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SimplyFIT by Vera Wang

SimplyFIT By Vera Wang

YogaLounge - Spring 2013

Maria E. Cruz

Mary-ms1ofakind.webs.com

Merchandise Management Online

(773)827-9473

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SimplyFIT by Vera Wang

Executive Summary of Project This project is a simulation of a merchandising opportunity that develops from a brand concept to the consumer. It requires the understanding of the many facets of the manufacturing industry. Starting with the creation of a collection related to products targeted to a specific market. To developing a merchandise assortment and delivery plan. Then planning a retail selling space for the new line of products and implement visual merchandising techniques in a merchandising plan. And finally design a promotion plan for the new clothing line. The first company to work with will be Vera Wang.

Vera Wang’s Apparel/ Ready-to-Wear is targeted to 25-35 year old Young, Profes} sional and trendy Females, with an Income of $75,000. She is known for her approach to style and luxury, Vera Wang’s ready-to-wear collections resonate with her signa} ture layering, intricate draping and exquisite attention to detail. Same with her salon which continues to showcase collections known for sophisticated drama, feminine de} tailing and modern approach to bridal design. Now, Vera want to help you get ready for your big day by providing feminism and unique athletic wear for women. No more of that plain old sweats and T-shirt. Its time to get up and get fit with Vera Wang’s New Simply FIT by Vera Wang.

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

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SimplyFIT by Vera Wang

Mission Statement Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic. Now with Vera Wang's new athletic wear, women can still feel sophisticated when getting ďŹ t before their dream wedding or even just because they want to look and feel healthy.

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

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SimplyFIT by Vera Wang

Vision Statement The Vera Wang brand reects her vi} sion to create a lifestyle that goes beyond .

core bridal and ready-to-wear, and into publishing, fragrance, beauty, accesso} ries and home. These collections are po} sitioned at the highest end of the luxury market. Driven by artistic, modern, and luxurious design and style, couture-like quality and high level of customer service. Vera Wang’s collections hold impeccable customer appeal. Now we invasion our young sophisticating women looking healthier than ever in our new Simply FIT by Vera Wang.

Maria E. Cruz

Mary-ms1ofakind.webs.com

Social (773)827-9473

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SimplyFIT by Vera Wang

Responsibility Partnership

SimplyFIT by Vera Wang is committed to the cause against Breast Cancer. It will partner with Carsons by giving 100% of net profit to the fight against breast cancer. Vera Wang’s new active wear line consist of gorgeous fashions in the spirit of the cause, heavily focused on bright colors, and the prices begin at a very affordable prices. This is a way you can save on designer fashions and join in the fight against breast cancer.

Maria E. Cruz

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(773)827-9473

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SimplyFIT by Vera Wang

Customer ProďŹ le Segmentation Types/Bases Geographic Segmentation Region City Size Population Density Climate Demographic Segmentation Age Gender Household Size Income Occupation Education Sociocultural Segmentation Culture Sub Culture: Religion National Origin Race Social Class Marital status Psychographics Effective and Cognitive Segmen- Degree of Knowltation edge Benefits Sought Attitude Behavioral Segmentation Brand loyalty Store Loyalty Usage rate

Maria E. Cruz

Illustrative Categories East side to West side Up to 9,000,000 Urban Hot , cold, all 4 seasons 16 - 50 yrs old Female 1-7 people Up to 70,000 Professional and Working class High School to College Graduate Any Any Any Any Any middle-class to First-Class Single, Engaged, or Married Achievers Expert Convenience, economy Positive Loyal Loyal light to Medium

User status

Potential user

Payment method

Credit Card

Media usage

Magazine, Newspaper, Tv, and Internet

Usage situation

Work and Home

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SimplyFIT by Vera Wang

Customer Narrative Its another busy day in New York City where she wakes up to the sound of cars honking.

