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the selected work of brandon lee


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the selected work of brandon lee


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FORWARD

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the selected work of brandon lee


stepping up I’ve always tried my best to keep the understanding that as citizens, we can’t pretend to live completely independent from the world. Every action that we impress onto our surroundings leaves something behind for the rest of us to stumble upon. The empty wrapper that is tossed aside, or the sapling that is planted by a neighbor, may have potential to strongly affect another human being. Designers are given an unmatched opportunity to impress upon millions of people, and whether good or bad, can make a true difference in society. I think it is important to always keep this in mind, and when given the opportunity, to swing for the fences.


CAUSE /EFFECT

the selected work of brandon lee


CONTENTS 002

goodfood initiative   Generation Compromised.

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the state of american education   Ingenuity Plummeting.

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hendricks gin rickey   Peculiarity Uncorked.

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victorinox selector site   Manhood Defined.

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immediate adaptation   Survival Camouflaged.

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soundscreen   Stress Silenced.

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devoe paint   Heritage Revisited.

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sphere poster   Pressure Intensified.

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carhartt workwear   Workwear Reclaimed.

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GENERATION COMPROMISED 002

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the selected work of brandon lee

project / goodfood initiative


PROJECT category

01

Web Design deliverables Website iPhone Application Video brief Design a campaign for social good, targeting an issue that plagues our society today, and execute this throughout a website and accompanying iPhone application. This campaign is to be created in partnership with an existing company, to lend its voice and support. background 1 in 3 children in America are classified as being obese. With large snack corporations competing for contracts to provide lunch options, the types of food and nutritional information being presented to these children every

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day at school have a major negative impact on their health. In partnership with Good Magazine, I created a campaign to bring to light our situation, and to try to overturn the stranglehold that these companies have on our schools and the wellbeing of our children. approach Using statistical information to present viewers exactly what is being fed into their children and how adverse it is to their health. Providing a sideby-side comparison to the nutritional values of properly balanced, healthy meals and their relation to the health of the general population. This will be achieved through bold, legible graphics and colors, offering the information in a clear, understandable manner, making sure not to overwhelm the viewer with too much information, yet still giving them a sense of the urgency of the situation. cause Large industry fights to fill our schools with cheaply made lunch options saturated with sugars, fats, and chemicals. effect Obesity is rising at an alarming rate, with one out of three children being inflicted. There are no signs of slowing, as we continue to ignore such a grossly unbalanced industry that affects so many.

category / web design

instructor / jenni ji

course / graphic design 3


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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category / web design

instructor / jenni ji

course / graphic design 3


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the selected work of brandon lee


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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category / web design

instructor / jenni ji

course / graphic design 3


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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category / web design

instructor / jenni ji

course / graphic design 3


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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category / web design

instructor / jenni ji

course / graphic design 3


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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category / web design

instructor / jenni ji

course / graphic design 3


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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CAUSE /EFFECT

the selected work of brandon lee

project / goodfood initiative


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category / web design

instructor / jenni ji

course / graphic design 3


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CAUSE /EFFECT

the selected work of brandon lee


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category / web design

instructor / jenni ji

course / graphic design 3


INGENUITY PLUMMETING 022

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the selected work of brandon lee

project / the state of american education


PROJECT category

02

Print Design deliverables Poster Series brief Design a poster campaign for an issue that you feel needs to be addressed. background Every year, our schools are becoming increasingly test focused, with the increase of programs such as No Child Left Behind, teachers are cornered into forcing children to memorize facts and data to meet standards. This is leading to a generation that is less creative, and less able to create the novel ideas needed to grow our nation. This campaign is aimed to show how backwards our schools are becoming, as we continue to turn our back on the quest to create that once fueled us.

