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eggplants, are eaten as vegetables. Vegetables are a second type

tures. Some botanical fruits, such as tomatoes, pumpkins, and

therefore, make up a significant part of the diets of most cul-

eat the fruits and excrete the seeds some distance away. Fruits,

Academy of Art University Many plants have evolved fruits that including the seeds within. May 7, are attractive as2012 a 3:30pm food PST source to animals, so that animals will

seed, and sesame. Seeds are typically high in unsaturated fats AN MFA FINALare PRESENTATION and, in moderation, considered a health food, although not by Melissa Schrenker all seeds are edible. Fruits are the ripened ovaries of plants,

are often pressed to produce rich oils —sunflower, flaxseed, rape-

foods. Edible seeds include cereals, legumes, and nuts. Oilseeds

fact, the majority of food consumed by human beings are seed-based

tial growth, including many healthful fats, such as Omega fats. In

because they contain the nutrients necessary for the plant’s ini-

of plants are a good source of food for animals, including humans,

tivated for food, and many have several distinct cultivars. Seeds

eaten as food. There are around 2,000 plant species which are cul-

to chemically alter an ingredient. Many plants or plant parts are

substances such as baking soda and cream of tartar are also used

Another example is blue-green algae such as Spirulina. Inorganic

bread, alcoholic drinks, cheese, pickles, kombucha, and yogurt.

in the preparation of fermented and pickled foods like leavened

fungi, especially mushrooms. Fungi and ambient bacteria are used

foods not from animal or plant sources include various edible

eties—account for 87% of all grain production worldwide. Other

other type of crop. Maize, wheat, and rice—in all of their vari-

a staple food that provides more food energy worldwide than any

Almost all foods are of plant or animal origin. Cereal grain is

food”, as well as the “fundamental right to be free from hunger”.

the “right to an adequate standard of living, including adequate

on Economic, Social and Cultural Rights (ICESCR), recognizing

to food is a human right derived from the International Covenant

population growth, water supply, and access to food. The right

ity, biological diversity, climate change, nutritional economics,

Food Information Council. They address issues such as sustainabil-

Programme, Food and Agriculture Organization, and International

tion for Food Protection, World Resources Institute, World Food

security are monitored by agencies like the International Associa-

trial agriculture to maximize system output. Food safety and food

multinational corporations that use intensive farming and indus-

population is supplied by the food industry, which is operated by

culture. Today, most of the food energy consumed by the world

secured food through two methods: hunting and gathering, and agri-

energy, maintain life, or stimulate growth. Historically, people

and assimilated by the organism’s cells in an effort to produce

vitamins, or minerals. The substance is ingested by an organism

tains essential nutrients, such as carbohydrates, fats, proteins,

for the body. It is usually of plant or animal origin, and con-

Food is any substance consumed to provide nutritional support


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Get a little cozy with what City Farm stands for

Learn about what City Farm has going on

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Grown, then packaged for you to take home

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All the goods, to get all the goods

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No worries, we can cook for you

The foundation of good nutrition

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It’s a party...City Farm style

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To spread the word of the awesome-ess


“Food, it’s central to our lives and traditions — but could some of these same foods also be causing many of our most serious health problems?”

City Farm Introduction

— Forks over Knives

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WE WENT FROM THIS....


City Farm Introduction

TO THIS.

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OUR LAND WENT FROM THIS....


TO THIS.


OUR FOOD WENT FROM THIS....


TO THIS.


BUT...


IT DOESN’T HAVE TO BE LIKE THIS.