To start off her daily routine, she goes on a quick jog on a treadmill. followed by a nice warm shower, while listening to Adel’s station on Pandora. She then opens her closet door and searches for todays outfit. She tries different combinations in front of her mirror, until she finds the perfect one. just like every other day, she chooses an outfit that will make her stand out yet make her look professional. To top it all off she adds an accessory to give it a little edge to her look. Oh no! Its 8:45am, she is already running late. So she grabs her purse and heads out the door to run into a broken elevator making her take the stairs four flights down. She then walks down the street to the subway. While in the subway, she takes advantage of her 15 min ride to check her email and blog on her blackberry. It has come to her stop where she then walks two blocks east to work, but first makes a stop at Starbucks for her usual grande coffee. Once at work she gets to her office where she already has things waiting for her to get done. She turns her laptop on and starts typing her monthly fashion article for next months Cos} mopolitan issue. The article is now finished so she emails it to her editor and grabs a quick lunch with her friend before a photo shoot. at lunch she speaks of her soon to be husband and fall wedding. Its now 2:00pm, and it is time to get back to work, she has a photo shoot to as} sist. She does what she loves and does best which is making the models in the magazine spread look amazing. She gets to show off what she learned back in school where she studied fashion styling but also tie it to her journalism minor. After a long day at work, she get to relax with a late night dinner with her fiance. He takes her to her favorite Italian restaurant, where he proposed just a few weeks ago. When it comes time to order she asks for her favorite combination of a fresh salad to start off, followed by a creamy Fettuchini Alfredo with some wine on the side. After dinner they go for a walk in central park and then take a cab to her place where he drops her off. Once inside she gets into her favorite night gown, washes her face, and goes to bed for yet another day in her daily routine.

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

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SimplyFIT by Vera Wang

Brand Extension Rationale

Vera Wang’s Apparel/ Ready-to-Wear is targeted to 25-35 year old Young, Professional and trendy Females, with an Income of $75,000. She is known for her approach to style and luxury, Vera Wang’s ready-to-wear collections resonate with her signature layering, intricate draping and exquisite attention to detail. Same with her salon which continues to showcase collections known for sophisticated drama, feminine detailing and modern approach to bri} dal design. Now, Vera want to help you get ready for your big day by providing feminism and unique athletic wear for women. No more of that plain old sweats and T-shirt. Its time to get up and get fit with Vera Wang’s New Simply FIT by Vera Wang

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

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SimplyFIT by Vera Wang

Inspiration Images

Maria E. Cruz

Mood Board Sheet

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#Z7FSB8BOH

Group Overview Images

SimplyFIT by Vera Wang

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

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SimplyFIT by Vera Wang

Assortment/ ClassiďŹ cation Plan 1 Year 1 2 3 4 2 Season A B C D 3 Class

2012 2013 2014 2015

#Z7FSB8BOH Product Classification Sheet

Spring Summer Fall Winter/Holiday 1 Tops 2 Bottoms 3 Outerwear

4 Sub Class 1 Tops 1 T-Shirt 2 Sports Bra 3 Tank 2 Bottoms 1 Leggings 2 Shorts 3 Crops 3 Outerwear 1 Pancho 2 Hoddie 5 Color 1 2 3 4 5 6

Yellow Black Grey Coral Royal Blue White

1 2 3 4 5 6

One Size X-Small Small Medium Large X-Large

6 Size

Maria E. Cruz

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SimplyFIT by Vera Wang

Assortment Master Page

#Z7FSB8BOH Yoga Lounge 2013 Spring Collection

Name

Style#

“ The Cape”

#2B3151 Zip-Up Hooded Cape

Royal Blue/black

“The Hoodie”

#2B3242 Striped Yoga Jacket

Coral/Yellow

“The Legging”

#2B2154 Striped Ankle Legging

Royal Blue/black

“The Tank”

#2B1363 Striped Two in One Yoga Tank

White/Coral

“The Shorts”

#2B2245 Lounge Stripped Shorts

Coral/Yellow

“The Crops”

#2B2364 Drawstring Yoga Pants with Pockets White/Coral

“The Bra”

#2B1233 Stripped Sports Bra

Grey/ Yellow

“ The Pants”

#2B2434 Contrasted Waistband Yoga Pant

Grey/Yellow

Maria E. Cruz

Description

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Color

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SimplyFIT by Vera Wang

Cost Sheet Date:

Feb 21,  2012

Style #  :

2B3151

Product Descrip=on: Zip-­‐Up  Hodded  Cape

“The Cape”

Sizes:

One Size

Season:

Colors:

Royal Blue/Black

Wholesale:

$33.00

Sug. Retail:  

