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Verizon Center 601 F Street NW, Washington DC 20004


Verizon Center 601 F Street NW, Washington DC 20004


A UNIQUE COMPANY Monumental Outdoor is just one of many distinctive properties of Monumental Sports & Entertainment. MSE is one of four companies in North America that own multiple sports teams and the building they play in. MSE owns the Washington Wizards (NBA), Capitals (NHL), Mystics (WNBA), Valor (AFL) and Verizon Center. The size, location, and presentation of Verizon Center provides incredibly unique partnership opportunities in a city that is home to a vast array of influential people & destination for millions of visitors each year.


A UNIQUE CITY Washington D.C. is home to millions of people including the nation’s President, the Federal Government and many influential dignitaries. The region is an important economic, cultural, and entertainment center serving as headquarters to the US Government, World Bank, International Monetary Fund (IMF), National Geographic Society, Discovery Communications, and many more. The vast array of top colleges and universities, health and technology research and development and high powered positions skew the DC area as the nation’s most educated and unique work force. In addition to the diverse residents, DC serves millions of visitors each year who visit the area to see national attractions and events.


WE ARE NUMBER 1 Washington D.C. is the most affluent market in the US in several key indicators of affluence.

Adults that make

$100,000+ (scarborough)

Strongest Economy (scarborough)

Adults with

Post Graduate Degrees

(scarborough)

Best City for

College Graduates (careerbuilder.com)


D.C. DOMINATION OUT-OF-HOME 10,000+ Square Feet and 3 city blocks of OOH inventory covering 6th, F, and 7th streets attached to the popular Verizon Center in the heart of Washington D.C. and surrounded by the City’s most visited attractions.

TM


in the neighborhood White House

The White House receives approximately 6,000 visitors a day

Capitol Building

3 million visitors are expected to come through the Visitor Center annually

Washington Monument & Natl’ Mall

More than 25 million people visit the National Mall annually

Smithsonian Museums

In 2014 more than 23.5 million people visited the 10+ Smithsonian Museums located in a one mile radius of Verizon Center

Union Station

More than 90,000 visitors pass through Union Station’s doors daily

D.C. Convention Center

200+ events with more than 1 million people passing through its doors annually

Crime & Punishment Museum

An Estimated 500,000 visitors come to the museum annually while about 2,000 people walk by the museum front each hour

Intl’ Spy Museum

The International Spy Museum attracts about 750,000 visitors in an average year

Newseum

In six years since moving to its new home overlooking the U.S. Capitol, the Newseum has seen more than 5 million visitors

metro accessible Lines Located In Radius

DESTINATION D.C. The hospitality and tourism industry fueled the economy of the nation’s capital last year, with an estimated $6.7 billion in visitor spending. With exceptional inventory: new hotels, restaurants, attractions and transportation options, expected to open in the next 24 months the yearahead calendar shows no signs of slowing down.


DEMOGRAPHICS The Washington-Baltimoremetropolitan area is a combined statistical area consisting of the overlapping labor market region of the cities of Baltimore, Maryland and Washington, D.C. The region includes Central Maryland, Northern Virginia, three counties in the Eastern Panhandle of West Virginia, and one county in South Central Pennsylvania. It is the most educated, highestincome, and third largest combined statistical area in the United States. ▶New York: 16,458,000 ▶Los Angeles: 13,859,000 ▶Washington D.C./Baltimore: 7,540,000 ▶Chicago: 7,350,000 ▶Philadelphia: 6,244,000

On an Avg. Day:

51,607

riders arrive at Gallery Place via the Metro System

9,632

riders arrive at Gallery Place starting from Northern Virginia

13,010

riders arrive at Gallery Place starting from Maryland

28,964

riders arrive at Gallery Place starting from D.C.

Source: http://planitmetro.com/2014/08/28/data-download-may-2013-2014-metrorail-ridership-by-origin-and-destination/


DOOH: Big 4 (Full Motion)

Unit Unit#

Size Size

Sign 1

50’ x 24’

Sign 2

50’ x 24’

Sign 3A

43’ x 24’

4 week TAB Rating Total Impressions 6,296,080 Impressions

Location Location 7th & G St., NW 7th St., NW 7th & F St., NW

(Monthly)

Sign 3B

43’ x 24’

F & 7th St., NW

MS1A

21’ x 2’

7th St., NW - Ex.

MS1B MS2A

21’ x 2’ 21’ x 2’

2,801,520

F St., NW - Ex.

Impressions

7th St., NW - Int.

MS2B

21’ x 2’

(Monthly)

MS3

21’ x 5’

WD1, WD2

10’7”x 26’4”

WD3, WD4

10’7”x 26’4”

WD5, WD6

8’6”x28’4”

WD7

7’9”x17’6”

SL1

7’1”x 19’0”

SL2

5’7” x 4’1”

SL3

5’7” x 6’1”

DOOH: Metro Experience (Full Motion)

F St., NW - Int. 7th & F St., NW Int.

