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2013-14 MEDIA KIT themountainreport.tv


THE MOUNTAIN REPORT The Mountain Report (TMR) is your all-access pass to the premier mountain travel destinations. In each episode TMR takes you on a wild, backwoods adventure, barreling down both beloved and off pieced trails. We unveil the beauty and charm of each resort with a sensibility that only a local could have. We’re locals. Skiers. Snowboarders. Bikers. Hikers. Swimmers. Climbers. We’re kids at heart with the single mission of sharing the hidden gems of each region with like-minded adventurers. Covering the most amazing terrain, mingling with crazy casts of characters and indulging in the traditions of each region.


embrace winter It all started with a crazy dream that we could travel to the best alpine travel destinations and share our experiences with other adventurers. That dream became a reality 12 years ago, and today, TMR has become the #1 winter travel show in New England. TMR continues to expand its reach across the country and across the border to be the go-to source for all things winter. Skiing and snowboarding is the core of our show but we are just as interested in unearthing the local customs and cultures that make each destination unique. Earle and Kim can often be found snowmobiling, dog sledding, zip-lining and enjoying other local activities that expand beyond the mountain. At the end of the day, what could be better than sipping on a local brew by the fire or enjoying a relaxing massage at the spa. Each year we fully embrace winter, providing our partners with beautifully edited episodes that reach over 14 million people every season.


embrace summer We realized that TMR has no seasonal boundaries. Our debut TMR Summer Edition launched in 2013 as an extension of the original winter show. It offers the same, fullmountain experience with particular attention to local summer attractions and activities that appeal to both families and the modern adventurer. Instead of shredding down a double black, you can find us zip lining, mountain biking, hiking, kayaking or just simply enjoying the great outdoors.


SHOW SEGMENTS

TERRAIN TAKEOVER

TRICKED OUT

OUT OF BOUNDS

APRES

This is what TMR is all about. Each mountain has its own signature terrain that we highlight during the Terrain Takeover segment. Whether it’s a double black down the middle, a trip through the trees in the backcountry or simply a scenic cruiser full of beautiful views we make sure to show why each mountain is unique.

New to TMR is our adrenaline packed “Tricked Out” segment. Tricked out is where we join locals for some highflying, eye-popping adventures sure to keep viewers on the edge of their seats.

We don’t like to color in the lines. We take on and showcase your unique or challenging activities. Out of Bounds explores the cities and towns surrounding each mountain and draws attention to what makes each destination so special.

We all know that it’s not just about the skiing. After our mountain adventure comes to a close, we explore the local nightlife and make sure to seek out the best local cuisine. We’ll share everything from the best burgers to your signature drink.


SHOW IMAGES 2012-2013 SEASON


partnership opportunities

YEAR ROUND

WINTER

SUMMER

Think choosing between winter and summer is like choosing a favorite child? Fret no more. We offer a deal to our partners who want to promote both seasons. This package includes: 18 AIRINGS.

If your life begins with the first snowfall and ends when the groundhog sees his shadow, try our winter only option. This package includes: 9 AIRINGS

If you want to bring the heat to next summer’s mountain activities, consider our summer only option. This package includes: 9 AIRINGS

PACKAGES INCLUDE • Airings in key ski and travel markets • Comprehensive social media integration • Publication on TMR website • Master edit in Full HD QuickTime Format (1280x720 29.98 FPS) • Customied web video and DVD


social media TMR is active on all major social media networks. We consistently promote our partners across all of our digital channels. We post partner related news, contests and giveaways, videos, and behind-the-scenes extras. You name it and we’ll find a way to promote your stuff with our fans!

digital integration


who we reach NEW ENGLAND PRESQUE ISLE DMA.............................................................28,000 BANGOR...................................................................................114,000 PORTLAND..............................................................................361,000 BOSTON...............................................................................2,275,000 BURLINGTON........................................................................289,000 SPRINGFIELD........................................................................250,000 HARTFORD............................................................................968,000

TOTAL: 4,822,523

we reach over 20 million people

FLORIDA PENSACOLA............................................................................255,795 PANAMA CITY............................................................................110,188 TALLAHASSEE........................................................................145,608 GAINESVILLE.............................................................................83,623 JACKSONVILLE......................................................................362,055 ORLANDO/DEYTONA BEACH/MELBOURNE...........1,174,980 TAMPA/ST PETE/SARASOTA.........................................1,626,983 WEST PALM BEACH/FT. PIERCE.....................................783,698 FT. MEYERS/NAPLES...........................................................445,678 MIAMI/FT. LAUDERDALE...................................................1,315,528

TOTAL: 6,304,133

MIDWEST COLORADO............................................................................1,443,075 WYOMING, NEW MEXICO, IDAHO.....................................266,141 NEBRASKA, KANSAS..............................................................412,193 UTAH, SOUTH DAKOTA.........................................................519,956 MONTANA, NEVADA.............................................................474,950

MID ATLANTIC VIEWERSHIP IN THE MID-ATLANTIC REGION INCLUDES: HARRISBURG WASHINGTON DC ROANOKE BALTIMORE NEW CASTLE RICHMOND CHARLOTTESVILLE GREENSBORO RALEIGH DURHAM GREENVILLE.

TOTAL: 7,000,000 TOTAL: 3,144,739


demographic information GENDER MALE...................................................................................73% FEMALE.............................................................................27%

OCCUPATION SUMMARY PROFESSIONAL OR RELATED...............................73% MANAGEMENT/BUSINESS/FINANCIAL.............27% WHITE COLLAR...........................................................73%

AGE SUMMARY 18-49...................................................................................27% 25-54..................................................................................27%

OWN OR RENT RESIDENCE OWN..........................................................................27%

EDUCATION BACHELOR’S DEGREE................................................73% BACHELOR’S DEGREE + ..........................................27% POST GRADUATE DEGREE......................................73% ANY COLLEGE................... ..........................................27%

HHI $75,000+..........................................................................27% $100,000+........................................................................27% $150,000+........................................................................27%

SOURCE: COMCAST SPORTS NETWORK

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The Mountain Report Media Kit