Publishing During A Pandemic by Samir "Mr. Magazine™" Husni

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We saw some spikes in certain parts of the newsstand side, especially in grocery stores. My wife comes home with magazines every time she goes to the grocery store because everyone is just dying for content while they are sitting around their house, which I think is a good thing, but on the other hand no one is really going to airports right now and so we’ve seen that spike kind of erode a little bit. We do a lot of high volume magazines between Hearst, Meredith, Condé Nast, National Geographic, and I think everyone is just trying to be creative, trying to manage it as they can and yet I think no one really has great visibility and that makes it hard to manage.

On any shortage in ink or paper: No, we haven’t had any problem there. As you know, we manufacture our own ink…

Samir Husni: Are you seeing any shortage in paper, ink, etc.? Joel Quadracci: No, we haven’t had any problem there. As you know, we manufacture our own ink and we control upstream supply chain for ourselves, where we source directly to pigment providers. We even manufacture some of the other components. We’ve been able to maintain good control there. I’d say that distribution has been interesting because we get stuck in sort of a global economics of trade right now in distribution where, for instance, if we are going to the west coast from the Midwest oftentimes we are using train cars and containers and things like that and everything is a little bit disrupted because you have containers stuck in the wrong places and you’ve got disruption in distribution in general so that’s been an interesting thing to follow. It’s certainly not a shortage, so no, I can’t think of anything where we’ve had a shortage of much other than visibility. Samir Husni: As printers you are always prepared for a crisis, but did you ever, in your nightmares or dreams, ever think of such a situation and can you ever be prepared for such a thing? Joel Quadracci: You’d never believe it. I decided to watch that series Pandemic that came out ironically just before all this happened. I’ve watched the bird flu and I’ve watched

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