OOH: Street Level Window Displays 1,978,656 Impressions

7th St., NW

(Monthly)

6th St., NW

1,469,556 Impressions

7th St., NW

(Monthly)

7th St., NW

OOH: Street Level 1,507,052 Impressions

7th St., NW 6th St., NW 6th St., NW

(Monthly)

SL4

4’8” x 4’11”

WS1

44'x58'

1,912,836

6th & F St., NW

WS2

44'x58'

Impressions

6th & G St., NW

6th St., NW

OOH: Exterior Wallscapes

(Monthly)

BEST IMPRESSIONS IN D.C. MARKET


7.54 Million

220+

Events Per Year

20,000 Arena Seating Capacity

2.7 Million

People Attending Events Annually

Population of D.C./Baltimore region, which as a combined market represents the 3rd largest market in the country behind only New York & Los Angeles


4.1 Million

Vehicles drive by Verizon Center annually

9.9 Million

Metro riders pass through Gallery Place/Chinatown Station annually

145

Retail stores within walking distance of Verizon Center

175

Restaurants within walking distance of Verizon Center


Sign 3A

DIGITAL DOMINATION The size, location, and presentation of Verizon Center offers an incredibly unique full motion digital domination in a city with few OOH options and the only OOH option of this dominate presence in all of D.C. The digital domination offers advertisers a massively attractive environment for promoting products, services, and other key initiatives. These nine (9) full motion LED billboards cover the exterior of Verizon Center providing the only opportunity of this size and scale to dominate the busy arts and entertainment district known as Penn Quarter.

Sign 1 Sign 2

MS1A MS1B


DIGITAL DOMINATION

Sign 3B

Unit #: Sign 1 Size: 50’x24’ Unit #: Sign 2 Size: 50’x24’ Unit #: Sign 3A Size: 43’x24’ Unit #: Sign 3B Size: 43’x24’ Unit #: MS1A Size: 50’x24’ MS2A

Unit #: MS1B Size: 21’x2’ MS2B

MS3

Unit #: MS2A Size: 21’x2’ Unit #: MS2B Size: 21’x2’ Unit #: MS3 Size: 21’x5’


Display1

Display2

Corner Display

1

BIGGER THAN THE BLOCK Sightlines That Make Impressions Monumental Outdoor’s unique digital boards offer advertisers much more than meets the eye. The size and location of the digital boards allow for impressions to be made from well beyond the immediate block with many of the digital signs visible from several blocks away.

2 7th St.

7th & F St. Corner

sightline board location

view1

view2


BIGGER THAN THE BLOCK

3 view3


Monday – Sunday, 6a-Midnight, 365 Days a Year

OOH - BIG FOUR 7th Street Side Monumental Outdoor offers advertisers the most dominant presence in the Washington, D.C. area. Located between the White House and the Capital in the city’s busiest district, the size and scope of these full motion digital billboards offers an ideal environment for advertisers looking to make a sizable impact on many influential dignitaries working and traveling through this neighborhood.

Sign 1


Sign 2

OOH - BIG FOUR Sign 3A Sign 3B

Unit: Sign 1 Size: 50’x24’ Latitude: 38.8985 Longitude: -77.0217 GeoPath: 1,751,600 Impressions (Monthly) Illumination: Full Motion LED Unit: Sign 2 Size: 50’x24’ Latitude: 38.8978 Longitude: -77.0217 GeoPath: 1,883,760 Impressions (Monthly) Illumination: Full Motion LED Unit: Sign 3A Size: 43’x24’ Latitude: 38.8975 Longitude: -77.0215 GeoPath: 1,621,040 Impressions (Monthly) Illumination: Full Motion LED Unit: Sign 3B Size: 43’x24’ Latitude: 38.8976 Longitude: -77.0217 GeoPath: 1,039,680 Impressions (Monthly) Illumination: Full Motion LED


MS1A-A

OOH - METRO TAKE OVER (OUTSIDE) Corner of 7th and F Street These full motion LED mini billboards provide head on reads to the 9.9 million metro riders (second busiest metro station in D.C.) exiting Gallery Place Metro each year, providing advertisers an opportunity to greet the masses with their messaging.

Monday – Sunday, 6a-Midnight, 365 Days a Year


OOH - METRO TAKE OVER (OUTSIDE) Unit: MS1A-A Size: 21’x2’ Latitude: 38.8975 Longitude: -77.0217 GeoPath: 735,120 Impressions (Monthly) Illumination: Full Motion LED

MS2A-A

Unit: MS2A-A Size: 21’x2’ Latitude: 38.8975 Longitude: -77.0217 GeoPath: 497,600 Impressions (Monthly) Illumination: Full Motion LED


MS3-A

OOH - METRO TAKE OVER (INSIDE) Corner of 7th and F Street Five (5) fully synced LED screens with video and digital capabilities.