Everybody needs to eat. We eat because food is essential for maintaining and growing our bodies. We eat because we enjoy a tasty meal shared with the company of friends or family. We eat because we love the feeling of satiety and satisfaction that food gives us. My life has always been centered around food. At a young age I began baking cookies and cakes, and eventually turned to cooking meals, and then making my own foods from scratch. I do this for the satisfaction of not only accomplishing something, but for keeping myself calm and active with a project that I am able to enjoy in the very best way at the end. Eating it. I became curious about our food system about 5 years ago, due to TV shows and documentaries highlighting the issues with our food system. I was confused—mainly from being naive—at how our foods could possibly cause us harm. The more digging I did, the more I felt as if our food system had betrayed us. We have always been told to eat our vegetables and we trust that our foods are cared for. But, the reality is that the majority of our foods are not cared for. It is an industrialized system with the purpose of making money. This industrialized system loads our foods, soil, and bodies with poison that can eventually lead to cancers. Our “healthy” prepared meals, are loaded with additives, sugar, and salt that can cause diabetes and heart diseases. Our most affordable foods are full of preservatives that cause us to load on weight, and can lead to many different types of diseases and cancers, even at a young age. City Farm is a place where we know our food is grown by passionate people who agree that food needs to nourish us, not just fill our stomachs. We know this because it is grown by you. Members of the community unite to grow, lend a hand, and educate other members of the community on food and nutrition. Interns and volunteers, who are passionate about food and nutrition, also work to pass that passion and knowledge on to everyone involved. City Farm is centered around food in every way possible. We don’t stop at just providing healthy foods. We educate. We cook. We let you mingle with our farmers. We let you be the farmer. We provide a positive shopping experience. We give you a place to connect. We give you a place to eat. We give you a place to celebrate. We give you a place to love food. City Farm is a special place, and is an important addition to every city that is challenged with year-round, local growing. The thought of having a place to go any time of year that has peppers that smell like peppers (and not plastic), has dirt in the leaves of the lettuce, and a line of people waiting for tomatoes just picked over their heads, has been enough to keep me working long hours to get City Farm into a ready-to-implement system. The ambition grows every time I present the idea to new people who grow equally excited at the possibility.

City Farm Founder Message

I hope that soon I can visit a City Farm space and be one of the people waiting in line for a fresh tomato.

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City Farm Founder Message


WE CAN GROW OUR OWN FOOD...


RIGHT DOWN THE STREET.


The location, and curb appeal of City Farm is meant to easily attract people on a daily basis. City Farm is not just a place you visit weekly for groceries, it is a place you visit every day or so, to get ingredients, and ideas for meals. It is a place you meet friends to enjoy food, and a place you attend celebrations for a meaningful night out. The City Farm building is center to a plot of land that is also a go-to center for the community. A park, garden, concert stage, and calm oasis are available to anyone. City Farm uses resources naturally to keep the building running smoothly, at a lower cost, and with little impact. The location of City Farm can vary by city, but typically exists in a centrally located area, easily assessable by public transportation. By being centrally located, City Farm is able to reach more members of the community. The building can be built from scratch, or be a converted building. It is encased by glass to let in sunlight for the plants, and also to show its contents to those passing by. When walking down the street, a person is enticed by the food growing inside and the people meeting with friends. The lower floors of City Farm are for shopping and eating, and also learning about food and nutrition. When a guest comes in to shop, nutritionists are available to help them choose the foods they need to live healthy, and with energy. People can also meet in the eatery and enjoy a healthy, tasty, homemade meal, or take it home to enjoy. The upper floors of City Farm are for food growing and education. The multiple levels are available for employees, volunteers, interns and the public to grow food to sell, or keep for themselves. City Farm is not only about growing, it also caters to the social aspect of food. The land surrounding the City Farm building is inviting to all city people. Being in the center of in a city, the park area and greenery provide people with an area they can connect with nature to relax. People can bring their dog for a run, read a book, or take a nap on the grass. The outdoor garden is public, and allows people to pick fresh veggies as they wish. City Farm also has a stage for concerts, festivals and other entertainment. Daily farmers markets take place right out by the street, which allow an even more convenient shopping experience. The building is designed to collect rain run-off into large barrels, which water the outdoor garden, and also connect to the internal irrigation system. The roof is fitted with solar panels to ensure the energy used from grow lights is being replaced naturally. These elements to keep the overall costs down, and help to keep a low carbon footprint.

City Farm Core of Connection

Not only does City Farm respect the land it occupies, but also respects the employees and visitors. City Farm is made up of multiple programs to unite the community in a way that gives us all a sense of accomplishment, and a reason for wanting to be healthy enough to give back.

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City Farm Core of Connection


WE CAN BUY LOCALLY GROWN...


ALL YEAR LONG.


When you come to City Farm to shop, you leave with much more than a bag full of food to keep you full for the week. You leave with knowledge about the foods you bought, many ideas for meals, new ingredients, and maybe a new friend or two. The shopping experience of City Farm is designed to offer the shopper the opportunity to change their eating habits, for the better, with the help of people trained to do so. The foods are labeled with the nutritional benefits, for shoppers to gain knowledge of the foods they came for, or new varieties that City Farm offers. This can be helpful in the instance your doctor has told you to lower your cholesterol. “Eat more fruits and veggies, and less salt and fat”, as was told to Brandon. But, how does Brandon know what to eat specifically? He can just walk around and read the easily labeled foods. They will tell him what to eat, and why to eat it. “That’s good and all”, he said, “but, what do I do with all this food?” Chances are you currently don’t eat those foods (or why would you need to lower your cholesterol in the first place), so City Farm employees are there to help. Available around the shopping floor are nutritionists, cooks, and farmers to answer questions and guide you to understanding how food heals and nourishes our bodies. Part of the excitement of shopping at farmers markets comes from the “treasure hunting”. City Farm experiments with different varieties of foods, so you are able to “treasure hunt” with every visit. If you are a tomato lover, City Farm can be your tomato heaven. We grow various varieties of heirlooms and hybrids to give you different flavors for your meals.

