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Creative Brief

Background:

The goal of this project is to educate new customers on the process of the paint job and give a general time frame.

Target Audience:

The primary audiences for this project are the middle to upper class general populace seeking quality body work and automotive painting.

Objectives:

Potential clients, after viewing the info graphic, should have a general understanding of the paint process and the time involved.

The Message/Tone:

Informative and concise, this is not a “how to� publication.

Media:

Interactive PDF attached to website, possible tri-fold point-of-sale pamphlet.

Creative Considerations:

There are no mandatory pieces other than the color scheme and company name.

The Deadline and/or Other Requirements: Deadline October 24, 2012.

Micheal Russell IM241 Wed. 12:30-4:30 P1 Infographic S. Mansfield

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Competitive Analysis

Although I didn’t find a site that employs this particular style of infographic, or deals with this subject matter; to the left are the sites I did find that gave me some of the inspiration for this project.

Micheal Russell IM241 Wed. 12:30-4:30 P1 Infographic S. Mansfield


Info Sources

Dennis Mitchell- owner Top Shelf Detail http://www.ehow.com/how_6536100_do-auto-painting.html http://www.wikihow.com/Paint-a-Car

Micheal Russell IM241 Wed. 12:30-4:30 P1 Infographic S. Mansfield


Sketches

Micheal Russell IM241 Wed. 12:30-4:30 P1 Infographic S. Mansfield


Process

Micheal Russell IM241 Wed. 12:30-4:30 P1 Infographic S. Mansfield


The Paint Process

Time Line In Man Hours Place Pointer Over Time Line Segment For Details


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