Safety Conference > page 15 n Continuous Improvement Conference > page 15 Connect to Experts: n Government Affairs > page 4, 5 n Human Resources > pages 6, 7 n Tips & Tricks > page 8 n Dear Brad > page 9 n Avoiding Credit Risk > page 9 Connect with PINCShow: n Printers24 — Preparing for the Upturn Leads > pages 1, 2 n Printers24 Offers Knowledgeable Speakers > pages 1, 3 n PINCShow Seminars Hit Hot Topics > page 11 Connect with Members: n Welcome New Friends > page 16 n Member News > page 17 n Staff Focus > page 18 Connect to Education: n Publications > page 22 n PINC Education | Training for Adobe & Other Applications; eClasses > page 23

hatcher's color & quality

An Affiliate of Printing Industries of America

PINC Platinum Level Sponsors

Great Color Great Quality G7 Master Printer Color Managed Workflow Quality Digital Printing FSC Certified

Hatcher Press

Graphic Solutions for the Trade since 1963

345 Shoreway Rd • San Carlos, CA 94070 • ph: 650-592-6912 fax: 650-593-0308 •

PINConnection MAR/APR 2009  

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