City Farm Enjoy The Fruits

While roaming around the shopping area, asking questions about foods, looking for your fruit or veggie prize, you will be mixed in with others doing the same. Naturally sharing ideas, food secrets, recipes and thoughts on different varieties of foods. This environment gives the shopper even more information, a sense of community, and the opportunity to meet new people.

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City Farm Enjoy The Fruits


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City Farm Founder Enjoy TheMessage Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


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City Farm Enjoy The Fruits


WE CAN SHOP AT OUR CONVENIENCE...


WITH INFORMATIONAL GEAR.


The shopping experience at City Farm does not stop with the foods you bring home, it continues on to the actual items used for shopping. Shopping and produce bags, food delivery, and a large pool of recipes. City Farm is not only easy to shop at, but we make it easy to get food to you. We then make sure you have what is needed for a successful dinner, even if you don’t have time to spend in the store shopping and asking questions. The shopping and produce bags allow shoppers to collect and transport their foods in bags with fun messages displayed. These bags have dual handles to use over your shoulder, or held by hand. Like most reusable bags, they are designed to be durable so you can use them over and over. Printed with educational messages about the contents help you proudly show your love of food. In Matt’s own words, “I use these bags almost everyday”. City Farm is a wonderful place to visit, but “not everyone can take the time to shop and learn about food”. If getting to the location is a challenge, like it is for Elise, you can rely on the flavor, energy, and ingredient food transporters to get your food to you. Just call in, or place your order online and determine a delivery time that is convenient for you. Our bikes are easy to recognize with its City Farm branding, and “it is a treat to come home to a crate of fresh, local, food at your doorstep”. As it was recently for Marilyn, who does not always have time to stop for groceries. Located in the store, online, or with your food order are recipe suggestions. If you are in the store, you can pick them up along with your ingredients. These not only have the recipe, but also have suggestions for other meal ideas for a full 3 courses. These cards can also be added to your food delivery….just ask. The website holds a community of recipes for you to search, add to, and share with friends. City Farm has collected a bank of its own meal ideas to get you started. The website allows you expand upon that list, by making up your own recipes, and sharing them with others.

City Farm Food To You

No matter your schedule City Farm is ready to get you local, healthy foods. Just because you are busy, does not mean you get left out of what City Farm has to offer.

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City Farm Food To You


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City Farm Food To You


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City Farm Food To You


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City Farm Founder Food To You Message


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City Farm Food To You


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City Farm Food To You


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WE CAN EAT PREPARED MEALS...


THAT ARE GOOD FOR US.


Not into cooking? That’s cool. City Farm is, and is open for you to dine at. The eatery, named Farm Food is a unique space that resembles a backyard garden for you to enjoy your food. With a grass floor, picnic tables, garden utensils, food growing in the windows, and a rotating seasonal menu, Farm food will make you feel relaxed while you enjoy your meal. You may be dining with people you just met, or those you have know for years. The experience is stated nicely by April, who says “It is nice to have a place to share a meal with friends, and not have to spend a fortune.” Busy day? No worries, Farm Food has to-go containers ready for you to take on the run. The to-go items are designed to allow you to eat while walking, or to take home. Salads come in open pitas, that allow you to eat right out of. You are then able to eat the “bowl”, which creates less waste, and more food. Sandwiches are rolled in paper bags pieces, so you can easily rip off the part you want to eat, while still keeping the sandwich intact. Not eating on the run? You can take everything you bought, and transport it in the take-home bag for later.

City Farm Come On In

The Farm Food menu changes seasonally, or as foods are available. Although growing indoors allows us to extend the season, we still grow our foods seasonally and the menu rotates around this. We are able to just change out the wooden menu on the hooks with the new one, and our guests can get new foods every couple months. Checking in frequently will introduce you to new varieties and ingredients, which you can then find in the shop to bring home. “I love being able to try foods before I buy them”, says Heather who can be a picky eater. “I like being able to make sure I like the taste before bringing the new varieties home.”

