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Reputation | Employee Engagement | Citizenship

AT&T Building Water Efficiency

People’s Insights: Volume 2, Issue 31


AT&T and EDF’s water saving initiative To maintain their 'aquaprint,' AT&T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption at cooling towers.

Source: environmentalleader.com


Using data to identify savings The Building Water Efficiency toolkit was developed as the result of data and lessons from various pilot projects, and gives organizations simple cost-effective resources to build their own water efficiency programs.


Sharing the Toolkit AT&T and EDF provide the toolkit for free along with a series of free webinars to introduce and promote the toolkit. The toolkit itself comprises of a Water Scorecard and Water Efficiency Calculator to evaluate and identify consumption and savings opportunities, and a Cooling System guide and video series to educate stakeholders.


The ever-rising importance of water McKinsey's report Charting our Water Future (2009) notes that in the last 50 years, the world’s population has doubled and global GDP has grown tenfold, agricultural and industrial output has boomed, and cities have burgeoned. This growth, and these competing uses, have put global water resources under ever-increasing strain. Sources: Business Insider, NYTimes, National Geographic


Collaborating to solve today's social challenges Collaborative actions are particularly crucial in assessing and addressing climate change impacts, since there are large gaps in knowledge and information related to climate change and water, especially data and prediction modeling at the watershed level.

Pacific Institute Water Scarcity & Climate Change: Growing Risks for Businesses & Investors

Thinkers and doers point out that collaboration is key to tackling social challenges and that stakeholders need to pool together knowledge, information and data to make progress.


Increasing role of private sector The expertise, resources and planning that professionals bring to the table are rarely replicated by the government. It won’t be long before the government starts handing over water management to private firms, just as we are seeing in the power sector.

Ashraf Engineer Vice-President – Content & Insights, MSLGROUP (India)

MSLGROUP India's Ashraf Engineer notes that corporates and private companies will have an increasing role to play in this space.


Engaging employees around Sustainability Several brands have launched programs to involve employees in their sustainability initiatives. Honda crowdsources ideas with its annual Innovative Ideas Convention, GE organizes Eco Treasure Hunts and Levi's leveraged their employees collective social presence with its Waterless program.

Source: Honda


People, data and devices for Sustainability Brands, organizations and entrepreneurs have also energized people around their sustainability initiatives, and are beginning to use data and connected devices to help people measure and manage their carbon footprint.

Sources: Charity Water, NatGeo's Changing the Course, Twitter


Read People’s Lab insights & foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog , quarterly magazine and annual report.

MSLGROUP INSIGHTS NETWORK

PEOPLE’S INSIGHTS WEEKLY BLOG

PEOPLE’S INSIGHTS QUARTERLY MAGAZINE

100+ MSLGROUP planners share and discuss inspiring projects on reputation, employee engagement and citizenship.

We deep dive into conversations around one project to distill insights and foresights.

Every quarter, we compile the best insights from the network and the blog into a magazine, as a showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com/peoplesinsights


People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com/peoplesinsights


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AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31