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Graphic design Portfolio Mahesh Sahu

Works from 2017 onwards


Projects MAZE

Henry’s Honey VISUAL BRANDING

BRANDING + PACK AGING

T YPE DESIGN

ILLUSTRATION

POSTER MAKING

LETTERING


VISUAL BRANDING

SELF INITIATED

8 WEEKS TIME-LINE

What is Henry’s Honey? Henry’s honey is a premium honey company located in Great Britain that pride themselves on producing luxury organic honey: it’s the best quality stuff on market today. They required a new logo and label design that represents the high end, pure honey that Henry’s produces. The honey product description is obtained from Online brief platform “Briefbox”, which encourages designers to deal with virtual clients in a real like situation.


VISUAL BRANDING

HENRY’S HONEY

Challenges

Approach

The project is a dummy brief so no real like client interaction can take place in the process.

STEP 1

Setting up the Problem Statement

STEP 2

Asking the right questions to the client Creating an air tight brief Survey Analysis - User + Market

STEP 3

Developing Mood boards Creative Research Survey related to acceptability of creative

STEP 4

Refining and Iterate Deliverables to the client

The information present in the Online brief platform ‘Briefbox’ was the maximum data present with to work on. For client preferences, surveys were taken to get a justification of the choices. Market Analysis of its competitors were done from secondary sources, i.e. Internet.


VISUAL BRANDING

HENRY’S HONEY

Developing the brief Asking the right questions leads to the development of the creative brief. A questionnaire was made, which had questions such as basic information, history and future plans, target audience, competition, and vision of the product. With the information of the questionnaire, a brief was created around which the design process revolves.

Below is the link to the questionnaire LINK


VISUAL BRANDING

HENRY’S HONEY

User Survey A survey was conducted to get basic idea related to visual choices related to a Honey product. Most of the participants in the survey ranged from 18-23.

3. For shape to best associate with honey product, the choice sequence was as follows Bee=Honeycomb=Honey jar > Hive > Field of organic nature

Survey Analysis had the following results 1. Most users associated honey with Brown, Yellow, Golden with different tints and shades.

4. It was also analyzed that overall design, quality, quantity, price, brand packaging evenly influences to buy a honey product.

2. For a premium, high end product, factor consideration was as follows Quality > Packaging > Price > Design > Quantity

Below is the link to the user responses LINK


VISUAL BRANDING

HENRY’S HONEY

Market Research A research was undertaken to check on the visual identity of its competitors having similar value and intent. 10 Companies were chosen, which were from premium and based in Britain and similar nature as Henry’s Honey.

3. Almost all of the companies related honey to golden yellow, or brown along with neutral colors as its brand colors. They also included accent colors to differentiate multiple products.

Research Analysis had the following results 1. More than 80% had word-mark + symbols as logo system and more than 60% had illustration of bee as its icon, rest had other illustrations.

4. Inclusion of other graphics were mostly nil, however it made more aesthetically pleasing if added.

2. Serif were used in traditional look for serious and to the point approach, Sans Serif for modern look/ technology push, and scripts used gave a handmade look.

Henry’s Honey Competitors


VISUAL BRANDING

HENRY’S HONEY

Developing Mood boards Collection of images related to information of survey, which became the visual breathing space for the brand. Starting with the Keywords-Luxury, Organic, Clean, Modern, then refine and balance simultaneously to obtain a good Mood board, which shapes up the entire design process.

Mood board at the start of the process

Final Mood board


VISUAL BRANDING

HENRY’S HONEY

Creative Research Brainstorming sketches from data of user & market research, and creative brief. Simultaneous vectorizing and sketching done and 5 sketches were selected for further refinement.


VISUAL BRANDING

HENRY’S HONEY

Finalizing the logo A survey was conducted to check the visually appeal, logo overall, trustworthy, uniqueness, brand name compatibility, visibility in shop if present, and buying appeal of the logo.

Below is the link to the survey responses LINK


VISUAL BRANDING

HENRY’S HONEY

Logo Depending upon the survey results, logo on right had an overall lead than the rest, and refinement of selected logo was done thereafter. The logo is unique, recognizable and organic because of its stroke variations. It is simple and clean and the color helps to relate with honey and premium quality.