$66.00

MATERIAL

YARDS

PRICE

AMOUNT

                                       PRODUCT  SKETCH

Body: 67%  Polyester,  29%  Rayon,4%Spandex 2yrd

2.50

6.00

Lined Hood:  Charmeuse

2.00

3.00

1yrd

Spring

FRONT

9

TOTAL MATERIAL  COST   TRIMMINGS

QTY

Full Zipper Strips

PRICE 1

1yd

AMOUNT

1.00

1.00

1.00

1.00 BACK

TOTAL TRIMMING  COST  

LABOR per  piece

2

AMOUNT 5.00

Swatch 5

TOTAL LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

16.00

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SimplyFIT by Vera Wang

Cost Sheet Date: Feb 21,  2012 Product  Descrip=on: Striped Yoga Jacket Sizes:   XS-­‐XL Colors: Coral/Yellow

MATERIAL Body:95%Cocon,  5%Spandex

Style #  : #2B3242 “The  Hoddie” Season: Spring Wholesale: $28.00 Sug.  Retail:   $56.00 YARDS 3yrd

PRICE

AMOUNT

2.00

                                       PRODUCT  SKETCH

7.00 FRONT

TOTAL MATERIAL  COST   TRIMMINGS Full  Zipper Strips

7 QTY

PRICE 1

1yrd

AMOUNT

1.00 1.00

1.00 1.00 BACK

TOTAL TRIMMING  COST  

LABOR

2

AMOUNT 5.00

per jacket

Swatch   TOTAL  LABOR  COST  

5

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

14.00

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SimplyFIT by Vera Wang

Cost Sheet PUT YOUR  BRAND  NAME Date: Feb  21,  2012 Product  Descrip=on: striped  ankle  legging Sizes:   XS-­‐  XL Colors: Royal  Blue/  Black

MATERIAL

YARDS

67%Polyester 29%Rayon,  4%  Spandex 2yrds

Style #  : 2B2154 “The  Legging” Season: Spring Wholesale: $23.00 Sug.  Retail:   $46.00 PRICE 2.50

AMOUNT

                                       PRODUCT  SKETCH

$6.00 FRONT

$6

TOTAL MATERIAL  COST   TRIMMINGS Full  Elas=c  Waistband

QTY

PRICE

1yrd

1

AMOUNT 1.00

BACK

1

TOTAL TRIMMING  COST  

LABOR per  legging

AMOUNT $4.00

Swatch   TOTAL  LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

$4

11.00

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SimplyFIT by Vera Wang

Cost Sheet Date: Feb 21,  2012 Product  Descrip=on: sTRIPED  Two  in  one  Yoga  Tank Sizes:   XS-­‐XL Colors: White/  Coral

MATERIAL 95%Cocon,  5%  Spandex

YARDS 2yrd

PRICE 2.00

Style #  : 2B1363 “The  Tank” Season: Spring Wholesale: $20.00 Sug.  Retail:   $40.00 AMOUNT

                                       PRODUCT  SKETCH

5.00 FRONT

5

TOTAL MATERIAL  COST   TRIMMINGS Strips

QTY

PRICE

1yrd

1

AMOUNT 1.00

BACK

1

TOTAL TRIMMING  COST  

LABOR per  hour

AMOUNT 3.00

Swatch   TOTAL  LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

3

9.00

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SimplyFIT by Vera Wang

Cost Sheet Date: Feb 21,  2012 Product  Descrip=on: Lounge  Stripped    biker  Shorts Sizes:   XS-­‐XL Colors: Coral/  Yellow

MATERIAL 95%  Cocon,  5%  Spandez

YARDS 1yrd

Style #  : 2B2245 “The  Short” Season: Spring Wholesale: $22.00 Sug.  Retail:   $44.00

PRICE AMOUNT 4.00 5.00

                                       PRODUCT  SKETCH

FRONT

5

TOTAL MATERIAL  COST   TRIMMINGS Elas=c  Waistband

QTY 1yrd

PRICE AMOUNT 1.00 1.00

BACK

1

TOTAL TRIMMING  COST  

LABOR per  hr

AMOUNT 4.00

Swatch   TOTAL  LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

4

10.00

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SimplyFIT by Vera Wang

Cost Sheet Date: Feb 21,  2012 Product  Descrip=on: Drawstring  Yoga  Pant  with  Pockets Sizes:   XS-­‐XL Colors: White/  Coral

