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MSAE.ORG | November/December 2016

Hall of Fame 2016 Honorees Address the Future of Associations

PLUS: Diamond Awards Banquet Coverage MSAE 1350 Haslett Road East Lansing, MI 48823


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P R E S I D E N T ' S M E S S AG E 4

BE A SPARK A gift from MSAE is heading your way.

# Associations are doing A M A Z I N G WORK TO B E N E F I T the industry or profession they represent.


In too many organizations, an effective board is more a product of public relations than reality. It’s time to move beyond only the appearance of meaningful contributions from your board.


from everyone




MAKING ACCOUNTABILITY WORK FOR THE GREATER GOOD You will see the greater good materialize when your people participate with accountability in the positive growth of social, economic, and political change.

Pictured on cover (l to r): Doug Small, president, Experience Grand Rapids; Kathy Hayes, executive director, Michigan Association of School Boards; and Larry Merrill, CAE, executive director, Michigan Townships Association. Photo credit for cover and Diamond Awards photos: Rick Butler of Rick Butler Photography

the field.




SPECIAL CONGRATULATIONS TO THE 2016 BEST-IN-SHOW HOPE DIAMOND AWARD WINNER The Michigan Association of School Boards earned the Best-in-Show Award for its Diamond Award-winning Executive Search Service in Diversified Revenue Program category. The Best-in-Show Award recognizes the top score in all program categories. MASB received a perfect score of 100 percent for its entry. Donna Oser, director of leadership development and executive search services, MASB is pictured above with the Hope Diamond Award.


P R E S I D E N T ' S M E S S AG E


A gift from MSAE is heading your way.


By Cheryl Ronk, CAE, CMP Cheryl Ronk, CAE, CMP (cheryl@ is the president of MSAE. President's Message is a regular feature in Association IMPACT magazine. If you’d like to stay up to date between issues, follow her blog posts on LinkedIn at

n amazing book written by three leadership experts with military backgrounds is coming to your association. As a thank you for renewing this year, each association will be sent this publication. You should see the book arrive in late December or early January. MSAE thanks the authors for their generosity in making this happen. One of the authors, Angie Morgan, resides in Michigan and was a guest at ORGPRO 2016. The book, SPARK: How to Lead Yourself and Others to Greater Success, is very appropriate for association managers in that we are not only using leadership in our own organizations but also leading our members with their leadership experiences. Plus, we are always practicing and improving our skills. We recommend that you read the book and share it with your colleagues. Association IMPACT will be following the themes of this book in the 2017 articles. Thus, we are seeking comments about:

1. Character and the Congruence Between Values and Actions 2. Credibility 3. Act with Intent 4. Recognize and Meet Others’ Needs 5. Build your Confidence 6. Build Consistency “Spark is all about change,” the book explains. “Sparks are people who recognize that they don’t have to accept what’s given to them. They can do things differently to create the change they’d like to see. Their actions can directly shape their future, and they make things better. “A Spark is also a moment when you realize that you have the ability to be part of the solutions you seek,” it continues. “You don’t have to wait around for someone to create opportunity for you. You can create them yourself.” This is what associations are all about: helping members see things differently and creating solutions that better the whole industry. A career in association management is ideal for creative individuals who understand they make a difference by thinking things through and working with groups to find solutions and then implement those solutions and keep them fresh and up-to-date. MSAE encourages you to discuss SPARK with your teams.

Be a SPARK that creates SPARKS! You should see the book arrive in late December or early January.



Interested in helping discuss a topic and its impact on your career and organization? Email to contribute 150-250 words on any of the themes. Need additional copies of the book? Contact us at 517-332-6723. 







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WHY GREAT EXECUTIVE DIRECTORS NEED GREAT BOARDS In too many organizations, an effective board is more a product of public relations than reality. It’s time to move beyond only the appearance of meaningful contributions from your board. By Larry Merrill, CAE


ffective organizations need effective boards. And great boards are essential for an executive director to be great. But effectiveness and greatness do not occur by accident or by boards that are limited by their own executive directors’ governance expertise. Great boards must be able to think and act in collaboration with the executive director, and with competencies they are capable of exercising independent of staff direction and control. Governing boards are expected to lead. They are expected to be the effective voices of those to whom their organizations are accountable, and to bring stakeholder perspectives into high-level, strategically important discussions. Governing boards are also expected to protect the public interest; in fact, state and federal case law very clearly place a high fiduciary standard of care, loyalty, and obedience on board members. When a number of high-profile public and private organizations broke the public trust in spectacular fashion

about 16 years ago, regulatory agencies and Congress raised their expectations for governing boards to curb executive excesses. Board members are accountable for having a high level of knowledge and understanding of the organization’s legal obligations and compliance. Governing boards are expected to ensure that their organizations have the necessary resources to accomplish things members value and expect. Governing boards are expected to prevent bad things from happening. The very legitimacy of an organization’s actions depends

Related Events Extraordinary Board Orientation | December 13, 2016

In orienting new board members and/or board leaders, this workshop provides a comprehensive overview of the roles and responsibilities of board members and leaders in an association.

