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The Dengue Project


The Dengue Project

Guide: Rupesh Vyas by: Mrinalini Sardar | PGDPD. Graphic Design Batch 2010


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BRIEF IDENTIFYING DESIGN OPPORTUNITIES CONSTRUCTING A DESIGN PROPOSAL THEME | TIME | EXPERIENCES / ASPIRATIONS | OBSERVATION

INFO COLLECTION // ANALYSIS // SCENARIO BUILDING Published Literature Net Meeting stakeholders Case Studies Precedent Studies Content Building Client / Companies Target Group

Key points to think upon

ANALYSIS AND SYNTHESIS Redefined Brief Communication Design Assesment Design Criteria SWOT Analysis

CREATIVE PHASE

Design Alternatives

DESIGN EVALUATION / VALIDATION CONSOLIDATION

Mock Ups

Final Product / Industry Testing

GD Class Notes | Co-ord: TDG | 7 March 2011

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Primary: Single Individuals, bachelors, people in rented flats, residential students of high schools and colleges, hostels and working professionals living in transit. Secondary: Doctors at Hospitals, Principals and Teachers of High School, Faculty and students of Colleges. - Building an effective communication program or awareness intervention in the health sector. - Identifying biases or myths associated with the disease. - Understanding focus groups and their lifestyle patterns. - Designing communication collaterals for health. - Understanding and inter connecting information systems. - Information graphics and effective visual representation of statistics and data. - Amalgamating traditional and new medias of communication.

The intent behind choosing a health issue such as Dengue was because in the monsoon months of August-September last year (2010), many freinds of mine were bitten by the Dengue bug and fell seriously ill with the Dengue fever here at National Institute of Design. An entire floor at boys hostel fell ill with Dengue. Once a case was detected, the Dengue bug spread like wild fire across the hostel rooms. So I thought about finding out more on this issue. There is an accentuated level of suffering among residential college students, hostel boarders, bachelors and other such people staying away from their hometown and families where most of the running and taking care has to be done by non-family members.

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RESEARCH ANALYSIS REGION: Ahmedabad

The Client

A.M.C

Target Audience - PRIMARY: Single Individuals, bachelors, people in rented flats, residential students of high schools and colleges, hostels and working professionals living in transit. - SECONDARY: Doctors at Hospitals, Principals and Teachers of High School, Faculty and students of Colleges.

NVBDCP Board

Local NGO’s

Problem - A.M.C. involved in 3 health drives for dengue in a year which cover 15 Lakh dwellings. PUBLIC UNAWARE OF THIS.

- Creating an Awareness Intervention for the health drives for A.M.C. before monsoon months.

- MORE PEOPLE needed by NVBDCP and A.M.C to conduct the health drives.

- Motivate the youth to join in the health drives and give them incentives to work for it.

- The existing designs consist of newsprint pamphlets and Posters in Gujarati language. Also the handouts lack visuals or illustrations.PROBLEM OF PEOPLE FROM OTHER REGIONS TO UNDERSTAND THESE DESIGNS.

- Change of existing designs to make it more visually stimulating or bilingual. Thinking of more effective medias of representation and promotion than just posters, information brochures, booklets or publication.

- More effective REPRESENTATION OF THE DOCUMENTED STATISTICAL DATA.

- Information graphics, visual hierarchy and unique and functional ways of data representation. - Effective representation of the documented statistics or a health report publication will help the NVBDCP to pitch to Govt. for more funds.

- The students are aware of the disease as a moquito biting disease. MINIMAL AWARENESS ABOUT THE CAUSE and SYMPTOMS OF DENGUE. - UNAWARE OF PREVENTIVE MEASURES EXCEPT FOR BURNING MAT AND APPLYING MOSQUITO REPELLANT CREAMS. - CANNOT UNDERSTAND THE EXISTING PROMOTION OF A.M.C. EASILY AS IT IS ONLY IN SINGLE GUJARATI LANGUAGE. - INTERNET plays a greater role than TELEVISION for most students.

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Design Opportunities

-More effective communication about causes and symptoms of the disease. - Communicating about the preventive measures is MOST IMPORTANT as there is no vaccine for Dengue and prevention is better than cure.

- A more universal and visually rich medium where the visuals become the language for effective communication. Redesigning the website. - A medium that is omnipresent with the target audience at all times and is important to them. Ex: keychain


The Medium

The Primary Medium GIFTS / GOODIES:

POSTERS

Keychains, Badges, Notebooks, Mosquito repellant creams, Goodnight refill fluid packs, odomos, mosquito coils and awareness of natural remedies.

BOOKLETS BROCHURES COMMUNITY PROGRAMMES

SOCIAL NETWORK

Promotion through internet primarily facebook ads, twitter, linkedin professional networks, chat and mail boxes and RSS feeds.

VIDEO / AUDIO ADS

Target Audience

WALLPAPERS

RSS

GIFTS / GOODIES INSTALLATION

The Secondary Medium

EVENT / A SPECIAL DAY

- COMMUNITY PROGRAMMES

WEBSITE

- HEALTH DRIVES

SOCIAL NETWORK ADS

- FREE DISTRIBUTION OF GOODIES / MOSQUITO REPELLANT CREAMS OR REFILL FLUIDS

HEALTH DRIVES COMPETITIONS

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COST EFFECTIVE

NON HARMFUL

USEFUL

INFORMATIVE

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TEAR HERE

TODAY

TODAY

TODAY

TODAY

TODAY

TODAY

Do not let water store in unused tyres.

Do not let water store in earthen pots.

Do not let water store in air coolers.

Do not let water store in coconut shells.

Do not let water store in terrace tanks.

Do not let water store around your building.

vipiriyi!li Tiyirmiio piiNi& siogiHh Wivii D!Sii! ni*ho

miiTliimiio piiNi& siogiHh Wivii D!Sii! ni*ho

agiiSi& pir Tikiomiio piiNi& siogiHh Wivii D!Sii! ni*hoo

nii*Lyi!rnii kiciliimiio piiNi& siogiHh Wivii D!Sii! ni*hoo

agiiSi& pir Tikiomiio piiNi& siogiHh Wivii D!Sii! ni*hoo

a!r k$lirmiio piiNi& siogiHh Wivii D!Sii! ni*hoo

100% SAFETY

100% HERBAL

BURN TIME

USAGE DIRECTIONS

0

=

3

= 6

MOSREP

Made of:

Warning:

Directions for use:

Mosrep agarbattis are made of herbal medicinal plants and oils researched for years by CIMAP, India (Central Institute of Medicinal and Aromatic Plants).

Burned agarbatti should not be kept near clothes etc.

Burn the agarbatti in a closed room and open windows.

MOSREP

MOSREP

Mosquito Repellant Herbal Agarbatti

1 stick = 5 hours

MOSREP

Safe to inhale for pregnant women, children and the old.

Manufactured by

CSIR-CIMAP Distributed by

Ahmedabad Municipal Corporation

Keep away from the reach of chidren.

No. of Sticks

7

Do not use if any allergy from smoke.

MOSREP

MOSREP

MOSREP

MOSREP

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The Dengue Project