MATERIAL

YARDS

PRICE

67% Polyester  29%Rayon  4%  Spandez 2yrd

2

Style #  : 2B2364 “The  Crops” Season: Spring Wholesale: $23.00 Sug.  Retail:   $46.00

AMOUNT

                                       PRODUCT  SKETCH

5.00 FRONT

5

TOTAL MATERIAL  COST   TRIMMINGS

QTY

PRICE

Full elas=c  Waistband  with  Drawstring 1yrd Front  Patch  Pockets 1/2  yrd

1 1

AMOUNT 1.00 1.00

BACK

2

TOTAL TRIMMING  COST  

LABOR 1  piece  per  hr

AMOUNT 4.00

Swatch   TOTAL  LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

4

11.00

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SimplyFIT by Vera Wang

Cost Sheet Date: Feb 21,  2012 Product  Descrip=on: Stripped  sports  Bra Sizes:   XS-­‐XL Colors: Grey/  Yellow

MATERIAL 95%Cocon  5%Spandex

YARDS 1yrd

Style #  : 2B1233 “The  Bra” Season: Spring Wholesale: $16.00 Sug.  Retail:   $32.00 PRICE 3.00

AMOUNT

                                       PRODUCT  SKETCH

4.00 FRONT

4

TOTAL MATERIAL  COST   TRIMMINGS strips

QTY

PRICE

1yrd

1

AMOUNT 1.00

BACK

1

TOTAL TRIMMING  COST  

LABOR 1  Bra  Per  Hr

AMOUNT 2.00

Swatch   TOTAL  LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

2

7.00

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SimplyFIT by Vera Wang

Cost Sheet Date: Feb 21,  2012 Product  Descrip=on: Contrasted  Waistband  Yoga  Pant Sizes:   XS-­‐XL Colors: Grey/Yellow

MATERIAL 95%  Cocon  5%  Spandex

YARDS 2yrds

PRICE 2.00

Style #  : 2B2434 “The  Pant” Season: Spring Wholesale: $24.00 Sug.  Retail:   $48.00 AMOUNT

                                       PRODUCT  SKETCH

5.5 FRONT

5.5

TOTAL MATERIAL  COST   TRIMMINGS

QTY

PRICE

Elas=c Waistband  with  contras=ng   1yrd color  on  f1.00 ront solid  waistband  on  back

AMOUNT 1.00 \ BACK

1

TOTAL TRIMMING  COST  

LABOR 1pant  per  hour

AMOUNT 4.5

Swatch   TOTAL  LABOR  COST  

TOTAL COST  OF  PRODUCT:

Maria E. Cruz

4.5

11.00

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SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Hoodie”

Tops Striped Zup-up Jacket with a drawstring hoodie Color:Coral with Yellow Strips Sizes: X-Small to X-Large Style# 2B3242

Maria E. Cruz

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Page 21


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Crops”

Bottoms Drawstring Crop Yoga Pants with Pockets Color: White with Coral waistband

Maria E. Cruz

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Page 22


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Shorts”

Bottoms Lounge Stripped Biker Shorts Color: Coral with Yellow Strips on the side and the waistband Size:X-Small to X-Large

Maria E. Cruz

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Page 23


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Legging”

Bottoms Sreipped Ankle Leggings with a faux cuff at the bottom Color: Royal Blue with Black Strips and waistband Sizes:X-Small to X-Large

Maria E. Cruz

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Page 24


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Tank”

Tops Stripped tanlk eith built in bra Color: White with coral colored stripes Size: X-Small to X-Large Style #2B1363

Maria E. Cruz

Mary-ms1ofakind.webs.com

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Page 25


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Cape”

Tops Zip-Up Hooded cape with pockets Color:Royal Blue with Black stripes Sizes: X-Small to X-Large Style# 2B3151

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 26


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Bra”

Tops Stripped Sports Bra Color: Grey with Yellow stripes Sizes: X-Small to X-Large Style# 2B1233

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 27


SimplyFIT by Vera Wang

Line Sheet

Model Sheet “The Yoga”

Bottoms Contrasted waistband yoga Pants Color:Grey with yellow waistband Sizes: X-Small to X-Large Style#2B2434

