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been to before. All of a sudden, I noticed a Kellogg’s sign on a building and wondered what it was. People were inside. I wasn’t sure if just a novelty shop or a place to buy cereal. It was both, actually. I took the stairs up one flight and ordered Frosted Flakes with almonds and a honey drizzle, as well as a hibiscus iced tea to wash it all down. It even came with a glass of soy milk for me to pour into the bowl myself. Now that’s a different meal. It set me back $10.62, and they only accepted credit cards. Kellogg’s was where I was to make my decision. While crunching on my cereal, I thought that all four stores were enjoyable to visit. On the negative side, only one salesperson told me his name and none offered me a business card. But there were a lot of

positives. All four stores looked really nice and had excellent drum selections. Sam Ash is a beautiful store featuring a great drum selection. But I can’t give it a grade, since I didn’t actually speak to a salesperson. Both Guitar Centers have extremely knowledgeable salespeople who were a pleasure to talk to. And I felt like both stores were a haven for drums and located in really cool areas. Both were worthy of winning this month. But in the end, I decided to go with the place that felt welcoming and warm. I just felt too welcome in Steve Maxwell Vintage and Custom Drums, which wins the tiebreaker this month. But rest assured, the competition was very close.

SHINE A LIGHT

(continued from page 43) two children are both graduates of Marjory Stoneman Douglas High School. “The school has been a customer since it opened in 1993. We have countless personal relationships with its students, parents and faculty members, and we’ve been involved. So, the tragedy didn’t just hit close to home; this is our home.” After the outpouring of national attention and grief, Schiff wanted to do something to show his community that he and All County Music were there for them. Eventually, he came up with the idea to honor Alex Schachter, a student at Stoneman Douglas and a member of its Eagle Regiment Marching Band who was murdered that day. All County Music’s graphics designer created a special logo honoring Alex and, with the blessing of Schachter’s father Max, All County Music partnered with Conn-Selmer to create 50 Alex Tribute Trombones, which came complete with a case emblazoned with the special logo. “One month ahead of the official launch, I went to 50 local band directors and asked them each to select one student who deserved to receive one of these trombones,” Schiff explained. “The point was to have Alex’s presence in each band room, making music where he couldn’t. Obviously not all 50 recipients

will continue with music, but most of them will, and they’ll go through school with this trombone and their case with Alex’s logo.” On May 11, the 50 students and their families — many of whom reportedly cried upon hearing that they were receiving this honor — came to All County Music and greeted Alex’s family with an incredible show of support and respect. “For the first time in a long time, Max Schachter got to talk about Alex, not as a victim, but as a child of music. He was able to talk about what music did for him and the friends he made through it. He received hundreds of hugs, for the right reasons,” said Schiff. “After each of the 50 students received their trombones, we had them all wait and open the cases at the same time. It was like Christmas,” Schiff continued. “And all together, they played the first B flat. The joy on all of our faces was unbelievable. We hit a chord in our community, and we showed that we were here to support them.” Schiff’s selflessness will continue to affect the residents of his local community, as well as his customers, for years to come — even those who don’t realize that he’s the boss. “Our general manager is Dan Murphy, who is retiring this Oc-

tober after 30 years at All County Music. Sometimes when I’m on the showroom floor, customers will come up to me and say that they wanted to speak to the owner, meaning Dan,” Schiff said with a laugh. “It’s great that they

think he is the owner instead of me, as it shows his level of commitment to our customers. My business card doesn’t have a title on it. All I want to know is that our customers are taken care of, and it doesn’t matter by whom.”

THE FINAL NOTE: DAVID MARSH

(continued from page 54)

The Retailer: If you weren’t in the music industr y, what would you be doing and why? Marsh: A photojournalist. I love the creative aspect of photography and love to travel, so it makes sense to me.

The Retailer: What are your most prized possession(s) and why? Marsh: I wouldn’t call them possessions, but my son and daughter are the most important part of my life and always will be.

The Retailer: Tell us about your hometown and why you enjoy living there. Marsh: My new hometown, Wilsonville, Ore., is just such a beautiful part of the country. I am only two hours or less from the mountains, the ocean or the dunes depending what I’m in the mood for. Who could ask for more?

The Retailer: What’s your favorite book and why? Marsh: There are so many. I am a huge bookworm, but I would probably say “Think and Grow Rich” by Napoleon Hill. Written in 1937, the insights in that book still hold true today, which is amazing.

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Music & Sound Retailer August 2019, Vol 36 No 8  

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