Extraordinary Board Orientation Train the Trainer | June 2017

Learn how to construct and deliver an orientation for new board members at your association. MSAE and AMR are partners in producing The Extraordinary Board Series.



on board proclamations and media statements from elected leaders giving assurance that a transparent, democratic body accountable to the association membership is in charge and stands behind the organization’s position. In association newsletters and at member events, association executives pay homage to their boards’ leadership. But in too many organizations, an effective board is more a product of public relations than reality. When asked what makes a board good or great, the bar is set pretty low. Executive directors might describe their boards as “nice people.” “Our meetings are very civil.” “Our chairman runs a good meeting.” “They stay out of my business.” Civility is a good thing, sure, but do their governing boards actually contribute anything of major value toward the association’s success? Are executive directors satisfied with — or even prefer — boards that only provide appearances of member


accountability and oversight, but which in fact do little other than rubber stamp staff recommendations? And what do board members expect from board service? Wellintentioned board members are quick to affirm that it is not their job to “micromanage,” but often struggle to describe what their job actually is. Absent a clear definition and understanding of what boards are expected to contribute to the organization’s success, governing bodies too often devote their time to sanctifying the executive director’s operational decisions. This may create the appearance of meaningful board oversight, but it accomplishes little other than providing political coverage to the executive director. Boards that do not understand their job can become preoccupied with their own perks and prerogatives rather than focusing outward on what the association

is supposed to accomplish. Well-intentioned boards may think they are doing the organization a favor by limiting themselves to passive roles in critical decisions, deferring to staff “experts” in all matters. In turn, executive directors think they are blessed to have a board that mostly stays out of their business. When a board not only stays out of the executive director’s business but also relinquishes all real leadership to the executive director, is the organization truly well served? Even when an executive director resists the temptation to lead a weak board, someone or something else will step in to fill the vacuum — one or two strong board members, the executive committee, or the board president — to do the thinking for the board. To the organization’s detriment, insights from the full board remain untapped. Passive boards weaken organizations. When the staff

invariably steps in to try to fill leadership void, time and resources spent doing the board’s thinking can’t be directed at operational issues that also need staff attention. Absent meaningful board engagement, strategic decisions will not be as well informed, staff biases can inadvertently alienate members, board service is less rewarding, and members are less enthusiastic to engage on association advocacy

Support for your Organization MSAE’s Preferred Future Session can facilitate your board through looking ahead to what they need to do to create the future they want. Visit for more details and contact Cheryl Ronk, CAE at



campaigns that lack authentic stakeholder ownership. And executive directors who own their associations’ risky decisions also put their jobs on the line if important people within the organization get upset because something didn’t go right. Boards lacking the knowledge to provide meaningful oversight of association finances risk contributing to an organization culture that tolerates shortcuts and short changes measures that would effectively protect the association’s assets. However, when governing boards exercise authentic leadership, members tend to be more energized and willing to become more engaged — because their peers are guiding the organization’s strategic direction. In turn, the board’s effective strategic leadership and enhanced member engagement can be leveraged by the executive director to generate more resources and expand the

association’s operational components. The power relationship between the board and executive director is truly a win-win outcome. While the value of a great governing board is undeniable, too many associations make little or no effort to build the necessary knowledge and skills for its board members to think effectively and act collectively. Staffs who operate on a shoe-string budget argue that scarce resources should be directed towards other priorities, and board members who have never served on an effective board may not recognize the board’s deficiencies and how they compromise the organization’s effectiveness. Executive directors might see weak boards as less of a threat to their own power and influence. However, executive directors who poorly conceal their view of power as a zero-sum game between themselves and their

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boards run a real risk of destroying the mutual trust and respect that is essential for executive directors and boards to complement their respective contributions. Great governance starts with recruiting individuals who possess leadership competencies, but are also willing and able to develop others. Board members and the executive director need the intellectual curiosity and courage to explore new models of board governance, as well as sufficient time and resources to develop critical leadership skills and redesign their governing processes to allow board leadership to flourish. Executive directors need to encourage their boards to be take advantage of training opportunities offered by MSAE and ASAE to develop governance expertise that will complement the executive director’s management expertise. Even executive directors well versed in the principles of governance owe their boards the opportunity to hear other perspectives and be willing to allow their own notions as to how boards should govern to be challenged and evolve.  Larry Merrill, CAE is executive director of Michigan Townships Association.

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Keep Learning in Third Thought® Want to know more about this topic? Search for the articles and podcasts listed below in MSAE’s digital library on "The Top 10 Principle and Practices of Great Boards" "Volunteer Leaders Have Duties to Perform" ;;“Importance of Good Governance Documents” ;;“Importance of Good Governance Documents”


Save the Date|02.15.17 |11:45am - 6:00Pm Radisson Hotel Lansing at the Capitol |111 N. Grand Ave.|Lansing, MI 48933 Make sure your calender is clear for the premier legislative and public policy conference in Michigan. This provocative event zeroes in on the major happenings occuring in Lansing and Washington D.C. and features speakers on the front line of policy and legislation development. You'll also engage with the decision makers during the Capitol Reception. To view the agenda, obtain more information or to sponsor, please visit or call 517-332-6723.




all of of all Fame Fame

2016 Honorees Address the Future of Associations By Carla Kalogeridis

At MSAE’s September Diamond Awards banquet, three Michigan association leaders were inducted into the MSAE Association Hall of Fame. Kathy Hayes, retiring executive director of the Michigan Association of School Boards (MASB) in Lansing; Larry Merrill, CAE, executive director of the Michigan Townships Association (MTA) in Lansing; and Doug Small, president and CEO of Experience Grand Rapids (EGR), were inducted into the 2016 Association Hall of Fame for excellence in association management. Hayes led a strategic revolution at MASB that resulted in a new standard of service to members. Merrill earned a reputation as an expert on organization governance and administration at MTA. Small is credited with increasing hotel occupancy by 20 percent while also increasing hotel room revenue nearly $100 million since joining EGR in 2008. Association IMPACT had the opportunity to speak exclusively with the three 2016 Association Hall of Fame inductees in an interview about the future of associations.

