NATIONWIDE ARENA DISTRICT The Nationwide Arena District Master Plan has served as the guiding development strategy for a vibrant, new downtown district. Designed around the focal point of the Nationwide Arena, the district features the nightlife corridor Ludlow Alley, a grand movie theater, a concert venue, a AAA ballpark and restaurants full of atmosphere. In addition, residential development establishes the Arena District as an emerging urban neighborhood. The Master Plan established a network of streets, open spaces, and an urban development blocks as the basis of this highly successful sports and entertainment destination, on what was once a vacant infill site. The relationship between the district and the emerging riverfront park system is strengthened by McFerson Commons, a tree-lined triangular connection from the riverfront to the doors of the Arena. Parking structures are hidden within the blocks to protect the pedestrian streetscapes. MSI Design served as the primary consultant for the master planning details, and is responsible for all subsequent design and implementation for the district. Designed around the focal point of the Nationwide Arena, the Streetscape District Plan establishes a network of streets and open spaces that help connect all of the unique sports and entertainment features of the district within the surrounding urban context. Thorough attention to detail in the selection of site materials, landscape, site furnishings, custom lighting, and graphics enhance the overall district aesthetic. MSI Design had direct responsibility for setting the design standards of the roadways, sidewalks, and finish grades and materials throughout the project site. Dedicated to achieving the primary vision of the project, MSI Design performed a full scope of design services, which began with master planning. In collaboration with project engineers, MSI Design completed construction documents for over $12 million in site improvements and also worked with the City of Columbus and project managers on site observation.