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Tweets from the deep. UK’s National Federation of Fishermen’s Organization is overcoming the fishing industry’s negative reputation by telling its story from the perspective of the small boat fisherman. NFFO’s campaign Tweets from the Deep focused on a day in the life of a fisherman and intrigued the media and public into listening to their point of view.
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Why don’t you come over? Romania’s leading newspaper Gandul reacted to discrimination from the UK government with a positive and humorous campaign, “We may not like Britain, but you will love Romania.” Gandul invited Romanians to create their own posters, share their couches and post jobs to welcome the Brits and the campaign received widespread international coverage
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Netflix. Video streaming brand Netflix relied on innovation to overcome its tarnished reputation. After irking users with a pricing change in 2011, the company rebuilt its reputation with its successful foray into original programing, with hits like the House of Cards.
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People’s Pope. Pope Francis won over many hearts –Catholic and beyond – with his actions since becoming Pope. Photos of him kissing and praying for a severely disfigured man and washing a Muslim woman’s feet have given credibility to his call for mercy and compassion.
Pope Francis won over many hearts with his acts of compassion.