Governance in the National Spotlight The importance of good governance was highlighted during the 2016 election in relation to both of the presidential candidates’ charitable

foundations. MSAE’s 2016 Association Hall of Fame inductees indicated that this provides associations an opportunity to assure they are clearly tuned in to the responsibility that all leaders must make to governance and to clarify the essential role of nonprofits around the country. “With the criticism of the political candidates’ charitable foundations and how they operate, it is imperative that association and nonprofit executives be as open as possible,” says Small. “We must educate the public on what we do and the value we provide.” As EGR serves its stakeholders through both public and private funds, Small is keenly aware of the importance of communicating the work of his organization and what it gives back to the hospitality, travel, and tourism industries in Grand Rapids. While EGR helps market hotels and may appear more like a vendor in the MSAE community, Small says his organization looks at itself as an association in that it serves members and works to grow and strengthen their industry. Although he has always been on the destination marketing side, Small sits on several association boards. “I’ve learned how important the role is that associations take in advocacy and professional development for their members,” he says, “and I always encourage our members to


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do better in that area, too. And that means we have to be better educators for our stakeholders.” “If you’re not telling your story all the time to your industry and the public, then you aren’t doing justice to your association and associations in general,” says fellow 2016 Hall of Fame inductee, Kathy Hayes. “It should be an ongoing and constant effort. When I contribute to or join a nonprofit, it’s important to know where my contribution or membership dues go and what accomplishments the nonprofit achieves with my support. Transparency and accountability are so important in the nonprofit and association world.” “Any organization that spends other people’s money has to make transparency a priority just to maintain their credibility,” agrees Merrill. “The trade and professional organizations’ issue looks a little different because the focus is on transparency between board, staff, and membership, while foundations’ transparency is to funders and donors, but I’m not sure that the public always understands the difference. That’s why nonprofit leaders must always govern openly, honestly, and with complete accountability to all groups being served. First and foremost, associations are an instrument to serve their members.” It doesn’t surprise Merrill that the actions of charitable foundations have been called into question this year — in fact, he believes that associations face leadership challenges of their own. “Michigan associations are facing a crisis of governance,” Merrill says. “Too often, boards do not understand what their role is and they rely too heavily on staff. Consequently, financial oversight is not as strong as it should be. Membership needs are not given the attention they deserve. You need frank, transparent leadership because strong governance is what


keeps bad things from happening.” However, transparency is only the beginning. Merrill underscores that strong boards have to be developed. “Every association’s elected leadership needs to experience training to make sure they are following best practices,” he says. “Your board needs to understand what strong governance looks like, independent of the staff advising them.”

“If you’re not telling your story all the time to your industry and the public, then you aren’t doing justice to your association and associations in general.” — Kathy Hayes

The Association Membership Model: Is It Secure? While transparency and telling your story are important in the current association industry climate, this year’s Hall of Fame inductees are also focused on what is important for the future of associations. For example, much has been said and written in recent years about the Millennial workforce and whether these young professionals agree that association membership is important to their careers. Association IMPACT asked the Hall of Fame inductees if social media and the digital age are threatening the viability of association membership. “I hear association leaders worry about the Millennials and if they will somehow diminish the importance of the face-to-face conferences, meetings, and activities that associations thrive on right now,” says Small, “and I certainly understand their concern. When I go to my association’s annual meeting, I can’t

wait to get there, but as Millennials grow more active in association leadership and governance, we wonder if that will change.” The good news, he says, is that meeting attendance is actually up — and rising. “My confidence in the human spirit is buoyed,” he says. “With the popularity of digital communications, we were all afraid that this is how people would choose to meet, but that’s not what’s happening.” Small points out that people often go to association events because they don’t know what they’re looking for. “How many times have we all gone to a meeting and we have that a-ha moment, when we meet that one person at a networking event or talk to that company on the exhibit floor that opens our eyes to something that will solve a problem for us? You can’t connect with the right person on social media if you don’t know what you need, and that’s the kind of learning that goes on at association meetings.” That said, Small emphasizes the importance of associations marketing their conferences and events to a Millennial audience. “It’s not just how you market the event to Millennials,” he points out, “it’s how the meeting looks when they get there. You need couches and high-tops instead of traditional seating. Millennials want it to look like a coffee house. That’s how they engage and learn. That’s how they feel most comfortable being themselves and having real conversations.” Hayes has also felt challenged as an executive director tasked with attracting younger professionals to her association. “Our members tended to be on the older side, but that is changing,” she says. “Millennials know there is loads of information out there, so why pay to be a member?” However, that plethora of information is often the very thing that leads young professionals to


“The bottom line for attracting Millennials to associations? We need to zig when everyone else goes zag.” — Doug Small her door. “All that information is overwhelming, and it’s hard to know what’s relevant,” she says. “Associations can provide the justin-time information that has been sifted down and is actually usable. They can win young members by putting hot topics into simple words.” “The bottom line for attracting Millennials to associations?” Small concludes. “We need to zig when everyone else goes zag.” He also says it’s important to make sure you are marketing to attendee interests. “You have to know your attendee demographics, including who’s not coming and why,” he says. “Find people’s hot buttons and provide the answers. That’s what will continue to attract people of all generations to the association model.” Merrill puts it this way: “Associations that attempt to market themselves as a portfolio of services are dinosaurs. Associations have to provide meaning for people, a sense of community and purpose. People need to feel connected. You have to help them with self-actualization. You have to connect groups to a higher purpose and help them do something important and good. You can’t get that from a for-profit or the Internet.”

training from MSAE or ASAE, the point is to make sure they get it,” he says. “You can’t create strong boards and great staff leaders if they aren’t continually updating their knowledge and understanding of best practices and standards.” “My advice is to really pay attention to the individuals who lead associations,” says Small. “I noticed many years ago that associations always seem to have solid leadership, so I like to keep an eye on people and quietly watch and learn. Look, listen, learn — and then I emulate.” Hayes’ advice is for association leaders to stay focused on their mission. “Look at it, and see if it needs to change,” she says. “You must always keep a passion for your mission and believe in it. Everything you do goes back to that. Make all your decisions with that in mind. Sometimes we forget, and mission creep starts.”

