Music & Sound Retailer June 2021, Vol 38 No 6

Page 50


(continued from page 31)


S O U ND PR OD UC TI ONS Sound Productions provided the following statement: “Caring for the communities in which we work, live and serve is a key thread in the tapestry of SoundPro’s belief system. While our giving spirit goes back decades, the COVID-19 pandemic created unprecedented challenges for our neighbors, friends and customers. Many community members lost their jobs or experienced reduced work hours as the holidays approached in 2020. SoundPro banded together to make sure six community families experienced the magic of Christmas with the help of the Salvation Army of North Texas’ Angel Tree program. Food scarcity is a known issue, but with COVID-19 restricting sources of free meals for those in need, organizations like Children’s Hunger Fund work to close the gap. SoundPro, with stores in Irving, Texas and Madison, Wis., contributed to the cause by donating more than 15,000 meals since the start of the pandem-

vice president, Jeff Humphrey, was an avid music lover, A1 technician and an

ic. As live events, studio projects and more came to a grinding halt, SoundPro

advocate for education.

recognized an opportunity to ease the burden on more than 100 AVL (audio,

In addition to these programs, SoundPro has contributed to additional orga-

video and lighting) industry families by providing $100 cash for groceries in the

nizations whose missions center on veterans and first responders, including:

weeks following the initial shutdown in March 2020.

• Contributing to Wounded Warriors since 2010 in honor of those in the

Aside from stepping up in light of the pandemic, SoundPro has a history of

SoundPro family who serve.

giving back, including ongoing support to the AVL industry. The company has

• Participating in Veterans Day letter writing since 2010 as part of Heartillery

offered annual donations to NAMM and InfoComm charities since 2014. Sound-

Group’s goal to show love and gratitude to those who serve.

Pro also created the Jeff Humphrey Technical Scholarship in 2010, awarding

• Contributing to the Gary Sinise Foundation since 2018 as its honors veter-

educational funds to graduating seniors pursuing a technical degree in the

ans and first responders through programs designed to entertain, educate,

audiovisual space. The scholarship’s namesake and former SoundPro executive

inspire, strengthen and build communities.”

FOX M US IC H O US E To lift spirits of Charlestonians (South Carolina) during the pandemic, singers Leah Edwards and Dimitri Pittas are performing Social Distance-SING! concerts in the bed of a pickup truck. Edwards and Pittas had intended to launch their new venture in the spring of 2021 with a large-scale production and a black-tie gala, but their plans were halted by the COVID-19 pandemic. These grand plans quickly pivoted to expanding opera audiences and bringing hope to all. It has now grown to well over 150 performances, and the series has celebratd its one-year anniversary. “HALO plans to continue these efforts long after our return to the opera house, as it has seen a huge surge in audience diversity, engagement, and, well, it is just kind of fun to play piano on the back of a truck,” stated the retailer.


JUNE 2021