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m realty

listing marketing program


m realty


how we list homes at m realty


m realty


Dear agent,

We started this brokerage from scratch with a vision of what a company could look like if it focused completely on the needs of the agents. As an agent I wondered, what could my practice look like if I had everything I wanted? The M listing marketing program was created from this vision. We strive daily to raise the bar in every area of listing marketing. While our programs are sophisticated and powerful, we understand you need to be doing what you do best, not spending unnecessary time and energy on technology. We are very proud of what we have created and its impact on our industry. I invite you to investigate what’s possible when agents and a dedicated team of marketing and media experts focus on reinventing real estate. Sincerely,

Garron Selliken Founder M Realty

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M suite of listing materials M Realty provides an unprecedented comprehensive suite of materials both online and in print for every one of your listings.

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m realty


LISTING MARKETING At M Realty we collaborate with you to deliver the most sophisticated and powerful marketing for your sellers. Our in-house media and marketing teams provide most of the heavy lifting—allowing you to focus on your client relationships.

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Capture

the distinct qualities of every listing

Present

online and in print with ease

Reach

a consistently large, targeted audience

results

That set you apart

m realty


capture

the distinct qualities of every listing Photographs, video, and copy are the building blocks for our marketing materials. We have assembled an in-house team of media experts that share our vision of creating something beautiful.

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media team The M Realty media team collaborates with you and your sellers to capture and tell the story of your listings with photography, video, design and great copy.

photography Our on-staff professionals tell the story of each listing with photos that capture a deeper sense of how your sellers live in their homes.

videography Professional video brings a whole new level of experience to your presentation. It gives buyers the feeling of walking through the home prior to viewing.

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media team The vision for how we market homes requires a team of experts with so much world class equipment we filled the M production van to ensure everything is at our fingertips. Our media team captures the story of your listings and presents them beautifully online and in print with professionals in photography, videography, design, copywriting, and project management.

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truck image

Photography ● Videography ● Design ● Copywriting ● Project Management

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photography Our professional photographers capture the essence of each listing—from the large spaces to the fine details. Exceptional photography dramatically increases the quality of all your marketing pieces. We shoot dozens of photos to ensure we have captured the true scope of the property.

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videography Innovative videography brings buyers closer to the experience of being in a home and allows them to move through the various spaces—creating an emotional impact. Buyers begin to envision themselves living in the home prior to seeing it in person. At M Realty, professional videography is a cornerstone of our marketing. !

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Present

online and in print with ease Once the M media team has captured the story with photos, videos, and great copy, our marketing team gets to work producing beautiful web and print materials. Exclusive to M Realty, our marketing presentation sets you apart as an agent.

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SINGLE PROPERTY WEBSITE A custom website for every home allows agents to successfully market every listing online in a dynamic and consistent way.

super flyer Every listing receives an impressive multi-page Super Flyer available digitally and in print—ideal for open houses and social media marketing.

print materials Print has its place in a comprehensive marketing program. We take the same care with our print materials as we do with our online marketing to reach a target audience.

Social media Social media, especially Facebook, is an exceptional way to share your listings with your community.

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single property website Our design and development team has created an advanced single property website that is simple, elegant, and responsive. The site delivers a compelling experience across all devices such as iPhones, iPads, and PCs. Sellers love the way we capture the spaces of their homes, and buyers stay engaged by revisiting the site and sharing it with their friends. The full site is automatically rendered in a non-branded form for use as your virtual tour in RMLS.

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super flyer It’s so much more than just a flyer. The Super Flyer provides a compelling and familiar experience of leafing through a physical book. Page after page of beautiful photography engages prospective buyers. We produce a print and digital version for each listing. The print piece is great for an open house and showing follow-up. The digital version carries a dramatic presentation when shared on Facebook and via email.

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print Beautifully printed materials help sell the home and demonstrate to the world that you are a brilliant listing agent. Our print marketing not only showcases the home, it also provides tangible examples of how you market all of your listings. Every carefully crafted piece presents the home with exceptional photography, descriptions, and design while also directing to the dynamic single property website.

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Flyers ● business cards ● super flyers ● postcards

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social media Whether you’re tech savvy or new to social media, we have produced a program that will fit with your practice. We produce exceptional materials for you and help you share in a way that’s right for you and your friends. Many of the materials we produce have been specifically designed to be shared on social media. One innovative example is our digital Super Flyer that integrates seamlessly with Facebook.

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Reach

a consistently large, targeted audience

For each listing, we execute a coordinated marketing campaign designed to cast the widest possible net and target key demographics. We use traditional tactics, such as direct mail and open houses, as well as cutting edge online marketing through social media and search engine optimization. The result is a trackable, dynamic marketing program that will convey a finely crafted story to every potential buyer.

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agent website

email newsletter

Open house

direct marketing

Property Website

Facebook

yard / in house display

rmls

SYNDICATION

super flyer

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results

that set you apart

The results speak for themselves. Our agents consistently deliver quality listing marketing to their sellers, and are proud to share their marketing with everyone they know.

Julia Lanning

“I came to this company because I felt that I needed to have tools for the future, and I ended up at a company that is unlike any other. I can produce quality materials that I’m proud of. The collaboration is fun and I don’t feel so burdened— now I don’t have to do it alone.” —Julia Lanning

Eric Steindler “I like the Super Flyer because it’s really easy to promote it online, and buyers are impressed when they see it. I posted the digital super flyer on Facebook, someone passed it along to a buyer I didn’t know, and now we just closed escrow with them.” —Eric Steindler

Paul Kerkar “The high quality printed materials are an integral part of my marketing strategy. It enables me to differentiate my services from the competition.” —Paul Kerkar

Marisa Swenson “My collaboration with the team produces a unique product that stands out from the industry standard—setting me apart from other agents and allowing me to grow my niche sphere by leaps and bounds in a very short period of time.” —Marisa Swenson m realty


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contact us We’re very proud of what we have created and would love to share it with you. You can find more information about our listing and agent marketing programs on our agent website at!www.mrealtypdx.com. Attend one of our marketing presentations by signing up at our agent website at www.mrealtypdx.com/events or by contacting our New Agent Liaison, Michael Kelly. Michael Kelly New Agent Liaison 971.409.9066 michael@mrealtypdx.com

M REALTY 2211 NW Front Ave. Suite 101 Portland, OR 97209 Call: 971.409.9066 Email: michael@mrealtypdx.com Web:" www.mrealtypdx.com Facebook: www.facebook.com/mrealtypdx


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