“People that work in associations are remarkable people,” Hayes sums up. “Their missions are positive, social work — work that changes communities, professions, and industries for the better. No one else does that kind of work, and I have always found it to be the most gratifying to work in service.

“Associations that attempt to market themselves as a portfolio of services are dinosaurs. — Larry Merrill, CAE

When it comes to careers, there’s nothing out there like it.”  Carla Kalogeridis ( is editor of MSAE’s Association IMPACT.

Association Career Takeaways All three Hall of Fame honorees say they have gleaned great knowledge and professional skills from their careers in associations. Merrill says that ongoing professional development is critical to association leaders. “Whether your staff and board gets this






Diamond The prestigious Diamond Awards banquet showcased the most innovative and successful association accomplishments from the past year.

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SAE members celebrated selected by a judging panel of government relations and public their excellence at their peers and experts relevant to relations to magazines, e-newsletters, the 15th Annual each category. Kathy Bart, CMP, websites, and more. Each year, Entry Deadline: Friday, July 22, 2016 | Banquet: Tuesday, September 13, 2016 Diamond Awards. In SMG from DeVos Place and Bob associations are encouraged to addition to organizational winners, Thomas, CAE, CMP, IOM from the submit entries for the projects the evening also recognized three Michigan Chamber of Commerce that best served their members. Association Hall of Fame inductees served as the evening’s emcees. The following is a list of the 2016 and other individual honorees. Nearly 50 entries competed for winners. If no entry met the scoring MSAE’s Diamond Awards top honors in 11 categories. The threshold for a Diamond Award in a celebration is a highlight of Diamond Awards program recognizes given category, that category’s highest the year for many associations the success of associations in a variety recognition may be Gold or Silver. because the award winners are of categories, from membership to



Platinum: The Inn at St. John’s Diamond: Detroit Metro Convention & Visitors Bureau Theme: Blue Cross Blue Shield Digital Media: MessageMakers Reception: Experience Grand Rapids Entry Brochure: BRD Printing Inc. Registration: Metro Cars Silver: Greater Lansing Convention & Visitors Bureau Silver: Suburban Collection Showplace Silver: MUST Construction Careers Silver: Shanty Creek Resorts Bronze: Greektown Casino Hotel

Chair: Donna Pardonnet, Architectural Contractors Trade Association


Kate Barber, Suburban Collection Showplace Steve Carey, National Truck Equipment Association Tammy Dankenbring, CMP, Amway Grand Hotel Cathy Galbraith, AGC Michigan Kathleen Lomako, CAE, Southeast Michigan Council of Governments Kris Nicholoff, Michigan Osteopathic Association Kathy Vruggink Westdorp, Michigan High School Athletic Association Stacy Yerby, Detroit Metro Convention & Visitors Bureau

Individual Award Winners

Pictured from l to r: Jeannette Stawski, executive director, Association of Outdoor Recreation and Education; John Tramontana, director of communications , Michigan Association of School Boards; Edward J. Castellani, JD, CPA, attorney at law, Fraser Trebilcock Davis & Dunlap, P.C

STRATEGIC ASSOCIATION LEADER Jeannette Stawski, executive director, Association of Outdoor Recreation and Education The Strategic Association Leader award is given to an individual who has demonstrated the ability and commitment to going beyond the expected standards of service and professionalism. Jeannette Stawski received the award for increasing AORE’s net assets by more than $200,000.

EMERGING NEW LEADER John Tramontana, director of communications , Michigan Association of School Boards The Emerging New Leader award symbolizes exceptional contributions to the association

industry and the promise of future accomplishments within the association management profession. MSAE honored John Tramontana with the Emerging Leader award for leading the development of a successful marketing and rebranding plan for MASB.

SUPPLIER PARTNER Edward J. Castellani, JD, CPA, attorney at law, Fraser Trebilcock Davis & Dunlap, P.C The Supplier Partner award recognizes an individual supplier’s exemplary service and support to the association/not-for-profit profession and MSAE. Edward J. Castellani, JD, CPA, earned the Supplier Partner award for helping with the passage of amendments to the Michigan Nonprofit Corporations Act in 2015.

Dale Shugars, CAE, CPA, owner of CAE Consultants, received the Key Award, which is presented to an individual on the MSAE board of directors who exceeds the high expectations of the MSAE board. The board nominates those leaders who have excelled over the year and then votes to select the winner. Shugars has helped MSAE grow in the government affairs arena through the creation of the MSAE Government Affairs Academy. He has been instrumental in providing keen financial leadership for MSAE during his six years as treasurer. As a result of his leadership and keen insight on finances, MSAE is positioned to become a one-million-dollar organization in the coming year.

John Forsberg, president of i2Integration, received the Gavel Award, which recognizes the individual who has done the most to advance the goals and aspirations of MSAE’s strategic initiatives over the past year. Through the guidance of Forsberg, MSAE created Third Thought®, a ground-breaking software solution for associations, which helps association leaders find reliable, current, and relevant content. With the dedicated assistance of i2Ingtegration, MSAE members as well as to its members’ members can now access the platform. In addition, Forsberg stepped in and assisted MSAE with its mobile apps for meetings and events after the untimely passing of Greg Nasto of Mousetrap Mobile.