Maria E. Cruz

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Page 28


SimplyFIT by Vera Wang

#Z7FSB8BOH

Tops Spring 2013 (95% Cotton & 5% Spandex)

Sports Bra Style# 2B1233 Wholesale:$16.00 Sug.Retail:$32.00

L/S Hoodie

Maria E. Cruz

Style#2B3242

Zip-Up Cape

Tank

Wholesale:$28.00

Style# 2B3151

Style#2B1363

Sug.Retail:$56.00

Wholesale:$33.00

Wholesale:$20.00

Sug.Retail:$66.00

Sug.Retail:$40.00

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SimplyFIT by Vera Wang

#Z7FSB8BOH

Bottoms Spring 2013 (95% Cotton & 5% Spandex)

Biker Shorts Style# 2B2245 Wholesale:$22.00 Sug.Retail:$44.00

Leggings Style# 2B2154

Croped Pants

Bootcut Yoga Pant

Style# 2B2364

Wholesale:$23.00

Style#2B2434

Wholesale:$23.00

Sug.Retail:$46.00

Wholesale: $24.00 Sug. Retail: $48.00

Sug.Retail:$46.00

Maria E. Cruz

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Page 30


SimplyFIT by Vera Wang

Brand Identity/ Competitive Edge SimplyFIT by Vera Wang :

Cute.Colorful.Comfortable.

Maria E. Cruz

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Page 31


SimplyFIT by Vera Wang

Selling Appeal Our customers will stop in to see our collection because they are curious to see Vera Wang’s new line. They will definitely fall in

love once they see the affordable prices that range from $25 to $70 a piece. The colors are so out of the ordinary and are colors that many women love. They range from darks to lights, starting

with black, blue,pink, yellow and white. The fabric is soft and

stretchy and fits well on all types of bodies. Finally but not least they are pieces that you will not find anywhere else. Every

women in town will want to look cute and stylish when getting fit. So why not simply get fit with Vera Wang’s new line. It a new Vera Wang Collection Its affordable to any women Its a new way for women to feel fashionable and cute while working out

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Page 32


SimplyFIT by Vera Wang

Distinct Characteristics The collection is made exclusively for women. some of the pieces are

styles you wouldn't see in other active wear collections. To top it off,

it comes in beautiful bright colors that are out of the ordinary. But

of course we also have pieces available in the neutral colors of blacks and greys, for those women who don't like color. Another thing that separates this collection from other is the simple fact that is a Vera

Wang. It is completely different from the other named brand sports wear. The best thing about it, is that its affordable. Any women in the country could get her hands on it.

Look cute in very feminine pieces that will make you stand out when working out.

Look colorful in this seasons most trendy colors. Look comfortable in our good quality cotton and spandex pieces.

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Page 33


SimplyFIT by Vera Wang

Retail Partner

You could get any awesome piece of this collection at selective Carson Perrie Scott department stores. Geographic Locations There will be 12 locations that will have Vera Wang’s new exclusive collection. BON-TON GREECE RIDGE

BOSTON STORE BROOKFIELD SQUARE

Greece Ridge 98 Greece Ridge Center Rochester, NY 14626 585-227-1040 BON-TON SHERIDAN

Brookfield Square 15875 West Bluemound Road Brookfield, WI 53005 262-782-6888 BOSTON STORE MAYFAIR

Sheridan 1706 Sheridan Dr. Buffalo, NY 14223 716-877-4020

Mayfair Mall 2400 North Mayfair Road Milwaukee, WI 53226 414-453-7500 YOUNKERS BAY PARK SQUARE

BON-TON NEWBURGH Newburgh Suite 139 1401 Rte. 300 Newburgh, NY 12550 845-566-8200

Bay Park Square 101 Bay Park Square Green Bay, WI 54304

CARSON'S WOODMAR

CARSON'S HARLEM-IRVING

Woodmar Mall 6600 Indianapolis Boulevard Hammond, IN 46320 219-844-2525

Harlem-Irving Mall 4200 N. Harlem Avenue Norridge, IL 60706 708-453-1053 CARSON'S RANDHURST

CARSON'S CHICAGO RIDGE Chicago Ridge Mall 9800 South Ridgeland Avenue Chicago Ridge, IL 60415 708-425-5115 BON-TON CHAMBERSBURG Chambersburg 100 Chambersburg Mall Chambersburg, PA 17201 717-263-8454 Maria E. Cruz

Randhurst Mall 1025 Center Drive Mount Prospect, IL 60056 847-392-2000 CARSON PIRIE SCOTT 601 N Martingale Rd # 150. Schaumburg, IL 60173 (847) 240-2801

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SimplyFIT by Vera Wang

Production CalendarSpring 2013 month

Feb,

Mar.

