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crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 16

Vote.Give. Grow.

Vote.Give.Grow Starbucks is investing $4 million in US communities through grants to more than 120 non-profits. The money is allocated as per vote share of those registered on for April 2012.


Voting process Users can sign in or register with a Starbucks Card, after which they can vote for an organisation in their community. After voting, users can return every week in April to vote again.

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Break-up of grants The size of the grant each non-profit receives is determined by weekly online votes. Vote share will determine the final ranking of organisations within a region. The smallest grant is $5,000 and the largest is $50,000.


Power to the people, for the people Each individual can make a difference to his/her community. Vote.Give.Grow empowers people by having them vote for a cause that will create a better neighbourhood in sectors like education and housing.


Benefits for non-profits Other than providing financial support, the initiative is a platform for non-profit organisations. The campaign meets Starbucks' objective of raising awareness by increasing the non-profits' visibility.


Content for Starbucks Non-profits created videos and images to send out their messages, giving Starbucks content. An increasing number of brands are turning to content from partners to create a diverse experience for users.

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Virality of the movement The movement caught speed when the non-profits made the most of their own network by asking supporters to vote for them. This sparked many conversations on the web, making the movement a success.

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Voting for corporate citizenship Many corporate citizenship projects – including Mahindra Rise and Intel Innovators – have a voting mechanism. This gives people a sense of belonging, involvement and ownership with respect to the community.


Starbucks' commitment Starbucks aims to bring people together, inspire change and make a difference. It has initiated an array of programmes around community revitalisation, which foster customer loyalty.

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More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.




Mahindra Spark the Rise



For more reports, visit:

Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.

MSLGROUP Insights Network

People’s Insights weekly blog

People’s Insights Quarterly magazine

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.

For more, visit

Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit

For People’s Lab solutions, contact

Vote. Give. Grow - People’s Insights Volume 1, Issue 16  

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on t...

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