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approach The approach for these posters was to appeal to both the children that are directly affected by the testing, as well as the older generation of parents and citizens who can see the change occurring and the damage that will cause. Four posters were made, each pointing out in a different manner the truth that our schools are creating citizens that are less adept at thinking for themselves than they are at reciting data like machines. I chose to step away from the Macintosh for a bit and use a medium that is a bit more freeform. Layered paper cut-outs and several light sources were used to create the four hanging compositions. cause American education has become increasingly obsessed with establishing standardized testing goals, forcing children of all abilities to memorize and recite in order to succeed. effect A new generation of children that are without ingenuity, ability to create novel solutions, and are reduced to data memorization machines.

category / print design

instructor / roland young

course / print design 2


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CAUSE /EFFECT

the selected work of brandon lee

project / the state of american education


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category / print design

instructor / roland young

course / print design 2


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CAUSE /EFFECT

the selected work of brandon lee

project / the state of american education


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category / print design

instructor / roland young

course / print design 2


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the selected work of brandon lee

project / the state of american education


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category / print design

instructor / roland young

course / print design 2


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the selected work of brandon lee

project / the state of american education


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BRING

Creativity BAC K

G IN BR TY IVI T EA CR CK BA

category / print design

instructor / roland young

course / print design 2


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CAUSE /EFFECT

the selected work of brandon lee

project / the state of american education


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category / print design

instructor / roland young

course / print design 2


PECULIARITY UNCORKED 036

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the selected work of brandon lee

project / hendricks gin rickey


PROJECT category

03

Package Design deliverables 250ml Single Serving Bottles 1.75 liter Bottle 4-Bottle Carrying Case brief Create a line of ready to drink alcoholic beverages. Design the primary and secondary packaging for this proposed line. background Thirsty bar goers are looking more and more toward the finely crafted drinks of years past. Vodka and Red-bull is giving way back to Manhattans and Leftbanks. To Keep in line with drinkers changing tastes, the Hendricks Gin Rickey, a light, refreshing Summer drink, is being reintroduced to the new generation of boutique cocktail drinkers. Hendricks Gin is a departure

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from the traditional London gin, taking softer, complex flavor cues from cucumber and rose pedals rather the dry, bitter taste of the juniper berry. Cultivating the image of “The Most Peculiar Gin’� Hendricks has enjoyed a quickly rising popularity among American bar goers. approach Hendricks Gin has developed a growing brand with a very distinct character, lying somewhere between Monty Python and the 19th century gentleman. This land of waxed-mustaches, feathered mermaids, and hot air balloons is perfectly positioned to attract a young generation of speakeasy seekers. I built upon this peculiarity, amplifying a bit and applying it to the packaging, finding an oddly appropriate mixture of medieval etchings and glowing carnival ride signs. cause A refreshingly traditional libation with a twist of the odd.. effect A peculiarly different set of eyes to see your world with.

category / package design

instructor / paul kagiwada

course / package design 3


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the selected work of brandon lee

project / hendricks gin rickey


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category / package design

instructor / paul kagiwada

course / package design 3


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project / hendricks gin rickey


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project / hendricks gin rickey


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category / package design

instructor / paul kagiwada

course / package design 3


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the selected work of brandon lee

project / hendricks gin rickey


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category / package design

instructor / paul kagiwada

course / package design 3


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the selected work of brandon lee

project / hendricks gin rickey


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category / package design

instructor / paul kagiwada

course / package design 3


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the selected work of brandon lee

project / hendricks gin rickey


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category / package design

instructor / paul kagiwada

course / package design 3


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the selected work of brandon lee

project / hendricks gin rickey


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category / package design

instructor / paul kagiwada

course / package design 3


MANHOOD DEFINED 052

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the selected work of brandon lee

project / victorinox selector site


PROJECT category

04

User Interaction deliverables Web/iPad Application brief Design a multiple step selection website for a line of consumer products. background Victorinox is the original creator of the Swiss Army pocket knife. Over more than a century, the line has expanded from its first basic six-tool knife, to over 150 models to choose from. A selection web/iPad application was designed to narrow down the catalogue to one knife that best fits the consumers lifestyle, whether they are a fisherman living in the Florida gulf, or an engineer living in Silicon Valley. approach

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When approaching this project and the Victorinox brand, I chose to be pretty blunt and only targeted the 90 percentile of Swiss Army Knife buyers; men. I made the decision to exclude the fairer half when looking back to every little boys dream of getting their first pocket knife, almost as a right of passage into manhood. With this direction, defining the perfect knife meant defining exactly the type of man that you are, what your role is, and your preferences. I coupled this with the rugged environments that one would traverse in their lives, and the bold colors of the brand. cause You are a man of the world. You provide and strive with what you are given. effect Victorinox has the perfect set of tools for you.