April

May

June

July

Aug.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Research Step 1

Market Trends, colors

Begin to Step 2

design & sketch

Swatch & Step 3

begin to make samples Production,

Step 4

Retail orders placed

Major Step 5

Step 6

production begins

Production continues

Major Step 7

production... in store promotions

Shipping period, in

Step 8

store promotions

shipping period in

Step 9

store promoyions

shipping Step 10

continues, recods period

Step11

store set up

track retail

Step 12

selling

start plan for next season

Step 13

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Page 35


SimplyFIT by Vera Wang

Purchase Order/ Unit Distribution by Item Ven#

Vendor Name

Beg. Ship Complete Terms Label DeptSeason Buyer Date

12345 Vera Wang

PO#

Retailer

Jan 1,2013 Aug 1, COD 2013 SimplyFit Womens by Spring VeraBerry Wang Summer Scott Mar 10, 2011 1234 Carson Perrie Scott Confirmation _____

New Order ___X__

Shipped: Truck Ordinary_____ Special______

Sizes Style # Description

ColorXS

S

M

L

XL

TTL Units WholsaleRetail TWS

2B3151 Zip-Up Hodded Cape

05-Royal Blue/Black 6 10 12

10

6

44 $ 33.00 $ 66.00$ 1,452.00 $ 2,904.00

2B3242 Striped Yoga Jacket

04-Coral/Yellow 10 14

16

14

10

64 $ 28.00 $ 56.00$ 1,792.00 $ 3,584.00

2B2154 striped ankle legging

05-Royal Blue/ 8 12 Black 14

12

8

54 $ 23.00 $ 46.00$ 1,242.00 $ 2,484.00

2B1363 Striped Two in one Yoga Tank

06-White/6Coral10

12

10

6

44 $ 20.00 $ 40.00$ 880.00 $ 1,760.00

2B2245 Lounge Stripped biker Shorts

04-Coral/ 6Yellow 10

12

10

6

44 $ 22.00 $ 44.00$ 968.00 $ 1,936.00

2B2364 Drawstring Yoga Pant with Pockets06-White/ 10Coral14

16

14

10

64 $ 23.00 $ 46.00$ 1,472.00 $ 2,944.00

2B1233 Stripped sports Bra

03-Grey/ Yellow 6 10

12

10

6

44 $ 16.00 $ 32.00$ 704.00 $ 1,408.00

2B2434 Contrasted Waistband Yoga Pant 03-Grey/Yellow 10 14

16

14

10

64 $ 24.00 $ 48.00$ 1,536.00 $ 3,072.00

422

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

TR

$

0.00 $

0.00

$

0.00 $

0.00

$

0.00 $

0.00

$ 10,046.00$ 20,092.00

Page 36


SimplyFIT by Vera Wang

Sale Projection- Master Page

Maria E. Cruz

Introduc)on  -­‐  4  wks

input #

Product Jackets

Units 108

# input 43

On Hand 65

Tops Pants Crops Total

88 118 108 422

35 47 43 168

53 71 65 254

Maintanence -­‐  4  wks

auto

input

auto

Product Jackets

Units 65

Sold 26

On Hand 39

Tops Pants Crops Total

53 71 65 254

21 28 26 101

32 43 39 153

Clearance  -­‐  2wks

auto

input

auto

Product Jackets

Units 39

Sold 12

On Hand 27

Tops Pants Crops Total

32 43 39 153

10 13 12 47

22 30 27 106

Vera Wang Clearance    -­‐  2wks

Brand Sales ProjecHon   auto

input

auto

Product Jackets

Units 27

Sold 13

On Hand 14

tops Pants Crops Total

22 30 27 106

11 16 13 53

11 14 14 53

Replenishment

auto

input

auto

Product Jackets

Units 20

Sold 14

On Hand 6

Tops Pants Crops

17 21 20

12 15 14

5 6 6

Total

78

55

23

Mary-ms1ofakind.webs.com

auto

(773)827-9473

Page 37


SimplyFIT by Vera Wang

Marketing Plan Total Retail Sales: $20,092.00 Wholesale total $10,046 x 12 stores = $120,552.00 % Marketing Budget: $120,552.00 x 15% = $18,082.80 $ Marketing Budget: $18,082.80 total budget divided across 3 phases of business. Introduction - 4wks : $18,082.80 x 30% = $5,424.84

