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5 Steps to Build a Home-Based Business Creating ECourses By Irene Houston Home-based businesses are becoming more popular than ever, especially for parents who want to spend more time with their kids, while earning extra cash. One great way to do this is to create ecourses on topics you already know about (or can easily learn!). Yes, that's right, there's a fast growing market for information and knowledge on almost any subject under the sun, including weight-loss, gardening, cooking and dating. You can either sell the course for a fee, or give it away as a freebie to build your subscriber list. You'll also find it's a perfect way to position yourself as an 'expert' or authority in your chosen niche area. Marketers are continually telling us that a person must be exposed to a product around 7 times before they decide to buy, so by offering a mini-course by email, you're actually getting in front of your prospective clients several times in a short period. Creating a short mini-course, which can be delivered via email autoresponder, is really easy and it doesn't have to be rocket science or degree level to get people signing up. Let me walk you through the 5 easy steps to create a mini-course and why you can start doing this today in your home-based business: 1. It's always best to choose a subject you're comfortable writing about (although you can always learn new skills or hobbies and write about them too), as you'll find this a lot easier in the beginning. 2. Break your topic down into lessons, for example, if you are offering a course on how to cook Italian food, you may want to start by introducing your readers to the basic course introduction first, before you start telling them how to cook the food. You'll find the ideal number of lessons is often between 5-10 for these type of short courses, so break down your course information to fit around these number of lessons. 3. Once you've decided on the topic of your content, it's time to break it down into small chunks of information, so as not to overwhelmed your reader. A great way to do this is to write short sentences or paragraphs using a conversational, friendly tone. People like to connect with people, so remember to add a little flair and your personality in your mini-course, which shows you are human! Your main object here when creating your course should be to inform and educate, not just to promote some product or service. Of course, you can include promotional links (usually at the bottom in the resource box), but don't go overboard.


Online success principles for today's entrepreneur