category / user interaction

instructor / jenni ji

course / graphic design 3


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the selected work of brandon lee

project / victorinox selector site


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category / user interaction

instructor / jenni ji

course / graphic design 3


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project / victorinox selector site


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category / user interaction

instructor / jenni ji

course / graphic design 3


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the selected work of brandon lee

project / victorinox selector site


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the selected work of brandon lee

project / victorinox selector site


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category / user interaction

instructor / jenni ji

course / graphic design 3


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the selected work of brandon lee

project / victorinox selector site


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category / user interaction

instructor / jenni ji

course / graphic design 3


SURVIVAL CAMOUFLAGED 066

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the selected work of brandon lee

project / immediate adaptation


PROJECT category

05

Publication Design deliverables 90+ Page Book 30+ Illustrations/Diagrams brief Design a publication based on survival. Develop all of the supporting illustrations and diagrams using only 2 colors. background Instantaneous camouflage in the animal kingdom really is a marvel of nature. Over generations, certain animals have evolved to instantly adapt to their environment in order to survive. In particular, certain vertebrates such as chameleons and flounders, and cephalopods like cuttlefish and the blue ring octopus can mimic their changing surroundings in seconds. Variations from changing color to match a branch, to altering the texture

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of their skin, and contorting limbs to mimic other species are still being discovered today and being recorded. approach The subject of instant camouflage is certainly a colorful one, though when looking deeper into the subject, it is one that holds all of its magic on the cellular level. Knowing this, and being limited to a three-color palette (including black) I approached the book in a very scientific manner. A graphic language was developed to create the graphs and diagrams to help present the large amount of information throughout the book. The colors scheme was chosen to mimic a science book you would find on the shelf along side an early Jacques Cousteau publication. cause Life is continually forced to adapt to hostile, unfamiliar environments. effect Under such adversity, life will provide the most ingenious solutions. They will continue to amaze us, confuse us, and to challenge us to rethink the way we view this planet and our role in it.

category / publication design

instructor / carolina de bartolo

course / typography 3


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project / immediate adaptation


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category / publication design

instructor / carolina de bartolo

course / typography 3


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project / immediate adaptation


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category / publication design

instructor / carolina de bartolo

course / typography 3


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the selected work of brandon lee

project / immediate adaptation


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category / publication design

instructor / carolina de bartolo

course / typography 3


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project / immediate adaptation


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category / publication design

instructor / carolina de bartolo

course / typography 3


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the selected work of brandon lee

project / immediate adaptation


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the selected work of brandon lee

project / immediate adaptation


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category / publication design

instructor / carolina de bartolo

course / typography 3


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the selected work of brandon lee

project / immediate adaptation


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category / publication design

instructor / carolina de bartolo

course / typography 3


STRESS SILENCED 082

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the selected work of brandon lee

project / soundscreen


PROJECT category

06

Identity Design deliverables National Branding Identity Guidelines Book Awareness Campaign Applications brief Identify and research a public issue that effects San Francisco. Create a sustainable solution, and the branding campaign to back it. background San Francisco has over 800,000 citizens, with up to 1,000,000 within it’s 49 square miles on any given day, due to tourism and workers commuting into the city. With so many people in such a small area, constant noise pollution is an issue that effects every person. Noise pollution isn’t an issue

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that many citizens think of as urgent or particularly threatening, but it does have serious implications to our mental and physical health. Utilizing technology that is not quite available yet, Sound Screen is a civil program that installs noise reducing electronic nets along curbs of the busy streets of San Francisco and its outer lying cities. approach Developing the brand of Sound Screen posed the challenge of having to get the attention of busy pedestrians on busier streets, while not being overly brash or brazen, as that would go against the nature of the program. To address this, a voice was created. One that would approach citizens on the street level, speaking to issues that they are familiar with, in a tone that they could relate to and would hopefully remember. This voice is spoken on a stage set of fuzzy, dream-like settings, that was developed to appears as though you are looking into an early afternoon day dream. This voice was further carried into the applications that would reinforce the program as the stress solution for the everyday commuter. cause Toning down the volume of our busy San Francisco streets. effect A more inviting, tranquil city, with lowered heart failure, lowered blood pressure, and a lowered sense of hostility toward one another.

