Page 1

INFORMATIONAL BOOKLET


CONTACT

WWW.ROCKCITYFOUNDATION.CO.ZA info@rockcity.co.za

CONTACT


CONTENTS

WHERE TO FIND

Introduction1

THE TEAM

Sune Stassen

3

Andrea Grant-Broom

5

Debbie Bird

7

Our Methodology

11

Rock City Events

13

SHOWCASES

Design Can Do 2012

15

Eco Design Showcase

17

Design Indaba Stand

19

Conclusion21

CONTENTS


INTRODUCTION

Spheres of Activity: Interconnection: Waves of Influence: Resulting Projects:

INDUSTRY

GOVERNMENT

COMMUNITY

1

INTRODUCTION


EMBRACE FRESH THINKING

The importance and added value of integrating design thinking across industries has never been this evident. The role of the designer in society has changed dramatically over the past few years, and it is not good enough to design yet another luxury item for an exclusive few. An inclusive, vibrant and healthy South African economy that successfully addresses the triple bottom line is achievable and desirable!

We consult to a wide range of clients. Their needs range from the design of experience and educational models that deliver impact and value to developing strategies, incubate radical new ideas, innovate new learning processes, curating exhibitions, project managing, facilitating and coordinating anything to do with design, the design process and design tourism.

Rock City Foundation is a Cape Townbased consultancy that designs ways to educate all citizens in achieving economic empowerment, and social and environmental sustainability in their local spheres. We believe that through Design thinking anything can be invented. Whether it be a new form designed for a function, a new process, a new system or a new way of seeing the world through a designed experience. The optimistic, collaborative and generative nature of design thinking has a way of developing and growing great leaders, thinkers and do-ers in any context, if practiced appropriately. With 52 years collective experience in design education, curriculum, content development, facilitation, events and project management including advertising and brand strategy, RCF specialises in designing various modes of education as the basic tool for developing a culture of innovative thought and entrepreneurship, from primary through to corporate levels.

INTRODUCTION

“ ...it is not good enough to design yet another luxury item for an exclusive few.

2


THE TEAM

SUNÉ STASSEN

Co-founder of Rock City Foundation, Suné Stassen is a creative consultant, project and events manager, design education specialist and curriculum and content developer. She has published extensively and is often invited to design-related events as media commentator. She taught design for more than 15 years; is the former  editor of the biannual online publication Design>Ed; served on the adjudication panel of SABS Design Institute’s Design Achievers Awards (2008 - 2011); was an assistant researcher for the WDC2014 bid and served on the advisory committee for the development of the Western Cape Provincial Innovation policy and currently contributes to the development of the Western Cape Design Policy Strategy. Suné is currently

2005 - 2007

2008-2009

Woolworths “Making a Difference Through Design” Programme

Grade 10 Design Textbook

Conceptualised idea, design and developed content

SUNÉ STASSEN CAREER TIMELINE

3

Co-authored and project managed first design textbook in Africa for secondary education, approved by national DoE

2009

INDEX: Award Finalist Woolworths MDTD programme

2008 - CURRENT

2008 - 2010

2010

Loeries Creative Futures Scholarship

Contributing Editor of Design > ED

WDC2014 Bid

Project manager and mentor

An online design publication

THE TEAM

Researcher


involved with a number of initiatives such as managing the Loeries Creative Future Scholarship since 2008; contracted by SABS to serve on the Panel of Design Experts as an independent consultant and design education content developer; a project partner of MoDILA’s ACE Programmes; a member of MoDILA’s content advisory committee; a board member of DEFSA (Design Education, Forum South Africa). She is the key project coordinator of Design can Do Cape Town project. Suné contributed to the development of the current national design curriculum in an advisory capacity. She is also the contributing editor of three National prescribed design textbooks produced for secondary education. She was the concept and content developer, consultant and design education

specialist of the Woolworths “Making the Difference Through Design” (MTDTD) programme. The MTDTD programme with Suné as the designer, was an INDEX: award finalist (2009), the world’s biggest design award. Being a holistic thinker she believes that although many products can be classified as high end exclusive design, no culture or city can exist without attending to the very basic human needs that the Creative Industries can provide. According to Suné it is about developing and then communicating this design content that will assist the City of Cape Town to work towards developing a culture of design and design literate citizens and more discerning consumers. For her it is about developing the ability to tap into and understand those basic human

needs and resources so that decision making that impacts on the human condition, the environment and the economy can be guided toward sustainability and life improvement.

“Design reacts upon basic human needs...

