Music & Sound Retailer June 2021, Vol 38 No 6

Page 30


G I G G E AR L LC Gig Gear LLC launched its Stage a Comeback promotion. Throughout the entire month of June, live audio and live entertainment professionals can log onto and register to receive a free pair of the company’s Gig Gloves. After answering a few questions to verify their status in the industry and sharing a photo of themselves working a gig, AV professionals can select their free pair of Original Gig Gloves or the all-black Gig Gloves ONYX. After receiving their Gloves, participants are urged to use the #StageAComeback hashtag to post a photo showcasing their new Gig Gloves on social media. “After more than a year of the live entertainment, live events and live production industries being shut down and decimated due to the pandemic, it seems like we’re finally on the cusp of getting back to work,” said Danny Shatzkes, founder and CEO of Gig Gear. “At Gig Gear, we supply all of the great people that work in these industries and know how hard they’ve been hit. We decided that we wanted to do our small part and show our support of these incredibly talented and hardworking individuals. The ‘Stage a Comeback’ campaign is all about giving a little something to these people who have truly lost so much. We want to lend a hand and be a part of their journey to getting back to work. Safety on the job is always paramount, and with a pair of Gig Gloves on their hands, it’s one less thing they have to worry about as they get back out there. We hope with ‘Stage a Comeback’ we can play a small role in helping so many industry pros, as well as the industry as a whole, to stage a comeback!” “At Gig Gear, our core customer base was out of a job when the pandemic hit and our industry as a whole was completely shut down,” said Evan Grazi, Gig Gear’s Director of Sales. “On both a personal and business level, having the live industry shut down was a complete blow. At Gig Gear, we strive to provide our customers with top-rated safety gear, and although we had to pivot our company in order to keep us afloat, we’ve never lost our vision. We can now finally see the light at the end of this dark, dark tunnel, and we’re excited to see what the future brings. Throughout this pandemic, we’ve been looking for a way to give back to our industry, and now is the time. Through the ‘Stage a Comeback’ campaign, we hope to provide a free pair of Gig Gloves to countless professionals who are finally getting back to work. From the back to the front, the house will be rebuilt even stronger, and we are excited to be a part of that process.”

SHURE I NC . Shure has made a concerted effort to give back to the industry. Shure’s

tainability as part of an AppleTV pilot called “The eARTh Project.”

efforts in this area include:

eARTh is a 12-week healthy lifestyle education series designed to

• Providing a monetary donation to The Chicago Independent Venue

inspire young people to take an active interest in the local com-

League, a collection of more than 20 local music venues.

munity, video storytelling and creative business practices, while

• Recruiting music personalities like Joe Trohman from Fall Out Boy, Jeff Tweedy from Wilco, Jamila Woods, Lili Trifilio from Beach Bunny and BJ the Chicago Kid to post messages on social media encouraging others to support local music venues. • Lighting global facilities in red as part of

Uplift the World program, students explore ways to apply a more sustainable approach to filmmaking, creative entrepreneurship, finances, food and the environment. Shure also supported the Chicago Teen Music Conference, which brought students interested in music careers together with profes-

the “Save Our Stages” efforts to help those

sionals in the industry to provide mentorship and guidance in

in the live events industry.

various aspects of careers in the industry.

• Donating several Shure products for

Globally, Shure works with Genesis at the Crossroads, a non-profit

charities to conduct online auctions for

organization that uses music to promote healing and to build

their various fundraisers, which included

peaceful communities. Shure is a lead sponsor and is proud to

causes such as education, hunger, health

help this organization unite professional musicians from Iran, Af-

and wellness, arts, diversity and inclusion,

ghanistan, Cuba, Morocco, Israel, India, Brazil, Venezuela and the

environmental responsibility and more. On the education front, Shure has been involved with students interested in careers in music and production. South Central Los Angeles high-school students,


using the latest mobile filmmaking technology. Through this We

United States. This virtual program features a global collaboration of Saffron Caravan Genesis’ professional world music ensemble with Genesis youth musicians from Chicago and other conflict areas worldwide. They show how music can be used to unite people

aspiring for careers in multi-media, have been outfitted with Shure MV88+

regardless of age, cultural background, race, gender, religion and

Video Kit microphones to help them create a series of videos about sus-

language, and help celebrate our common humanity.

JUNE 2021