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City Farm Come On In


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City Farm Come On In


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City Farm Come On In


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City Farm Come On In


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City Farm Come On In


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City Farm Come On In


WE CAN TEACH OUR KIDS...


THE VALUE OF GOOD FOOD.


Learning the value of good food, proper nutrition, and how to grow food for yourself is the basis of adult health. When we learn the purpose and power of foods at a young age, we take that with us through our life, and pass it to others. Little Farmers is a program that allows school children the opportunity to work as a team to grow food from seed, to finished meal. Pods are donated to local schools, which allow a class to learn to grow in. The classroom works together in teams, then brings their crops back to their school to share with the other students. Sharing the foods with the rest of the school gives all of the students a chance to present what they grew and talk about what they have learned. This helps to instill the benefits of healthy eating further than their growing season. The Little Farmers program is designed to break up the class into teams responsible for the growing, maintaining, and harvesting of one food. They take ownership of that crop, then share it with the other teams at the end of their growing year. The shirts and certificates are designed special for those teams, and are theirs to keep.

City Farm Grow, Learn

To further their learning after the school years ends students also receive take-home grow kits to practice with. These kits contain everything they need to grow one food. The food is different than what they grew at City Farm, which teaches them how to grow a new variety. This puts them on a path to grow other types of food continuously, which will hopefully carry into adult hood. As Lisa mentions, “it is nice to have a place that reinforces what I teach my kids at home� Having a garden of our own, not only gives us healthy foods and increases exercise, but persuades us to eat more fruits and veggies. What is more convenient that your own backyard?

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City Farm Grow, Learn


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City Farm Grow, Learn


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City Farm Grow, Learn


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City Farm Grow, Learn


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City Farm Grow, Learn


WE CAN WELCOME THE NEW HARVEST...


EVERY SEASON.


At City Farm, we are so excited about our crops that we have seasonal Harvest Celebrations to share what we have just grown. Our celebrations give everyone a chance to let loose, listen to local bands, eat meals made by Farm Food, get to know each other, and raise money to help run City Farm. During the celebrations City Farm is more than a food-centered meeting spot, it is a chance to get local artists, food makers, and talent together to give you a night full of fun, and activities. Local bands are chosen to give us music for the night, and give members of the community new music to enjoy. Kids have their own corner to create art made with food, and they are guided by local artists. Using natures’ colors as a paint palette, kids can create art to take home. The foods available to eat were harvested in the morning, cleaned, and turned into meals that day by Farm Food workers. The food is then presented around the City Farm shopping area for celebration attendants to sample as they wish. Outside cooks are also invited to prepare foods to sell at the event for people to take home, or to enjoy even more food the night of the celebration.

City Farm Eat, Dance, Laugh,

No matter your area of interest, or age, there is something for everyone at the Harvest Celebrations. As an added bonus you leave the event knowing you gave back. The ticket costs go back into maintaining City Farm to ensure food prices are kept low. Healthy foods should be available to all income levels and these celebrations are one way we make sure that happens.

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City Farm Eat, Dance, Laugh,


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City Farm Founder Eat, Dance, Message Laugh,


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City Farm Eat, Dance, Laugh,


WE CAN TELL SOME FRIENDS...


WHO TELL SOME FRIENDS.


The story of City Farm, the programs, and the love of food are all spread to the surrounding areas by word of mouth, the food trucks, website, and even the structure itself. To be successful, City Farm needs a robust community to help grow, lend a hand, and to be available to share stories with others. The fun of City Farm is a packed shopping area, fruitful gardens on the grow floors, and many interns and volunteers available to be sure everything is running smoothly. Promoting what is going on with a focus around food, is the way City Farm keeps the community interested. Farm Food sends out food trucks each day with meals on board for people to enjoy their breakfast or lunch. These trucks are able to reach a larger amount of people everyday, and in turn, create buzz and excitement around City Farm. This gains the interest of potential shoppers who may not normally be in the location of a City Farm. The surrounding areas of City Farm are taken over with “help yourself” plants and gardens, food messages, and a calming area that is a pleasant contrast to the city cement. This all sparks interest and communication around City Farm and increases the “free” promotion of word of mouth. Adam says “every time I head downtown, I wish a City Farm was there instead of the City Hall, it would liven up the area and be a perfect location.” Even without a City Farm in existence, people dream of one being in their city. People want a space they can enjoy an afternoon in the grass that is then topped off with getting food to eat there, or to take home.

