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U N DER T H E HOOD

By Brian Berk Audio-Technica (A-T) manufactures four bundles catered to content creators, including podcasters, videographers, live-streamers, YouTubers and beyond. Developed in direct response to customer input, these bundles are designed to provide turnkey microphone/ headphone solutions for all aspects of content creation. Two bundles feature USB outputs to directly connect with computers, while two feature XLR outputs for more flexibility to connect with professional mixers or digital interfaces. All bundles feature a microphone with mount, ATH-M20x professional monitor headphones and a new custom boom arm with desk mount. The boom arms are pre-threaded with the appropriate USB or XLR microphone cable compatible with the included microphone for a sleek, clutter-free appearance. The AT2005USBPK bundle includes an AT2005USB cardioid dynamic USB/XLR microphone with ATH-M20x headphones and custom boom arm. The AT2020PK bundle includes an AT2020 cardioid condenser microphone, ATH-M20x headphones and custom boom arm. The AT2020USB+PK bundle includes an AT2020USB+ cardioid

Gary Boss

AUDIO-TECHNICA'S STREAMING/PODCASTING PACKS condenser USB microphone, ATH-M20x headphones and custom boom arm. And the AT2035PK bundle includes an AT2035 cardioid condenser microphone, ATH-M20x headphones, custom boom arm and shock mount. “Audio-Technica has been working with the streaming/ gaming market for some time now. We are in a unique situation because we sell gaming headsets for PC and game console use, as well as manufacture high-quality professional recording studio microphones and headphones that were quickly adopted by the streaming community,” Gary Boss, Audio-Technica marketing director, professional markets, told the Music & Sound Retailer. “Because of this, we have regularly been exhibiting at gaming shows like PAX East and West, as well as the SXSW gaming show, displaying not only gaming products but pro and consumer headphones and studio mics. This gave us firsthand experience talking to hundreds of users and figuring 54

Wilcher out their needs andGordy pain points. We also sponsor some of the top Twitch streamers (TimTheTatman, LIRIK, GoldGlove, FemSteph and summit1g), who have been invaluable with insight and feedback. If you haven’t heard of these folks before, let me give you some perspective. We featured a signing with TimTheTatman at the recent TwitchCon. Not only did he need to be escorted in from the rear of the hall to our booth, he had to have two security guards. Show management also had to cut off the line due to crowd control. “One of the first things we discovered is that, while streamers, by nature, are very tech savvy, that does not equate to being audio savvy,” continued Boss. “That’s where we come in. We noticed that a large percentage of the people we spoke to were unfamiliar with standard audio terms we take for granted, like how to search for and purchase something like a boom arm for mounting the mic. We decided to simplify the purchasing process for these folks by creating four turnkey bundles that include the mic, boom arm and headphones. As an added bonus, and to keep things neat, we pre-threaded the boom arm with the correct XLR or USB cable.” Still a fledgling market, content creation is growing exponentially, Boss stressed. “If readers have not heard about the

DECEMBER 2019

Profile for Music & Sound Retailer

Music & Sound Retailer December 2019, Vol 36 No 12  

In the December issue of the Music & Sound Retailer, we provide a preview of next month’s The NAMM Show, highlight all Music & Sound Award N...

Music & Sound Retailer December 2019, Vol 36 No 12  

In the December issue of the Music & Sound Retailer, we provide a preview of next month’s The NAMM Show, highlight all Music & Sound Award N...