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Content Creation Guidelines


UPPER AND LOWER FASCIA LED Lower Resolution: 3744px x 32px Upper Resolution: 15984px x 32px Stat Area Resolution: 1800px x 32px Stat Area Location: 4384-6184 & 12384-14184

*All animations must be able to be displayed regardless of whether the stats are displayed. Do not place partial messages, text or logos over these breaks.

Delivery Formats Stills: PNG, millions of colors Motion: AVI Uncompressed format, 30fps, millions of colors, no alpha channel


CENTERHUNG SCOREBOARD Lower Ribbon Resolution: 1408px x 44px Upper Ribbon Resolution: 1536px x 44px Scoring Matrix Resolution: 768px x 160px Main Video Display: 1280ppx x 720px

Delivery Formats Stills: PNG, millions of colors Motion: AVI Uncompressed format, 30fps, millions of colors, no alpha channel


COURTSIDE/STANCHION LEDS Courtside LED Resolution: 1600px x 120px *Lower 24px not visible - Visible area 1600px x 96px Stanchion LED Resolution: 256px x 64px

Delivery Formats Stills: PNG, millions of colors Motion (Courtside Only): AVI Uncompressed format, 30fps, millions of colors, no alpha channel


LED DASHERBOARD Resolution: 448px x 96px

Delivery Format PNG, millions of colors


VOMITORY LEDS LED Resolution: 224px x 128px Number of Units: 6

Delivery Format PNG, millions of colors


VIP CORNER LEDS Resolution: 384px x 64px Number of Units (Hockey): 2 Number of Units (Basketball): 4

Delivery Format PNG, millions of colors


CAPITALS PLAYER TUNNEL LEDS LED Resolution: 256px x 96px Sold By: Season

Delivery Format PNG, millions of colors


Pre-Game

F ST CONCOURSE LED Resolution (Full Screen Ad): 4800px x 1440px Resolution (Sidebar Ads): 1120px x 1440px

Delivery Formats Stills: PNG, millions of colors Motion: MP4, 15 Seconds, No Sound

In-Game


OLYMPIA TUNNEL LED LED Resolution: 544px x 128px

Delivery Format PNG, millions of colors


WIZARDS PLAYER TUNNEL LED Resolution: 520px x 120px

Delivery Format PNG, millions of colors


UPPER CORNER LED LED Resolution: 208px x 128px

Delivery Format PNG, millions of colors


PLAYERS CLUB LED Resolution: 576px x 32px

Delivery Format PNG, millions of colors


Pre-Game SPONSOR

SPONSOR Programming (Centerhung Content)

ETIHAD BUG

STATS SCROLL

ETIHAD BUG

STATS SCROLL

In-Game OOT Games

ETIHAD BUG

SPONSOR

OOT Games

STATS SCROLL

GAME FEED

OOT Games

ETIHAD BUG

SPONSOR

OOT Games

STATS SCROLL

ETIHAD LOUNGE ASSET C Game Feed: 512px x 288px Pre-Game Sponsor: 800px x 228px In-Game Sponsor: 106px x 228px Pre-Game Etihad Logo Bug: 200px x 60px In-Game Etihad Logo Bug: 200px x 96px Pre-Game Stats Scroll: 600px x 60px In-Game Stats Scroll: 600px x 96px *All can be still or video except 106px x 228px

Delivery Formats Stills: PNG, millions of colors Motion (Pre-Game Only): MP4, 24 or 30FPS, 15 Seconds, No Sound Please provide only one still or video for each asset size.


Pre-Game

ETIHAD LOUNGE ASSET E Game Feed: 512px x 228px Pre-Game Sponsor: 512px x 288px In-Game Sponsor: 106px x 228px Etihad Logo Bug: 145px x 96px Stats Scroll: 367px x 96px *All can be still or video except 106px x 228px

SPONSOR

SPONSOR Programming (Centerhung Content)

ETIHAD BUG

Delivery Formats Stills: PNG, millions of colors Motion (Pre-Game Only): MP4, 24 or 30FPS, 15 Seconds, No Sound Please provide only one still or video for each asset size.

