WHAT I DID DURING THE PANDEMIC FINDING INSPIRATION AND MOTIVATION DURING QUARANTINE By Leslie Buttonow The last six months presented personal and business challenges that have affected us all, from the owners of large companies to the many behind-the-scenes faces that make our industry hum. Yet in spite of setbacks, quarantines and new rules for social engagement, there’s no denying that the folks in our beloved industry are an optimistic bunch, able to weather whatever life brings. Many of them were able to use their time productively to learn or try something new, either for their business or personally; to accomplish something they previously hadn’t found time for; or to learn something new about themselves. In that spirit, here are some ways our MI colleagues made their time behind closed doors productive.
“I spent most of quarantine with my family. I
“I’ve taken an online college course to stay
“Streaming has been a main method of
also watched Long & McQuade livestreams,
up on current marketing trends, and I’ve been
reaching audiences lately, and gear related to
which inspired me to spend some time with
using the time I would have been commuting
professional streaming presentations has been
my guitars and set up some ART Recording
to try to step up my workout routine. I should
really important. Because of streaming’s visual
gear that I had around the house. Then, Yor-
be ready for my first 5K fun run by the time
nature, lighting has been critical to many folks.
kville and Starfish Medical established a part-
they’re permitted again!”
We spent a lot of time working with customers
nership to produce ventilators, so we stopped
— Trish Dulka,
on finding the best solutions for their individual
whatever we were doing to get the word out.
Vice President,
needs, and found ourselves learning more
Other highlights for me were spending time
Communications/Advertising,
with my family and helping my parents, and
Hal Leonard Corp.
about streaming applications as well. For me personally, it’s been inspiring to see how people
that one time I ran into Gordon Lightfoot on
have used our products in their presentations
a walk. The pandemic affects everyone, even
to help their businesses and brands at a time
Canadian folk legends.”
when other live events haven’t been happening. — James Greenspan,
Marketing and Communications Manager, Yorkville Sound
I was continually impressed by the ingenuity and entrepreneurship of our users, especially in the most trying of times.” — Geoff Short, Global Brand Manager, CHAUVET DJ
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