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M Realty TrueView Marketing Program

M Realty


Great marketing is great service


m realty


Trueview is our marketing platform Buyers ofter begin with an idea of what they want, but an emotional experience is what triggers their decision to purchase. TrueView marketing captures the emotional element of a home and broadcasts it to the world. When buyers engage with your home emotionally, it will sell faster and for a higher price.

In 2013, my listings sold in an average of 10 days and for 102.6% of asking price.

m realty


m realty


Discover the uncommon story

Capture

the distinct qualities of your home

Present

beautifully online and in print

Reach

a large, targeted audience

Engage

potential new owners


Discover the uncommon story

Your home has a story to tell. The story comes alive when we uncover a deeper sense of how you live in your home and experience its various spaces and qualities.

Ask yourself, “what makes my home special?�


Capture

the distinct qualities of your home

Photographs, video, and copy are the building blocks of our marketing materials. The M Realty on-staff media team collaborates with our agents on each listing to capture the distinct story of your home and convey it to potential buyers.

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media team The M Realty media team collaborates with you and your agent to capture the story of your home with photography, video, graphic design and great descriptions.

photography Our on-staff professionals tell the story of your property with photos that capture a deeper sense of how you live in your home.

videography Professional video gives buyers the feeling of walking through your home prior to viewing, and keeps them emotionally connected with your home after they leave the showing.

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media team The vision for how we market homes requires a full team of experts. We use so much world class equipment on every listing that we filled the M production van to ensure everything is at our fingertips. Our media team captures the story of your home and presents it beautifully online and in print with professionals in photography, videography, graphic design, copywriting and project management.

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Photography ● Videography ● Design ● Copywriting ● Project Management

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photography Our professional photographers capture the essence of your home—from the large spaces to the fine details. Exceptional photography dramatically increases the quality of all your home marketing pieces. We shoot dozens of photos to ensure we have captured the true scope of your property.

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videography Innovative videography brings buyers closer to the experience of being in your home and allows them to move through the various spaces—creating an emotional impact. Buyers begin to envision themselves living in your home prior to seeing it in person. At M Realty, professional videography is a cornerstone of our marketing.

We want buyers to feel like they have already been inside your home.

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Present online and in print

We build a complete website for your home that combines professional photos with carefully crafted videos—creating an experience that keeps serious home-seekers engaged. We also produce in-house, high quality print pieces including a multipage, bound SuperFlyer with high resolution pictures and a digital version perfect for sharing on Facebook. Our goal is to create for the buyer an experience that is unmatched by any other home on the market.

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SINGLE PROPERTY WEBSITE A custom website for your home allows buyers to revisit your home online as often as they like, creating an emotional bond with the property.

super flyer Every home we sell receives an impressive multi-page Super Flyer available digitally and in print—ideal for open houses and social media marketing.

print material Print has its place in a comprehensive marketing program. We take the same care with our print materials as we do with our online marketing to reach a target audience for your home.

Social media Social media, especially Facebook, is an exceptional way to share your home for sale with the community.

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single property website Our design and development team will create a website for your home that is simple, elegant, and responsive. The site delivers a compelling experience across all devices such as iPhones, iPads, and PCs. Buyers stay engaged by revisiting the site and sharing it with their friends.

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m realty


super flyer It’s so much more than just a flyer. The Super Flyer provides a compelling and familiar experience of leafing through a physical book. Page after page of beautiful photography engages prospective buyers. We produce a print and digital version for each home we sell. The print piece is great for an open house and showing follow up. The digital version carries a dramatic presentation when shared on Facebook and via email.

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m realty


print Beautifully printed materials are effective marketing tools for selling your home. Every carefully crafted piece showcases your home with exceptional photography, descriptions, and design while also directing buyers to your dynamic property website.

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Flyers ● Invitations ● super flyers ● postcards

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social media Many of the materials we produce have been specifically designed to be shared on social media. One innovative example is our digital Super Flyer that integrates seamlessly with Facebook.

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m realty


Reach

large, targeted audience

For each listing, we execute a coordinated marketing campaign designed to cast the widest possible net and target key demographics. We use traditional tactics, such as direct mail and open houses, as well as cutting edge online marketing through social media and search engine optimization. The result is a trackable, dynamic marketing program that will convey a finely crafted story to every potential buyer.

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m realty


Engage the new owners

TrueView elevates the way your property is presented online and in print and differentiates your home from the competition. For examples and in-depth information about our marketing program, visit PortlandHomesforCars.com. If you or someone you know is thinking about selling, please contact me.

Mark Scholz

503.703-0618 Mark@m-homes.net PortlandHomesforCars.com

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SOLD

M

Mark Scholz 503-703-0618

Realty

m realty


Mark Scholz Oregon Broker 503.703.0618 Mark@m-homes.net PortlandHomesforCars.com

My Marketing Team

Greg Media Director

Jeff Creative Director

Licensed in Oregon

Ivan Graphic Designer

|

M Realty LLC

Travis Media Specialist

|

Katie Photo/Video Specialist

Ali Media Specialist

17040 Pilkington Rd #200 • Lake Oswego, OR 97035


Mark Scholz 9x9 Booklet