Color The main brand colors chosen were navy blue and golden brown. Other neutral colors were chosen as accent colors. From the mood board created and research analysis, honey was generally associated with golden brown and premium and luxury items were mostly associated with royal blue and golden colors.


VISUAL BRANDING

HENRY’S HONEY

Typography A set of 3 typefaces were chosen to fit the modern, premium and clean nature of the product. SIFONN - Modern and distinct letter-forms like ‘e’ and ‘w’. Intended for displays to be elegant and stylish. Trade Gothic - For caption usage, to be sparingly used. It woks well with Sifonn as it has similar rectangular letter-forms. Univers - For secondary texts needed to fill up information related to the product.

Graphics The graphic language is represented by honey drops, either 4 columns or 2 columns. Any other orientation is discareded.

SIFONN BASIC PRIMARY Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 TRADE GOTHIC - PRIMARY Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

UNIVERS - SECONDARY Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789


VISUAL BRANDING

HENRY’S HONEY

Logo Pairings The logo pairing is done with the text “Henry’s Honey”, which is displayed in SIFONN Font with optical tracking and the symbol placed at the visual center of the text. The text and symbol color needs to be of contrasting color. So the color pairings of grey + brown. 2 Types of logo orientation is done to reproduce logo mark at different places.

Henry’s HONEY

BRITISH PURE HONEY

Henry’s Honey BRITISH PURE HONEY


BRANDING + PACK AGING

INTERNSHIP

4 WEEKS TIME-LINE

What is Sumonibarie? Assam Natural Tea Products were looking for a new brand name and its identity for their Bulk Tea produced and packed in Bags for B2B customers. As per practice, they named Bulk Tea bags after locality called Somoni. Their target customers were from Tea auctions and competitors were Tata, Baugh Bakri, etc. They needed packaging and visual branding for their 20kg bulk Tea Bags.

Courtesy: WhiteSand Design Studio, Ahmedabad


BRANDING + PACK AGING

SUMONIBARIE

Challenges

Approach

The Assam Tea Company didn’t have any previous identity system, and were complete new to the market.

STEP 1

Setting up the Problem Statement

STEP 2

Asking the right questions to the client Collection of references for mood boarding Developing mock-ups for 20kg bags

STEP 3

Creative Research for logo development Sending logo options to client for approval Refining and Iterate

STEP 4

Making concepts for Packaging and collaterals Sending concepts options for approval Refining and Iterate

The client needed a business-business bulk packaging of 20kg Tea, which needed different approach. Client brief was too small and it was difficult to know where to start.

Courtesy: WhiteSand Design Studio, Ahmedabad


BRANDING + PACK AGING

SUMONIBARIE

Creative Research Developing quick concepts directly in illustrator without much sketching was the approach used in the internship. The keywords used were Corporate, Nature, Field, Neutral, Tea, Village. During the internship, there were other logos also made by my colleagues. The logos shown here were made by my creative process.

Courtesy: WhiteSand Design Studio, Ahmedabad


BRANDING + PACK AGING

SUMONIBARIE

Logo for client approval Out of the 10 logos sent to client for selection, client approved 3 logos and the logos were refined and presented with packaging and collaterals as shown. Client approved the 2nd model for the brand logo and packaging. Out of the 3 logos approved, first two were made by other member in the design studio.

Courtesy: WhiteSand Design Studio, Ahmedabad


BRANDING + PACK AGING

SUMONIBARIE

Logo

Color

Typography

The logo is represented by rounded curves as tea fields along with 3 plants growing, which indicated 3 tea plantation sites of the Assam Tea Company.

The project is intended for bulk packaging and so minimal colors or no colors were appropriate.

Bebas Neue - Vertical, growing like leaves upwards, used for brand name as display for a striking corporate, neutral and condensed,i.e. reserved look.

The logo is unique and memorable with a bit of corporate look.

For corporate look and economical reasons, only black and white were used, with grey as an accent color.

Montserrat - Its wider look complements the vertical display face used for captions and body copy for its clean look.