ETIHAD BUG

STATS SCROLL

STATS SCROLL

In-Game SPONSOR

OOT Games

ETIHAD BUG

STATS SCROLL

GAME FEED

SPONSOR

ETIHAD BUG

OOT Games

STATS SCROLL


Pre-Game SPONSOR

Programming

ETIHAD BUG

Programming

STATS SCROLL

In-Game SPONSOR

ETIHAD BUG

OOT Scores/ Social Media

STATS SCROLL

GAME FEED

OOT Scores/ Social Media

ETIHAD BUG

SPONSOR

STATS SCROLL

ETIHAD LOUNGE ASSET A LEFT Game Feed: 1152px x 648px Pre-Game Sponsor: 2016px x 528px In-Game Sponsor: 822px x 528px Etihad Logo Bug: 400px x 120px Pre-Game Stats Scroll: 1616px x 120px In-Game Stats Scroll: 1184px x 120px

Delivery Formats Stills: PNG, millions of colors Motion: MP4, 24 or 30FPS, 15 Seconds, No Sound Please provide only one still or video for each asset size.


ETIHAD LOUNGE ASSET A RIGHT Game Feed: 1152px x 648px Pre-Game Sponsors: 822px x 528px, 2676px x 528px In-Game Sponsor: 822px x 528px Etihad Logo Bug: 822px x 120px Stats Scroll: 2676px x 120px

Delivery Formats Stills: PNG, millions of colors Motion: MP4, 24 or 30FPS, 15 Seconds, No Sound Please provide only one still or video for each asset size.

Pre-Game SPONSOR

Programming

SPONSOR

ETIHAD BUG

Programming

STATS SCROLL

SPONSOR

ETIHAD BUG

In-Game SPONSOR

ETIHAD BUG

GAME FEED

SPONSOR

OOT Scores/ Social Media

STATS SCROLL

SPONSOR

GAME FEED

SPONSOR

ETIHAD BUG


ETIHAD LOUNGE ASSET OVERVIEW


Asset

Resolution

Upper Fascia

15984 x 32

Lower Fascia

3744 x 32

Upper Centerhung Ribbon

1536 x 44

Scoring Matrix

768 x 160

Scoreboard Video Display

1280 x 720

Lower Centerhung Ribbon

1408 x 44

Courtside

1600 x 120

Stanchion

256 x 64

Dasher

448 x 96

Vomitory

224 x 128

VIP Corner

384 x 64

F St. Concourse (Full)

4800 x 1440

F St. Concourse (Sidebar) Capitals Player Tunnel

1120 x 1440 256 x 96

Olympia Tunnel

544 x 128

Wizards Player Tunnel

520 x 120

Upper Corner

208 x 128

Players Club

576 x 32

Delivery Guidelines Etihad LED Boards RGB Color Mode, 1:1 Pixel Ratio. Stills: PNG, Millions of Colors. Motion (where applicable): MP4, 24 or 30 FPS, 15 sec, No Sound.

All Other LED Boards RGB Color Mode, 1:1 Pixel Ratio. Stills: PNG, Millions of Colors. Motion (where applicable): AVI Uncompressed format, 30 FPS, Millions of Colors, No Alpha Channel

Content Considerations USE

Where possible, use darker, richer colors; horizontal logos on fascia rings, stanchion and other narrow assets; thicker lines, larger text

AVOID

Where possible, avoid white backgrounds or large white areas; excessive copy; single pixel lines; stacked or vertical logos in narrow assets; lower quality JPG, BMP, PSD raster logos

*Please refer to the asset page for additional LED information

ASSET OVERVIEW & CONTENT CONSIDERATIONS


DIGITAL

OUT OF HOME Display 1 1536px x 720 px Seam at 1344 px Display 2 1536px x 720 px Seam at 192 px

Display 2

Corner Display 1536px x 400px Bend at 768px Metro 7th Exterior 810px x 90px Metro 7th Interior 1056px x 96px

Display 1

Metro 7th Exterior

Metro F Exterior 810px x 90px Metro F Interior 1056px x 96px Metro Rear Wall 1056px x 256px

Metro 7th Interior


Corner

Content Considerations The 7th Street Displays are designed with a subtle “V� shape to increase visibility in both directions along 7th street. The resulting seam provides an opportunity to create split content, divided between the two screens. Note that full-frame content will bend and appear distorted from certain angles on these displays.

