U N DER T H E HOOD
Fender’s American Acoustasonic Jazzmaster By Brian Berk Fender Musical Instrument Corp., in coordination with the company’s 75th anniversary this year, is going back to the 1960s for a reissue of one of its classic models — with a lot of modern enhancements, of course. Fender on March 16 announced the launch of its American Acoustasonic Jazzmaster, which the company states is the brand’s “most sonically diverse guitar to date.” Launched in the ‘60s, the original Jazzmaster guitar model was one of Fender’s first body shapes and was a hit with end users thanks to its tremolo string system — an arched string system that makes acoustic sounds louder — which many in MI called original and groundbreaking at the time. Now considered an iconic guitar by many artists, the design has been refined for more than 60 years to create the American Acoustasonic Jazzmaster, which features Fender’s most versatile, modern and ground-breaking technology, the company stated. The American Acoustasonic Jazzmaster’s appeal is its ability to sound like 10 different Fender guitars: five acoustic, five electric and any combination in between, all accessed via a single Blend knob. The technology to deliver these sounds took five years of research and development from Fender, which developed many new features, including an acoustic engine, ergonomic nuances to enhance playability, hybrid tone options and new colorways that are exclusive to this model. “The Jazzmaster has amassed an avid following for the past 63 years with artists like
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MARCH 2021