Diamond Award Winners Diversified Revenue Program


(l to r) Martha Levandowski and Hannah Bloom


Diamond Award Coalition Protecting Auto No-Fault Less than $1 million


In publishing its Auto NoFault Provider Directory, CPAN established goals of obtaining 30 ads and a profit margin of $6,500. The initial goal of 30 ads was exceeded with a total of 82 full-color display ads. The directory included 114 listings: 99 members and 15 non-members. The total revenue generated from the directory after expenses was $11,204 — more than $4,700 above CPAN’s goal. Beyond the directory surplus, the effort brought 17 new CPAN members to the coalition.

WHO DO YOU TRUST? Finding a new Superintendent to lead your district is challenging. Where do you start? What type of candidate are you looking for? You need someone you can trust to help find the right fit. • MASB’s Executive Search Services supports your board throughout the entire search process—from announcement throughout the new superintendent’s first year. • We engage the community in the process, which translates to greater confidence in the board of education and its decision. • MASB has helped more boards find superintendents than any other search firm in Michigan.


EXECUTIVE SEARCH SERVICES Donna Oser, Director 517.327.5923 | Alexis Mollitor, MBA, Manager 517.327.5927 |

Diamond Award Michigan Association of School Boards Greater than $1 million

Photo © Can Stock Photo Inc. / HaywireMedia

Jan_2016_LeaderBoard_final.indd 8


Mike Shalley


It’s never too early to start planning your next Diamond Award-worthy project or initiative. The deadline for submitting entries for the 2017 Diamond Awards is Friday, July 28, 2017.



revenue program, MASB exceeded 2015-2016 budget expectations by 15 percent; completed 22 superintendent searches for local school districts with 40 percent signing up for another MASB service; and attained 48 percent of the market share of school districts that hired a search firm.

1/8/2016 2:56:39 PM

MASB’s Executive Search Service continues to exceed expectations and the market share in finding superintendents for local school districts. As a result of this diversified

Diamond Award Michigan Community Action Less than $1 million To better communicate its work to the public and Michigan’s legislature, MCAA’s Catalyst e-newsletter was created as a monthly update on the best practices, innovative programs to reduce poverty and build self-sufficiency, and exciting accomplishments of the agencies that comprise Michigan Community Action’s member service network. MCAA surveyed its readership and determined that the Catalyst newsletter is a successful tool in establishing a statewide channel of communication for its 29 member action agencies. About 87 percent of respondents said Catalyst content is “valuable” or “very valuable.” Nearly 83 percent of respondents read every issue of Catalyst.


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Government Relations Project MOA Luncheon & Town Hall Meeting Moderators: David Neff, DO

Saturday, May 14, 2016

Combatting the Opioid Mortality Crisis: The Perspective from the Governor’s Task Force

Member, MOA Presidential Task Force on Safe Opioid Use Department of Family & Community Medicine, MSUCOM Medical Consultant, MDHHS

Tim Skubick

Senior Capitol Correspondent & Host for “Off the Record” WKAR-TV

11 First Things First - Prevent Death With Naloxone Expand access to and use of naloxone by law enforcement, family and friends to reverse an opioid overdose and save more lives. Help create unfettered access to naloxone for those at high risk of overdose Resource:

2 Stabilize Addiction with Medication-Assisted Treatment (MAT) MAT is a comprehensive way to address the needs of individuals that combines the use of medication (buprenorphine, naltrexone, or methadone) with counseling and behavioral therapies. Help expand access to MAT by obtaining an xDEA waiver for Office-Based Opioid Treatments (OBOT) Resource:


Establish Long-term Person-Centered Treatment Goals for Successful Recovery

The best treatment programs provide a combination of therapies and other services to meet the long-term needs of the individual patient. Assessment and Evidence-Based Treatment Clinical Case Management and Substance Abuse Monitoring Recovery Support Programs and Continuity of Care Resource:

4 Change Opioid Prescribing Habits Use the New 2016 CDC Pain Guidelines to Balance Appropriate Pain Management While Preventing Abuse and Addiction Use Non-opioid treatment options whenever possible, including OMM and Behavioral Therapies Start slow and go slow - avoid increasing dosage to ≥90 morphine milligram equivalents (MME)/day Avoid concurrent therapies, especially with benzodiazepines and other sedating medications Review the Michigan Automated Prescription System (MAPS) to detect signals of misuse & abuse Offer Treatment for Opioid Use Disorder Perform Urine Drug Testing (UDS) and Use Patient Management Contracts

Diamond Award Michigan Osteopathic Association Greater than $1 million Resource:


Shrink the Supply and Demand of Illicit Drugs

Reducing illegal drug options is key to preventing and treating addiction Effectively Treat Addiction to Shrink Demand Limit Prescription Quantities Expand Community Education Programs Expand Community Take-back Programs


Visit for a list of useful resources

Diamond Award Michigan Association of Counties Greater than $1 million Michigan Counties, MAC’s e-newsletter, focuses on deep dives into legislative and service issues of immediate relevance to its members. To increase member engagement, this new e-newsletter offers legislative analysis of the most-pressing county issues, particularly revenue; best practice presentations by county officials; information on service providers; and links to MAC networking and training events. The e-newsletter is a one-stop information resource.

MOA’s government relations project, MOA Opioid Abuse Task Force and Advocacy Efforts, raised awareness surrounding the use of prescription drugs as a disease needing treatment — not incarceration. In addition to educating its members, MOA has contributed to the recommendations that are driving the legislative bills addressing the opioid crisis. As a result of this effort, MOA members are learning more about treating addiction with medical-assisted treatment, which remains key in addressing this crisis.