Metro F Exterior

Metro Rear Wall Metro F Interior

The Corner LED Display is constructed of transparent LED media, resulting in a lower resolution than other displays. Use large, bold imagery and avoid small text. Design content keeping in mind that the display creative should be delivered as one 1536 x 400 file with the seam at 768px.


METRO EXPERIENCE 7th Street Interior Resolution: 1056px x 96px 7th Street Exterior Resolution: 810px x 90px F Street Interior Resolution: 1056px x 96px F street Exterior Resolution: 810px x 90px Rear Wall Resolution: 1056px x 256px


Asset

Dimensions

Resolution

Displays 1 and 2

1536 x 720

6mm LED

Corner

1536 x 400

16/32mm LED

Metro 7th Ext and F Ext

810 x 90

8mm LED

Metro 7th Int and F Int

1056 x 96

6mm LED

Metro Rear Wall

1056 x 256

6mm LED

*Please refer to the asset page for additional LED information

Content Considerations USE

Where possible, use darker, richer colors; thicker lines, larger text; proper scaling and cropping to fill displaters; slower transitions, wipes, fades, and stable video footage; top/bottom (horizontal) wipe transitions

AVOID

Where possible, avoid white backgrounds or large white areas; excessive copy; single pixel lines; dramatic or strobing effects; letterboxing, scaling, or stretching content from its original aspect ratio. Left/right (vertical) wipes at any speed are strictly forbidden.

Content Policies Campaign Duration

It is recommended that creative content is changed every 75-90 days to keep your marketing fresh.

Content Quantity

One (1) creative content piece permitted for each contracted minute. For example: Three (3) minutes/hour of contracted OOH time permits up to three (3) creative content pieces for each board.

Third Party Inclusion

Inclusion of third party logos or brands in content requires prior approval from MSE

Time Limit

All content delivered must be 15 seconds long.

ASSET OVERVIEW & CONTENT CONSIDERATIONS


032216_Advertiser_Campaign_1056x96_Metro7thInt

Screen Names Display1 Display2 Corner Metro7thInt Metro7thExt MetroFInt MetroFExt MetroBackWall

Video and Animation

Static Graphics

Formats

Formats

Duration

Color

H.264 MOV, H.264 MP4, SWF 15 seconds. All files to play simultaneously must have exact same number of frames.

Color

JPG, GIF, BMP, PNG 24 bit RGB

Pixel Res

72 ppi Square Pixel

24 bit RGB

Quality

24, 29.97, or 30 (recommended)

Optimized

Frame Rate Pixel Res

72 ppi Square Pixel

Audio

None

DELIVERY & NAMING CONVENTIONS

80 (Very High) Yes


6TH STREET WALLSCAPES Dimensions: 44’ x 58’ Number of Wallscapes: 2 Grommets: • 1-1.5” wide – 24” apart—Minimum of 29 Grommets wide and tall on each respective side. • .5’ inner diameter • All four sides


6TH STREET STATIC 2 Dimensions: 5’7” x 4’1” Number of Signs: 3


6TH STREET STATIC 3 Dimensions: 5’7” x 6’1” Number of Signs: 3


6TH STREET STATIC 4 Dimensions: 4’8” x 4’11” Number of Signs: 3


7TH STREET STATIC Dimensions: 7’1” x 19’ Number of Signs: 1


6TH STREET WINDOW Dimensions: 10’7” x 26’ 4” Number of Signs: 2


7TH STREET WINDOW Dimensions: 10’7” x 26’ 4” Number of Signs: 2


DIGITAL ADS Delivery Formats Capitals, Wizards and Mystics Web: 40K or less, SWF, GIF, JPG Capitals and Wizards App: 35K or less, SWF, GIF, JPG Wizards or Mystics Page Entitlements: EPS E-Newsletters: JPG, 40K or less Monumental Sports Network: 40K or less, SWF, GIF, JPG Social: 300-400K Capitals, Wizards, and Mystics Pre-Roll: 16:9 Aspect Ratio (4:3 will be pillarboxed); QuickTime MOV, MPEG-4, MP4, AVI (all files must have sountrrack regarless if ad runs without sound); Mean volume < â&#x20AC;&#x201C;25db; 59.94 FPS Monumental Sports Network Pre-Roll: MP4 ONLY

Team/Platform

Location

Dimensions (Wx

Capitals Web Capitals Web Capitals Web Capitals Web Capitals Web Capitals Web Capitals Web Capitals Web