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 38


SimplyFIT by Vera Wang

Objective/ Strategy INTRO

Objective: To inform customers of the new brand extension Strategy: Hosting a launch party at Carson Perrie Scotts downtown location which is one place that will exclusively home this new collection. Carson's will invite its credit card holder customers by mail. There will be a small advertisement and invite in their monthly statements. The invite will list location and other event info for the customer and a plus one. These lucky customers will be the first to preview the collection in per} son. Tactic: At this exclusive event there will be appetizers and drinks for the lucky invites from 7pm-8pm. They will be able to enjoy music provided by on of Chicago’s most lis} tened to radio stations. Plus, meet and mingle with other locals. There will also be a small fashion show at 8pm and will be treated like VIP’s. Every guest who RSVP and atttented will receive a 15% of coupond on thir next in store purchase. After the pre} view of what is coming to shelfs next season, the invites who attended will be entered into a surprise raffle. The lucky winner will win a $100.00 gift card to purchase some} thing out of this collection. While the rest will be eagerly waiting for the collection to be exclusively available at 6 local Carson Perrie Scotts. Person Responsible: Marketing Manager, Product development Manager, Public Re} lations, and Event Planner Completion Date: Feb 1, 2013

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 39


SimplyFIT by Vera Wang MAIN

Objective: Increasing sales by 10% from August 1st, 2013 - September 1st, 2013 Strategy: Advertising in stores and online website. Tactic: Offering 20% off a full priced item when spending $75.00 or more in stores. Promo} tio is not redeemable for cash and is not valid on sale merchandise. In store advertise} ment continues. Person Responsible: Marketing Manager, Sales Associates Completion Date: March 13, 2013

CLEAR Objective: Selling all remainder goods before the next collection enters stores on May. 1st 2013 and increasing cardholders sales by 4%. Strategy: Giving each customer who uses their Carson’s card and spends over $100 a scratch off coupond for a chance at a $200.00 Giftcard to use on the next pur} chase of the SinplyFIT line. Tactic: Identifying three Lucky winners. The remainder pieces go on clearance by placing merchandise at the back of the store to attract customers. Prices will be additional 30% off the markdown price. Store will continue to advertisein stores. Person Responsible: Sales Associates, Marketing Manager, Store Manager Completion Date: January 10, 2013

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 40


SimplyFIT by Vera Wang

Marketing Control Method

INTRO

Carson’s card holders will receive invite only. They will bring a +1 and RSVP is a must. These guest will receive a 20 %off ta regular priced item after the Launch fash} ion show.

MAIN The word is out about the new collection. Public advertisement is out on Carson’s ad} vertisement sent in the mail. Our VIP’s are coming back with their 15% off coupon. The merchandise is still regular price.

CLEAR The collection is finally on sale, well at least what is left of it. We will start with a 30%off sale the first week. Then the last week will be an extra 30% off markdown prices. No coupons are valid with these promotions.

Exclusive discount for VIP’s after Launch Party

SimplyFIT

by Vera Wang

a regular priced item

Maria E. Cruz

Mary-ms1ofakind.webs.com

by Vera Wang

(773)827-9473

Page 41


SimplyFIT by Vera Wang

Sample Advertisement

This marketing will be displayed outside of the stores in easels

Do It With

SimplyFIT By Vera Wang

Sold Exclusively at:

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 42


SimplyFIT by Vera Wang

Press Kit

Press Kit

Vera Wang’s Apparel/ Ready-to-Wear is targeted to 25-35 year old Young, Professional and trendy Females, with an Income of $75,000. She is known for her approach to style and luxury, Vera Wang’s ready-to-wear collections reso} nate with her signature layering, intricate draping and exquisite attention to detail. Same with her salon which continues to showcase collections known for sophisticated drama, feminine detailing and modern approach to bridal design. Now, Vera want to help you get ready for your big day by providing feminism and unique athletic wear for women. No more of that plain old sweats and T-shirt. Its time to get up and get fit with Vera Wang’s New Simply FIT by Vera Wang. Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic. Now with Vera Wang's new athletic wear, women can still feel sophisticated when getting fit before their dream wedding or even just because they want to look and feel healthy.

