Page 51

Every instrument that comes through the shop is subjected to a rigorous quality-control process wherein instruments are adjusted by hand and playtested before they are put in customers’ hands. In some cases, parts of the instruments are completely replaced to increase their performance and playability. “We will throw away the pegs, tailpieces and other elements that come from the manufacturers and either source them or make them ourselves to get the quality we are looking for. In my opinion, that is what makes the instrument look good and sound better,” explained Thacker. “We have at least two sets of eyes look at everything before it leaves the shop, and there are checklists everywhere, hanging on the walls, to make sure that every detail is perfect,” he continued. “Attention to detail is very important to us. We want our customers to have confidence in the instruments we provide.” For Thacker and his team, the goal of Plum Grove Music is not to sell or rent instruments, nor is it to sell lessons or repairs. The goal of Plum Grove Music is to share joy, “and music is the vehicle by which we do it,” Thacker explained. “We are in the business of creating music makers, and that starts by investing in quality instruments that kids can rent. These kids may then take lessons, buy an instrument and become lifelong musicians. However, if they decide music isn’t for them, at least we know it wasn’t the fault of an inferior instrument. They may then turn in the rental instrument, and the process begins again with another kid,” Thacker continued. “If I can give them something that they can play with confidence, the odds MUSIC & SOUND RETAILER

www.G7th.com

are that they’ll stay with it.” Another of Plum Grove’s core values — or “Immutable Laws,” as they are known in the store — is “No one leaves unhappy.” “Even if it means we take a loss in order to go above and beyond for a customer,” said Thacker, “it’s worth it because I feel it’s important that we create a remarkable experience for them.”

The Capo Company

MEET THE NEW PERFORMANCE 3 CAPO ADAPTIVE RADIUS TECHNOLOGY WITH

FOR A PERFECT FIT ON EVERY GUITAR, EVERY TIME

For US dealer enquiries: Davitt & Hanser. A Division of JAM Industries USA, LLC Tel: 866-817-3822 E: info@davitthanser.com

Summer 19

NAMM COME SEE US AT BOOTH #1103

www.G7th.com KMC Music. A Division of JAM Industries USA, LLC Tel: 855-417-8677 E: sales@kmcmusic.com

Profile for Music & Sound Retailer

Music & Sound Retailer June 2019, Vol 36 No 6  

In June’s Summer NAMM Preview issue, we recap the RPMDA Annual Convention, give insight into what’s in store for Summer NAMM attendees next...

Music & Sound Retailer June 2019, Vol 36 No 6  

In June’s Summer NAMM Preview issue, we recap the RPMDA Annual Convention, give insight into what’s in store for Summer NAMM attendees next...