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PEOPLE

z z u B

Doing New Tricks at Neutrik

Neutrik USA promoted Stacy Kaskon to director of business development. In her new position, Kaskon is responsible for developing new markets for existing products, identifying new growth industries to assess their impact on Neutrik, and coordinating significant customer events at Neutrik USA, such as innovation workshops, customer appreciation and training events. She is also responsible for a host of related functions. Kaskon reports directly to Peter Milbery, president of Neutrik USA. “It’s important to do what makes your heart sing. That encompasses this role for me at Neutrik USA,” said Kaskon. “Building customer relationships while creating brand awareness across multiple markets and platforms … in the key of C.” “Stacy Kaskon is uniquely qualified for this new role at Neutrik,” added Milbery. “Stacy has an excellent track record in sales, distribution and business development. She started with Neutrik in 2011, when Neutrik USA moved to Charlotte from New Jersey. From the beginning, she has proven time and again her natural ability to discover and develop business opportunities while building lasting relationships. From my perspective, it is a natural evolution. The company will now depend even more on her skills for developing new markets for existing products and helping Neutrik identify new product opportunities.”

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Lots to Like About Luke

Ernie Ball Inc. promoted Luke Noffke to director of global marketing and ecommerce. Noffke joined Ernie Ball in 2015 as director of marketing and helped drive several key initiatives, including the building of a best-in-class marketing team, the implementation of a robust global marketing strategy, and the complete redesigns of mobile-responsive websites for both the Ernie Ball and Ernie Ball Music Man brands. “I’ve had the opportunity to work with Brian and the Ernie Ball brand for over 10 years, initially as a strategic marketing partner while at Guitar Center and Musician’s Friend, and then with these last five years helping steer the ship as a member of the Ernie Ball marketing department. Having the opportunity to step up and help guide such an industry-leading, iconic, family-owned brand into the next chapter is a tremendous opportunity,” said Noffke.

JANUARY 2020

Profile for Music & Sound Retailer

Music & Sound Retailer January 2020, Vol 37 No 1  

In our NAMM Show Issue, we offer an exclusive interview with Bernie Williams, a look at the reformative powers of music, a special Q&A with...

Music & Sound Retailer January 2020, Vol 37 No 1  

In our NAMM Show Issue, we offer an exclusive interview with Bernie Williams, a look at the reformative powers of music, a special Q&A with...