Technology Analysis & Strategic Management Vol. 17, No. 4, 391 –408, December 2005 0953-7325 Print=1465-3990 Online=05=040391–18 # 2005 Taylor & Francis DOI: 10.1080=09537320500357160 Introduction Correspondence Address: Dr Romano Dyerson, School of Management, Royal Holloway, University of London, Egham, Surrey TW20 0EX, UK; Tel: þ44 1784 443780; Fax: þ44 1784 439854. Email: r.dyerson@rhul.ac.uk School of Management, Royal Holloway, University of London