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SHERATON CAVALIER AND DELTA BESSBOROUGH SASKATOON | SASKATCHEWAN

http://conference2014.mria-arim.ca/news

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the magazine of the Marketing Research and Intelligence Association

MAY 2014


WELCOME TO THE 2014

MRIA NATIONAL CONFERENCE

Welcome to the 2014 MRIA National Conference 2014 National Conference Chair Corrin Harper Welcome, Delegates, to sunny Saskatoon and to Dig Deeper and Discover, the 2014 Marketing Research and Intelligence Association National Conference. As the Conference Chair of the 2014 MRIA Conference, I am pleased and excited to welcome you to Saskatoon, the “Paris on the Prairies”, for our annual convention. If seeing is believing, then you simply have to see Saskatchewan. Otherwise, you won’t believe the expanse of the land, our connection to it, or the feeling of serenity that the constant, distant horizon brings to your soul. You won’t believe the size of the endless sky overhead, or the vibrant colours that fill it at sunrise, sunset, or midnight. I look forward to sharing this with you. Over our two days together, we will both inform and entertain. You will listen to, and learn from some of the brightest minds in our industry, participate in discussions on emerging trends in the field, and network with fellow market researchers and buyers. This conference is a great opportunity for you to learn more about the world of marketing research, and I am proud to be hosting it here in my home province of Saskatchewan, the first time the MRIA annual event has been held here. In the true spirit of Saskatchewan hospitality, you’ll be treated to a culinary extravaganza featuring the finest foods from the province. Don’t be surprised to find Saskatoon berries in many of the dishes! With the Saskatoon Speakeasy Networking and Boat Ride Evening on Monday night, in the opulent gardens of Saskatoon’s famous Castle on the River, the Delta Bessborough, you will experience first-hand the beauty of the South Saskatchewan River. Join your colleagues on the Prairie Lily Riverboat to experience the Bridge City to its fullest. At MRIA’s premier event on Tuesday night, the Gala Awards Dinner, you will see what Saskatchewan was like in the 1920’s. The Gala will be a prohibition inspired evening of awards and vaudeville acts as we celebrate the Speakeasy, where all levels of society partied and socialized behind closed doors. The 1920’s inspired evening will be comprised of comedy and dance, specialty cocktails, and wonderful food. All that and more awaits you at the 2014 MRIA National Conference in Saskatoon Saskatchewan – so take your time to discover this beautiful place.

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BIENVENUE

À LA CONFÉRENCE NATIONALE DE L’ARIM EN 2014

Bienvenue à la Conférence nationale 2014 Présidente de la conférence 2014 Corrin Harper À tous les participants, bienvenue à Saskatoon et à Dig Deeper and Discover, la conférence nationale 2014 de l’Association de la recherche et de l’intelligence marketing. Il me fait plaisir, en ma qualité de présidente de la conférence, de vous souhaiter la bienvenue à Saskatoon, « le Paris des Prairies », et à notre conférence nationale. La Saskatchewan, il faut la voir en personne pour pleinement l’apprécier : ses terres qui s’étalent à l’infini, son horizon lointain qui calme et réconforte, son vaste ciel et ses couleurs éclatantes, que ce soit à l’aube, au crépuscule ou à minuit. Oui, bienvenue à mon bien-aimé coin de pays. Nous comptons, au cours des deux prochains jours, vous informer et vous divertir. Vous entendrez les esprits les plus brillants de notre secteur, participerez à des discussions sur les plus récentes tendances et établirez des rapports avec vos collègues et clients potentiels. Bref, vous découvrirez bien des choses au sujet de la recherche marketing. Je suis fière de vous accueillir en Saskatchewan, ma province de naissance, à l’occasion de ce premier événement national de l’ARIM à se tenir dans la province. Les gens de la Saskatchewan sont accueillants, leur table aussi généreuse que délicieuse. Ne soyez pas surpris de retrouver l’amélanche (Saskatoon Berry) dans plusieurs plats–nous en raffolons ! Plusieurs événements vous attendent au cours des prochains jours : la réceptionréseautage genre Speakeasy du lundi soir, qui se tiendra dans les magnifiques jardins du Delta Bessborough, le « château » sur l’impressionnante rivière South Saskatchewan, la croisière à bord du Prairie Lily, qui vous fera découvrir la « ville des ponts » depuis un point de vue privilégié, et, mardi soir, la soirée gala qui recréera le Saskatoon des années 20, à l’époque de la Prohibition, quand tout Saskatoon se rencontrait « en secret » au Speakeasy. Au menu de ce gala : des récompenses, de la comédie, de la danse, des coquetels originaux et des plats inoubliables. Bienvenue donc à la Conférence nationale 2014 de l’ARIM, à Saskatoon et en Saskatchewan. Que votre séjour chez nous soit aussi enrichissant qu’inoubliable.