Michigan Association of School Boards — DashBoard; Michigan Osteopathic Association — Pulse


Michigan Municipal League

Innovative Collaboration



Michigan Association of School Boards — StoryBoard


Diamond Award Michigan Association of United Ways Greater than $1 million Through a foundational partnership between the Michigan Association of

Learn More About Next’s Diamond Awards

More information about the 2017 ceremony will be featured in the brochure that accompanies the March/April 2017 edition of Association IMPACT. Winners will be announced at the Diamond Awards banquet at The Henry Autograph Collection in Dearborn, Michigan, on Thursday, September 14, 2016.


Diamond Award Winners United Ways, Michigan 2-1-1, Health Net of West Michigan, and the Michigan Chapter of the American Academy of Pediatrics, Michigan Children’s Health Access Program (MI-CHAP) created a collaborative network that includes dozens of local stakeholders, including pediatric health facilities, local CHAPs, health departments, and the Michigan Department of Health and

Human Services. The crosscollaborative effort has allowed MI-CHAP to develop a system that aims to provide equitable access to health care and numerous social supports to an extensive number of families with children enrolled in Medicaid, who would otherwise not have the means to manage their children’s health. CHAP sites collectively have served over 3,000 children with expanded capacity from MAUW funding.


Michigan Municipal League — Place POP

Honorable Mention

MICHIGAN TOWNSHIPS ASSOCIATION Kristin Kratky, Jennifer Fiedler, Shelley Cardenas, Emily DeRushia

Associated General Contractors — Project Michigan Jobs; Experience Grand Rapids — Beer City Brewsader; Michigan Dental Association — MDA Annual Session

Less than $1 million Honorable Mention MUST Construction Careers

Magazine Publishing MICHIGAN MILK PRODUCERS ASSOCIATION Sheila Burkhardt and Cheryl Ronk, CAE, MSAE




County Road Association of Michigan — Crossroads; Detroit Metro Convention & Visitors Bureau — Visit Detroit; Michigan Association of School Boards — Leader Board; Michigan Municipal League — The Review; Small Business Association of Michigan — Focus


Construction Association of Michigan — CAM Magazine Michigan Osteopathic Association — Triad

Honorable Mention Associated General Contractors of Michigan — Michigan Constructor

Less than $1 million Gold

International Society of Primerus Law Firms — Primerus Paradigm

Meetings and Expositions

Diamond Award Michigan Milk Producers Association Greater than $1 million GREATER LANSING CONVENTION & VISITORS BUREAU Lori Lanspeary, Tracy Padot, Valeri VanDeVusse

Messenger covers association and industry issues as well as human-interest stories each month through editorials, news stories, and features geared toward MMPA members. It is circulated to nearly 3,000 members at a cost of $9,000.

As the only dairy-related magazine exclusively serving Michigan, the Michigan Milk

Diamond Award Michigan Association of School Boards Greater than $1 million MASB’s 2015 Leadership Conference garnered this

award by increasing paid registrations by 15 percent, reducing the cost per registrant by 33 percent, and increasing net revenue by $65,000. In addition, the keynote presentations earned satisfaction rates of 97 percent or greater, and the clinic session blocks earned satisfaction rates of 96 percent or greater. Through budget management on food and beverage, overnight incentives, and targeted marketing to newly elected board members, veteran board members, and others, MASB was able to achieve this stellar performance.


Michigan Osteopathic Association

Honorable Mention Michigan Manufacturers Association; Michigan Milk Producers Association

Less than $1 million Silver

Michigan Appellate Bench Bar Conference Foundation

Member Engagement Greater than $1 million Gold

Michigan Association of School Boards

Professional Development

Public Relations Campaign


Childhood Immunizations Immunizations are among the

most successful and cost effective public health tools for preventing disease and death.

Immunization rates are falling

in parts of the United States: measles, meningitis, chickenpox and pertussis are making a comeback.

Michigan has the 6th worst

immunization waiver rate at kindergarten entry = 6,300 waivers or

Why it matters for


of Michigan’s kindergarteners


In 2014, Michigan had a 5% drop in percentage of children being immunized and we now rank 47th in the nation

reported cases of pertussis in 2014 in Michigan, a 43% increase since 2013

Immunizations protect us all

Diamond Award Michigan Townships Association Greater than $1 million In 2015 through 2016, MTA conducted 49 professional development events — covering 66 topics — educating more than 4,000 member officials. These educational offerings are geared specifically to elected township officials along with appointed officials. To accommodate the schedules of today’s busy township officials, MTA workshops range from multi-day events to full-day, half-day, and evening seminars. MTA also has 68 on-demand webcasts on its e-learning platform, allowing officials to take part in educational opportunities at their own convenience. Through an emphasis on adult learning, targeted e-blasts, and social media, MTA exceed its revenue goal by more than $112,000.


Michigan Chamber of Commerce


Michigan Restaurant Association

Less than $1 million Silver

Michigan Green Industry Association

Immunizations once nearly eradicated diseases from our population, but they’re making a dangerous comeback. Vaccinations only work when a critical number of people are immunized, providing ‘herd immunity.’ Herd immunity protects many people who are unable to be immunized, like: babies, seniors, pregnant women, cancer patients or individuals with compromised immune systems.

What’s being done to protect our kids Since Jan. 1, 2015, to obtain a non-medical waiver for school entry, parents and guardians are required to receive balanced information about the benefits and risks of immunizations from their local public health department. Parents are still able to request and receive religious or philosophical exemptions for their children. Early data suggests this policy change is dramatically reducing Michigan’s waiver rate.

