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People’s Insights: Volume 1, Issue 38

CNN I’m Voting


I’m Voting Facebook app CNN partnered with Facebook to create the I’m Voting app to encourage discussions on political issues, and to share insights from these conversations in their coverage of the 2012 presidential elections.

1) apps.facebook.com/cnnimvoting/ 2) gov20.govfresh.com/social-citizenship-cnn-and-facebook-to-partner-on-im-voting-app-in-2012-election/


New direction for CNN With CNN TV ratings touching a 21 year low and with a 23% drop in the 24-54 year old category, analysts commend the network’s partnership with Facebook and efforts to revamp their news products.

1) twitter.com/nprbusiness/status/236020985097236480 2) adweek.com/news/technology/cnn-announces-digital-election-partnership-facebook-141751


Power of social influence The team behind the I’m Voting app and government 2.0 analysts believe that social citizenship can impact the outcome of the elections. A recent study from UC San Diego validates this theory.

ucsdnews.ucsd.edu/pressreleases/facebook_fuels_the_friend_vote


Good platform for debate People appreciate CNN’s efforts to create awareness and spark discussions around important issues, and point out the app’s potential in reaching young voters.

1) facebook.com/CNNPolitics 2) peopleslab.mslgroup.com


Too much politics on Facebook? However, several people are growing tired of the constant discussion of politics and the elections in media and on social media, and resent the additional discussions the I’m Voting app is likely to spark.

1) venturebeat.com/2012/08/22/facebook-cnn-launch-im-voting-app-to-add-more-politics-to-your-news-feed/ 2) news.cnet.com/8301-1023_3-57498685-93/facebook-and-cnn-launch-the-im-voting-app/


Potential to gather metrics and insights Analysts acknowledge the potential of the I’m Voting app to use metrics gathered from surveys and insights gleaned from conversations, both to predict trends and to better understand the views of the masses.

By Tim Berge

www.icrt.com.tw/blog/index.php?op=ViewArticle&articleId=1321&blogId=18


Only represents Facebook & CNN fans Several people have criticized the data collected from the app, pointing out that it does not truly represent the view of Americans but of Facebook and CNN users, the majority of whom are democratic.

1) apps.facebook.com/cnnimvoting/ 2) news.cnet.com/8301-1023_3-57498685-93/facebook-and-cnn-launch-the-im-voting-app/


Ignores independent candidates People have also criticized the app for naming only Obama and Romney and ignoring independent candidates such as Gary Johnson, which comprises quality of data collected, and misleads app users.

apps.facebook.com/cnnimvoting/


Privacy concerns People are also unhappy about the privacy concerns the app raises. Some are wary about sharing their preferences with Facebook. Others point out that voting is private and this privacy should not be violated..

1) news.cnet.com/8301-1023_3-57498685-93/facebook-and-cnn-launch-the-im-voting-app/ 2) kurzweilai.net/facebook-cnn-and-the-rise-of-social-voting


Overall lack of trust & increase in cynicism The criticism and comments from app users indicate a lack of trust in the media and increase in cynicism towards elections coverage. People are actively evaluating data shared and forming their own opinions.

1) gallup.com/poll/157589/distrust-media-hits-new-high.aspx 2) edition.cnn.com/2012/09/21/politics/facebook-im-voting-foreign-policy/ 3) cnn.com/election/2012/facebook-insights/


Role of data in election coverage Analysts and journalists speculate that digital tools and data will play a big role this year – in media coverage and in people’s minds, and most digital companies are riding on this hype with their own data products.

1) edition.cnn.com/election/2012/facebook-insights/ 2) Facebook & CNN Election Insights, Amazon Election Heat Map, Twitter Political Index


Will social trends predict next US president? Some believe that social trends will indicate the outcome of the elections, while others caution that social trends may not be an accurate measure of the entire population.

usatoday.com/tech/news/story/2012-03-05/social-super-tuesday-prediction/53374536/1


More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.

Crowdsourcing

Storytelling:

Citizenship

Mahindra Spark the Rise

@MarsCuriosity

#Kony2012

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/


Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com


Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.


People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com


For People’s Lab solutions, contact pascal.beucler@mslgroup.com


CNN I'm Voting - People's Insights Volume 1 Issue 38