Page 1

JONATHAN CHAPMAN PHONE:

+44 (0) 7585610761

WEBSITE: w w w. m r - y e n . c o m EMAIL: mr yen@mr-yen.com


LEEDS GUIDE MAGAZINE

PROJECT DETAILS: As part of my internship at The Leeds Guide Magazine, I was asked to create several layouts using the provided elements and body copy. It was my responsibility to ensure the layouts were professional looking, while also looking dynamic and interesting. My time with The Leeds Guide was spent working on the bi-weekly magazine layouts and ensuring all the layout designs were carried out in a timely manner. I also worked on small adverts for paying clients and designed several elements for their annual “Student Guide�


LEEDS GUIDE MAGAZINE

Layout examples of the designs created while working as a Junior Artworker intern for The Leeds Guide magazine.


OPERA IN THE PARK BROCHURE

PROJECT DETAILS: A full colour brochure created for Leeds City Council, as part of my internship at The Leeds Guide magazine. I developed the layout and designs for the brochure with the in house designers, alongside communicating the progress with the Leeds City Council.


OPERA IN THE PARK BROCHURE

Layout detail of the 2009 Opera in the Park brochure for Leeds City Council. Designed during work experience at The Leeds Guide Magazine.


LEEDS LIBRARY PROMOTIONAL IMAGERY

PROJECT DETAILS: This fictional project was created to promote my local library in Leeds. Visual imagery associated with libraries and books was utilised, but the final imagery created had a twist - the text was hand cut out of the books themselves. This playful and experimental technique of creating imagery and typography was a reference to the creativity that can be found in books and the unexpected things that you can learn in the library.


LEEDS LIBRARY PROMOTIONAL IMAGERY

Hand cut paper cut book page that was an experiment leading to the final image to be used to promote Leeds Library for a fictional brief.


IKEA CATALOGUE PROMOTIONAL IMAGERY

PROJECT DETAILS: This fictional brief was carried out while at University and was intended to promote the IKEA catalogue. Hand cut elements were photographed to create promotional imagery that would be used as banners to hang in stores. These promotional posters were to focus customers attention on the catalogue and the benefits of browsing what they want before they visit the retail outlet to use their time efficiently.


IKEA CATALOGUE PROMOTIONAL IMAGERY

Hand cut papercut imagery for a fictional promotional campaign to promote the IKEA catalogue.


ALICE IN WONDERLAND BOOK COVERS

PROJECT DETAILS: A set of three hand cut paper cut dust jackets accompanied a digitally printed cover that was designed by myself to fulfil a fictional brief for Puffin Books. The focus of the designs was the iconic imagery from the book Alice’s Adventure in Wonderland and included delicate and detailed designs such as the tea pots, flowers and playing card suits. The digitally designed and printed book covers were left as simple and straight forward as possible as to focus on the paper aspect of the covers, which would lend themselves to collectors of special edition books.


ALICE IN WONDERLAND BOOK COVERS

Final hand cut papercut dust jacket detail and accompanying printed book cover designs.


L Y N X P R O M O T I O N A L VA L E N T I N E P A P E R C U T

PROJECT DETAILS: I was commissioned by Tullo Marshall Warren to create forty limited edition paper cuts for Unilever/Lynx to be given away on the Lynx blog as part of a campaign to raise brand awareness through social media. These paper cuts were used within the campaign promoting their new fragrance, Lynx Excite, which won several awards.


L Y N X P R O M O T I O N A L VA L E N T I N E P A P E R C U T

Paper cut detail of the promotional piece to be given away on the LYNX blog promoting brand awareness for the newly launched fragrance “Excite�


HANNAH ZAKARI WINDOW DISPLAY

PROJECT DETAILS: I was commissioned by the owner & founder of the Edinburgh based independent shop, Hannah Zakari, to create a bespoke hand cut paper cut Christmas Window display. The launch of the window design was paired with a successful shopping event, where customers could meet me, the designer.


HANNAH ZAKARI WINDOW DISPLAY

Paper cut details of the window display that was completely created by hand.


OPRAH MAGAZINE

PROJECT DETAILS: I was commissioned by the art director to create a series of delicate botanical paper cut pieces to feature in an editorial story for the Valentines edition of the magazine that was released in February 2013. The main piece of the editorial consisted of a varying range of botanical elements arranged in an organic design, leaving space for the title. I also created a delicate paper cut napkin ring design, several tiny botanical silhouettes for decoration of paper cone favors, a 3D typographic menu to display the food for the event and all of the paper cut pieces running throughout the feature - such as the title pieces for the food in the editorial sections.


OPRAH MAGAZINE

Hand cut papercut design utilised as the main title image for an editorial story in the February 2013 issue of “O� magazine.

Mr Yen Portfolio  

The Mr Yen Portfolio www.mr-yen.com