The organizations listed on the reverse side stand together and support current efforts to increase Michigan’s childhood immunization rate

Diamond Award Michigan Osteopathic Association Greater than $1 million

MOA ran its public relations campaign, Vaccination and Immunization Advocacy, through its websites and social media channels with no additional cost to the budget. All MOA members were targeted by this effort because vaccines are vital to everyone. On a tactical level, the web tool included information relevant to children, adults, pregnant women, and healthcare providers as well as general information about immunization. As a result, there was a 35 percent reduction in parents seeking vaccination waivers for their children.


Michigan Association of Counties

Social Media Campaign Greater than $1 million Gold

Michigan Milk Producers Association

Diamond Award Greater Lansing Convention & Visitors Bureau Greater than $1 million The GLCVB determined it was time to begin the process of transitioning into a fully responsive website. It was also increasingly important to integrate its social media channels to encourage users to engage and interact with the site. In revamping its website, GLCVB received a 40 percent increase in visitors, an increase in number of pages viewed per visit from 2.52 to 2.74, increase time on site from 2:08 to 2:19 minutes, bounce rate reduction from 59.78 percent to 52.55 percent, and exceeded its social media goal by 27 percent for Facebook and 25 percent for Twitter.


Experience Grand Rapids —


Michigan Association of Counties —

Less than $1 million Silver

Michigan Society of Hematology and Oncology —




You will see the greater good materialize when your people participate with accountability in the positive growth of social, economic, and political change.


his is the sixth and final article in this Association IMPACT series on the topic of accountability. I hope you’ve enjoyed reading the earlier articles and that you’re getting timely and relevant content applicable to your position and role. If you haven’t yet had a chance to read the previous articles, I’d encourage you to explore MSAE’s Third Thought® to locate them. They are only a click or two away. In this last article in the series, we will revisit the ideas and concepts from the previous articles and show how accountability can work for us, rather than against us. To do this, I turned to some of your fellow MSAE members for their input. Here’s what was learned along the way. A common theme heard in these conversations is a powerful concept that is also a paradox:

To be accountable to others, you have to first be accountable to yourself. But what does this mean? And why is it a paradox? For associations to achieve success for their members, the mindsets and behaviors of contributing to a greater good need to be first and foremost. We see the greater good materialize when people



participate with accountability in the positive growth of social, economic, and political change. Achieving this greater good is only possible through accountability — first to self and then to others. Furthermore, for this greater good to be achieved, there needs to be a shared aspirational vision, clear goals, and an understanding of the role that each team member must play to be successful.

John Tramontana Here’s how John Tramontana, director of communications, public relations, and marketing for the Michigan Association of School Boards, describes the paradox: “In order to achieve the greater good, the single most important contribution a team member can

make is to do their job or role to the best of their ability — that is, to be accountable to self first.” Does this mean teamwork is essential to achieving a greater good? Absolutely — it’s impossible to do so otherwise! Does this also mean that for teamwork to be effective, each member must focus on being the best in their role? Correct again! Why is that? Well, it goes back to the concept of synergy where “1 + 1” equals something much, much greater than “2”. If everyone in your organization knows their own role and performs it to the best of their ability, then you have a vast reservoir of potential in diversity of thought, ideas, talent, and skills — all of which are available for contribution to the greater good. The greater good is achieved when leaders put people into roles that play to their strengths, help their people see how their contribution fits into the bigger picture, and then create an environment where people can excel working together. “From my experience,” says Tramontana, “teams that are able to do this are the ones that can step back


and feel a sense of pride for what they’ve accomplished together.”

Jeannette Stawski, CAE Jeannette Stawski, CAE, executive director of the Association of Outdoor Recreation & Education (AORE), points out that accountability is “key to how we get things done here.” She echoes the theme that you need to define success as something “bigger than yourself” but then hold yourself accountable to achieve the common goal. Reflecting on her career in collegiate athletics, Stawski thinks of teamwork as “doing my job to the

best of my ability so I can contribute to the greater good of the team.” AORE placed the greater good first when advocating a vision for public land access programs for its members where challenging permit requirements often serve as a barrier to access. With a committee spearheaded by volunteers, AORE was able to influence colleges and universities at a local level and stakeholders at a national level to see their common vision realized. This program has been successful to the point of being recognized by the U.S. Forest Service. “The key to success,” according to Stawski, “was to keep the shared vision of the greater good in sight at all times and to develop and implement a plan with common goals, the steps or actions that needed to be taken, and assign who would be responsible for taking them.”

Denise McGinn, CAE, CTA Denise McGinn, CAE, CTA, president of Association Guidance, has also witnessed examples of groups working toward a greater good through principles of accountability. She agrees that to be accountable to a team or group, you must first be willing to hold yourself accountable, and sometimes this means changing your orientation on what it takes to be successful. It is human nature that our focus turns to the negative in terms of what can go wrong or what’s not getting accomplished. But when accountability leads to

