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SUMMER NAMM PREVIEW ISSUE

SUMMER NAMM PREVIEW ISSUE

SUMMER NAMM PREVIEW ISSUE June 2019 Volume 36, No. 6

RPMDA offers education, outings and fun By Brian Berk

In It to Win It

NAMM set to produce a strong summer show By Brian Berk “Are you playing to win or are you playing not to lose?” This is the question Joe Lamond, president and CEO of NAMM, poses regarding Summer NAMM, taking place at Nashville’s Music City Center from July 18 to 20. “The thing about the fourth quarter of any game is often, when a team is behind, they come back to win,” he told the Music & Sound Retailer. “That’s because the team that is ahead is playing not to lose. They are being conservative. But the team that’s behind has nothing to lose and has a much different philosophy.” Lamond acknowledged there are many strong MI retailers who have been doing well for many reasons and have reasons to protect that success. But then, competition, which has nothing to lose, opens shop nearby. “They are going to try new things. They will try new ways to sell. And if it doesn’t work, they will try something different until they find the right formula. They ultimately can be successful because they have that philosophy of, ‘I will try anything to make sure this business succeeds,’” he said. Many of the people who attend Summer NAMM are playing to win, NAMM’s CEO noted. (continued on page 56)

(continued on page XX) The 2019 Retail Print Music Dealer Association’s (RPMDA) 43rd annual convention at the Hyatt Regency Mission Bay Spa and Marina in San Diego offered something for every one of the 140 attendees, including 22 who went to the show for the first time. Options ranged from several educational sessions, as well as an outing to NAMM Headquarters on May 2, the Los Angeles Dodgers-San Diego Padres game on May 3 and even a boat cruise the afternoon of May 4. The morning educational sessions were geared more toward all MI retailers, starting with NAMM director of market development Zach Phillips interviewing NAMM chairman and CEO Joe Lamond on May 1, and Jenn Herman, known as the “world’s forefront blogger on Instagram marketing,” providing several tips on how to improve one’s social media presence during her “Marketing to the Generations” speech. (continued on page 32) (continued on page XX)

Profile for Music & Sound Retailer

Music & Sound Retailer June 2019, Vol 36 No 6  

In June’s Summer NAMM Preview issue, we recap the RPMDA Annual Convention, give insight into what’s in store for Summer NAMM attendees next...

Music & Sound Retailer June 2019, Vol 36 No 6  

In June’s Summer NAMM Preview issue, we recap the RPMDA Annual Convention, give insight into what’s in store for Summer NAMM attendees next...