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THANK YOU TO OUR SPONSORS

PINNACLE SPONSOR

PLATINUM SPONSORS

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GOLD SPONSOR

SILVER SPONSORS

BRONZE SPONSORS

Prairie Research Associates

OTHER SPONSOR

MEDIA AND MARKETING SPONSORS

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CONFERENCE SPEAKERS

KEYNOTES Dr. Darrell Bricker – Chief Executive Officer – Ipsos Global Public Affairs Jeffrey Hayzlett – Bestselling Author & Global Business Celebrity, The Hayzlett Group Jim Hopson – CEO and President of the Saskatchewan Roughriders Football Club

PANELLISTS AND SESSION PRESENTERS Margot Acton – TNS Canada Melody Adhami – Plastic Mobile Brian Baumal – Thinklounge Research Tricia Benn – Northstar Research Partners Inc. Rob Berger – Vision Critical France Bragado – Ipsos Reid Briana Brownell – Insightrix Research Inc. Jared Cechanowicz – University of Saskatchewan Simon Chadwick – Cambiar Chuck Chakrapani – Leger Analytics Amy Charles – Ipsos Loyalty Joseph Chen – The Hershey Company Tony Coulson – Environics Melanie Courtright – Americas Rob Daniel – BMO Financial Group Amy Davies – Wrigley Nick Drew – Yahoo Canada Michael Ennamorato – TNS Canada Carla Flamer – Ipsos Reid Caroline Fletcher – The Sound Research Tema Frank – Frank Online Marketing & Web Mystery Shoppers Inc. Adam Froman – Delvinia & AskingCanadians Gilles Gauthier – iTracks Donya Germain – ACCE International Katrina German – OneStory Kristian Gravelle – AstraZeneca Canada Andrew Grenville – Vision Critical Carl Gutwin – University of Saskatchewan Accruate at time of printing: April 24, 2014

Lesley Haibach – Ipsos Loyalty Perry Hassen – Nielsen Caren Healy-Jones – Ipsos Reid Susan Ince – Epic Consulting Anne Kossatz – RBC Isabelle Landreville – Sylvestre Marketing Diana Lucaci – Neuromarketing Science and Business Association Raj Manocha – AskingCanadians Tim McCutcheon – Ipsos Loyalty John McGarr – Fresh Squeezed Ideas Steve Mossop – Insights West Lenny Murphy – GreenBook Media Steve Olsen – Unilever Canada Annie Pettit – Peanut Labs Doug Poad – JWT Toronto Ray Poynter – Vision Critical Greg Rogers – Procter & Gamble Frank Scarpitti – City of Markham Sean Simpson – Ipsos Reid Public Affairs Shane Skillen – Hotspex Scott Switzer – Vision Critical Jara Ulbrych – The Coca Cola Company Joel Weinberger – Implicit Strategies Susan Williams – Cadillac Fairview Corporation Antoni Wisniowski – Municipal Property Assessment Corporation Mark Wood – TNS Canada Peter Zoutis – Northstar Research Partners Inc.

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TRADESHOW BOOTHS AND EXHIBITORS

AIP Corporation......................Booth # 12

LMS PROLINK Ltd...................Booth # 18

ASDE Survey Sampler.............Booth # 15

MRII / University of Georgia...Booth # TBA

Canadian Viewpoint................Booth # 16

Research Now......................... Booth # 7

CLS Lexi-tech Ltd...................Booth # 14

Rosetta Studio International....Booth # 21

Confirmit................................ Booth # 9

SM Research..........................Booth # 11

Dapresy North America Inc......Booth # 10

SSI.......................................Booth # 13

Insightrix............................... Booth # 6

Studiocode Business Group ...............TBD

itracks..................................Booth # 20

Yconic...................................Booth # 17

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THANK YOU TO OUR CONFERENCE VOLUNTEERS, SUPPLIERS AND STAFF

CONFERENCE ORGANIZING COMMITTEE 2014 National Conference Chair Corrin Harper corrin.harper@insightrix.com Program and Speaker Co-Chair Tracy Bowman tracy.bowman@protegra.com Sponsorship Co-Chair Carolyn O’Keefe carolyn@mqoresearch.com Sponsorship Co-Chair Anu Bhalla abhalla@advanis.net Tradeshow Co-Chair Anastasia Arabia anastasia@trendresearch.ca

Gala and Awards Evening Co-Chair Lesley Haibach lesley.haibach@ipsos.com Conference Communications & Event Logistics Anne Marie Gabriel Tel: (416) 642-9793 ext. 8723 Toll-Free: 1-888-602-6742 ext. 8723 amgabriel@mria-arim.ca Member Support and Event Coordination Erica Klie Tel: (416) 642-9793 ext. 8727 Toll-Free: 1-888-602-6742 ext. 8727 eklie@mria-arim.ca Web Design And Graphics

MarComm Co-Chair Harley Rivet harley@deepdishdigital.com

LS Graphics Inc.

Social Events Co-Chair Briana Brownell Briana.brownell@insightrix.com

Print Production

info@lsgraphics.com

RP Graphics mario@rpgraphics.com

CONFERENCE VOLUNTEERS Marketing Communication

Sponsorship

Barry Davis

Maureeta Percy

Marketing Communication, Program

Tradeshow

Raj Manocha

Anne Jacox

Program Paul Long

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MRIA 2014 Conference