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crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 20

Celebrate What Works

The #Whatworks Project General Electric (GE), in association with Good Corps, launched the What Works Project for non-profit organisations supporting job creation in the US. Each week, $10,000 are raised for the non-profits.


Submit Every week, participants are asked to upload images that illustrate their responses to an innovation, technology or job-creation-themed question. $1 is donated to the non-profit of the week for each submission.


Support Every submission is aggregated on the project page, and participants can vote for their favourite submission by pushing the heart symbol on the image.


Win At the end of each week, five individuals whose submissions most creatively illustrate a response to the weekly question will receive a $500 cash reward for their participation.


Benefits for non-profits Till mid-May, more than $113,500 had been raised through the project and, as awareness about the project increases, participation will increase. This will lead to more donations.

GE's Focus GE's aim to strengthen the US’ global competitiveness by building a more highly skilled workforce, lowering healthcare costs and supporting the integration of the nation’s veterans into the workforce.


Spreading the word Apart from the partner non-profit organisations, other networks such as The Made in America Movement are also following and covering the project very closely.

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What Works on social media The buzz about the project is being spread through Twitter (#whatworks) as well as the Pinterest board. Submissions have been hosted on Pinterest, which is the latest star on the social media firmament.


Impact It’s a high-impact project for GE. The corporation will witness positive visibility as the project helps identify the goods that work in the US and then trains the unemployed to manufacture those goods in the country.


More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.




Mahindra Spark the Rise



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Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

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Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

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For People’s Lab solutions, contact

Celebrate What Works - People's Insights Volume 1, Issue 20  

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on t...