category / identity design

instructor / darrell hayden

course / identity design 2


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the selected work of brandon lee

project / soundscreen


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category / identity design

instructor / darrell hayden

course / identity design 2


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the selected work of brandon lee

project / soundscreen


category / identity design

instructor / darrell hayden

course / identity design 2


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SOUND SCREEN

sound screen

SOUNDSCREEN

SOUNDSCREEN

SOUND SCREEN

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SOUND SCREEN SOUND SCREEN

SOUND SCREEN

sound screen

SOUND SCREEN

SOUNDSCREEN

sound screen

sound screen

SOUND SCREEN

S S S S

sound screen sound screen

SOUNDSCREEN

SOUND SCREEN SCREEN SOUND

SOUND SCREEN

SOUNDSCREEN

SOUND

SCREEN

sound screen

Sound Screen SOUND

sound screen

sound screen

SCREEN

Sound Screen

SOUND SCREEN

SOUND SCREEN

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the selected work of brandon lee

SOUNDSCREEN

project / soundscreen

S

S S

SOUNDSCREEN


SOUND SCREEN

category / identity design

instructor / darrell hayden

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course / identity design 2


090

CAUSE /EFFECT

the selected work of brandon lee

project / soundscreen


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category / identity design

instructor / darrell hayden

course / identity design 2


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the selected work of brandon lee

project / soundscreen


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category / identity design

instructor / darrell hayden

course / identity design 2


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the selected work of brandon lee

project / soundscreen


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category / identity design

instructor / darrell hayden

course / identity design 2


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the selected work of brandon lee

project / soundscreen


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category / identity design

instructor / darrell hayden

course / identity design 2


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the selected work of brandon lee

project / soundscreen


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category / identity design

instructor / darrell hayden

course / identity design 2


HERITAGE REVISITED 100

CAUSE /EFFECT

the selected work of brandon lee

project / devoe paint


PROJECT category

07

Package Design deliverables Gallon Paint Cans Pint Paint Cans Spray Paint Can brief Select a current or obsolete paint company. Rejuvenate the brand and design the packaging for a new paint line. background The Devoe Paint Company is the first American paint maker, founded in 1754, and continuing to operate as a small market manufacturer today. This company has grown alongside our country, from its beginnings as a colony of England to its expansion across to the coast. Devoe established itself as a major contributor to the railroad industry, as it tracked westward in the

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expansion of major cities across America. Sadly, the Devoe Paint Company is now owned by ICI Paints, a European distributor, and while it retains its headquarters in Kentucky, it is largely operated overseas. approach With such a rich and storied history, the Devoe Paint Company needed to reestablish itself as the original American paint company. Working off of the company history in the 19th century with the railroad industry, I borrowed from that pivotal time in American history, and used the broadside poster as a major influence in developing the Heritage line of paints. Making no effort to down play this period, the line shows its industrious roots in the materials selected, the textures and style displayed, and the selection of color choices that are offered. cause Looking to your history and heritage for strength and inspiration. effect A result more powerful and storied than one could ever conjure up in a marketing room or assemble in a campaign.

category / package design

instructor / tom mcnulty

course / package design 2


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CAUSE /EFFECT

the selected work of brandon lee

project / devoe paint


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category / package design

instructor / tom mcnulty

course / package design 2


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project / devoe paint


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category / package design

instructor / tom mcnulty

course / package design 2


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project / devoe paint


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category / package design

instructor / tom mcnulty

course / package design 2


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project / devoe paint


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category / package design

instructor / tom mcnulty

course / package design 2


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project / devoe paint


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category / package design

instructor / tom mcnulty

course / package design 2


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PRESSURE INTENSIFIED 114

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the selected work of brandon lee

project / sphere poster


PROJECT category

08

Print Design deliverables Poster brief Select a classic movie from Netflix and create a promotional poster that evokes the spirit of the movie, to be used on the site. background Sphere is one of my very favorite mind screw movies. It heaves large portions of the unknown ocean abyss, generous servings of 22nd century space exploration gone wrong, a subconscious granting sentient sphere, and a nihilist mathematician in Samuel L. Jackson. There is absolutely no reason not to love this movie. It has always sparked my deep interest in the possibilities in uncovering the dark unknown.