Web Banner Ad Web Banner Ad Web Banner Ad Leaderboard Drip Pan Pre-Roll Page Skin Page Header Logo Inclusion

970x66 728x90 300x250 728x90 187x60 16:9 1680x900 644x75

Capitals Web Capitals Web Capitals App Capitals App Wizards/Mystics Web Wizards/Mystics Web Wizards/Mystics Web Wizards/Mystics Web Wizards/Mystics Web Wizards/Mystics Web Wizards/Mystics Web Wizards/Mystics Web Wizards App Wizards App MSN Web MSN Web MSN Web MSN Web MSN Web/App MSN Web/App MSN App MSN App

ROS ROS Mobile Tablet Site Presenter Navigation Promo Units ROS Footer Ads Pre-Roll Sponsor Section Ad Sponsor Logo Inclusion for Nav Homepage Skin Mobile Tablet Leaderboard Desktop Leaderboard Desktop/Tablet Leaderboard Mobile ROS ROS - Desktop/Tablet ROS - Mobile Page Skin Pre-Roll

1280x100 970x66 320x50 1456x256 86x16 240x90 300x250 180x120 16:9 & 4:3 728x90 234x60 1900 wide 640x100 1456x256 970x66 728x90 320x50 300x250 300x600 320x50 1600x1056 16:9


xH) File Size ≤40K ≤40K ≤40K

≤40K ≤40K ≤40K ≤40K

≤40K ≤40K ≤35K ≤35K ≤40K ≤40K ≤40K ≤40K ≤40K ≤40K ≤40K ≤35K ≤35K ≤40K ≤40K ≤40K ≤40K

≤40K ≤40K ≤40K ≤5MB

File Type swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg mov, mp4, mpeg-4, avi swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg mov, mp4, mpeg-4, avi swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg swf, gif, jpg jpg, png, gif jpg, png, gif jpg, png, gif jpg, png, gif jpg, png, gif jpg, png, gif jpg, png, gif MP4 preferred

Notes Naming Convention WAS_SponsorName_Adsize_Expiration

Social Notes from the NBA Gutter width between edge of content & edge of background is 300px

Designated 75 mile radius from arena No League Marks allowed to be used Player usage (needs to have a separate deal with that company) “Please Drink Responsibly” language used with Beer or Liquor sponsors (team marks are fine, no individual players) (No call to action messaging) Co-Branded items must go through league approval All activation should live on the team page (Partners can retweet and repost) (Can direct fans to partners page) Non Social Media Categories: Coke, Kia, and Sprint Casinos can promote non gambling events and activities Supplement Category sponsors must go through league approval Non camera visible logo on sponsor giveaways for National TV Games

Gutter width between edge of content & edge of background is 300px. There is a 70px menu bar at the top of the page.


ELEVATOR WRAPS F Street Dimensions: 72” x 84” Press Elevator Dimensions: 48” x 84” Player Elevator Dimensions: 60” x 96”


ELEVATOR SIGNAGE Elevators 1, 2, 3 Dimensions: 34.5” x 51.25” Elevators 4, 7, 8 Dimensions: 33.5” x 51.25”


CONCOURSE DIORAMAS Large Diorama Dimensions: 71” x 71” (68” x 68” visible) Small Diorama - 100 Level Dimensions: 47.5” x 71.5” (44.5” x 68.5” visible) Small Diorama - 400 Level Dimensions: 60” x 96”


Game Programs

iBeacon

Full Page: 5.375” x 8.375” .0625” bleed CMYK PDF with bleed and crop marks Sold by issue

Push notification message limit 100 characters Sold by season

Radio Spots Primarily :30 spots (:60 on occasion), slate removed, .mp3 format. Live reads should be limited to :10. Sold per game

AMNTV Ads Full Screen 1920 x 1080 Banner 268 286 xx 875 875 Format Video: .mov, no audio Still: Layered PSD, RGB, 300 DPI Sold by month

MISCELLANEOUS SPECIFICATIONS

Monumental Rewards Homepage Featured Item 950 x 720 Homepage Sub-featured Item 950 x 360 Catalog Grid Image 310 x 275 Catalog Pop-up Image 600 x 260


Verizon Center 601 F Street NW, Washington DC 20004 2016 Monumental Sports & Entertainment

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