2012

Western Cape Design Policy / Strategy

Contributor in advisory capacity

MoDILA (Museum of Design, Innovation, Leadership & Art)

2012

2011

Design Can Do Event

Member of content advisory committee & partner of ACE, flagship of MoDILA

Rock City Foundation, official SA partner, projects and event management

2012

2012

SABS Panel of Design Experts

Contracted to serve on panel as an independent consultant

Grade 11 Design Textbook Contributing editor, publication approved by DoE

THE TEAM

2012

Western Cape Provincial Innovation Board

Contributor and advisor

4


THE TEAM

ANDREA GRANT BROOM

Co-founder of Rock City Foundation, Andrea Grant Broom has a 12-year background in branding, media strategy, new product development and advertising for all media in the Communication Design industry. Holding an MPhil in Education from UCT, she has 20 years experience as a communication design educator at the Faculty of Informatics and Design at the Cape Peninsula University of Technology. Her skills set includes facilitation of design thinking workshops, content development, innovative curriculum practices, communication design, branding, experience design, communication strategies and operational coordination. She was a key coordinator for Design Can Do Cape

NEW ANDREA PIC DAVID ROSS

1982 - 1986

1991 - 1999

Collett, Dickenson, Pearce

Magic CC

1997 - 2006

Graphic Designer / Head of Design Malawi Tourist Board, Citrus Board, SFW. Loerie Award Special Mention, Creative Arts Packaging award, Loerie Awards Finalist in Packaging category

Self-Employed, Design and Art direction. SA Rugby Football Union, Achievement Awards, Transnet Health Project, Signet Licensing and Marketing, Cape Technikon, Overberg Tourism and MWeb

Art Director Pepsi South Africa and Nigeria. Truworths, Rabie Property. Radio / Television / Cinema advertising

ANDREA GRANT BROOM CAREER TIMELINE

1999 - 2000

1986 - 1988

1991 - 1999

Headlines Advertising and Marketing

Cape Technikon

Inspiration Advertising and Design

Part-time Lecturer of Visual Communication and 3rd year 3 Dimensional Design

Art Director / Head of Studio Old Mutual Healthcare, Green Cross Shoes, Retail Credit Solutions, Korbitech Software and Fifth Quadrant, Signet Licensing, Cape Technikon, SARFU

Art Director / Branch Manager Southern Life, Grinaker, Colgate, House of Gallia (Oscar de la Renta, Clarins, Valentino, Gallia, Avis

5

Cream

THE TEAM


Town workshop; instrumental in putting multidisciplinary teams together and in the identification of an appropriate context and venue for the event. Her experience of brief writing ensured the focus and scope of the workshop.

R1M, raising awareness through educating the public as to the social value of the work of NGO’s. As an adjudicator of the Marketing Excellence Awards for higher education over the past five years, Andrea has been able to contribute to the positioning South African Universities and Universities of Technology as drivers of an African research sensibility, in an advisory capacity.

Andrea has supervised the execution and strategy of many communication design campaigns for clients which include social media, mobile applications, experience design, communication for health care, education, social innovation, economic empowerment, literacy, and deep sustainability through conscious engagement with the problem space. Engagement with corporate initiatives resulted in grant awards for the implementation of successful campaigns to the value of approximately

After training in biomimetic methodology for design, Andrea has run multidisciplinary projects in The Fringe district in Cape Town with highly innovative and positively received outcomes. The project outcomes were presented as papers at various design and research conferences, such as the

Full-time lecturer and co-ordinator of 3rd year Graphic Design

“Biomimicry can be applied to any event or business strategy...

2010 - 2011

2001 - 2007

Cape Peninsula University of Technology

recent Sustain Our Africa, RITAL (Research in Teaching and Learning) and the Design, Development and Research conferences. Local press and media featured the project as an example of the possibilities that Biomimicry offers as an extension of the design process that can be applied in any business or event strategy.

2008 - 2010

Research into learning environments for creativity Re-design of BTech Graphic Design curriculum

Biomimicry Educator’s training Ran Biomimetic design methodology module in the Fringe. Design of CPUT Faculty of ITC and Design Indaba Expo promotional stand

2002 - 2004

2009 - 2010

Higher Education Diploma at UCT

Master’s Degree in Philosophy of Education

Master’s Coursework

UCT, cum laude. Communication Design lecturer and coordinator BTech (4th year) Cape Peninsula University of Technology

THE TEAM

2012

Design Can Do event Rock City Foundation, official SA partner, profect and events management

6

Rock City Foundation  

Informational Booklet about Rock City