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approach At its core, Sphere is about the pressure that builds between individuals when they are isolated so far away from the assurance of society. This pressure in an environment that is unknown and unexplainable builds and divides until everything collapses. I wanted to capture this feeling of complete isolation, and the intensity of this pressure as it builds around you. cause Pressure is amplified 3,000 feet underwater, with nothing but complete isolation and paranoia to keep you human . effect Shit will implode.

category / print design

instructor / roland young

course / print design 2


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the selected work of brandon lee

project / sphere poster


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category / print design

instructor / roland young

course / print design 2


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SPHERE

SPHERE

S P H E R E

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the selected work of brandon lee

project / sphere poster


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project / sphere poster


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category / print design

instructor / roland young

course / print design 2


WORK WEAR RECLAIMED 124

CAUSE /EFFECT

the selected work of brandon lee

project / carhartt reclaimed


PROJECT category

09

Package Design deliverables Packaging line across 5 products brief Develop a line of sustainable products for an established company. Design and manufacture the packaging for the line. background Carhartt is synonymous with American industry. Their overalls are worn by engineers, mechanics, welders and farmers in every state, and have become a true symbol of the American working man. Unfortunately over the last decade, the company has increasingly looked overseas for manufacturing and materials. This has created a fissure in the heart of the company and the image of its brand. The Reclaimed work wear line is created

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to bring work back home, using sustainable and waste materials created by industry, to clean our soil and strengthen our bond. approach The Reclaimed line of work wear is a push to rejuvenate American industry while making it cleaner and more responsible to the land that it lays. All of the packaging had to be made from sustainable materials to reflect the product line. A strong, purposeful design was established and applied across durable craft paper in an effort to minimize materials and reduce any extraneous production and transportation waste. cause The American industry has become a tarnished and crumbling shadow of the pinnacle it once was several decades ago. effect A fight to restore it back to the top, in a manner that will keep it sustainable.

category / package design

instructor / paul kagiwada

course / package design 3


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CAUSE /EFFECT

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project / carhartt reclaimed


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category / package design

instructor / paul kagiwada

course / package design 3


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project / carhartt reclaimed


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project / carhartt reclaimed


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category / package design

instructor / paul kagiwada

course / package design 3


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project / carhartt reclaimed


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the selected work of brandon lee

project / carhartt reclaimed


ENGINEER OVERALLS

category / package design

to Preserve the Land

course / package design 3

by Carhartt

Made From the Land

instructor / paul kagiwada

MADE FROM

100% H E M P

CO M FO RTA B LE D U R A B LE SUS TA I N AB L

Carhartt Inc. 5750 Mercury Drive Dearborn, MI 48126

carhartt.com

this package is made from 100% recycled post consumer/industrial waste, please recycle

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100 STE

PROTE

SAF

HE


THANK YOU 138

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Thanks so much to all of my support, for whom I could have never dreamed of making it to the end without. My family, who has been unreasonably supportive over my long journey as a student, and have remained so as I’ve found my way. Thank you for nurturing my creativity for as long as I can remember, and for giving me every possible tool that I could have asked for. Thank you for loving me whether I succeeded or whether I failed. My friends, who have never given me too much grief for being a student longer than a typical surgeon, and who I can always rely on for a lunch away from the computer. You have been as important a part of my education as any, always willing to share tips and opinions, and the occasional sounding board that everything is going to be just fine. My teachers, to whom I owe so much for the designer that I have grown into, for being so patient, for being so willing to give more than you had to, for forcing me to look in ways that would have never occurred to me, for being so much more supportive and caring, and so much less scary than I built you up to be, for being almost literally insane, for being as excited about my work as I am, for getting me to push one more step, and for being more than I could have ever asked for.

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cause/effect The portfolio of Brandon Lee

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copyright @ 2012 All rights reserved. No part of this publication may be reproduced in any manner without the written consent of Brandon Lee. academy art university 79 New Montgomery, San Francisco CA mary scott Instructor course Senior Portfolio brandon lee brandonwarrenlee@gmail.com brandonwarrenlee.com 510.381.1024 binding The Key Printing & Binding 5849 Ocean View Drive, Oakland, CA printing Giant Horse Printing 1336 San Mateo Avenue, San Francisco, CA photography Brandon Lee paper stock Neenah Classic Crest 100lb Super Smooth fonts Vista Sans Light Book Small Caps Medium Italic Medium Heroic Condensed Bold software Adobe Creative Suite 5

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Brandon Lee Portfolio