City Farm Spreading The Word

By spreading the word of City Farm along with the urban farm movement, we can gain interest and funding to instill the first of its kind, with the hope of expanding to every major city across the country. Begin spreading the word now, by sharing this presentation.

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City Farm Spreading The Word


Phase 1 To reach the areas of the city, not directly surrounding City Farm.

Phase 2 To dominate the areas of transportation leading to City Farm.

Phase 3 To attract those people walking by City Farm to come in.


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City Farm Spreading The Word


Phase 1


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City Farm Spreading The Word


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City Farm Spreading The Word


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City Farm Spreading The Word


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City Farm Spreading The Word


Phase 2


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City Farm Spreading The Word


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City Farm Spreading The Word


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City Farm Spreading The Word


Phase 3


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City Farm Spreading The Word


LET FOOD....


BE THY MEDICINE.

– Hyppocrates


You couldn’t expect that a community-centered project would have a short thank you list, would you? STRANGERS From initial conception to final thread in the presentation book, City Farm was developed over three years, with the help of so many people, most of which I never knew. There are countless strangers I “stalked” in the grocery stores and farmers markets, that provided me with imagery, quotes, and ideas. So, a broad thank you to the community at large who appear in the images, have provided insight, and kept in a food daze, which allowed me to capture them naturally. You never knew I was even there, yet you provided me with so much. ACADEMY OF ART UNIVERSITY. ESPECIALLY, ANITRA, JEREMY & GORDON Having the school, and all of you as a community of designers to work with, kept me on my toes and taught me so much. The thesis journey was CREDITS no easy feat, but I never felt as if I was alone in the process. Anitra, you Processed have been there through my journey to calmPG my6:brain, steerfoods me in the Thefoodfarce.com right direction and to make sure I was hitting my goals. Jeremy, in both PG 7: Quote of the classes I had with you I gained so many important milestones in Forks over Knives, 2011, directed by Lee Fulkerson my thesis work. In one of those classes, we explored one topic, which they PG 8 & 9: Healthy/Obese led directly to my thesis topic. In the other we MSNBCmedia.msn.com refined my deliverables and that led to the individual programs that make up City Farm. Gordon, while PG 10: Healthy farmland following along in your identity class I experimented with what my thesis NPSAS.org could be, and ended up adding another program (celebrate) which is my PG 11: Drought farmland favorite. Thank you for keeping me inspired. whyfiles.org PG 12: Healthy food BRANDON richesandjoy.com The majority of our relationship, I have been in school and I know that was PG 13: Unhealthy food not easy for you. We tailored our life around mynicolesnutrition.com semesters with weekends away, family dinners, our wedding, and having kids. You listed to me cry ILLUSTRATOR: Joe Dion to often, you put up with my cranky attitude when deprived, PG 23 I&was 111:sleep City Farm land PG 31: Vegetable you listened to me ramble on about paper selections for books,tables you dealt PG 32: Packaged foods with me sketching ideas in bed in the middle of the night, you allowed me PG 38 & 39: Herb tables to dominate our new shared computer, and you dealt with myarea constant PG 60: Farm Food PGI 68: foodgrad menuschool mess in our apartment. You sat along side while wentFarm on this PG 87: Celebration scene journey and gave me space when I needed it, let me rant when I needed Presentation box: Thanks Brian Rice to release stress, and fed me when I didn’t have time to cook. for being there, I love you more every day.

SAM DESIGN Copyright © Melissa Schrenker 2012 Having a friend in the program that was goingBOOK through the same classes, PUBLISHED BY Melissa Schrenker at The Academy of Art University was exactly what I needed to succeed. We shared frustrations, wild ideas, San Francisco, California funny stories, and cheered each other on these past (or is80#it 5?) PAPER 4Cougar text years. You PRINTED AND BOUND BY Melissa Schrenker have been a designer I look up to, and I strive to be as good as. Thank you PHOTOGRAPHY Melissa Schrenker (unless credited) for all of your hard work because it pushed me toTYPEFACES work harder too. Thank you Trade Gothic Condensed, Typewriter X, hand typed, City Farm for the thoughtful and detailed critiques. Thank you for sharing articles on my thesis topic. And, most importantly, thank you for being a friend!


