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Creative Brief


The goal of this project is to create a site where potential clients may view my portfolio, resume, and contact information.

Target Audience:

The primary audience for this project is potential employers or clients.


Potential clients, after viewing the web site, should have a general feel of the caliber of work that I am capable of creating.

The Message/Tone:

Informative and concise, easy to navigate.

Media: Web site

Creative Considerations:

Color scheme of oranges and teals, logo and my name should always appear in upper left corner, footer should include all relative contact information.

The Deadline and/or Other Requirements: Deadline Portfolio Day.

Micheal Russell IM231 Wed. 5:45-9:45 Portfolio Site S. Mansfield

Portfolio Creative Brief IM231  

Creative brief for portfolio website

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