Bebas neue Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Courtesy: WhiteSand Design Studio, Ahmedabad

Montserrat Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789


BRANDING + PACK AGING

SUMONIBARIE

Packaging and collaterals

Courtesy: WhiteSand Design Studio, Ahmedabad


T YPE DESIGN

SELF INITIATED

2 WEEKS TIME-LINE

What is Maze Typeface? Maze is a display typeface made from a modular grid. It is an experiment to develop 36 characters, i.e. alpha numerals on the basis of each letter form forming some kind of maze structure inside. This experiment was inspired from works of Ana Gomez Bernaus in an Adobe Live Lettering event, in which she develops a maze type structure in a modular grid. The idea was to get inspired from her works and develop a full set of basic glyphs and convert it into a font file.


T YPE DESIGN

MA ZE T YPEFACE

Approach STEP 1

Developing a modular grid for the underlying structure of letter forms.

STEP 2

Using the modular type elements and aligning it in forms of letters, keeping a letters as reference with opacity lowered.

STEP 3

After developing the letter structures, form mazes by closing or opening areas. After completion of one letter, continue it for the rest of the alpha numerals.

STEP 4

MODULAR T YPE LAYOUT

With the letters formed, refine it and load it into a font editing software, Fontforge. Define the side bearings and Kern pairs wherever needed and export it as a font file of Regular weight.

MODULAR ELEMENTS


T YPE DESIGN

MA ZE T YPEFACE

Creating glyphs First a 400 pt square was made which represents 100% in the figure. The square was broken in modules of 80% and 70% of the square. A known typeface is kept as a reference at the back with opacity lowered for maintaining similar structure. The modular elements were aligned with the guides and A was formed. After that the maze was created by joining or breaking lines.

A

This process was continued for the development of the rest of the typefaces. CREATION OF ‘A’ LETTER FORM


T YPE DESIGN

MA ZE T YPEFACE

Glyphs Every letter is made in some form of maze, and the kind of maze formed is the underlying creative process of the typeface making.

MA ZE DISPLAY T YPEFACE WITH 36 GLYPHS

The rules for maze formation were followed and broken to keep the consistency of the letter forms.


T YPE DESIGN

MA ZE T YPEFACE

Maze Font Being a newbie in type design, I worked on the process of font making and exporting in Fontforge. The font is still in the making because of improper side bearings and Kern pairs. The font file in the given link below is the incomplete font file in opentype format. LINK


ILLUSTRATION

SELF INITIATED

Recreating Illustrations Vector graphics made in Adobe Illustrator software to challenge myself in developing graphics that can be used in a layout later. These graphics were made by learning through tutorials Online or by recreating graphics from illustrator artists works in instagram.


ILLUSTRATION

SELF INITIATED

Juventus and Real Madrid went into the finals of UEFA Champions league of 2017. Vector Portraits of main players were made as a fan art to support the teams.


POSTER

CLUB WORK

Poster Making Process DesignTab, design club in NIT Rourkela were about to induct new members at the start of the session and I was asked to make a poster. The poster has bold yellow caps letters of “Induction” to shout out to the eager members about the news. The content in-between the letters were the domains in which the club worked, so idea was to order the info wisely so that it doesn’t look boring. Finally the dotted lines had 2 interpretations, i.e. to guide the eyes in following the correct order of induction and also literally as career paths taken by designers as the club intends to depict in the poster.


POSTER

EXHIBITION

Abstract Posters Photo manipulation of images making real like image composition was a series of posters I did during my club exhibition.


LETTERING

SELF INITIATED

Lettering Explorations I try out learning and experimenting with type in my leisure time. The process I developed was taking inspiration from Internet and lettering a quote or a word on dotted grid book in pencil, with some good composition. Then scanning the work and vectorizing in illustrator. After that refining the work as much possible. The composition was completed with some final touch of effects in Photoshop or illustrator.

Check out my lettering experiments in the link below https://w w w.instagram.com/mkrsahu/


Thank you Get in touch for works by mailing at maheshkumarsahu3333@gmail.com

Works from 2017 onwards

Profile for Mahesh Sahu

Graphic Design Portfolio - 2019  

Works from 2017 onwards. Contains projects related to Branding, Packaging, Illustrations, Type design, Poster making and Lettering.

Graphic Design Portfolio - 2019  

Works from 2017 onwards. Contains projects related to Branding, Packaging, Illustrations, Type design, Poster making and Lettering.

Profile for msahu
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