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failure rather than success, “it’s a direct result of focusing on the wrong things,” says McGinn. In her years of experience, McGinn has seen many strategic plans fail to deliver due to overemphasizing the negatives and what’s not working. It has an “alienating effect among staff and zaps employee morale,” she says. In contrast, it takes courage as a leader to go against the grain of negativity and help organizations take stock of what’s working well and to accentuate the positive. Even leaders themselves can find their thoughts and actions drifting to the negative at times. That’s where self-accountability in service of the greater good comes into action. To do so, however, requires relationships with others built on trust and a reminder that when a group maintains a focus on its vision and the greater good, amazing things can happen. Helping

a customer or client see that a course of action can have a negative impact on the direction they are heading (e.g., raising awareness of legal risk or flagging a troubling fiduciary issue) is a solid example of accountability in action. It’s taking a leadership risk, all-the-while developing a trust-based professional relationship with those we serve. McGinn has seen firsthand how the greater good — coupled with accountability —can lead to amazing things. During the Great Recession and the “Lost Decade” in the state of Michigan, many associations were negatively affected by the poor economic conditions. McGinn recalls how during this period of time, the 88-yearold Michigan Safety Conference maintained its focus on the “greater good” — namely, its noble cause of ensuring every worker returns home safely to their family. With

this vision in sight — and without dwelling on the negatives and what wasn’t possible given the dire economy — this organization was able to completely rethink from topto-bottom how it puts on its events and re-designed its approach and methods for a new way forward. The Michigan Safety Conference not only survived the economic downturn, but actually came out as a more thriving organization and with a stronger membership base. It was able to develop a sustainable scholarship fund for students to study safety as well as create an awards program that recognizes companies who are exemplars of safety professionalism. Results like the ones described above can be found all around if you actually take time to look for them. However, they don’t happen by mistake. Rather, they are all a result of focusing on the greater good and tel 517.372.0268


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practicing the foundational principles of accountability laid out in this series of articles. I sincerely hope that as a result of this series, you’ve come to believe — or strengthened an existing belief — that accountability is a good thing and needs to be recognized as such. When accountability lives in a culture or climate of fear or intimidation, it’s like a flower in poor soil without water or sunlight. The flower can’t thrive and eventually will die. Similarly, when organizational conditions are dire and unsupportive, it’s guaranteed that you’ll be disappointed with accountability. It’s time for a different approach. We need to leverage the strengths and talents that each of us brings to our professional lives. Let’s learn to work through differences and conflict constructively and seek a greater good. We need to remind ourselves that people follow leaders they can trust. And when there is trust, more often than not, accountability is seen as a good thing that leads to success rather than failure. What greater good are you working toward? Darryl A. Wahlstrom, PhD (darryl@ is a Grand Rapids-based expert and leader in organizational performance. Editor’s Note: MSAE thanks Dr. Wahlstrom for these amazing insights.

Keep Learning in Third Thought® Want to know more about this topic? Search for the articles listed below on MSAE’s knowledge management platform:

"The Question of Accountabiltiy" "Accountabilty Starts with You" “Accountabilty Between Indivduals” “Teamwork + Accountability” “Creating a Culture of Accountability”

BOARD OF DIRECTORS MSAE STAFF Mike Wenkel, CAE, Chairman Executive Director Michigan Potato Industry Commission

Cheryl O. Ronk, CAE, CMP President

Barry Cargill, CAE, Chairman-Elect Executive Director Michigan HomeCare & Hospice Association

Stephanie Wohlfert, CMP Meetings Coordinator

Denise E. Amburgey Finance & Administration Manager

Shawnna Henderson Marketing & Communications Manager Denise McGinn, CAE Secretary Kimberly Gools President Membership Director

Association Guidance

Edward Woods III

Lorraine Goodrich, CPA Director of Learning & Treasurer Leadership Experiences CFO Angela DeVries Automotive Industry Action Group Amy Smith, CAE, AAP, Past Chairman Vice President and Executive Director The Clearing House Payments Authority

Executive Assistant Kelly Chase, CMP Meetings Assistant

Kristy Carlson, CMP Virtual Meetings Coordinator

Rochelle Black ASSOCIATION IMPACT® VP for Government Relations Carla Kalogeridis Oakland University


Steve Carey, CAE Shawnna Henderson Executive Director Graphic Design National Truck Equipment Association Kathy Backus

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Paul A. Long President & CEO BRD Printing Michigan Catholic Conference Printing

Cynthia H. Maher, CAE Executive Director Association IMPACT® is published Michigan Plumbing & Mechanical bimonthly by the Michigan Society Contractors Association of Association Executives, 1350 Haslett Road, East Lansing, Steve Mitchell MI 48823, (517) 332-6723. Chairman Subscribers should direct all Mitchell Research & inquiries, address changes, Communications , Inc and subscription orders to that Dave Moulton address. Articles written by Member Services Manager outside authors do not necessarily SME reflect the view or position of the Michigan Society of Association Andi Osters Executives (MSAE). MSAE’s Social Media & Brand Coordinator position on key issues will be Michigan High School Athletic clearly stated. Manuscripts are Association accepted at the approval of MSAE, which reserves the right to reject Jack Schripsema, CTA or edit. Appearance in Association President & CEO IMPACT® does not constitute Greater Lansing Convention endorsement of the advertiser, & Visitors Bureau its products or services, nor ® Jared Burkhart does Association IMPACT make Executive Director any claims or guarantees as to Michigan Council of the accuracy or validity of the advertiser’s offer and reserves Charter School Authorizers the right to reject any advertising Kimberly R Pontius, CAE deemed unsuitable. Advertising Executive Vice President rates available at Traverse Area Association of REALTORS® Richard P. Seely, CAE Account Executive Member Insurance Solutions, Michigan Dental Association

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#20 of 52 Places to Go Worldwide in 2016 New York Times

Beer City USA raises a glass to Experience Grand Rapids President/CEO Doug Small â&#x20AC;&#x201C; inducted into the Michigan Association Hall of Fame at the MSAE 2016 Diamond Awards.

Association Impact 2016: Hall of Fame & Diamond Awards Coverage  
Association Impact 2016: Hall of Fame & Diamond Awards Coverage  

This issue features coverage of MSAE's Diamond Awards Banquet. Gain insights from this year's 2016 Hall of Fame inductees on millennials, me...