CHRISSY, DOUG, TRISH, JOE, TIM, CHUCK, ERICA One phrase: “What it means to be organic” opened up a robust conversation from all of you who shared different beliefs, ideas and stories. You all shared what you thought of organic foods, food in general, your shopping habits, and you debated each other on the topic. Sitting by listening to all of you talk about food, our food system, and what matters to you and your families was eye opening. I walked away from that chunk of time together and re-worked the whole idea for my thesis and turned it into City Farm. Thank you for taking the time to meet, and for giving City Farm its soul. MATT Thank you for jumping right into this thesis craziness. You were my first one-on-one advisor and ended up sticking it out to the end. I appreciate your enthusiasm and willingness to help me along even past your semester as my teacher. You were the missing puzzle piece to my brain when I got myself into a corner. You were the one to CREDITS give me a swift kick in the ass, when I kept tinkering with my book. You were one whofoods was honest PG 6:the Processed Thefoodfarce.com about what was not working. You are my mentor and I feel lucky to have met you. Thank you for inspiring me. PG 7: Quote Forks over Knives, 2011, directed by Lee Fulkerson

MIKE PG 8 & 9: Healthy/Obese I think of you as the web wizard. I spent a lot ofMSNBCmedia.msn.com time trying to teach myself code, without any success. The weeks we worked together on the design and PG 10: Healthy farmland coding of the City Farm website was so valuableNPSAS.org to me. Not only did you take the confusion of the web away (well, most of it), you taught me about user PG 11: Drought farmland interface design, usability, and ways to designwhyfiles.org without making more work for myself. Thank you for taking the time eachPGweek to makefood my website 12: Healthy richesandjoy.com better, and for your patience while I picked up the basics of coding. PG 13: Unhealthy food

JOE nicolesnutrition.com As I began gathering ideas for my presentation book I knew I needed ILLUSTRATOR: Joe Dion sketches of the possible space of City Farm. I PG knew you would 23 &right 111:away City Farm land Vegetable tables be the perfect illustrator. Thank you for taking PG the31: time to sketch out all of PG 32: the visuals for the City Farm programs. This part wasPackaged the mostfoods important PG 38 & 39: Herb tables and exciting aspect, because you gave me the PG first60:real visual what City Farm Foodofarea 68: great Farm food Farm could be. You were easy to work with andPGhad ideasmenu to add to PG 87: Celebration scene the City Farm spaces. Thank you! Presentation box: Brian Rice

MOM City Farm was born when I got the news you had Leukemia. I was visiting for Thanksgiving and you told me to sit down because you had some BOOKwere DESIGN Copyright of © Melissa Schrenker 2012 news. I thought maybe you were getting a dog, thinking moving PUBLISHED BY Melissa Schrenker at The Academy of Art University somewhere warm, or that you were making my favorite meal for dinner. San Francisco, California Never in a million years would I think I wouldPAPER haveCougar to see my family go 80# text PRINTED AND BOUND Melissa Schrenker through what cancer made us go through. Sitting by watchingBYyou in pain PHOTOGRAPHY Melissa Schrenker (unless credited) in the hospital was so hard, and I felt helpless.TYPEFACES I turnedTrade to my thesis work Gothic Condensed, Typewriter X, hand typed, City Farm as a way to “do something”. I see City Farm as a way to get people healthy ,to be sure less people have to go through what you went through (or any other health issues). Thank you for fighting so hard. Those 3 years were horrible, and I am so happy you fought and they are behind us. You inspire me to be more of who I am.


CREDITS PG 6: Processed foods Thefoodfarce.com PG 7: Quote Forks over Knives, 2011, directed by Lee Fulkerson PG 8 & 9: Healthy/Obese MSNBCmedia.msn.com PG 10: Healthy farmland NPSAS.org PG 11: Drought farmland whyfiles.org PG 12: Healthy food richesandjoy.com PG 13: Unhealthy food nicolesnutrition.com ILLUSTRATOR: Joe Dion PG 23 & 111: City Farm land PG 31: Vegetable tables PG 32: Packaged foods PG 38 & 39: Herb tables PG 60: Farm Food area PG 68: Farm food menu PG 87: Celebration scene Presentation box: Brian Rice

BOOK DESIGN Copyright Š Melissa Schrenker 2012 PUBLISHED BY Melissa Schrenker at The Academy of Art University San Francisco, California PAPER Cougar 80# text PRINTED AND BOUND BY Melissa Schrenker PHOTOGRAPHY Melissa Schrenker (unless credited) TYPEFACES Trade Gothic Condensed, Typewriter X, hand typed, City Farm


Profile for Melissa Schrenker

City Farm  

A communiy driven, food-centered, retail experience

City Farm  

A communiy driven, food-centered, retail experience

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