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(Courtesy of NAMM)

NAMM University Schedule The 2020 NAMM Show

NAMM University is proud to offer the ever-popular free Breakfast Sessions each morning of the show at the Hilton Anaheim Hotel. Come listen to top industry insiders share opportunities and challenges facing our business today. Once the show opens, NAMM has focused sessions every 30 minutes in the NAMM Idea Center to help you maximize your time on the show floor. Each session is loaded with great information and is free to all attendees.  

WEDNESDAY, JANUARY 15 9 a.m.– 4 p.m. Retail Innovation Summit Anaheim Hilton, Level 2, California C–D Marcus Sheridan, Global Marketing Expert Get to The 2020 NAMM Show a day early for the Retail Innovation Summit, an immersion into strategies, innovations and trends to transform your business and amplify your success. This future-forward education experience will be presented by worldrenowned marketing guru Marcus Sheridan. Discover what the consumer of today wants and how you can deliver it as a music retail business. This event is free to NAMM members, but you must register first at namm.org.

9 a.m.–4 p.m. Retail Financial Summit Anaheim Hilton, Level 4, C8 Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Co. Wednesday’s pre-show education will be rounded out by the new Retail Financial Summit, an all-day deep dive into financial strategies, trends and updates to grow your business. This interactive education experience will deliver the critical financial training music retailers need to thrive, while also looking at new developments that are certain to impact business in the year ahead. The workshop will be hosted by financial experts Alan Friedman, CPA, and Daniel Jobe, EA, of Friedman, Kannenberg & Co. This event is free to NAMM members, but you must register first at namm.org.

THURSDAY, JANUARY 16 NAMM U Breakfast Session 8–8:30 a.m. Free breakfast — first come, first served 8:30–9:30 a.m. Session Anaheim Hilton, Level 2, Pacific Ballrooms

Breakfast of Champions Joe Lamond, NAMM President and CEO, and Guests 2020 is the year of “Crossroads.” Like the blues song, Crossroads refers to a mythical fork in the road, one we now face as we adapt to the blinding speed of change. Crossroads also represents a gathering place that links culture, technology and trade. And our own Crossroads, The NAMM Show, serves as the gathering of all the musical communities, instruments, pro audio and entertainment technology — offering you a powerful glimpse into the future. In this special edition of “Breakfast of Champions,” join NAMM President and CEO Joe Lamond as he sits down with the biggest thought leaders in MI, sound and entertainment technology for up-close, one-on-one discussions. You’ll want to be in the room when they reveal their unique paths to success and perspectives to help you navigate your own personal Crossroads.


10:30 a.m. How to Turn Website Visitors Into Sales Opportunities Frank Cowell, Online Marketing Expert and CEO of Digitopia Are you spending money on marketing but not seeing the return on investment? Do you see jumps in your website traffic but no leads or sales to show for it? Then it’s time to transform your website and marketing efforts into a lead-generating machine. Join Frank Cowell, digital marketing veteran and Digitopia CEO, as he shares a digital growth formula that he’s developed during a 20-year sales and marketing career. If you want to drive significant growth and more qualified leads for your music business, don’t miss this actionable, insightful and high-energy session.

11 a.m. 7 Steps for Online Marketing Success (Double Session) Mitch Joel, Marketing Guru and Best-Selling Author Want to create better online and social media content and get customers hooked on your business? Find out how at this can’t-miss double session with veteran NAMM U speaker and marketing visionary Mitch Joel. He’ll share his practical approach to help you create more effective content and a successful marketing strategy. Stop wasting time chasing formats that don’t fit your brand! Discover Joel’s simple (and fast) process, so you can figure out what will work for your business and get started right away. A must-attend session for anyone looking to take their marketing to the next level.

12 p.m. 5 Instagram Power Users — What You Can Learn From Them Mallory Nees, Reverb When it comes to building your brand, creating a loyal fanbase and driving sales, there’s possibly no social media platform more effective than Instagram. But are you using it to its full potential? Join Mallory Nees, Reverb’s social media strategist, as she offers pro tips for increasing engagement and impact on Instagram by highlighting examples from some of her favorite accounts. You’ll walk away with expert tips and actionable insights to help you become an Instagram power user.

12:30 p.m. Networking: How to Do It and Why It’s Essential Melissa Ceo, C.A. House Music (Moderator); Mark Goff and Jeremy McQueary, Paige’s Music; and Jeremy Payne and Tom Tedesco, The Music People Networking is a critical skill for any music industry professional, whether you’re an introvert or extrovert, new to the business or a veteran. Want to up your networking game? Then start The NAMM Show with expert tips, advice and strategies at this fastmoving panel discussion, moderated by Melissa Ceo of C.A. House Music and NAMM



Profile for Music & Sound Retailer

Music & Sound Retailer January 2020, Vol 37 No 1  

In our NAMM Show Issue, we offer an exclusive interview with Bernie Williams, a look at the reformative powers of music, a special Q&A with...

Music & Sound Retailer January 2020, Vol 37 No 1  

In our NAMM Show Issue, we offer an exclusive interview with Bernie Williams, a look at the reformative powers of music, a special Q&A with...