MS2B-A


OOH - METRO TAKE OVER (INSIDE) MS1B-A

Unit: MS1B-A Size: 21’x2’ Latitude: 38.8975 Longitude: -77.0217 GeoPath: 246,800 Impressions (Monthly) Illumination: Full Motion LED Unit: MS2B-A Size: 21’x2’ Latitude: 38.8974 Longitude: -77.0218 GeoPath: 246,800 Impressions (Monthly) Illumination: Full Motion LED Unit: MS3-A Size: 21’x5’ Latitude: 38.8975 Longitude: -77.0217 GeoPath: 1,075,200 Impressions (Monthly) Illumination: Full Motion LED


WINDOW DISPLAY STATIC 7th Street Window Displays These street level window displays work well for advertisers looking to create an out-of-the box display to reach the masses coming in and out of Verizon Center. With the opportunity to own both the window and space behind it, these double window displays along busy 7th street between the corners of F & G, create a valuable open canvas for those looking to deliver a big, bold message.

WD1


WINDOW DISPLAY STATIC - 7TH ST Unit: WD1 Size: 10’7”x26’4” Latitude: 38.8982 Longitude: -77.0217 GeoPath: 594,764 Impressions (Monthly) Unit: WD2 Size: 10’7”x26’4” Latitude: 38.898 Longitude: -77.0217 GeoPath: 493,964 Impressions (Monthly)

WD2


WD3

WINDOW DISPLAY STATIC 6th Street Window Displays These street level window displays work well for advertisers looking to create an out-of-the box display to reach the masses coming in and out of Verizon Center. With the opportunity to own both the window and space behind it, these double window displays along busy 7th street between the corners of F & G, create a valuable open canvas for those looking to deliver a big, bold message.


WINDOW DISPLAY STATIC - 6TH ST WD4

Unit: WD3 Size: 10’7”x26’4” Latitude: 38.8982 Longitude: -77.0201 GeoPath: 444,480 Impressions (Monthly) Unit: WD4 Size: 10’7”x26’4” Latitude: 38.8982 Longitude: -77.0201 GeoPath: 445,448 Impressions (Monthly)


STREET LEVEL STATIC 7th Street Wall Display This street level board works well for advertisers seeking directional opportunities. Historical advertisers have been local organizations looking to drive traffic and awareness to those who will immediately receive value from their brand.


SL1

STREET LEVEL STATIC - 7TH ST Unit: SL1 Size: 7’1”x19’0” Latitude: 38.8984 Longitude: -77.0217 GeoPath: 597,392 Impressions (Monthly)


SL2

STREET LEVEL STATIC 6th Street Static Signs These street level static displays extend the length of Verizon Center along 6th street, creating a disruptive dominant effect, reaching both pedestrians and motorists traveling in an around the premiere sports & entertainment venue.

static1

98

walk score


SL3

STREET LEVEL STATIC - 6TH ST Unit: SL2 Size: 5’7”x4’1” Latitude: 38.8978 Longitude: -77.0201 GeoPath: 274,556 Impressions (Monthly)

static2

Unit: SL3 Size: 5’7”x6’1” Latitude: 38.8979 Longitude: -77.0201 GeoPath: 286,992 Impressions (Monthly)


STREET LEVEL STATIC 6th Street Static Sign Conveniently located adjacent to Verizon Center’s only parking garage and affixed directly next to the press entrance , this street level static position achieves ultimate exposure as it is seen by pedestrians and motorists day-in, day-out making your ad a part of the neighborhood landscape.


SL4

STREET LEVEL STATIC - 6TH ST Unit: SL4 Size: 4’8”x4’11” Latitude: 38.8993 Longitude: -77.0201 GeoPath: 348,112 Impressions (Monthly)


WS1

STATIC WALLSCAPES 6th Wallscapes These larger than life wallscapes affixed measuring the length of Verizon Center along 6th street rise high above the clutter, commanding the attention of the sports and entertainment enthusiasts attending the venue, the hip and trendy area of Gallery Place and many Federal buildings; reaching the highly diverse population of D.C.


WS2

STATIC WALLSCAPES - 6TH ST Unit: WS1 Size: 44’x58’ Latitude: 38.8978 Longitude: -77.0201 GeoPath: 958,552 Impressions (Monthly) Illumination: 24 Hours / Day Unit: WS2 Size: 44’x58’ Latitude: 38.8985 Longitude: -77.0201 GeoPath: 954,284 (Monthly)Illumination: 24 Hours / Day


ZOOMPH SOCIAL TECHNOLOGY With Zoomph technology, a brand has the ability to promote themselves through social collages that appear on the center hung scoreboard, the OOH boards, Monumental Network, and the team apps. Zoomph gives a brand the ability to pull from any of their brand’s social feeds or from an integrated hashtag. This technology engages fans and promotes a brand through multiple mediums.


ZOOMPH SOCIAL TECHNOLOGY


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