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People’s Insights: Volume 1, Issue 8

MTV Music Meter


MTV Music Meter A music discovery initiative by MTV, it lists the top 100 upcoming artistes across genres using an algorithm that ranks artistes on the basis of their social buzz.

Source : http://mtvmusicmeter.com , http://www.youtube.com/watch?v=0trx0w-gzmA


Ranking based on real-time buzz MTV's algorithm looks at tweets, blogs, articles, streams, purchases and other social mentions of over a million artistes, ranking them across categories such as hip-hop, indie, rock and mainstream.

Source : http://www.mtv.com/news/articles/1654222/mtv-launches-music-meterartistranking-service.jhtml , http://www.bloomberg.com/news/2010-12-14/mtv-music-meterscans-social-media-sites-for-rising-rock-stars.html


Launched as an app on mobiles It was downloadable on iOS and Android devices in March 2011. After over a million downloads in less than a year, it released an update – Music Meter 2.0. The app aims to increase music discovery 'on the go'.

Source : http://techcrunch.com/2012/02/15/mtv-takes-the-beta-label-off-its-music-meter-appfor-finding-new-music/, http://www.mtv.com/news/articles/1679411/mtv-music-meterapplication.jhtml


Discover artistes through 'curation' The tool aggregates upcoming artistes after leaving out popular mainstream ones like Justin Bieber. The 'artiste snacking' allows users to focus on discovery, offering just enough to pique their curiosity.

Source : http://twitter.com , http://facebook.com


Myriad benefits Users can listen to 30-second audio samples, view photos, videos, tweets, etc. They can 'share' artistes on social networks. It is also useful for updates on latest music trends in a simple, clutter-free manner.

Source : http://thetechnologycafe.com/mtv-launches-music-meter-discover-share-and-listen-tomusic-on-the-go-review/# , http://itunes.apple.com/us/app/mtv-musicmeter/id419614880?mt=8


A platform for fresh acts The large database increases visibility, connecting artistes with potential fans, augmenting their fan base. It also creates revenues for them through a 'buy MP3' option, allowing users to download the full songs.

Source : http://mashable.com/2012/02/17/mtv-music-meter-release/ , http://977music.com/ blog/2011/02/mtv%E2%80%99s-music-meter-%E2%80%93-the-perfect-spot-for-fresh-talent/


MTV still about music YouTube killed the 'music video' with MTV dropping 'Music Television' from its logo and shifting focus to reality TV. Music Meter aims to bring back music through the digital medium, driving sponsorships and ads.

Source : http://www.iammobileapps.com/2012/02/17/wrigleys-5-gum-engages-mtvs-musicmeter-app-audience-via-mobile-sponsorship/ , http://latimesblogs.latimes.com/showtracker/ 2010/02/mtv-drops-music-television-from-its-logo.html


The competition 'We are Hunted' has been doing exactly the same thing for a few years, but fails to match Music Meter's reach. Billboard's 'Social 50 chart' gauges all artistes' popularity on social media, not just emerging ones.

Source : http://www.billboard.com/charts/social-50#/charts/social-50 , http://mashable.com/2011/03/03/mtv-music-meter-apple/


Limited social engagement levels Critics state that Music Meter's sole focus on 'discovery' hampers engagement levels. After discovery, users need to switch to another platform for conversations and content pegs like full-length songs.

Source : http://peopleslab.mslgroup.com


Music Meter working on its limitations Music Meter has come a long way since its launch. Version 1.0 did not filter artistes by genre. Version 2.0 added features like tour dates and purchase of concert tickets. The plan is to go more social.

Source : http://www.mtv.com/news/articles/1679411/mtv-music-meter-application.jhtml


'Discover, consume & engage' music on social media Album sales, TV say nothing about taste. Billboard's and MTV's social media forays highlight the importance of discovering artistes, trends. YouTube, Spotify hope to complete the cycle by streaming the content.

Source : http://news.bbc.co.uk/2/hi/6924150.stm , http://mashable.com/2010/12/14/mtv-music-meter/


More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.

Crowdsourcing

Storytelling:

Citizenship

Mahindra Spark the Rise

@MarsCuriosity

#Kony2012

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/


Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com


Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.


People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com


For People’s Lab solutions, contact pascal.beucler@mslgroup.com


MTV Music Meter - People’s Insights Volume 1, Issue 8