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Graduate School of Pharmaceutical Sciences 583. Marketing and Customer Service. 3 crs. The course recognizes the unique differences, which arise from the intangible nature of services, in marketing and managing service operations. While general service operations will be considered, the primary focus will be on pharmacy and health related organizations. The perspective is marketing and managing services for a competitive marketing advantage. Lecture-discussion, three hours. 584. Health Care Economics. 3 crs. The course is designed to foster an understanding of the economic principles that drive the demand for and supply of health care in the United States. Course content will focus on the logic behind the decisions made by the physicians, hospitals, managed care organizations, and government and the choices made by consumers on individual and aggregate levels. Emphasis will be on economic theory, with the applications of the theory to real situations that have occurred and/or are predicted to occur. Lecture-discussion, three hours. 585. Health Care Financial Management. 2 crs. The course is designed to foster understanding of financial management and accounting principles as applied to pharmacy and health care. Financial concepts presented include financial statements, ratio analysis, cost of money, budgeting, the pricing of services, differential analysis, capital investment decisions, cost management and trends, business plan development for health care services, taxation, and cash flow. The topics covered will enhance the financial decision making abilities of health care practitioners. Lecture-discussion, two hours. 586. Managed Care Principles and Policies. 2 crs. The course presents an overview of the impact of managed care on the administration and delivery of health care services and pharmaceutical care. Course topics include Federal legislation, designing prescription drug benefits, medical policy and technology assessment and patient care management. Lectures will be delivered by practitioners who work in managed care organizations or consulting practices. Lecture-discussion, two hours. 587. Pharmacoeconomics. 2 crs. The purpose of the course is to support students’ development of competence in population-based, health care decisionmaking using an integrated assessment of economic, clinical, and humanistic outcomes. Students will learn through didactic lecture, critical analysis of applicable pharmacoeconomic literature, and the presentation of a group project that addresses a pertinent and contemporary pharmacoeconomic issue. Lecturediscussion, two hours.

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gradCatalog06  

2006-2007 w w w. d u q . e d u Pharmaceutical Sciences G R A D U A T E S C H O O L O F D u q u e s n e U n i v e r s i t y 6 0 0 F o r b e s...

gradCatalog06  

2006-2007 w w w. d u q . e d u Pharmaceutical Sciences G R A D U A T E S C H O O L O F D u q u e s n e U n i v e r s i t y 6 0 0 F o r b e s...

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