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crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 19

Pepsi Pulse

Digital dashboard for pop culture Pepsi Pulse – launched on April 30 and part of the beverage major's 'Live for Now' global campaign – is a social-media-driven interactive dashboard for everything on pop culture in real-time.


The platform lives @ Pepsi Pulse features a fresh set of pop-culture-based articles that are scored by SocialFlow’s technology to rank interest and resonance of the articles against an audience on Twitter.


The brand ambassador Joe Jonas, Disney star and musician, will provide engaging content focused around the 'Live For Now' campaign, and will tweet using the hashtag #LiveForNow.


Celebrity-heavy The campaign will include celebrity challenges and updates, which urge their fans to participate and respond, ultimately “inspiring and getting consumers to live in the now�.

Source :

Inviting and inspiring consumers Pepsi wants its consumers to live in the moment by knowing what’s hot across the web so that they can be the first among their friends to share the information.


Interesting, unexpected news Pulse has had a major impact on the brand. Pepsi now has a fresh and popular culture created especially for it. The number of conversations it has sparked off online is another advantage.

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More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.




Mahindra Spark the Rise



For more reports, visit:

Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

For more, visit

Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit

For People’s Lab solutions, contact

Pepsi Pulse - People’s Insights Volume 1, Issue 19  

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on t...

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