‘villain’, and the cleaner as the ‘hero’ – both often being animated. On buying the product, we then become the ‘hero’ of our own narrative, in which the product is the ‘helper’ allowing us to defeat the villainous bacteria. Many ads utilise some form of ‘snapshot narrative’. Find an ad that you can analyse at this level and work out how the advertising copy helps this to happen? ‘Cueing’ that you must avoid analysing and discussing images at length.