#Z7FSB8BOH

VIP Access to Vera Wang’s new activewear collection

SimplyFIT

You and a guest will enjoy a live fashion show along with

by Vera Wang

Maria E. Cruz

Mary-ms1ofakind.webs.com

music and drinks. Make sure you RSVP your name on the list.

(773)827-9473

Page 43


SimplyFIT by Vera Wang

Biography

Ever since she could hold a crayon, Maria has communicated through her art. She has a passion for impressionist painting. One of the reasons why she has an eye for details. She has always had a passion for fashion because of her mother teaching her how to be a fashionista. She isnt scared to try new thing. In High School she was voted best dress because of her odd way of mixing styles and colors. Maria draws out of inspiration from the smallest little thing that other might not even consider. She explores a wide variety of mediums to create designs that evoke emotional responses through the visual elements of each minor detail. Her passion for color and beading is what makes each piece unique. Signature styling includes layering and mixed mediums, including light silks to heavy wools. Maria E. Cruz is currently a senior at Columbia College Chicago. She designs ready-to-wear pieces from skirts, dresses, blouses, and jewelry. Her style is all about showing of a womens curves. She wants women to feel sexy and comfortable in their own skin. She designs everything as if it were for her which makes every piece a "One of a Kind".

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 44


SimplyFIT by Vera Wang

Visual Merchandising Research

1.They key item for the SimplyFIT Collection is “the yoga”. Active wear can be bought at any store at any price level, which is why this collection must stand out. The uniqueness of it its the flaterring styles each piece come in. Most importantly is full of color. Why wear sweat pants n baggy t-shirt when you could feel and lok great with SimplyFIT. 2.The fringe item is “The Jacket”. With the array of colors and the transformation it can have on a look is timelessand classic, but still on trend. 3.The front of the department contains the latest looks as well as the standard sports bra look. The middle of the departmen includes basic tees. and the back of the department is home to more of the yoga pants. 4.The whole Collectioin in store are featured in front of the store to attract consumers and continues with other cordinating pieces to sale. 5. This department has 3 of each size run or stuffed with random restocked sizes. Typically there are 14 items of each product. 6.There are 8 distinct pieces in the collection found at SimplyFIT department at Carsons. They consisn of: The jacket, The yoga, The bra, The sort, The cape, the crop, the tank, and the short. 7.The collection is created by a single or combinationof inspiration that translates into interchangeable pieces to create multiple looks. color and fabrication are key for tying important aspects. By using creative seam lines and color blocking technniques, catches out particular product apart from others. 8.Wooden wall cabinets are the most intriguing way for displaying with mixed colored yogas in various piles instead of being paired with coordinating color. Tanks , jackets, and shorts are intermixed throught the department on t stands, large, large wooden table. My overall impression of the store was impresssed. Everything was clean and well presented: nothing was overpowering ot overstocked on the shelves. The presentation was certainly effective and makes the viewers want to return.

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 45


SimplyFIT by Vera Wang Intro basics Fixtures featuring looks #3,

Front of Dep. with 2 mannes

#4

Cashwrap

fittingroom

F L

Fashion Forward area featuring look #1, #2

O Main

Fashion Forward area featuring

Front of Dep. Fixtures look #1, #2 with 2 mannes

Fixtures

featuring

featuring Front of Dep. with 2 mannes

looks #3, cash-

looks #3, #4

wrap

fittingroom

O R

basics markdown items

S E

Sale & Clearance

Clear

Front of Fixtures featuring looks #3, #4 Dep. with 2 mannes

basics

Cashwrap

fittingroom

T

Fashion Forward area featuring look #1, #2

Maria E. Cruz

Mary-ms1ofakind.webs.com

(773)827-9473

Page 46

FALL MERCHANDISING PROJECT  

FALL MERCHANDISIN

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